the social and technological challenges of augmenting the abc’s archival collection: creating...

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The Social and Technological Challenges of Augmenting the ABC’s Archival Collection: Creating Cultural Objects Jonathon Hutchinson University of Sydney @dhutchman

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Given the provocation that cultural institutions should be engaging in mobile platforms to provide the public with improved access to their archival collections, many institutions have been experimenting with hybrid projects. The Australian Broadcasting Corporation (ABC) facilitated one experiment during 2011 to understand how it could leverage augmented reality (AR) technologies to promote public access to its archival collections. This presentation describes one ABC AR project, MyBurb. MyBurb was developed to publish ABC Australian suburban archives, while also encouraging users to contribute their personal collections to co-create an historical urban landscape. Burgess and Banks (2010) define co-creation as “the ways in which platform providers (however imperfectly) integrate user-participation into their own models of production” (2010, p. 298). Co-creation at the ABC aligns with its public service remit to foster national culture and engage the public sphere (Cunningham, 2013).

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Page 1: The social and technological challenges of augmenting the ABC’s archival collection: Creating cultural objects

The Social and Technological Challenges of Augmenting the ABC’s Archival

Collection: Creating Cultural Objects

Jonathon HutchinsonUniversity of Sydney

@dhutchman

Page 2: The social and technological challenges of augmenting the ABC’s archival collection: Creating cultural objects

• The roll of cultural institutions

• Ubiquitous communication

• The ABC case, MyBurb

• Co-creation - cultural intermediation

Intermediating Cultural Collections

Page 3: The social and technological challenges of augmenting the ABC’s archival collection: Creating cultural objects

Ethnographic Action Research http://jointherector.wordpress.com

Page 4: The social and technological challenges of augmenting the ABC’s archival collection: Creating cultural objects

PSM = Digital archive institutionDRs Kulturarvsprojekt CC BY SA

Page 5: The social and technological challenges of augmenting the ABC’s archival collection: Creating cultural objects

The ABC has a rich archive of media documenting

Australia’s history in audio, video, photos and text. There

should be an archive project which digitises this media

and makes it available to the Australian public. The BBC

has invested heavily in making their archives available in

the Creative Archives project […] The ABC can also create

a living archive of content by collecting and collating User

Generated Content around large national events as well as

the everyday lives of Australians over time. This project

could be a collaboration with holders of state and national

archives. 2008 ABC and SBS Digital Futures Submission

Page 6: The social and technological challenges of augmenting the ABC’s archival collection: Creating cultural objects

Releasing Archives

Page 7: The social and technological challenges of augmenting the ABC’s archival collection: Creating cultural objects

[A] collaboration between ABC Innovation Creative

Development team and ABC Archives and Library

services. It aims to create a collection of ABC

archives (images and short video) and make them

available on ABC online (Radio National Pool site) and

on external platforms (Picture Australia and Flickr

commons) for the public to access.

Monique Potts, 2009

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Page 13: The social and technological challenges of augmenting the ABC’s archival collection: Creating cultural objects

Cultural Intermediation

• Bourdieu (1984) - intermediary between social groups and connections

• Negus (2002) - intermediary between production and consumption

• Intermediary between human and non-human actors producing cultural artefacts

• Relies on interactional expertise

Page 14: The social and technological challenges of augmenting the ABC’s archival collection: Creating cultural objects

Conclusion

Cultural Institutions facilitate public access to archives

Connected devices create new in-situ experiences

Complex negotiation process to facilitate institutional technological developments

Precisely the role of the cultural intermediary

Page 15: The social and technological challenges of augmenting the ABC’s archival collection: Creating cultural objects

Jonathon [email protected]

@dhutchmanjonathonhutchinson.com