1. The biggest and most comprehensive CR and sustainability event of 2011 L! 10TH ANNUA VThe Responsible Business Summit 2011Responsible Business Policyvs. Performance: 7 International CEOs & ChairmenFACT! 21 Focused workshopsHow to close the gap 55+ European CSR Director/VP speakers 400 High level attendees 10 Hours of networking 1 European Awards Dinner3rd4th May 2011 > The Novotel West, London, UK30+ Exhibiting Service ProvidersInnovation > Best Practice > Interactivity > Focused Debatewww.ethicalcorp.com/rbs Hear from the followinginternational business leaders: Why you should attend: PepsiCo Advice from the top: Get unique insights from 7 Zein Abdalla European CEO international corporate CEOs on critical CR issues Benchmark European CR best practice: Case studies Panasonic Laurent Abadie and exclusive insight from 60 of the highest performing Chairman & CEO, Europe responsible businesses around Practical next steps on the most critical problems Alliance Boots Stefano Pessina Executive Chairman your company faces today - from impact assessment to embedding CRInnocent Drinks Richard Reed YOUR EXPERT SPEAKERS INCLUDE: Co-Founder Seventh Generation Jeffrey Hollender Co-Founder, former President & CEO Johnson Matthey Neil Carson CEO Kraft Foods Nick Bunker President, UK & Ireland OFFSET PROVIDER ORGANISEROpen now to see our agenda packed with workshops, case studies and keynotes >

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Hardhitting keynotes + In-depth workshops + Interactive discussion groups + Excellent networking opportunitiesA FEW QUICK FACTS ABOUT Celebrating Ten Years of Leading the Way inTHE MEETING IN 2010:Profitable Corporate Responsibility Initiatives 400+ people attended over the two daysDear Colleague, Over 40% of attendees were from bigcorporates like Timberland, IKEA, NETWORK WITH 400 TOP CR PROFESSIONALSMcDonalds, Vodafone, Siemes, Rio Tinto,Pfizer, LOreal and VneshecombankBENCHMARK YOUR POST-RECESSION STRATEGIESA third of our attendees were fromEurope, with 10% from the Americas andEvery recession has a silver lining.representation from every continent onremains a earth (apart from Antarctica)Or to put it another way, savvy businesses that have decided corporate responsibilitynecessity rather than an expendable luxury are quietly gaining an edge. 51% of our attendees wereDirector-level executives, or more senior bleSteven Howard, Chief Executive of Business in the Community reports: While responsibusinesses fare better in strong economic times, it seems thosethat incorporate social and60+ speakers shared knowledge & case in this case,studies over 2 daysenvironmental factors into their core business are able also to respond faster and,have bounced back from the financial crisis quicker. 75% of last years attendees said theywould probably or definitely recommendnities you couldIn fact, the current economic climate remains potentially one of the best opportu the conference to a colleaguewish for. Pressing ahead with the right CR and sustainability-focused strategies in 2011 will pay offon a variety of levels. Especially if youre fully prepared.bility and CR Learn from CEOs at some of the worlds highest performing companies in sustainaWho will you meet at the If youve attended the Responsible Business Summit before, youll know we setthe gold standard Responsible Business Summit? in terms of the speakers we attract. Even by our own high standards, this years expert line-up is exceptional. Generation, The top brass at PepsiCo, Panasonic, Innocent Drinks, Alliance Boots, Seventh Unilever, Kraft and Johnson Matthey (to name but a few) are eager to share their knowledge, discuss hot topics and issues, and answer your specific questions. deliver bigDelegate Seniority When you come to examine the Summit Agenda, youll see how the plenary sessions picture thinking on sustainability strategies, with an emphasis on creating policiesthat deliverI Heads I Consultants outstanding performance. I ManagersI DirectorsI VPs I OtherI CEO/COO/Chairman from amongst Then there are the individual pick-and-mix sessions. These enable you to select 20+ topics including the growingneed social impact assessment, the pros and cons of socialent, emerging media management, countering plummeting consumer trust, supplier engagem markets and a variety of success stories and tailor a Summit experience that zones in on your own top CR priorities.from theThe tools, business intelligence and practical knowledge you need to emergerecession stronger than everOrganisation TypesI Academics I Mediaby the leadingAs you begin to make your choices, youll see each and every topic is being coveredexperts in that specific area. Which means, of course, you are guaranteed only the best I CorporatesI NGOsinformation, from the people who are best qualified to help you.I Industry associations I Service providers insights intoTo sum up, this years event will give you fresh, relevant, and hugely authoritativeworld-renownedyour own CR strategies. Its also a one-off chance to have a quality dialogue withpractitioners. I hope youll be able to join us: 3 4 May 2011.Kind regards,Delegate Location Emmeline Rajasingam Conference DirectorI Rest of world I UK Ethical CorporationI EuropeI North AmericaGot any questions? Contact conferences@ethicalcorp.com or +44 (0)20 7375 7575 3. Group discounts available forward this brochure to your colleagues!What do you get if you attend the Responsible Business Summit? INSIGHT AND ADVICE FROM WORLD-LEADING GET ESSENTIAL KNOWLEDGE AND BEST PRACTICE1 4 CEOS IN AN UNRIVALLED SERIES OF KEYNOTE FROM MORE LEADERS IN THE FIELD THAN YOULL SEE PRESENTATIONS ANYWHERE ELSE Nowhere else can deliver you exclusive access to seven leadersThe crme