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The Return of the RelationshipTim ReedCEO | MYOB Limited

EMSA 2011 | Innovation & Inspiration | October 19

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Key discussion areas

How Aussie business owners promote

The internet is a global democracy

The future of business is human

Smarter Connections

Head vs Heart marketing

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MYOB Business Monitor

MYOB Business Monitor |The voice of Australian business owners

Bi-annual survey 1000+ businesses, 0-200 employees

Performance based: revenue & profit levels, cash flow, sales pipeline

AU and NZ focus

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Use Internet Search Engines (like Google)

Conduct email marketing

Use social media to promote business

Use Newspaper advertising

Use General Magazine advertising

Use Business Magazine advertising

Use Radio advertising

Use TV advertising

29%

23%

22%

20%

8%

7%

6%

4%

How Aussies business promote...The internet dominates

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The proof behind “working smarter not harder”…

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Early Adopter

19%

Mid Adopter44%

Late Adopter

37%Has Website

39%

No Website61%

As a general rule Australian Businesses are NOT early adopters of technology

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Sweden

German

y UK

European

Union Sp

ain Italy

France

Australi

a NZ20%

30%

40%

50%

60%

70%

80%

90%

100%

% of Businesses with a website | By CountryAustralia & NZ in bottom of OECD countries...

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“Online Businesses” performed better during the 2010. – Revenue increased: 32% vs 22%

“Online Businesses” predict more revenue growth in 2011.– Revenue increases: 48% vs 36%

Q2 Sales pipeline higher for “Online Businesses”.– More work on: 40% vs 28%

“Online” businesses have higher revenues & are more confident.

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2/3rds of Aussies research purchases or shop online...

1/3rd of Aussie businesses have an online presence

our world is about change

the heart of change is the internet

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The internet is a global democracy...

Our instinct to connect is strong “People do business with people...”

the future of business is human

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the future of business is connected...

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Is technology making us lazy marketers?

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TVC Campaign: Sales Promo

Media cost: $1 million

Creative|TVC: $200k

80 hrs of marketing

Email Campaign | Sales Promo

Media cost: $2k

Creative | HTML: $1.5k

8 hrs of marketing time

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Content is king

Quality CONTENT is everything...

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We are ruled by our emotions...

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Head vs Heart

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© 2011, MYOB Limited, all rights reserved