jewelry’s must-read media

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PROMOTE YOUR BRAND IN THE AWARD-WINNING MEDIA JEWELRY PROS LOVE MOST.

JEWELRY’SMUST-READMEDIA

THE 2021 MEDIA PLANNING GUIDE

M E D I A P R O D U C T S

P R I N T / O N L I N E / C U S T O M / C O N T E N T / E V E N T S / P O D C A S T S / W E B I N A R S

The only “how to” magazine for the jewelry industry, INSTORE focuses on retailer success stories, practical solutions to universal business problems and product showcases, all designed to give jewelers the tools, inspiration and information they need to thrive.

DEDICATED TO THE SUCCESS OF THE INDEPENDENT BUSINESS OWNER

MORE THAN 100 ADDITIONAL READER RAVES ONLINE AT:

smartworkmedia.com/is-raves

“INSTORE IS MY FAVORITE INDUSTRY MAGAZINE. IT IS AN AMAZING SOURCE OF COMFORT AND KNOWLEDGE AND A TOOL TO STAY

MODERNIZED AND FRESH. WE ALWAYS GET ONE GREAT IDEA WE WANT TO IMPLEMENT IMMEDIATELY FROM EACH ISSUE.”

CHRISTINA BARIBAULT-ORTIZ, BARIBAULT JEWELERS, GLASTONBURY, CT

INSTORE 2021 MEDIA PLANNING GUIDE | 2

https://smartworkmedia.com/is-raves

“GREAT MAGAZINE - THE ABSOLUTE LEADER IN THE INDUSTRY!”READER RAVES

Gary Youngberg of Ames Silversmithing in Ames, IA, says:

11-TIME FOLIO AWARD

WINNER

80+MAJOR PUBLISHING

AWARDS SINCE LAUNCH IN 2002

For Best Full Issue, B2B Retail category

INSTORE believes strongly that print and online work best together. That’s why we have remained committed to being the only major jewelry industry publication with a complete 12x monthly publication schedule. Jewelry store pros turn to us online and in print for our award-winning content — with our jewelry publications and websites having won more than 80 top awards for editorial and design since we launched in 2002.

SEE OUR FULL LIST OF AWARDS AT:

smartworkmedia.com/awards

STILL THE ONLY MONTHLY PRINT MAG FOR JEWELRY STORE OWNERS

2019NEAL AWARDS

Best Website (Brand revenue

under $3 million)

MAGAZINE

THE BRAND WEBSITE

AWARDS

Who’s Got the Very Best Website in B2B Media? We Do.In April 2019, INSTORE’sredesigned website won its biggest honor yet — tak-ing home one of B2B pub-lishing’s most prestigious prizes, the Neal Award for Best Website (Brand reve-nue under $3 million).


PRINT

“WHEN INSTORE SHOWS UP EVERY MONTH, IT’S FIRST-COME, FIRST-SERVED — EVERYONE READS IT FRONT TO BACK. GREAT PUBLICATION.”

READER RAVES

Tom Nelson of Nelson Jewelry in Spencer, IA says:

INSTORE takes an integrated approach to maximizing your marketing efforts and budget. Whether it’s an ad campaign for print or online, sponsored content, a webinar, podcast or e-mail campaign, the INSTORE Sales & Marketing Team will partner with you to design a program that’s unique to your needs.

OFFERING A HIGH-IMPACT PRESENCE IN ALLMEDIA CHANNELS

BRAND STRENGTH

ONLINE

VIDEO

SOCIAL MEDIA

SPONSOREDCONTENT

22,051

97%PRINT COPIES DISTRIBUTED*

RETAILER CIRCULATION** Source: BPA Audit, June 2019

42,485

11,000+Facebookfollowers

1,200+Private Facebook

community

19,500+Instagramfollowers

800+Brain Squad

members

69,344

144,612

AVG USERS PER MONTH*

AVG SESSIONS PER MONTH*

AVG PAGEVIEWS PER MONTH** Source: Google Analytics,

Sept 2019-Aug. 2020

INSTORE MAGAZINE

INSTOREMAG.COM

SOCIAL MEDIA

SEE MORE DETAILS AT:

smartworkmedia.com/ishome

INTEGRATEDMARKETINGWITH INSTORE

KEY NUMBERS


http://smartworkmedia.com/ishome

As if you didn’t know, content is king. That’s why SmartWork Media’s Content Studio is ready and willing to help you to tell your story in the strongest, most impactful way possible.

