the sociable city a community’s opportunity for socializing is among the most influential factors...
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The Sociable City
A community’s opportunity for socializing is among the most influential factors in determining where people
choose to live.Reported by the 2010 Knight Foundation’s
Soul of the Community Project
What Makes a City Sociable?
The Most Sociable City?
Vibrant – Safe - Planned
Sociable City Vision• People on the street• Walkable• Able to eat/drink outside• Mix of ages and cultures• Variety of things to do• Spontaneous, informal activities• Open at different times• Variety of price points Lively street activity can contribute to the
overall vibrancy of a downtown and promote safety
Networking - Discussion• How have demographic and lifestyle
trends impacted Portland’s nighttime economy?
• What is Portland’s current strategy to enhance the development of the nighttime economy?
• What social options are available in Portland for “Singles, Mingles, Families and Jingles”?
• How would you like Portland’s nightlife to evolve? What are the barriers to making your vision a reality?
City Cycles of Sociability
People
Vibrancy
Safety
A mixed-use area with a high concentration of dining and entertainment businesses, as well as public space activities such as festivals, events and markets to facilitate inter-generational and inter-cultural socializing
The social experience is the common underlying attraction that draws people to a hospitality zone.
Hospitality Zones
Hospitality Venue Types and Risk
DiningSharing of Food Primary Activity
and Purpose of Venue
SocialMeeting and Socializing with Beverages and Limited Food
Games and Sports TV
EntertainmentMusic, Dance, Performance
Primary Purpose
EventShort Term Periodic Activity Creating
Crowd/Occupancy
District Life Cycles• Hospitality leads development • Crucial to revitalization• The process evolves in four stages:
– (Re) Emerging– Developing – Maturing – Declining
• Each Stage Requires Special Focus– Permits and Licenses– Support Services– Community Input– Policing and Compliance
The Sociable City Plan
Plan forPeople
Enhance Vibrancy
Assure Safety
Alliance – Dedicated Staff
Demographic Trends
Baby Boomers and Millennials shaping society and economy
Gen X’s Urban Tribes defined work place and urban life
Class of 2009
The largest graduating high school class in U.S. history
Change in Population
Disco Fern bar Malls Raves Mixed Use Nightlife Babies
Going Out by Age
Three Times a Week
52
35
15
48
24
11
0
10
20
30
40
50
60
18 23 30
Age
Perc
en
t
Men
Women
University of Michigan Institute for Social Research (ISR)
Preferences at Different Life Stages
Singles Mingles Families Jingles
Singles - Profile
• Who: 18+ year olds; Socialize in groups
• Goal: See & be seen; find a partner
• Venue: Open space, little seating, lower price points, loud music
• Activity: Drinking, dancing, games, beauty services
• When: 10pm-3am
Mingles - Profile
• Who: Young professionals, couples, groups of friends
• Goal: Advance social relationships
• Venue: Comfy seating, ability to chat, mid to high price points
• Activity: Happy hour, dining, sports, hobbies
• When: 5-8pm & 8pm-12am
Families - Profile
• Who: Broad definitions of “family”• Goal: Feed/entertain yet with
time/money constraints• Venue: Lower price points, big
tables, wide aisles, to go-options, beer/wine or no alcohol
• Activity: Engage and occupy minds, hands and mouths; age appropriate
• When: 4-8pm; Daytime-weekends
Jingles - Profile
• Who: Seniors, retirees, empty nesters, business travelers
• Goal: Conduct business; enjoy retirement
• Venue: Quiet place w/ room to work; coffee houses; mid-high price points
• Activity: Entertain clients; engage in hobbies; Drink less, but splurge on top shelf
• When: Flexible or alternative schedule due to age or time zone
Rating Your City
Singles Mingles Families Jingles
Economic Impact Studies
• $9 Billion Economic Impact in New York City– $2.6 Billion in earnings– 95,500 jobs
• Chicago’s Music Industry – $84 million in revenue in 2004
• U Street DC– 2,000 employees– $175 million in revenue in 2011 – Fifty Venues
Why Measure Economic Benefit?• Allocation of public resources• Raise awareness of nightlife as a legitimate economic sector • Counter restrictive proposals that attack the industry and limit
operations rather than solve problems• Elevate professional status of nightlife businesses• Track industry growth & change
Nighttime Economic Impact of Women
• Industries that benefit from women:– Beauty salons, nail salons, retail
stores, dining, taxis, parking, hotels• NY Nightlife 2004 Impact Study:
– 86% out-of-towners spent avg of $352 on shopping, hotels, restaurants and $110 on transport
– 48% attendees bought special wardrobe and accessories to go out
– Approx $693 million spent on wardrobe, personal care, and accessories in NYC stores, specifically to go out at night.
