The SEO dilemmaWil Reynolds - @wilreynolds

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@wilreynolds

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The SEO dilemma

@wilreynolds

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What Google says will work

What ACTUALLY works

The SEO dilemma

@wilreynolds

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Gets more complicated

@wilreynolds

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What Google says will work

What ACTUALLY works

Expectations

Goals

Food on the table

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Honest Conversation

@wilreynolds

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NOT 1 quality link here!

RISKY@wilreynolds

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WORKS

@wilreynolds

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Crossing the SEO chasm

@wilreynolds

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CRAPOLAHOLY GRAIL

COMMUNITY

RELATIONSHIPS

INBOUND MARKETING

DIRECTORIES

ASSETS

HACKED SITES

ARTICLE DIRECTORIES

FAKE SOCIAL VOTES

@wilreynolds

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BOSSES, No more!!!

@wilreynolds

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THIS

@wilreynolds

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BREEDS

@wilreynolds

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CRAPOLA

@wilreynolds

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BREEDS

@wilreynolds

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RISK

@wilreynolds

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#WWMCD?

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TODAY we commit to building the bridge

@wilreynolds

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Building The Bridge - Infographics

@wilreynolds

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Why I still LOVE infographics

@wilreynolds

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Begins with a human condition

@wilreynolds

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EASY!@wilreynolds

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Remember these?@wilreynolds

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Hey, did you know…

@wilreynolds

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Learn something new

move on

@wilreynolds

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Infographic Mob@wilreynolds

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Is this “Crap”@wilreynolds

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Why/Why not?

@wilreynolds

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Mismatch

@wilreynolds

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With a little work, we can

make this more valuable

@wilreynolds

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@ethanlyon

@wilreynolds

34@wilreynolds

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What do you expect to SEE??

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5000

W

ords

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Fails the“did you know”

test

@wilreynolds

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Assets in PPCEarly Funnel

@wilreynolds

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PPC has understood that for years

@wilreynolds

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Economics of payday lending

@wilreynolds

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Agency Challengeunderstand the depth of your

client’s business

@wilreynolds

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Client ChallengeIs your agency asking you

questions?

@wilreynolds

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Few questions = RISKY

@wilreynolds

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Infographics = Cliffs Notes

@wilreynolds

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Cliffs Notes2.0

@wilreynolds

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Building the bridge – Asset building

@wilreynolds

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Under Optimized Assets

@wilreynolds

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I wanted a fitted hat…

@wilreynolds

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Low links &page metrics

@wilreynolds

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Where is that cool sizer resource?

@wilreynolds

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Maybe it has no links?

@wilreynolds

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@wilreynolds

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Has linksPDF

No Copy

@wilreynolds

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Make all of us sad

@wilreynolds

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Outcome of under optimized assets…

@wilreynolds

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@wilreynolds

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Even more opportunity

@wilreynolds

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@wilreynolds

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Have a large client?Look for assets

@wilreynolds

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Building your bridge – Leverage community

@wilreynolds

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www.followerwonk.com

@wilreynolds

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@wilreynolds

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Recent Tweeters Only

@wilreynolds

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Writers

@wilreynolds

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OUTCOME

@wilreynolds

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TechCrunch

@wilreynolds

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RWW

@wilreynolds

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Influential writers

Seen as a “brand”

500k links | DA 93

@wilreynolds

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Influential writers

Seen as a “brand”

500k links | DA 93Wanna link? I thought so

@wilreynolds

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EditorColumni

st

@wilreynolds

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Don’t take the easy way out and do this

@wilreynolds

76@wilreynolds

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@

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The outcome of hard work

(This presentation)

@wilreynolds

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Push yourself to add value

&Amazing things

happen@wilreynolds

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Like this…

@wilreynolds

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Who follows me that allows guest posts?

@wilreynolds

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ManuallyGdoc + Concatenate + Open URLs

plugin

http://bit.ly/open-urls

@wilreynolds

83@wilreynolds

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@djchrislesaves the day

http://bit.ly/guest-post-gdoc

@wilreynolds

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This is what I LOVE about our industry

@dan_shure, @dohertyjf, @ethanlyon, @jordangodbey

@daveminchala

@wilreynolds

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CLAP IT UP!!!

@wilreynolds

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I can see it already

@wilreynolds

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Wahhhhhhhhhhhhhh

hh

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Stop whinin

’

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Wil, easy for you to say you have a ton

of followers

@wilreynolds

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Yup it is13+ years of

helping

@wilreynolds

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What are you doing to help

people?

@wilreynolds

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How are YOU going to add value in your

community?

@wilreynolds

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App for that

@wilreynolds

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INBOXq.com

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Hootsuite?

@wilreynolds

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Integration FTW!

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Go right to Twitter…

@wilreynolds

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http://bit.ly/content-ideas1

@seogadget tool = more ways to help

@wilreynolds

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Pick on someone

@wilreynolds

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who has stronger engagement

@wilreynolds

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I’m gunning for RandFish@wilreynolds

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I’m gunning for RandFish@wilreynolds

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What’s the downside if I never

catch him?

@wilreynolds

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Think about that!

@wilreynolds

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Pick 1 person and try to OUT “HELP”

them

@wilreynolds

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Notout linkout blog

out funnythem

OUT HELP!@wilreynolds

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Let’s Start BUILDING our bridge

@seerinteractive

@wilreynolds