beyond seo: ble beacons & you - searchfest 2016

Download Beyond SEO: BLE Beacons & You - SearchFest 2016

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  • @MediaWyse #SearchFest @SEMpdx

  • @MediaWyse #SearchFest @SEMpdx

    Get this Presentation @ Slideshare:

  • @MediaWyse #SearchFest @SEMpdx

    Who is this Casey guy? Head of SEO Support for SEN

    Founder of Digital Agency Media Wyse

    Author of 400+ SEO & SMO articles

    16+ years actual working SEO Experience

    Trained SEO teams on Five Continents

    Co-Author of the Unfair Advantage Guide

    to Winning the Search Engine Wars

    Contributor to The Web Untangled: The

    Handbook for Building an Online Business

    Rabid Bacon & Craft Beer Aficionado

  • @MediaWyse #SearchFest @SEMpdx

    Beacons as Lighthouses

    Hyperlocal Marketing

    The 411 on Beacons

    iBeacon vs. Eddystone

    Beacon Case Studies

    Designing your Beacon Campaign

    Session Takeaways & Resources

    What will we Learn Today?What will we Learn Today?

  • @MediaWyse #SearchFest @SEMpdx

    Beacons as Lighthouses

  • @MediaWyse #SearchFest @SEMpdx

    One simple purpose

    in life. I'm a beacon.

    I send out my signal.

    That's all I do.

    - The Lighthouse

  • @MediaWyse #SearchFest @SEMpdx

    BLE Beacons are the Lighthouses of the

    21st Century.

  • @MediaWyse #SearchFest @SEMpdx

    Beacons are low-cost transmitters that use

    Bluetooth Low Energy to provide Bluetooth smart

    devices a new level of proximity awareness

    - Casey Markee

  • @MediaWyse #SearchFest @SEMpdx

    Hyperlocal Marketing

  • @MediaWyse #SearchFest @SEMpdx

    Remember Minority Report?

  • @MediaWyse #SearchFest @SEMpdx

    Image Credit: MobileLeadsLocal.com

    Beacons = Convenience Marketing

    Delivering a personalized marketing message for a product or service in real-time to a target consumer exactly when they

    need it!

    - Casey Markee

  • @MediaWyse #SearchFest @SEMpdx

    The 411 on Beacons

  • @MediaWyse #SearchFest @SEMpdx

    Main Beacon Wireframes & Evolutions

  • @MediaWyse #SearchFest @SEMpdx

    Beacons are Small but POWERFUL!

    Beacons are about the size of a quarter and cost between $5-80 each.

  • @MediaWyse #SearchFest @SEMpdx

    Beacons are Small but POWERFUL!

    Beacons are about the size of a quarter and cost between $5-80 each.

    Visit bit.ly/beacon-hardware-guide

    For a Full Review of Beacon Price Points

  • @MediaWyse #SearchFest @SEMpdx

    How do Beacons Work?

    Image Credit: Makingittv.com

  • @MediaWyse #SearchFest @SEMpdx

    What can you do with Beacons?

    Image Credit: Kinetica.mobi

  • @MediaWyse #SearchFest @SEMpdx

    Facebook Places Tips trigger

    when within 100 ft of beacon.

    Serve a Welcome Note to

    Visitors.

    Serve prompts to Like the page

    or check-in.

    Feature posts from your page or

    those of your Fans.

    Facebook Beacons: Cool but Limited.

    http://bit.ly/facebook-beacons

  • @MediaWyse #SearchFest @SEMpdx

    Provides a Local Tips option for

    retailer but its App-Based.

    Works to collect unique device

    IDs for remarketing purposes

    Retailers can build up a database

    then target on Facebook, Twitter

    Xone Analytics dashboards allows

    attribution and tracks visits from

    online retargeting

    Yext Xone Beacons: Local Retargeting Focus

    http://bit.ly/yext-beacons

  • @MediaWyse #SearchFest @SEMpdx

    Apple iBeacons: App-Focused & Hot

    App-Based (put can also use

    Apple PassBook)

    Proprietary (but does work on

    Android)

    Can send messages only through

    UUID (Universal Unique

    Identifier)

    No use of EIDs (Ephemeral

    Identifiers)

  • @MediaWyse #SearchFest @SEMpdx

    Google Eddystone: The New Kid on the Block!

    Supports URL and App for

    messaging.

    Open-Source (available on

    GitHub)

    Can send messages through

    UUID (Universal Unique

    Identifier), URL or Telemetry.

    Uses EIDs (Ephemeral

    Identifiers) for secure tracking.

  • @MediaWyse #SearchFest @SEMpdx

    Why should you use Beacons?

    Image Credit: Swirl.com

  • @MediaWyse #SearchFest @SEMpdx

  • @MediaWyse #SearchFest @SEMpdx

    There will be 4.5 Million Beacons

    installed in the US by 2018!

  • @MediaWyse #SearchFest @SEMpdx

    400 Million Beacons Worldwide by 2020

    - ABI Research

  • @MediaWyse #SearchFest @SEMpdx

    Eddystone forecast to

    become the dominate

    beacon standard by

    2020

    - ABI Research, 2015

  • @MediaWyse #SearchFest @SEMpdx

    Why Eddystone?

