the social media must for colleges
DESCRIPTION
The social media MUST for Colleges. 1. The History 2. The Opportunity 3. And the Obligation. the last four media REVOLUTIONS. -550 years. -200 years. -150 years. -100 years. -20 years. the internet is the first medium in history to support many to many. - PowerPoint PPT PresentationTRANSCRIPT
The social media
MUST for Colleges
1. The History2. The Opportunity3. And the Obligation
the last four media
REVOLUTIONS
-550 years
-200 years
-150 years
-100 years
Media GroupsConversation
s
Printing Press
Telephone
Film
Television
-20 years
Media GroupsConversation
s
Printing Press
Telephone
Film
Television
Web
the internet is the first medium in history to
support many to
many
the
transformedmedia landscape
This has changed the rules of production
and consumption
FOREVER
Today we’re going through the largest increase in expressive capability in human history.
-Clay Shirky
Years to 100 Million Users
Fancy Chart
Source: Freakonomics
Marketing has changed more in the last 24 months than it has in the last 50 years
Main News Source, By AgeMain News Source, By Age
Pew Research Center Dec 1 - 5 2010 Figures add to more than 100% because respondents could volunteer up to two main sources.
Pew Research Center Dec 1 - 5 2010 Figures add to more than 100% because respondents could volunteer up to two main sources.
Main Source of Influence, By AgeMain Source of Influence, By Age
Pew Research Center Dec 1 - 5 2010 Figures add to more than 100% because respondents could volunteer up to two main sources.
The
OPPORTUNITY
be
relevant
56%won’t accept a job that
bans social media
60%think they have the right to work remotely with a
flexible schedule
1 in 3 students
prioritize social media access & smartphone
choice over salary
The
OBLIGATION
the fastest-growing resource in the world is
social capital
at a time when resource
consumption is growing faster than
resource
production
it is incumbent upon all college leaders to
take advantage of
the momentum platform that social media
presents
@jeffsage