From print to videos, webinars to podcasts, the SmartWork Media Content Studio works with you to create content that focuses your brands’ strengths and delivers your story to our network of over 22,000 independent jewelry professionals.

The SWM Content Studio takes a tailored approach to each client’s needs and will work with you to identify the best strategy for your brand.

MARKETING SERVICES

LET US TELL THE STORYOF YOUR BRAND

OUR SERVICES

CONTENT MARKETING(PRINT AND

ONLINE)

FOCUSGROUPS

SOCIAL MEDIA MARKETING WEBINARS PODCASTS

VIDEOS BLOGS EMAILMARKETING

COLLATERAL& POP

MATERIALS

PRINT &DIGITAL

AD CAMPAIGNS

EVENTMANAGEMENT


“INSTORE MAGAZINE IS THE NUMBER ONE MAGAZINE I LOOK FORWARD TO RECEIVING EACH MONTH. I LOVE PUTTING THE TIPS AND TRICKS I LEARN TO USE AT WORK.”

READER RAVES

Allison Armstrong of Harold Finkel Your Jeweler in Albany, NY, says:

See how INSTORE’s circulation of 22,000+ connects with readers in decision-making roles who can make a serious impact on your brand performance. With inspiring content and consumer magazine-quality design, INSTORE creates an environment where your brand will shine.

KEY DECISION-MAKERS? YOU’LL REACH THEM WITH INSTORE

CIRCULATION

BREAKDOWN BY ROLE

* Statistics: June 2019 BPA Brand Report

Buyer, Merchandising Manager, Purchasing (1.9%) 423 copies

Jewelry Designer (1.3%) 403 copies

Other Titled and Non-Titled Personnel (0.7%) 139 copies

Sales Manager, Marketing Manager (4.8%) 1,064 copies

Manufacturers and Designers (1.7%) 366 copies

Wholesalers, Distributors and Dealers (1.2%) 261 copies

Vice-President, Director (2.6%) 577 copies

71.5 %Owner, Partner, Proprietor15,769 copies

97.1 %RETAILER CIRCULATION21,424 COPIES*includes independents, headquarters, chains, department stores and jewelry departments

6.6%President, Managing Director, Executive 1,449 copies

10.1%General, Store, or Department Manager 2,727 copies

TOTAL QUALIFIEDCIRCULATION

22,051*


FE ATURE STORY

ATTENTION! Here’s how a business owner can stay focused in a distracted world.