  • @MediaWyse #SearchFest @SEMpdx

    Why Eddystone?

    800 million additional users ready to

    interact with beacons as Android makes

    up 80% of smartphone market

  • @MediaWyse #SearchFest @SEMpdx

    The Future for Mobile is all about the

    Digital Concierge

  • @MediaWyse #SearchFest @SEMpdx

    Did you know you can already use BLE beacons to check-in to your

    hotel?

  • @MediaWyse #SearchFest @SEMpdx

    iBeacon Case Study: Starwood Hotels (SPG)

  • @MediaWyse #SearchFest @SEMpdx

    Or use them to navigate your next

    trip to the grocery store?

  • @MediaWyse #SearchFest @SEMpdx

    iBeacon Case Study: Marsh Supermarkets (IN)

    http://bit.ly/ibeacons-101

  • @MediaWyse #SearchFest @SEMpdx

    Need to catch a train? Theres a

    beacon for that as well.

  • @MediaWyse #SearchFest @SEMpdx

    Eddystone Case Study: TriMet PTA (OR)

  • @MediaWyse #SearchFest @SEMpdx

    In Short: Beacons are Bad-Ass!

  • @MediaWyse #SearchFest @SEMpdx

    So How do I get Started?

  • @MediaWyse #SearchFest @SEMpdx

    Get a Beaconstac Starter Kit Costs $89!

    Comes with 3 enterprise-grade

    BLE Sensoro beacons

    Supports BOTH iBeacon &

    Eddystone

    Each beacon can cover up to

    50ft and last up to 3 years.

    The longer the distance, the

    shorter the battery life.

    Full support and analytics

    provided up to 1 year.store.beaconstac.com

  • @MediaWyse #SearchFest @SEMpdx

    OrUse an Existing Beacon Network!

  • @MediaWyse #SearchFest @SEMpdx

    OrUse an Existing Beacon Network!

    Mobiquity operates a beacon network in 400+ major shopping malls in the U.S. 7500 unique retailers leverage that

    network!

  • @MediaWyse #SearchFest @SEMpdx

    Designing your Beacon Campaign

  • @MediaWyse #SearchFest @SEMpdx

    Understand your Duty of Care

  • @MediaWyse #SearchFest @SEMpdx

    Does your Messaging Provide Value?

  • @MediaWyse #SearchFest @SEMpdx

    What is the Optimal Context & Timing

    for my Beacon Messaging?

  • @MediaWyse #SearchFest @SEMpdx

    Where can I most Efficiently Deploy

    my Beacons?

  • @MediaWyse #SearchFest @SEMpdx

    Are you Avoiding Notifications

    Overload?

  • @MediaWyse #SearchFest @SEMpdx

    Are your Beacons an Isolated

    Marketing Initiative?

  • @MediaWyse #SearchFest @SEMpdx

    Session Takeaways & Resources

  • @MediaWyse #SearchFest @SEMpdx

    Session Takeaways

    Beacons are Widespread: 85% of the top 100 US Retail

    Locations will be equipped with Beacons by end of 2016

  • @MediaWyse #SearchFest @SEMpdx

    Session Takeaways

    Beacons are Widespread: 85% of the top 100 US Retail

    Locations will be equipped with Beacons by end of 2016

    Beacons are Low-Barrier: You can be up in 24 hours, for

    less than $99, and cover an area of several hundred meters.

  • @MediaWyse #SearchFest @SEMpdx

    Session Takeaways

    Beacons are Widespread: 85% of the top 100 US Retail

    Locations will be equipped with Beacons by end of 2016

    Beacons are Low-Barrier: You can be up in 24 hours, for

    less than $99, and cover an area of several hundred meters.

    Beacons Enhance Marketing: Drive traffic, retarget traffic,

    or use them to push new offers & experiences.

  • @MediaWyse #SearchFest @SEMpdx

    Beacon Resources List

    BLE Beacons Overview: https://developers.google.com/beacons/

    Physical Web: https://google.github.io/physical-web/

    Eddystone Format: https://github.com/google/eddystone

    Google Beacon Demo Platform: http://bit.ly/google-beacon-demo

    iBeacon Format: https://developer.apple.com/ibeacon/

    Facebook Beacons: http://bit.ly/facebook-beacons

    Yext Beacons: http://bit.ly/yext-beacons

    Beacon Mapping SDK: http://estimote.com/indoor/

    Beaconstac Resources: http://www.beaconstac.com/resources

    https://developers.google.com/beacons/https://google.github.io/physical-web/https://github.com/google/eddystonehttp://bit.ly/google-beacon-demohttps://developer.apple.com/ibeacon/http://bit.ly/facebook-beaconshttp://bit.ly/yext-beaconshttp://estimote.com/indoor/http://www.beaconstac.com/resources

  • @MediaWyse #SearchFest @SEMpdx

    Thank You!

  • @MediaWyse #SearchFest @SEMpdx

  • @MediaWyse #SearchFest @SEMpdx

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