native advertising trends top native advertising trends in...
TRANSCRIPT
Native advertising trendsTop native advertising trends in magazine media
Jesper LaursenCEO, Native Advertising Institute, Denmark
Native Adverting Trends in Magazine Media
Jesper LaursenCEO, Native Advertising Institute@jesperlaursen
The Research
• Collaboration between FIPP and the Native Advertising Institute
• Second edition• Data collection June-August 2017• 207 respondents from 53 countries• Both editorial and commercial executives
• Report will publish next week