NEW ARRIVALS

Gold

DE ADLINE S

Publicity: 11/6/20Sales: 11/20/20Artwork: 11/27/20

FE ATURE STORY

25 THINGS JEWELERS NO LONGER DO

NEW ARRIVALS

Colored Gemstones

CATEGORY SPOTLIGHT: PRINT + VIDEO + ONLINE

Loose Diamonds and Colored GemstonesMORE DETAILS ON PAGE 6

DE ADLINE S


FE ATURE STORY

BUILDING THE PERFECT WEBSITE

NEW ARRIVALS

Fashion Jewelry

DE ADLINE S


TR ADE SHOW DISTRIBUTION

ATLANTA JEWELRY SHOWAtlanta, GA

JIS MIAMIMiami, FL

FE ATURE STORY

BACK FROM THE BRINK: SURVIVOR STORIES

NEW ARRIVALS

Silver

DE ADLINE S


FE ATURE STORY

HOW TO MAKE MONEY (NO MATTER WHAT TYPE OF JEWELER YOU ARE)INSTORE DESIGN AWARDS VOTING GUIDE

NEW ARRIVALS

Earrings


TechnologyMORE DETAILS ON PAGE 12

DE ADLINE S


FE ATURE STORY

BRIDAL ISSUE WHO IS GEN Z? YOUR NEXT BRIDAL CLIENT

NEW ARRIVALS

Engagement and Wedding Rings

DE ADLINE S

Publicity: 4/9/21Sales: 4/16/21 Artwork: 4/23/21

FE ATURE STORY

HIGH CULTUREExperts and retailers weigh in on how to build an inclusive and winning company culture.

NEW ARRIVALS

Necklaces

DE ADLINE S


FE ATURE STORY

THE 6TH ANNUAL INSTORE DESIGN AWARDSOur design contest returns.

NEW ARRIVALS

Top Trends


Services, Tools and EquipmentMORE DETAILS ON PAGE 12

DE ADLINE S



JA NYNew York, NY

JCK LAS VEGASLas Vegas, NV

COUTURELas Vegas, NV

FE ATURE STORY

AMERICA’S COOLEST STORES

NEW ARRIVALS

Pearls

DE ADLINE S


TR ADE SHOW DISTRIBUTIONT

JCK LAS VEGASLas Vegas, NV

COUTURELas Vegas, NV

FE ATURE STORY

THE BIG SURVEYThe state of jewelry retail in 2021 is revealed in the industry’s biggest, most comprehensive survey.

NEW ARRIVALS

Rings

Rings


Displays, Labels and PackagingMORE DETAILS ON PAGE 12

DE ADLINE S


FE ATURE STORY

COVID-21: LESSONS LEARNED FROM THE GREAT PANDEMICHow the coronavirus changed jewelry retailing forever.

NEW ARRIVALS

Bracelets

DE ADLINE S

Publicity: 8/6/21Sales: 8/20 /21Artwork: 8/27/21


JIS MIAMIMiami, FL

JA SPECIAL DELIVERYNew York, NY

FE ATURE STORY

HOLIDAY WHOPPERSEvery jeweler has that one holiday season that stood out or changed the trajectory of their store in some way. These are their stories.

NEW ARRIVALS

Men's Jewelry

DE ADLINE S


JANUARY FEBRUARY MARCH APRIL MAY JUNE JULY AUGUST SEPTEMBER NOVEMBEROCTOBER DECEMBER

NEW ARRIVALSThe newest jewelry looks

by category.

COOL STORES The country’s coolest

jewelry retailers.

BEST OF THE BEST Actions worth emulating.

HOT SELLERSOur Brain Squad’s monthly round-

up of best-performing brands.

OPENING LINESWhat’s new, what’s hot in jewelry

collections.

TOOLS AND SERVICESNew stuff for jewelers.

MANAGER’S TO-DO The action guide

to the coming month.

CALENDARKey dates for jewelers.

REAL DEALReaders solve real-life jewelry

business situations.

POPULAR DEPARTMENTS IN EACH EDITION OF INSTORE


RATES

2-PAGE SPREAD FULL PAGE 2/3 VERTICAL

1/2 VERTICAL 1/3 VERTICAL1/2 HORIZONTAL 1/3 HORIZONTAL 1/4 VERTICAL 1/4 HORIZONTAL

2/3 HORIZONTAL

FORM

ATS

$11,990

$12,640

$13,300

$13,990

$6,700

$7,070

$7,440

$7,830

$5,500

$5,830

$6,150

$6,470

$4,490

$4,720

$4,970

$5,230

$3,740

$3,940

$4,140

$4,360

$3,080

$3,260

$3,420

$3,600

2-PAGE SPREADGO FOR MAXIMUM

IMPACT

2/3 PAGEA NEARLY FULL

FEELING

1/2 PAGEGET

ATTENTION

1/3 PAGESTAND TALL!