de la crme: senior executive speakers speaking on from multinational corporations. The reputation and history oftheir own areas of expertise - designed to give you only the the Responsible Business Summit means were able to bring most useful, relevant best practice and info on the key topics together a line-up of corporate leaders you will simply not beyoull face in 2011. able to find anywhere else. THE BEST NETWORKING OPPORTUNITY IN EUROPE - PRACTICAL ADVICE AND NEXT STEPS IN THE MOST MEET YOUR PEERS TO SHARE SOLUTIONS AND2WIDE-RANGING AND RELEVANT AGENDA YOULL SEE THIS YEAR With a four-month research period leading up to this event, we know the pressures, the issues and the opportunities that the CR professional is facing in 2011. Every topic on our agenda5BENCHMARK YOUR PROGRESS After ten years, we are confident that you simply will not meet a more engaged, or larger, group of senior CSR practitioners in Europe. Last year we welcomed over 400 attendees - from companies like Tata, Starbucks, Ikea Hewlett-Packard and Rio Tinto. This is a has been designed to address these critical points, and deliver targeted, experienced group of responsible business leaders. Join us! you an action plan to take back to your own office.3PRACTICAL ADVICE ON THE KEY ISSUES YOU FACE - KNOWLEDGE YOU CAN ACTUALLY USE BACK AT YOUR DESK No blue sky thinking and unfocused PR fluff on corporate successes. We deliver concrete, real life case studies with advice and insight you can apply directly to your own CR strategy. Every one of our 21 workshops will give the corporate responsibility practitioner the tools they need to succeed in 2011.Heres what people are saying about our conferencesbb Ethical Corporation brings together the best in business to make a difference Jeff Swartz, CEO, Timberland bb The conference was fresh, relevant, interesting and enjoyable. Perfect for anyone working in CSRbb Adele Carroll, Group Environmental Manager, Produce World A great diversity of speakers with fantastic experiences and insights to share Kerriden Pugh, Group Sustainability Manager, Orica bbA great space to have a quality dialogue with key decision-makers incompanies leading on the CR agendabb Mark Line, Chairman, Two Tomorrows The wide variety of presenters and excellent facilitation made the Responsible Business Summit a useful insight into our customers challenges Ted Shann, Global Sustainability Practice Head, BT bb Good discussion & interesting questions raised. Very relevant companies covering many business areas Sisse Norman, CSR Consultant, Grundfos Check the website for updates - www.ethicalcorp.com/rbs 4. DAY ONE 3rd May 2011PLENARY SESSIONS: BRIDGING THE GAP BETWEEN POLICY & PERFORMANCEMeet the CEOs and Chairmen of seven of the worlds highest performing companies. One by one, they will explain how they are addressingthe hottest CR issues faced by their business in 2011. With plenty of time for you to ask questions.PLENARY ONEPLENARY TWOHow sustainability strategy is changing PepsiCoSustainability, CSR & private equity: The biggest and why. issues in the Alliance Boots boardroomPepsiCo has a presence in 45 European countries and employs over 43,000 people. TheStefano Pessina, the man who took Boots private, and now owns 50% of the company,company has invested $3 billion in the region in the past three years. Zein Abdalla, withsteps into the spotlight to face Toby Webb, Ethical Corporation Founder, for sixmore than 30 years in consumer goods and more than 14 years with PepsiCo, has led thepenetrating questions about the big issues in the Alliance Boots boardroom.company in Europe since 2009.1. Why and how does the CR agenda matter in the Alliance Boots boardroom? Sustainability strategy in PepsiCo: How is the company diversifying from cola? 2. What specific opportunities for consumer trust are generated by sustainability? Driving performance: How does PepsiCo incentivise and measure its managers?3. How come a Plan A for Alliance Boots has not yet emerged and is it still needed?PepsiCo, Zein Abdalla, CEO EMEA4. How does Stefano Pessina engage the other 50% owner Kohlberg Kravis Roberts in what sustainability means for Alliance Boots? 5. Why does the Alliance Boots sustainability team report to the Finance Director?The big debate: Can a large company be 6. What is the biggest challenge facing Alliance Boots in the next decade?sustainable and grow?Alliance-Boots, Stefano Pessina, Executive Chairman Ethical Corporation, Toby Webb, FounderSeventh Generation is one of Americas most iconic greener brands. It has grown froma tiny company to one with a $150 million turnover in just twenty years. Jeffrey Hollender is the companys Co-Founder and a prolific author on green and PLENARY THREEsustainable business practices. He also sits on the board of Greenpeace and chairs theAmerican Business Sustainable Business Council.A B2B sustainability success story Is it still possible to have a big, sustainable company? Can it REALLY be done even Johnson Matthey, is a speciality chemicals company and leading maker of lower carbonin tough economic times? technology employing around 9,000 people worldwide. CEO Neil Carson has been with What are the prime challenges of growing a business and maintaining values?the company for over 30 years.How does Seventh Generation overcome them? Becoming a lower carbon champion: A story of challenges, success and key lessons The outlook for responsible business in the USA in 2011: Is the Wal-Mart effectlearnedactually real? How manufacturing firms can seize the opportunities of cleaner technologySeventh Generation, Jeffrey Hollender, Co-Founder and former President and CEO; and Chair, The potential for new technologies in mitigation and adaption