Women influence 80% of all purchasing decisions
What do Men Want from Nightlife?
• Women (Men)• Beer• Sports• More Beer
Three Must-Haves for Women
1. Choice2. Design3. Safety
What do Women Want From Nightlife?
• Clean, equipped restrooms • Safe and well-lit parking• Identifiable venue staff• Comfortable seating• Dance floor• Places to talk with music at a
reasonable volume• Drink menu• Light food or small plates• Opportunity to shop at night• Late night dessert • Comfortable temperature
Nightlife Trends and Issues• Neighborhoods serving different
demographic groups• Concentration of hospitality and
nightlife venues • District cycles – nightlife moving
from district to district• Dwindling city resources • Economic impacts on patron
spending and behavior• Magnet for crime and gang activity• Closing time crowds
The Sociable City Plan Process
Vision•Transformation Team
•Assess Status
•Define Ideal
Plan•Policy
•Practices
•Promote
Manage•Guiding Principles
•Match Resources
•Monitor
A Dream Without a Plan is a Wish
Sociable City Vision• People on the street• Walkable• Able to eat/drink outside• Mix of ages and cultures• Variety of things to do• Spontaneous, informal activities• Open at different times• Variety of price points Lively street activity can contribute to the
overall vibrancy of a downtown and promote safety
The Sociable City Plan
Plan forPeople
Enhance Vibrancy
Assure Safety
City Cycles of Sociability
People
Vibrancy
Safety
Plan for PeopleMobility Management Availability Matches Demand Parking Usage and Safety Pedestrian and Road Safety
Peaceful Co-existence in Mixed-Use Areas Balance Vibrancy & Quality of Life Accountability & Communication Efficient Waste Management Impact Reduction Effective Management of Sound Impacts
Social Occupancy
One Bookstore • Occupancy = 10• Staff = 2Ten Bookstores• Occupancy = 100• Staff = 20
Social Occupancy
One Restaurant• Occupancy = 150• Staff = 10Ten Restaurants• Occupancy = 1500• Staff = 100
Social Occupancy
One Late-night Venue• Occupancy = 300• Staff = 20Ten Late-night Venues• Occupancy = 3000• Staff = 200
City Cycles of Sociability
People
Vibrancy
Safety
Enhancing VibrancyPrivate Space Invest in Talent Development Develop and Incubate Entertainment Establish a Marketing Campaign Evaluate Economic Impact
Public Space Ample Sidewalk Capacity Create a Continuum of Experiences Enhance Outdoor Seating Introduce Business Incubators Address Panhandling, Predators, Passage
Cycles of Sociability
People
Vibrancy
Safety
Assuring Safety
Venue Safety Evaluate – Assess Risks Convert Risk to an Operational Plan Engage and Educate Staff Monitor Activity and Respond Open Communication
Public Safety Establish a Foundation for Safety Collaborate to Monitor and Assist Police Staffing for the Nighttime Economy Achieve Compliance with Partners Prevent and Respond to Crime, Disorder and
Incivility
Networking - Discussion• How have demographic and lifestyle
trends impacted your Portland’s nighttime economy?
• What is Portland’s current strategy to enhance the development of the nighttime economy?
• What social options are available in Portland for “Singles, Mingles, Families and Jingles”?
• How would you like Portland’s nightlife to evolve? What are the barriers to making your vision a reality?