1/4 PAGESMART VALUES

FULL PAGETHE CLASSIC

FORMAT

12x

6x

3x

1x

PICK YOUR SIZE

TRIM SIZE

BLEED

NON BLEED

2 ¾ x 10 ⅞ (vertical)9 x 3 ¾ (horizontal)

3 x 11 ⅛ (vertical)9 ¼ x 4 (horizontal)

2 ½ x 9 ⅞ (vertical)8 x 3 ⅛ (horizontal)

9 x 10 ⅞

9 ¼ x 11 ⅛ 6 x 11 ⅛ (vertical)9 ¼ x 7 ¼ (horizontal)

5 ½ x 9 ⅞ vertical)8 x 6 ⅝ (horizontal)

8 x 9 ⅞

5 ¾ x 10 ⅞ (vertical)9 x 7 (horizontal)

4 ¼ x 10 ⅞ (vertical)9 x 5 ¼ (horizontal)

4 ½ x 11 ⅛ (vertical)9 ¼ x 5 ½ (horizontal)

3 ⅞ x 9 ⅞ (vertical)8 x 4 ¾ (horizontal)

3 ⅞ x 4 ¾ (vertical)8 x 2 ⅜ (horizontal)

-----------

-----------

18 x 10 ⅞

18 ¼ x 11 ⅛

17 x 9 ⅞

SIZES LISTED IN INCHES


With a state-of-the-art website that rivals top consumer sites for function and beauty, INSTOREMAG.COM continues its rapid growth with jewelry pros. Extra-large banner sizes make it easier for advertisers to attract the attention of jewelry retailers reading our engaging content.

INSTORE IS CAPTURING YOUR CUSTOMERS’ ATTENTION ONLINE

INSTOREMAG.COM TRAFFIC 2019 VS. 2020Users, sessions and pageviews* all increased sharply in 2020.

DIGITAL OVERVIEW

CHECK OUT THE WEBSITE AT:

instoremag.com

KEY DIGITAL METRICS

ON SOCIAL MEDIA

“I REALLY ENJOY THE ONLINE ARTICLES IN BETWEEN ISSUES. IT HELPS TIDE ME OVER UNTIL NEXT MONTH! KEEP IT UP. WE LOVE INSTORE!”

READER RAVES

Morgan Bartel of Susann’s Custom Jewelers in Corpus Christi, TX, says:

The Best Website in All B2BIn 2019, INSTORE’sredesigned website won one of B2B’s biggest awards — the Neal Award for Best Website (Brand revenue under $3 million).

+16%

+31%

2019Sept. 1, 2018 - Aug. 31, 2019

2020Sept. 1, 2019-Aug. 31, 2020

200,000

400,000

600,000

800,000

1,000,000

1,200,000

1,800,000

1,600,000

1,400,000

22,000+

Average emails sent INSTORE Daily Bulletin (Monday-Saturday)

22.0% / 24.6% Average open rate* / click through rate* Beats publishing industry averages

Facebook 11,000+ followers

Instagram 19,500+ followers

* Source: Omeda Audience Data, September 2019

* Source: Google Analytics, Sept. 1, 2018-Aug 31, 2020

PAGEVIEWSSESSIONS

USERS

1,49

9,13

4

1,73

5,34

3

843,

539

832,

126

514,

140

391,

274


https://instoremag.com

WEBSITE BANNERSOur award-winning website provides best-in-class ad visibility and improved exposure on mobile devices.

A

B

C

D

F

E

INSTORE

S P O N S O R E D H E A D L I N E S

BILLBOARD BANNERThis dominating, full-width position makes your brand the star of our website.

HEADLINE BANNERSIn-story (every six paragraphs) banner slots ensure your message will be seen by readers.

SKYSCRAPER SIDE BANNEROur towering sidebar banner gives you space to show off and makes a serious impression.

STANDARD SIDE BANNERSquare but still hip. This classic value format is a banner advertising workhorse.

SPONSORED HEADLINESRefer article readers to headlines about your business. (Perfect for driving traffic to articles about your latest company initiatives.)

