livefyre native advertising
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Privileged & Confidential
POWERING SOCIAL EVERYWHERECommunity. Conversation. Curation.
Wednesday, November 6, 13
Privileged & Confidential
CONSUMERS FLOCK TO SOCIAL NETWORKS
0
25
50
75
100
Q1 Q2 Q3 Q4
From 2010 - 2011: 2/3 of the Fortune 100 lost an average of 23% of their website traffic
*Source: Webtrends/Adgregate Markets, “The Effect of Social Networksand the Mobile Web on WebsiteTraffic and the Inevitable Rise of Facebook Commerce” March 2011
FORTUNE 100 WEBSITES
Wednesday, November 6, 13
Privileged & Confidential*Source: Webtrends/Adgregate Markets, “The Effect of Social Networksand the Mobile Web on WebsiteTraffic and the Inevitable Rise of Facebook Commerce” March 2011
MAJOR TURNAROUND IN 2012 - 201395% of news publishers INCREASED web traffic
Wednesday, November 6, 13
Privileged & Confidential
MORE EYEBALLS MEANS MORE MONEY... OR DOES IT??
Privileged & Confidential
Banner ads are driving a race to the bottom of the barrel
Standard IAB formats are terrible for mobile consumption
Social Networks have adopted Native and custom formats to deliver higher engagement and user value
Brands spending more money in social channels as a result
Wednesday, November 6, 13
Privileged & Confidential
THE SOLUTION IS LESS ADS, NOT MOREContent • Context • Creativity
Privileged & Confidential
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! 73% of U.S publishers o"er some form of native advertising, a market that is projected to hit $4.57 billion by 2017
! Consumers are 25% more likely to view and 13% more likely to share native ads than banners. More importantly, consumers show 18% more purchase intent after viewing them
! Forbes revenue at a 5 year high because of their Native Ad Platform called BrandVoice that launched in 2010
NATIVE ADS HOLD GREAT PROMISE
Wednesday, November 6, 13
Privileged & Confidential
A “NATIVE AD” IS NOT A “THING”It is a strategy, creatively executed to fit the context of it’s surroundings
Privileged & Confidential
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WHO IT TAKES TO LAUNCH A NATIVE CAMPAIGN
Publishers AgenciesBrands
MO
ST
INC
EN
TIV
IZE
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KIN
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F IN
CE
NT
IVIZ
ED
NO
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UC
H IN
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IVE
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Privileged & ConfidentialPrivileged & Confidential
SCALABLE, RELEVANT CONTENT IS A MAJOR BARRIER
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Privileged & Confidential
WE SOLVE THATWE CALL IT SOCIAL NATIVE ADVERTISING
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Privileged & Confidential
WE TAKE ALL OF THIS....
AND TURN IT INTO VALUABLE NATIVE CONTENT
16K FOLLOWERS 8K FOLLOWERS 956K FOLLOWERS 1.2M LIKES 97K FOLLOWERS 2.3M VIEWERS
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Privileged & Confidential
AND TURN IT INTO THIS...
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Privileged & Confidential
Wednesday, November 6, 13
Privileged and Confidential, Not for Redistribution
EARN IT
CREATE SOCIAL NATIVE CAMPAIGNS THROUGH TECHNOLOGY, CREATIVE AND DISTRIBUTION
AggregateCurateFilter
Display
Amplify earned media on
premium sites
Generate new earned media
Drive tra!c back to owned properties
OWN IT AMPLIFY IT
Wednesday, November 6, 13
Privileged and Confidential, Not for Redistribution
OWNED MEDIA: INCREASE ENGAGEMENT, SHARING, ADVOCACY
Customized Social modules work with the Creative Concept to increase engagement, social sharing, commenting, creation and discovery
Curated Social Content
One Click EngagementGallery View
Trending Module
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Privileged & Confidential
THANK YOUJordan KretchmerFounder and CEO
Email: [email protected]
San Francisco, CA New York, NYLondon, UK
@livefyrelivefyre.compress.livefyre.comblog.livefyre.com
Wednesday, November 6, 13