to climate changeBusiness Leadership Council of the American Sustainable Business Council Johnson Matthey, Neil Carson, CEOInnocent: Can a good brand REALLY deliverNot just for consumer brands: Whatbehaviour change?sustainable business can doInnocent is an iconic British brand rapidly going global. With a core proposition built A crisis in global agriculture is emerging from the perfect storm of ageing farmers,around health, nature and sustainability, the company is widely admired. The company urbanisation, climate change, and tiny trickle-down benefits to farmers all over theis now majority owned by Coca-Cola but is still run and controlled by its original world. How do you prepare? Nick Bunker is President of Kraft Foods UK & Ireland thefounders. Richard Reed one of the founders and shareholders of the company hotbed of Krafts sustainability innovations.will be asked to address: Focus on the business drivers for sustainable agriculture in 2011 The importance of having a mission and staying true to ones values as you grow What Kraft can and is doing about them, and the impact on company planning The relationship between innocent and Coca-Cola? What farmers want and need and how big companies can deliver on them Where can the brand go over the next 30 years? How NGOs should react to the changing agenda and stimulate greater collaboration Sustainable growth? Can you reconcile business growth with sustainable Kraft Foods, Nick Bunker, President, UK & Irelandconsumption agendaInnocent Drinks, Richard Reed, Co-Founder Unilever: What does sustainable living mean in practice?Panasonic: What do we mean by green Unilever, the 40 billion a year consumer goods company, has announced aggressiveinnovation in technology?plans to hit fifty exacting social, environmental and economic targets over the next decade. The scale and depth of Unilevers commitments are unprecedented for aPanasonic aims to become the number one green innovation company in the company of its size.electronics industry by 2018. Gavin Neath is the man behind the plan for Unilevers future economic growth to beIn this session, were asking their European CEO Laurent Abadie to explain exactly what decoupled from negative socio-economic costs.that means for both products and how consumers use them. Where the targets have come from, how long the process took, and who was How much of Panasonics portfolio will greener by 2015, and what does that mean? involved Can consumer electronics companies engage consumers The cost/efficiency implications of halving product environmental impact NGOs: Help or hindrance for greener electronics? What 100% sustainable raw material sourcing will mean for the supply chain Is there a difference between green and sustainable, and should electronics firms The emerging market opportunity for new products, such as PureItgrasp that better? Unilever, Gavin Neath, Senior Vice President Communications and Sustainability and former UKPanasonic, Laurent Abadie, Chairman & Chief Executive Officer, EuropeChairmanGroup discounts available forward this brochure to your colleagues! 5. DAY ONE3rd May 2011BREAKOUT SESSION ONESTAKEHOLDERS PERFORMANCE CASE STUDIESCOMMUNICATIONSEngaging suppliers in CR Measuring socio-economicSell CR to your board: Whatand sustainability: What impact: The route to good metrics and measurements doworks best?business in emergingthey expect to see when youLearn tried and tested techniques to engage andmarkets brief them?commit your suppliers to your CR targets. And learnMaking the business case for CR to your board canfrom people who really DO know, including theSocio-economic impact assessment is no longer be tricky. You need to know what makes yourCEO of the UKs biggest supplier of fresh produce, just a figure in your CR report. Its a crucial toolmanagement tick, along with the golden rules ofand the Head of Procurement & Supply Chain fromin your day-to-day management of operations communicating your message to them.a world-leading construction company.in emerging markets. In this session youllIn this session youll gain trade secrets from Theyll show you what works and how to discover: experts at major companies. make it happen in your business The most effective ways to measure your From philanthropy to business talk: Capture your Foster CR best practice across your supply chaincompanys socio-economic impactsboards attention with the right language by singling out and rewarding those who are Manage upwards: Find out where their knowledge How Standard Chartered assessed they have most effective on your behalfgaps are and update their understanding of CR tocontributed a total of 400m value-added to Find out and deliver what they need fromhelp you do your job betterthe economy of Ghana you to achieve their targets Find out what they want from CR and the best Why measuring your socio-economic impact Establish what language suppliers respond toway to give it to them best and get to know them better is key to deploying a solid business strategy Show them the money: Why sustainability is thein emerging markets - and increasing your Clarifying, auditing and KPIs: Whats the bestcheaper way forward way to assess your suppliers ethicalrevenue there Barclays, Jillian Fransen, Head of Sustainability performance?Standard Chartered, Gill James, Head of Sustainability Centrica, Charlotte Grezo, Group Director, CorporateProduce World, William Burgess, CEO& CA Operations and Corporate Affairs Responsibility StrategyBovis Lend Lease, Nigel McKay, Head of Procurement and INSEAD, Ethan Kapstein, Paul Dubrule Professor of Toyota, Michel Gardel, Vice-President External andSupply Chain Sustainable Development Environmental Affairs Toyota Motor EuropeBREAKOUT