VIDEO THEATERThis end-of-story position ensures high visibility for your video message or advertisement.

CPM RATES

CPM RATES

CPM RATES

CPM RATES

CPM RATES

CPM RATES

JAN-DEC

JAN-DEC

JAN-DEC

JAN-DEC

JAN-DEC

JAN-DEC

$215

$110

$90

$80

$60

$160

Desktop: 1800 x 460 pixels*; Mobile: 400 x 300 pixels

Desktop: 740 x 190 pixels; Mobile: 300 x 250 pixels; Homepage: 1800 x 460 pixels

Desktop: 300 x 600 pixels; Mobile: 300 x 300 pixels

Desktop: 300 x 300 pixels

Send 400 x 240 thumbnail image and URL for content

Send 1080P video files in popular video formats via smartworkmedia.com/sendvideo

A

B

B

E

F F F

D

C

D

SPONSOR THE INSTORE DIGIMAG

Your advertisement will appear opposite the cover of the latest edition of INSTORE's digital flipbook, and is featured in two e-blasts to our full email list announcing the release of the latest issue.

* Maximum resolution to appear at full width on higher-resolution devices.

STANDARD PAGE LAYOUTThis wireframe represents what an average run-of-site page on INSTOREMAG.COM looks like.

Headline Banners (B) generally appear every six paragraphs in editorial content. A story can have as few as one, or as many as six Headline Banners.

PER MONTH$2,295


https://smartworkmedia.com/sendvideo

INSTORE

A

A

B

C

D

B

C

C

E

F

F

E

D

D

BILLBOARDMake an impact with this full-width, large-format banner at the top of our daily emails.

HEADLINE BANNER 1This banner puts your message atop the day’s top headlines.

SKYSCRAPERThis towering banner is in a perfect position for high-impact brand recognition.

HEADLINE BANNER 3Reach readers with this banner located below our daily news headlines.

BIG FOOT BANNERYes, it’s at the bottom, but it’s the biggest banner on the page — 2x deeper than our standard banners.

HEADLINE BANNER 2This banner catches reader attention as they move through our daily roundup.

RATES

RATES

RATES

RATES

RATES

RATES

MONTHLY

MONTHLY

MONTHLY

MONTHLY

MONTHLY

MONTHLY

MONTHLY

MONTHLY

MONTHLY

MONTHLY

WEEKLY

WEEKLY

WEEKLY

WEEKLY

WEEKLY

WEEKLY

WEEKLY

WEEKLY

WEEKLY

WEEKLY

$6,330

$5,330

$3,840

$3,200

$2,500

$3,840

$1,670

$1,650

$1,150

$940

$775

$1,150

Size: 600 x 155 pixels






DAILY NEWS BULLETINSPECIAL PRODUCT

TIP OF THE DAY BULLETIN

Get your message across to 22,000+ passionate fans.

NEWS HEADLINES (PART 1)

NEWS HEADLINES (PART 2)

PRESS RELEASES

CLASSIFIEDS

A

B

DAILY TIP

C

DAILY TIP

HEADLINES / PRESS RELEASES

A

B

D

BILLBOARD

LEADERBOARD

SKYSCRAPER

LOWER BANNER

$5,220

$4,350

$3,870

$2,440

$1,500

$1,250

$1,100

$700






PRINT1/3 page product advertorial

VIDEO20-minute Zoom-style interview

ONLINEStory on INSTOREMAG.COM featuring your product and video, including bulletin promos.

CATEGORY SPOTLIGHTA TRIPLE-THREAT MULTIMEDIA PACKAGE DESIGNED T0 SEND YOUR COMPANY MESSAGE, LOUD AND CLEAR.

MULTIMEDIA PROMOTION

3 COMPONENTS: VIDEO, PRINT, ONLINE

The Category Spotlight package starts with a 20-minute video interview with your company representative and an INSTORE journalist. This is your big chance to demonstrate your products and share your company’s sales pitch.

