ble beacons and you: breaking the internet of things (iot) barrier - 2016 mnsearch summit

@MediaWyse #MNSearch @MnSearch


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Beacons as Lighthouses Hyperlocal Marketing The 411 on Beacons iBeacon vs. Eddystone Beacon Case Studies Designing your Beacon

Campaign Session Takeaways &

Resources

What will we Learn Today?What will we Learn Today?


Beacons as Lighthouses


“One simple purpose in life. I'm a beacon. I send out my

signal. That's all I do.”

- The Lighthouse


“BLE Beacons are the Lighthouses of the 21st Century.”


“Beacons are low-cost transmitters that use Bluetooth Low Energy to provide

Bluetooth smart devices a new level of proximity awareness”

- Casey Markee


Beacons are the KEY contextual component of the Internet of Things (IoT). They alone have near universal

compatibility with mobile devices!


Hyperlocal Marketing


Remember Minority Report?


Image Credit: MobileLeadsLocal.com

Beacons = “Convenience Marketing”

“Delivering a personalized marketing message for a product or service in real-time to a target consumer

exactly when they need it!”- Casey Markee


The 411 on Beacons


Main Beacon Wireframes & Evolutions


Beacons are Small but POWERFUL!

Beacons are about the size of a quarter and cost between $5-80 each.


Beacons are Small but POWERFUL!

Beacons are about the size of a quarter and cost between $5-80 each.

Visit bit.ly/beacon-hardware-guide

For a Full Review of Beacon Price Points


How do Beacons Work?


What can you do with Beacons?

Image Credit: Kinetica.mobi


Facebook “Places Tips” trigger when within 100 ft of beacon.

Serve a “Welcome Note” to Visitors.

Serve prompts to “Like” the page or “check-in.”

Feature posts from your page or those of your Fans.

Facebook Beacons: Cool but Limited.

http://bit.ly/facebook-beacons


Provides a “Local Tips” option for retailer but it’s App-Based.

Works to “collect” unique device IDs for remarketing purposes

Retailers can build up a database then target on Facebook, Twitter

Xone Analytics dashboards allows attribution and tracks visits from online retargeting

Yext Xone Beacons: Local Retargeting Focus

http://bit.ly/yext-beacons


Apple iBeacons: App-Focused & Hot

App-Based (put can also use Apple PassBook)

Proprietary (but does work on Android)

Can send messages only through UUID (Universal Unique Identifier)

No use of EIDs (Ephemeral Identifiers)


Google Eddystone: The New Kid on the Block!

Supports URL and App for messaging.

Open-Source (available on GitHub)

Can send messages through UUID (Universal Unique Identifier), URL or Telemetry.

Uses EIDs (Ephemeral Identifiers) for secure tracking.


Why should you use Beacons?

Image Credit: Swirl.com


“By adding significantly more capacity to advertising transmissions, Bluetooth 5

will further propel the adoption and deployment of beacons to users around

the world. ”- Mark Powell, Bluetooth SIG


There will be 4.5 Million Beacons installed in the US by 2018!


“400 Million Beacons Worldwide by 2020”

- ABI Research


“Eddystone forecast to become the

dominate beacon standard by 2020”

- ABI Research, 2015


Why Eddystone?


Why Eddystone?

800 million additional users ready to interact with beacons as Android

makes up 80% of smartphone market


Why Eddystone? Google I/O “Beacon Tools” Launch

http://bit.ly/beacon-tools


Why Eddystone? Google I/O “Beacon Tools” Launch

Google Beacon Tools for Android and iOS can be used to provision a beacon, attach content, and serve it through your apps!

https://play.google.com/store/apps/details?id=com.google.android.apps.location.beacon.beacontools

https://itunes.apple.com/us/app/beacon-tools/id1094371356?ls=1&mt=8


The Future for Mobile is all about the “Digital Concierge”


Did you know you can already use BLE beacons to “check-in”

to your hotel?


iBeacon Case Study: Starwood Hotels (SPG)


Or use them to “navigate” your next trip to the grocery

store?


iBeacon Case Study: Marsh Supermarkets (IN)

http://bit.ly/ibeacons-101


Need to “catch” a train? There’s a beacon for that as

well.


Eddystone Case Study: TriMet PTA (OR)


You can even FIGHT human trafficking with beacons!


Eddystone Case Study: Beacon of Hope Project


Eddystone Case Study: Beacon of Hope Project

Equip public restrooms with Beacons & “Dash” buttons to signal for help

and rescue!


In Short: Beacons are Bad-Ass!


So How do I get Started?


Get a Beaconstac Starter Kit – Costs $89! Comes with 3 enterprise-

grade BLE Sensoro beacons Supports BOTH iBeacon &

Eddystone Each beacon can cover up

to 50ft and last up to 3 years.

The longer the distance, the shorter the battery life.

Full support and analytics provided up to 1 year.store.beaconstac.com


Or…Use an Existing Beacon Network!


Or…Use an Existing Beacon Network!

Mobiquity operates a beacon network in 400+ major shopping malls in the U.S.

7500 unique retailers leverage that network!


Designing your Beacon Campaign


Understand your “Duty of Care”


Does your Messaging Provide “Value?”


What is the Optimal Context & Timing for my Beacon Messaging?


Where can I most “Efficiently’ Deploy my Beacons?


Are you Avoiding “Notifications” Overload?


Are your Beacons an “Isolated” Marketing Initiative?


Session Takeaways & Resources


Session Takeaways Beacons are Widespread: 85% of the top 100 US

Retail Locations will be equipped with Beacons by end of 2016




Beacons are Low-Barrier: You can be up in 24 hours, for less than $99, and cover an area of several hundred meters.




Beacons are Low-Barrier: You can be up in 24 hours, for less than $99, and cover an area of several hundred meters.

Beacons Enhance Marketing: Drive traffic, retarget traffic, or use them to push new offers & experiences.


Beacon Resources List BLE Beacons Overview:

https://developers.google.com/beacons/ Physical Web: https://google.github.io/physical-web/ Eddystone Format:

https://github.com/google/eddystone Google Beacon Demo Platform: http://

bit.ly/google-beacon-demo iBeacon Format: https://developer.apple.com/ibeacon/ Facebook Beacons: https://placetips.fb.com/beacons/ Yext Beacons: http://bit.ly/yext-beacons Beacon Mapping SDK: http://estimote.com/indoor/ Beaconstac Resources: http://

www.beaconstac.com/resources

https://developers.google.com/beacons/

https://google.github.io/physical-web/

https://google.github.io/physical-web/

https://github.com/google/eddystone

http://bit.ly/google-beacon-demo

http://bit.ly/google-beacon-demo

https://developer.apple.com/ibeacon/

https://placetips.fb.com/beacons/

https://placetips.fb.com/beacons/



http://estimote.com/indoor/

http://estimote.com/indoor/

http://www.beaconstac.com/resources

http://www.beaconstac.com/resources


Thank You!


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