SESSION TWOSTAKEHOLDERS PERFORMANCE CASE STUDIESCOMMUNICATIONSMedia: What makes aEmbedding CR across thePlummeting social trust ingood story?company: Success stories and business: What can you doJournalists from three of Britains most respected what you can learn from them about it?newspapers share their views on what makes a The Edelman Trust Barometer 2010 shows a drop incompany credible in CSR. In this session, meet the crme de la crme of businesses who have successfully embedded CR in CEO credibility from 60% to 39% in the US, andJoin this session to find out what the media from 51% to 35% in the UK. Which is all the more their business model.really expects from business and how to deal worrying when you consider consumers say theywith media risk. Youll hear from Unilever, which has just rank trust and transparency in a company as The latest big responsible business stories: How launched a ground-breaking Sustainable Living important as the products it sells. well did companies handle the crisis? Plan; Marks & Spencer, who consider their Plan AIn this session, learn from BP on how to restore the only way to do business; and BBVA, whotrust after a crisis. Youll also hear best practice How your business can improve its communications created their CR and Reputation Strategic Plan with from GSK on how they have built their reputation with journalistsaround their CR performance and from BAT on how input from no fewer than 70 Directors and lived The Editors View: What makes a decent story?to deal with controversy. to tell the tale! And why? Strong communications skills: How to deliver a From the roots: How to integrate CR and Sources: Do journalists depend too heavily on NGOs? powerful, positive message without losingsustainability in all functions, and every day-to-Financial Times, Hugh Williamson, Europe News Editortransparencyday activityThe Times, Peter Stiff, Business Reporter Responding to controversy: What works best How to bridge the knowledge gap between CRThe Guardian, Paul Lewis, Special Projects Editor when your stakeholders no longer trust you?strategy and your companys understanding of CR How to recover trust after a crisis the BP story Materiality: How do you choose which CR issues Check the website! are most relevant to your business? Trust starts inside: How to secure the supportyou need in-house, with a powerful employee We will be updating the conference agenda Your role: What should you personally be doingengagement strategy that delivers results up until the day of the event. to make the embedding process successful? GlaxoSmithKline, Julia King, VP, Corporate Responsibility For the full event updates and latest BBVA, Toni Ballabriga, Director of Corporate Responsibility British American Tobacco, Mike Nightingale, Head of speaker line-up go to & Reputation Corporate Responsibility www.ethicalcorp.com/rbs Unilever, Karen Hamilton, Global VP for SustainabilityBP, Elodie Grant-Goodey, Head of Social Policy and Marks & Spencer, Mike Barry, Head of Sustainable Business SustainabilityUnrivalled choice, with all the issues you want to hear about. Guaranteed! 6. DAY TWO4th May 2011BREAKOUT SESSION ONEInvestor credibility: How toCase study: Building a CR reporting: Make it deliverachieve itsustainable supply chain in an for you, your stakeholdersThe European Sustainable Investment Forum emerging market - Cargill in and your businessreports that responsible investment has grown byArgentinaNearly 80% of the worlds largest 250 companies87% in two years and is now worth 3 trillion now report their CR performance. While of theSustainable agriculture is increasingly recognised asdespite the financial crisis. In fact, many businesses5,227 readers who took part in GRIs Readers &vital for responsible corporate supply chains.say the crisis has increased their awareness of the Reporters 2010 survey, half use CR reporting toneed to integrate ethical risks into investment In this session Cargill will share how they haveinvest/divest in a business. It means the pressure isdecisions.built an ethical supply base from the ground up for mounting for you to report, and to do it correctly.their recent product Truvia sweetener. Hear how:In this session, hear best practice from businessNow, more than ever, your business needsto show a clean track record to attract investment. Cargill developed a new low calorie sweetener leaders, who have achieved successful CR reporting using responsible business thinkingfor their companies. They will share with you theIn this session, find out exactly what investorshard facts of CR reporting.want from you. The Truvia supply chain, after some initial challenges, developed quickly and safely a Materiality: What issues should absolutely Data clarity: Should you merge your CR and sustainability program from field to tableappear in your report and why?financial reports, or are they better kept Social and environmental challenges in the Merging the CR report with the annual report:separate? Argentina supply chain were consideredThe ultimate key to embedding CR in the Language: What makes investors tick? What best business? Or a dilution of your ethical data?captures their interest? The challenges of certification: Where a scheme does not exist, what is the thinking around How to make your report readable and Overview of upcoming trends: What will investors interesting - even to those who dont care verification?demand from you in three years from now?TruviaTM Europe, Cargill, Elizabeth Fay, Head of External Beyond the CR report: learn innovative ways toRoyal Bank of Scotland, Andrew Cave, Head of Corporate report with the latest 2.0 technologyRelations & CommunicationsResponsibilityCommentators: Charles Secrett, Former