Connect with our readers through a 1/3-page listing in INSTORE Magazine, including a product image, key features, plus company contact information. Listings also include a prominent call-to-action (CTA) directing readers to your video interview online.

We’ll host your video interview and product profile on a dedicated page on INSTOREMAG.COM, and promote with a post in our daily bulletin and social media channels. (For an extra charge, we can even create a dedicated INSTORE e-blast to send your video message to 22,000+ jewelry pros.)

PRINT

ONLINE

VIDEO

$4,730PACKAGES START AT

2021 CATEGORY SCHEDULE

FEBRUARYLoose Diamonds and Colored Gemstones

MAYTechnology

AUGUSTServices, Tools and

EquipmentNOVEMBER

Displays, Labels and Packaging

NEW PRODUCTFOR 2021!


RALPH VANDENBERG, VANDENBERG’S JEWELLERS, EDMONTON, AB

“YOU’RE DOING IT RIGHT … KEEP IT UP. LOVE THE AMERICA’S COOLEST STORES ISSUE — IT GIVES US SOMETHING TO ASPIRE TO. IT WAS A PREVIOUS COOLEST STORE ISSUE THAT COMPELLED ME TO MAKE MY NEW LOCATION SO MUCH BETTER, AND WE WERE HONORED TO BE CHOSEN AS ONE OF THE BIG COOL STORES THIS YEAR. WE’RE THRILLED.”

QUESTIONS ABOUT YOUR AD? CONTACT THE AD PRODUCTION MANAGERemail: [email protected] / phone: (212) 981-9625

ADVERTISING SPECS

FILE SUBMISSIONFiles that are 10MB or smaller should be emailed directly to [email protected]. This email address reaches several people in the production department. Larger files can be emailed to the same address using a file-sharing site like Dropbox, High-tail.com or WeTransfer.com.

If sending DVDs or flash drives, include a label with the adverti ser’s name, issue of insertion, contact name and phone numbers.

PREFERRED FILE FORMATOur preferred file format is Press Ready PDF Files (PDF/X-1a). Here are additional guidelines on submitting PDF files for best results.

IMAGES

Use high resolution images. 350 DPI is recommended.

TIFF or EPS format preferred. If using JPEG, use only at the maximum-quality setting.

RGB and LAB color are not allowed.

Do not save TIFF or EPS files with embedded color manage-ment profiles.

Avoid scaling images, if possible. If you must scale images, do not scale below 50% or above 110%.

Total Area Coverage should not exceed 300%.

FONTS

Always embed all fonts.

Do not allow font substitutions.

Do not use TrueType fonts.

Do not “menu-style” your fonts. These styles may not have matching printer fonts available and may not print correctly. For effects such as bold or italic, select a bold or italic font.

COLORS

Only use CMYK colors; convert spot colors to process.

LAYOUT

Create documents in Portrait mode without scaling or rotation. If you require scaling or rotation, do so in the original graphics program.

When bleed is required, provide 1/8-inch beyond the trim area.

All marks (trim, bleed) should be included in all colors and must be located 1/4-inch (4.25 mm) from trim and not invade the live or bleed areas.

TRANSPARENCY

All transparent objects must be flattened at a high resolution.

Avoid placing transparent objects on top of text or other critical vector objects.

OVERPRINT

Overprinting objects may not reproduce correctly when printed and will sometimes disappear completely. We recommend creat-ing objects exactly as you want them to appear without relying on an overprint setting.

OTHER ACCEPTED AD FILE FORMATSWe also accept Macintosh Adobe InDesign files, up to the latest version of Creative Cloud. Contact our ad production manager for other accepted ad file formats.

PROOFSFor four-color ads, provide a color proof with standard AAA/PMS process colors. Note any special instructions directly on the proofs. SmartWork Media cannot guarantee reproduction quality of ads supplied without a proof or those in non-preferred file formats. Ads submitted in non-preferred formats may be subject to additional production fees.

