1. 1. Actionable Tools for Inbound MarketingJustin Briggs, SEO ManagerDownload: http://bit.ly/searchfesttools
2. 2. Who Is This Guy? Justin Briggs SEO Manager at Big Fish Games
3. 3. I Love This Stuff
4. 4. Find Link Sources
5. 5. Search engineskeep taking our data
6. 6. Lets get some back
7. 7. The Usual Suspectshttp://www.majesticseo.com/ and http://www.opensiteexplorer.org/
8. 8. I miss Yahoo!Site Explorer
9. 9. What We Lost Searches content oflinking pagesOur Site
10. 10. I keep trying to solvethis problem
11. 11. Google Custom Search EngineGood start, but not good enough for me.http://www.seomoz.org/blog/replace-yahoo-linkdomain-with-google-custom-search-engine
12. 12. I Built My Own Scraper Way too technical formost peoplehttp://www.distilled.net/blog/seo/building-your-own-scraper-for-link-analysis/
13. 13. Found yolinkSearches contentbehind links! Page with outbound links
14. 14. Searches the content behind the linkshttp://www.yolink.com/yolink/
15. 15. Do you use GoogleAlerts for linkbuilding?
16. 16. Link Building with Google Alertshttp://www.rosshudgens.com/link-building-with-google-alerts-a-guide/
17. 17. Search Alerts with yolinkhttp://alerts.yolink.com/alerts/
18. 18. Want to scrapewithout all thetechnical mishaps?
19. 19. Scrape Similar in Chromehttp://justinbriggs.org/quick-link-prospecting-with-scraper-extension
20. 20. Browser With Scraping Toolshttp://www.outwit.com/products/hub/
21. 21. Visualizing Data
22. 22. Things are about to get sexy
23. 23. Network Graph Visualizationhttp://gephi.org/
24. 24. Export GoogleAnalytics keyword data
25. 25. Where is Traffic Landing Blue nodes are keywordssending traffic to Pinkpages
26. 26. Visualize Your Keyword TrafficBetter UnderstandLocalPersonalizationDouble ListingsKeywordCannibalization
27. 27. Looking atcompetitors linkprofile
28. 28. The Usual Suspectshttp://www.majesticseo.com/ and http://www.opensiteexplorer.org/
29. 29. Anchor Text Distribution
30. 30. Find Irregularities Most pages onsiteWhat Is This?Doesnt really share anchors with rest of site
31. 31. A Pre-owned Domain Redirect They acquired apre-owned domain and 301 redirected to a subpage.
32. 32. Use data visualization to discover siteproblems
33. 33. Data Management Workspacehttp://www.visokio.com/omniscope
34. 34. Export GoogleAnalytics keyword data again
35. 35. Highlight Content ProblemsGood top of funnel keywordsAll high B.R. land on twotemplate typesA content gap our users are experiencing
36. 36. Export GoogleWebmaster Tools CTRdata
37. 37. CTR Distribution Curve
38. 38. Visualize Business Analyticshttp://www.tableausoftware.com/
39. 39. Dynamically Visualize EDW
40. 40. Technical Work
41. 41. Web Browser Automationhttp://seleniumhq.org/
42. 42. Stripping inline CSSout of hundreds ofarticles
43. 43. RegEx Find and Replacehttp://macromates.com/
44. 44. Screaming Frog SEO Spiderhttp://www.screamingfrog.co.uk/seo-spider/
45. 45. Catching Problems
46. 46. Adwords teamenforces policywithout prior notice
47. 47. Google Analytics Alerts
48. 48. Solving for Content
49. 49. Building a new information architecture
50. 50. Thousands of historical contentpieces without rightschema data
51. 51. Crowdsource Datahttp://www.smartsheet.com/
52. 52. Rewriting hundredsof thousands ofarticles post Panda
53. 53. Crowdsourced Contenthttp://www.serv.io/
54. 54. Ratings and Reviews
55. 55. bazaarvoicehttp://www.bazaarvoice.com/products/ratings-and-reviews
56. 56. Leverage inrecommendation engine
57. 57. Soovle Keyword Suggesthttp://soovle.com/
58. 58. Using content andkeyword strategy to grow revenue
59. 59. Use data for linkbait
60. 60. Data Searchhttp://www.zanran.com/q/
61. 61. Justin Briggs, SEO ManagerJustin.Briggs@BigFishGames.com@JustinRBriggshttp://justinbriggs.org