Director at Telefonica, Alberto Andreu, Managing Director onCheuvreux, Stephane Voisin, Head of SRI Friends of the Earth and Mallen Baker, CEO of BusinessCorporate Reputation, Identity & SustainabilityPGGM, Dr Marcel Jeucken, Head of ResponsibleRespect and Contributing Editor to Ethical CorporationVodafone Group, Joel Hoxburg, Head of Sustainability -InvestmentMagazinePerformance, Reporting & EngagementBREAKOUT SESSION TWOSocial media: Is it honestlyEABIS session Enterprise andThe next generation ofworth your time, your effortinnovation: Drivers or outputsenvironmental impact and your budget?of responsible business?measurement: Achieve fullTheres so much about social media in businessAre sustainability issues changing consumer attitudes product transparency andand perceptions, and will they lead companies totoday. But is it a useful tool for CR heads andreassess their business models, products andsustainability with lifecyclemanagers? And how does it compare with themarkets? Or are companies recognising that change isthinkingother weapons in your armoury?critical and they have to take a lead in reorientingconsumer expectations and behaviour?While CR reporting hugely contributes toBig brands are taking the plunge and somecompanies transparency, how much does it reallyhave been hammered by savvy campaigners on Are we really seeing the widespread growth ofsay about your products environmental impact, ifCR issues. Then again, like it or not, theinnovative partnerships between companies and theirit only focuses on in-house impacts? 68% ofconversation about your company is happeningstakeholders? Are corporate supply chains becomingnetworks or communities sharing market knowledgeInterfaceFlors product impact is associated withalready.the production of raw materials. Only 10% of itand intelligence for mutual benefit? Enterprise andIn this session, well give you best practice tipsinnovation have long been part of the managementhappens in-house. How do you measure youron how to leverage the power and potential of mantra for companies of all sizes but are rapidly products full impact? This is where lifecyclesocial media: becoming part of the lexicon for responsiblethinking can help you. In this session, learn bestpractitioners. But what does that mean in practice? practice from two leaders in the field: Kimberly Conversation skills: Leading techniques for Are enterprising and innovative new approaches Clark and InterfaceFlor.effective social media usehelping companies to meet their sustainability Learn how to embed life-cycle thinking into Engaging a tough audience: The CSR crowd on objectives or are they, more broadly, a necessary product development and innovationTwitter are often activists when can tweetingresponse to competition from new market players Use lifecycle analysis to engage your customersyour PR backfire? and a rapidly changing business environment? Andon selling more sustainable products to end Real life examples. Who has done well inwhat can global companies learn from smallerconsumersbusinesses and other stakeholders about businesscommunicating CR via social media, who has Why and how to generate an environmentalmodel innovation and harnessing the creativecome off badly, and what could they have done potential within their workforce? product declarationdifferently?Hewlett Packard, Jeannette Weisschuh, Director, Social What are the drawbacks of lifecycle assessment,Shell, Shaun D. Wiggins, Head Policy & External Relations Innovationand how to make it work for youCiti, Amy Kornbluth, Head of Employee and ClientKimberly-Clark, Cecile Ortlieb, Head of StrategyKimberly Clark, Tom Berry, Head of SustainabilityCommunicationsEABIS, John Swannick, Executive DirectorInterfaceFlor, Ramon Arratia, Sustainability DirectorUnrivalled choice, with all the issues you want to hear about. Guaranteed! 7. DAY TWO 4th May 2011BREAKOUT SESSION THREENGOs: Their verdict on whatsEssential best practice on The next step in comprehensivemissing from your CR strategycarbon cuts and offsets from supply chain management:How much are you really engaging with NGOs Jaguar, Coca-Cola EnterprisesThe social sideand is it enough? What does it deliver for you and and South Pole Although companies have made tremendous effortsfor the NGO? Join this session to make sure youre Copenhagen and then Cancun have come and gone, to understand and improve their supply chainnot missing out on crucial tips to run a responsible and the same challenge remains: how can businesses management since Levi Strauss launched the first- and profitable - business. Leading NGOs will cut down their CO2 emissions and be more energycode of conduct for suppliers 20 years ago, it remainsfocus on how to bridge the gap between their efficient? As well as enhancing your reputation, cutting carbon will save you money. Easier said than one of the most scrutinised, criticised, and complexexpectations and companies behaviour on CSR done. In this session, learn from Jaguar Landrover,aspects of any business. While environmental impactissues. Youll find out: who has cut down its energy consumption by 49% inmeasurement is starting to be more standardised, Why more positive confrontation with NGOsthe last five years without compromising the quality ofwhat about the social side of your chain? will boost your CR performanceits cars. Youll also hear best practice from Coca-ColaIn this session, Nestls VP walks you through Trust is key: How to maintain an honest and deep Enterprises. South Pole Carbon will give an inside viewthe companys Responsible Sourcing Guidelines, enough dialogue and why it matters so muchof how sensible offsetting and reputation make a good match with the right strategy in