TECHNICAL GUIDELINES FOR PRINT ADVERTISEMENTS

KRISTA COLLINS WALTERS

LORI GADOLA

DESIREÉ LYNCH

MEHER VESAVEVALA

SMARTWORK MEDIA

NATIONAL SALES DIRECTOR

SALES REPRESENTATIVE

WEST COAST SALES REPRESENTATIVE

ADVERTISING SALES (ASIA)

[email protected]

[email protected]

[email protected]

[email protected]

[email protected]

(212) 981-0230

(212) 981-0233

(212) 981-0273

+91 9821136069

28 Valley Road, Suite 1

Montclair, NJ 07042

(212) 981-9625

smartworkmedia.com

CONTACT YOUR AD REP

14 | INSTORE 2021 MEDIA PLANNING GUIDE

mailto:artwork%40petsplusmag.com?subject=

mailto:lori.gadola%40smartworkmedia.com?subject=

Want a high-profile online placement that puts your business in the starring role opposite the cover of INSTORE magazine? It’s easy with a sponsorship of our monthly digital flipbook. With a can’t-miss full-page ad adjacent to our cover (plus online and email banners), it’s a powerful and cost-effective way to associate your brand with jewelry pros’ favorite business publication.

SEE OUR LATEST DIGIMAG EDITION AT:

instoremag.com/digimag

MAKE YOURSELF A COVER STAR WITH AN INSTORE DIGIMAG SPONSORSHIP

DIGIMAG

$2,295PER EDITION

STARTING AT

WHAT DIGIMAG SPONSORS GET:

* Full-page ad opposite front cover of digital edition* Leaderboard banner (500 x 160 pixels) on two monthly e-blasts announcing digimag* Skyscraper banner (300 x 600 pixels) on main archive page for that month’s issue* Your company logo on all INSTORE digimag promotions

YOUR AD GOES

HERE


https://instoremag.com/digimag

BRING YOUR BRAND TO THE MOST POPULAR INSTOREFEATURE OF THE YEAR!Affiliate your brand with retail excellence by sponsoring the country’s most prestigious competiton for jewelry retailers

SPONSORSHIP OPPORTUNITIES

$5,0004 SPONSORSHIPSAVAILABLE

PACKAGE COST

AMERICA’S COOLEST STORES 2021 BRAND SPONSORSHIP INCLUDES:LOGO PLACEMENT* Contest print promo ads in January, February and March issues of INSTORE

* All email promos (2X in January, February and March)

* Digital display units across run of site on instoremag.com from January through March

* Sponsored/boosted social media posts January through March

* 12x Coolest Stores profile stories in INSTORE magazine (January 2021-December 2021)

PLUS* Display ad (300x300) on America’s Coolest Stores landing page

* Display ad in editorial eBulletin “teaser” (pre-issue release of winners online in July 2021)

* Logo on intro page of INSTORE Coolest Stores winners feature in August 2021


Do you want exposure for your very best jewelry designs, along with the chance to win one of the most high-profile awards in the jewelry business? Then don’t miss the INSTORE Design Awards, jewelry’s only two-tiered design contest — where your entries are judged by a respected panel of style experts, as well as by the wider population of U.S. jewelry retailers. It all means guaranteed exposure, and more chances to win!

ARE YOUR JEWELRY DESIGNS AWARD-WINNERS? LET’S FIND OUT.

ENHANCEMENTSFOR THIS YEAR:• New product categories offered• Voting Guide to be featured in the April issue of INSTORE Magazine, capitalizing on full retail readership and exposure• Visibility during Las Vegas Jewelry Week

R E S E R V E YO U R D I S C O U N T E N T RY N O W !

$395 20% OFFFIRST PRODUCT

ENTEREDEACH SUBSEQUENTPRODUCT ENTERED

Regular price: $495 first product, $395 additional products

EARLY BIRD PRICE: BEFORE JAN 15

jewelry’s must-read media

Documents