the rise of native advertising
DESCRIPTION
The New York City Media Lab hosted an event on April 11, 2012 highlighting innovations in Social Advertising. StumbleUpon's Jack Krawczyk talked about how the brand opportunity in social media is becoming one with the content experience.To become part of the content experience, brands must focus on presenting their content in a manner which is native to the underlying user experience. For facebook: drive to stories which are published by friends. For StumbleUpon: drive to web pages. Both are inherently native to their respective products and drive strong results for brands.To learn more, chat with Jack: @JackKTRANSCRIPT
The Rise of the Native Ad Unit
Jack Krawczyk
StumbleUpon
NYC Media Lab Social Advertising Innovation
April 11, 2012
@JackK
Engagement
Ha
pp
ine
ss
Gone Zone
Media Consumption
Engagement
Ha
pp
ine
ss
Gone Zone
Television
Ad Opportunity
Engagement
Ha
pp
ine
ss
Gone Zone
Online Video
Ad Opportunity
& Homepages
Engagement
Ha
pp
ine
ss
Gone Zone
Social Media
Ad Opportunity
Native Advertising
Original content that enables a company to
connect with consumers and advertise its brands
Hours Spent per Month
2.6 YouTube
5.3 Facebook
7.0 StumbleUpon
(average, per person)
Source: Nielsen, US, July 2011; StumbleUpon Internal Data
1.5 Google
Content is not made equal on
social platforms.
This is best promoted on
Facebook.
Distributing content requires
multiple platforms.
Source: Arby’s & Adapt.ly, April 2011
Thank You Hit Me Up
thepolishjack.stumbleupon.com
@JackK