place. created in collaboration with The Forest Trust, and The dos and donts of corporate responses toexplains how their supply chain is becoming more NGO attacks Accurate measurement: How do you trace carbon throughout your supply chain?socially responsible.Greenpeace UK, John Sauven, Executive Director How do you manage your carbon reduction What is responsible sourcing from the socialFriends of the Earth, Charles Secrett, Former Director strategy in developing economies? responsibility perspective?Transparency International, Jermyn Brooks, Chair,Business Advisory Board How can you successfully reduce your CO2 emissions How should you handle and respond to if you work in a carbon intensive industry? customer and media attacks on social issues ofChristian Aid, Loretta Minghella OBE, Director Transparency: How to make sure your carbonyour supply chain? footprint is an accurate reflection of all parts of Customer trust by consistency: Why handling your business labour issues in your home country is as Reputation: How to find the offsetting strategy business-critical as in emerging countries that supports your companys image and values Social auditing and monitoring: How do you Jaguar Landrover, Alan Volkaert, Operations Directormeasure and report social issues in your supply Coca-Cola Enterprises, Joe Franses, Head of Corporate chain? Responsibility & SustainabilityNestl, Jose Lopez, Vice President and Head of OperationsThe Summit offers excellent networking opportunities South Pole Carbon Asset Management, Christoph Grobbel, Managing PartnerUnilever, Marc Engel, Chief Procurement OfficerBREAKOUT SESSION FOURTax justice: What does a Managing partnerships andLearn the best ways to engageresponsible corporate taxcollaborations your external stakeholders inposition look like?When they are effectively managed, public/privateenvironmental communicationsTax responsibility is back on the corporate agenda,partnerships can be an invaluable tool for theDiverse stakeholders each have a unique value,and NGOs such as Christian Aid have been singlingsustainability of your business.role and stake in solving todays complex globalout specific firms for scrutiny. Retail giant Gap, has partnered with an NGOchallenges. Companies cant go it alone, says a But is the debate more complex than simpleand the Ethical Trading Initiative to examine itssenior VP from Cone, a research firm. And to make aavoidance tactics by firms? This session looks at: purchasing practices and their impact on supplierdifference on environmental issues, gaining strong What should we mean by responsible tax performance in meeting Gaps Code of Vendorplanning? engagement from your external stakeholders is Conduct. The objective is to create a more crucial. But what are the best ways to deliver a When does planning become avoidance? transparent and effective supply chain.powerful environmental message to them? When is avoidance unethical?Join this session to find out about working Whats the latest on government approaches Join this session to get up-to-date on consumer partnerships and how to make the most of them.are countries with lower corporate taxes nowengagement strategies that really do work.under increased pressure to harmonise? Key factors to consider to ensure you choose the What role does the brand play in engaging yourTax Justice, John Christensen, Directormost appropriate partnerexternal stakeholders in environmental issues?Business Respect, Mallen Baker, CEO & Editorial Get ahead of the game: Learn how to innovate Define your audience and their demand:Contributor to Ethical Corporation with the experts in CSR partnershipsDo your external stakeholders really care about When relationships go bad: Is it ever possible togreen products? Group discounts G Buy two conference passes - get the third one turn failure into success? How to make the most of social media tools to Whats the most effective way to communicate Aget your message across G conference pass + a free subscription to half-priceyour partnership to the world?TUI Travel, Jane Ashton, Head of Sustainable B Buy three conference passes - get one freeGAP, Jos Argueda, Head of CSR, EuropeDevelopment G Save the Children, Douglas Rouse, Corporate Partnerships Ethical Corporation Magazine PepsiCo UK, Andrew Slight, Head of External Affairs Director C Buying four or more passes? Get in touch withDeutsche Post DHL, Dr. Winfried Hser, Vice President, us to find out more: register@ethicalcorp.com Reckitt Benckiser, Sandra Hennessy, Global Corporate Internal Communications Director External Stakeholder DialogueCheck the website for an up to the minute agenda! Go to www.ethicalcorp.com/rbs 8. DAY TWO4th May 2011BREAKOUT SESSION FIVEMake your employees happierWater stewardship: Why itsHow to get marketingand more productive by a big deal and what to doand branding directors onusing CSRabout it boardA few hard facts about employee engagement:The United Nations predict that by 2030, 50% of theGetting your CR marketing campaign right is a Engaged employees generate 43% more revenue. worlds population will live in water-stressed tough task but the potential rewards are huge Disengaged workers costs the UK 44bn a year inareas. Bloombergs new water data and analysis just look at P&G and M&S for proof. lost productivity.service, reflect the changing picture and theHow do you turn incredibly complex Engaged employees are 87% less likely to leave.importance of the issue. information into a simple, compelling powerful Nine out of ten of key barriers to successful consumer message? This is where engagement Meanwhile, the CDPs Water Disclosure Project is change are people-related. raising business awareness of water-related risk.between the CR and branding/marketing teamsTo put it another way, CR is a critical element of What is your business doing? Are you up-to-speed?becomes crucial.employee engagement strategy satisfaction. What happens if a water disclosure survey lands onIn this session, learn from experts whoJoin this session for essential practical advice your desk? Join this session for best practice onthat you can harness to make your employeehave made the perfect CR marketing campaign water stewardship. happen, through effective in-house collaboration.engagement strategy even more powerful. Get your message right: Whats the most effective Mitigate water risk: Identify where, when and Bridging the gap: How can heads of CR talk to way to communicate your plan to employees?how you will be affected by water scarcity marketing directors and get them on board? How do you generate a constructive dialogue Find out how to measure your water The value of the right NGO relationship: How do from the outset, and produce a stronger CRconsumption in both products and usage you navigate conversations about sustainable strategy throughout the company? Learn about the key stats on global water youmarketing with credible partners for the right Secrets weapons you can use to engage theneed to take to your board outcomes? sceptics and create more trust from within Find out how investors view water risk and why Case studies: Whats the impact of getting it right How to make the most of internal expertise and innovationyour water management strategy matters toat leading companies across Europe? them Rainforest Alliance, Brendan May, UK Chairman andBskyB, Jo Fox, Deputy Director of The Bigger Picture Halcrow, Andrew Kluth, Head of Corporate Co-Founder of The Robertsbridge GroupAlliance Boots Group, Richard Ellis, Director of CorporateSocial ResponsibilityResponsibility Ethical Corporation, Toby Webb, FounderAlcatel-Lucent, Katrina Destre Cochran, Director, CSR Henkel, Roland Schroeder, Head of Sustainability,Henkel, Uwe Bergmann, Head of CSR/SustainabilityInitiativesLaundry & Homecare Management A celebration of responsible business practices by leading companies Running in conjunction with the Responsible Business Summit, the Ethical Corporation Awards Ceremony and Gala Dinner will take place on the evening of the 3rd of May 2011 the first day of the Summit. Delegates purchasing a Gold pass or above will receive one seat for this high profile and exclusive industry event. For more information on the awards, and how to enter, go to www.ethicalcorp.com/awards Last years shortlist included: Why enter? 1Gain recognition from your peers and expertsas a global leader in Corporate Sustainability 2Get the acknowledgement you deserve for yourcompanys commitment to responsible business practice High Performance 3Boost your reputation for ethical best practice with thelargest CSR community in the world Category Sponsor Reserve your place today at www.ethicalcorp.com/rbs 9. R E G I S T E R N O WThe 10th Annual Responsible Business Summit 2011 London, 3-4 May 2011 Business Intelligence Reports packaged with Platinum Passes 1. CHOOSE YOUR PASS TYPEDelegates who purchase a platinum pass forSuper Early BirdEarly Bird Standard pricethe Responsible Business Summit 2010 areRegister by:21st January 2011 4th March 2011 995+VAT I 1,245+VAT I 1,345+VAT I entitled to one free business intelligence report produced byBRONZE PASS Ethical Corporation. These reports areSave 350Save 100 designed to enhance your CSR toolkit1,095+VAT I1,345+VAT I 1,445+VAT I with extensive qualitative and SILVER PASSSave 350Save 100 1,345+VAT I1,595+VAT I 1,695+VAT I quantative data, and cover a variety of different CSR issues. GOLD PASSSave 350Save 100 1,845+VAT I2,095+VAT I2,195+VAT I For information on Ethical Corporations reports, go to > www.ethicalcorp.com/reportsPLATINUM PASSSave 350Save 100Discounts are available for NGOs. Please go to www.ethicalcorp.com/rbs for more detailsOur guarantees to you WHAT YOU GET:BRONZE SILVERGOLDPLATINUM Access to all keynotes Access to all keynotes Access to all keynotes Access to all keynotes A POWERFUL AGENDA ADDRESSING THE CRand workshopsand workshops and workshops and workshops1 COMMUNITYS KEY CONCERNS Networking lunch and Networking lunch and Networking lunch and Networking lunch and After months of research with leading figures in corporate coffee breakscoffee breaks coffee breaks coffee breaks responsibility and sustainability, we are confident this years Agenda Evening Drinks Reception Evening Drinks Reception Evening Drinks Reception Evening Drinks Reception includes every one of the key issues you will need to address over Access AccessAccessAccess the next twelve months. With three tracks to deliver unprecedented + Access to presentation Access to presentation Access to presentation Access to presentation levels of detail, plus a vibrant mix of plenary sessions and interactive slides post-conference slides post-conferenceslides post-conferenceslides post-conference workshops, you can drill down into topics that are of professional+ Access to audio Access to audio Access to audio interest more than ever before. recordings from every recordings of every recordings of every conference sessionconference sessionconference session2AN UNRIVALLED LINE-UP OF EXPERT SPEAKERS+ 1 seat for the Ethical 1 seat for the Ethical Corporation AwardsCorporation Awards The Summit features a roster of expert speakers that you simply PRIORITY CODE DinnerDinner wont find anywhere else. Our 40+ speakers have all beenBOX. SAVE 100 personally recommended by key members of the CR community.WHEN YOU QUOTE (see page 8 for more details) + 1 business THIS CODE! intelligence report (see page 8 for more details) CONCRETE BEST PRACTICE AND NEXT STEPS FOR YOU TO TAKE BACK TO THE OFFICE3 2. ENTER YOUR DETAILSPlease photocopy this form for multiple registrations The emphasis at this event is on practical advice and relevant case studies delivered by companies that are leading the way in responsible business. At the end of the two days, you will have aMr / Mrs / Ms / Dr : . . . . . . . . . . .First name: . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . wealth of advice plus fresh insights into all aspects of the varied and challenging role of every senior CSR professional. Last name: . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . THE BEST CSR AND SUSTAINABILITYCompany: . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .4 NETWORKING OPPORTUNITY IN 2010 Telephone: . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . We appreciate that quality networking is a fundamental part of a successful event. Ethical Corporation events are renowned forEmail: . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . bringing together communities of decision makers. As Jeff Swartz, CEO of Timberland puts it: Ethical Corporation bring together the best in business to make a difference.Address: . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . ................................................................SPEAKING, EXHIBITING, SPONSORSHIPPayment Choose one payment optionAND NETWORKING OPPORTUNITIESI Credit CardI InvoiceHighlight your companys work, raise your profile and connect(well call to pick up your details) NB: Full payment must be received before the eventwith senior corporate sustainability and CSR professionalsRaise the profile of your service or product with a focused group ofsenior decision makers in major corporations working in Corporate 3. REGISTERResponsibility, Sustainability, Corporate Affairs, Strategy andCommunications. CALL: Ethical Corporation +44 (0) 20 7375 7575 Cancellation Policy: Places are transferable without any charge. Cancellations after 11th Over 10 hours of face-to-face networking time or US toll-free +1 800 814 34 59.March 2011 incur an administrative charge of 25%. If you cancel your registration after 3rd Intimate networking environment - 30 exhibit booths, all coffeeApril 2011 we will be obliged to charge the fullbreaks, buffet lunches and evening drinks reception will take FAX: This form to+44 (0) 20 7375 7576 or to US toll-free+1 800 814 34 60.fee. Please note you must notify Ethical Corporation in writing of a cancellation, or weplace in the exhibit/networking area will be obliged to charge the full fee. The Address delegates and raise your profile with aEMAIL: The registration team on register@ethicalcorp.com organisers reserve the right to make changes to the programme without notice. All pricesspeaking/sponsorship position 10-15 minutes presentation timedisplayed are exclusive of VAT unless otherwiseMAIL: This form to Ethical Corporation, 79 Fashion Street, London, E1 6PX, UKplus 40 minute Q&A stated but, vat will be charged, where applicable, at the prevailing rate on the invoice Online pre-conference e-networking centre chat with delegates WEB: Go to www.ethicalcorp.com/rbs and submit your details for instant date and the relevant details will appear on thebefore the conferenceinvoice. For more details about prices please seeconfirmation of your place!terms & conditions on www.ethicalcorp.com/rbs.This event sold out last year and will do so again- contact Andrew Bold NOW on +44 (0) 20 7375 7188 / emailandrew.bold@ethicalcorp.com or fill in your details below.Dont miss out on your chance to attend. Register today! 10. The only CSR event you need to attend in 2011 L! 10TH ANNUA VThe Responsible Business Summit 2011Closing the gap between policyand performance YOUR EXPERT SPEAKERS INCLUDE:The opportunities of sustainability3rd4th May 2011 > The Novotel West, London, UKInnovation > Best Practice > Interactivity > Focused DebateWhat youll get by attending: The best agenda: Weve spent months speaking to 35+ of your peers, so we can guarantee ALL yourhottest CR issues and challenges for 2011 are tackled! The best speakers: Youll hear from 7 CEOs and Chairmen from the worlds highest performingcompanies and 55+ other expert corporate practitioners The best format: Youve asked for it, weve done it. Less powerpoint, fewer lengthy speeches,more active debate, more interactive discussions The best networking opportunities: This is the biggest CR event of the year with 400+ high levelattendees, of which 65% are from corporate companies. Join us and meet the crme de la crme ofthe CR community!Get insight direct from over thirty CR professionals from over ten different countries Panasonic Europe, Laurent Abadie, Chairman & CEO, EuropeTax Justice Network, John Christensen, Director PepsiCo, Zein Abdalla, European CEO Toyota, Michel Gardel, Vice-President External & Environmental Affairs Innocent Drinks, Richard Reed, FounderShell, Shaun D. Wiggins, Head Policy & External Relations Seventh Generation, Jeffrey Hollender, Co-Founder and formerCiti, Amy Kornbluth, Head of Employee and Client Communications President and CEO Greenpeace, John Sauven, Executive Director Alliance Boots, Stefano Pessina, Executive Chairman Christian Aid, Katherine Teague, Private Sector Advocacy Adviser Kraft Foods, Nick Bunker, President, UK & Ireland InterfaceFlor, Ramon Arratia, Sustainability Director Johnson Matthey, Neil Carson, CEO Kimberly Clark, Tom Berry, Head of Sustainability Produce World, William Burgess, CEO Transparency International, Jermyn Brooks, Chair, Business Advisory Board Unilever, Gavin Neath, Senior Vice President and Sustainability and Save the Children, Douglas Rouse, Corporate Partnerships Director former UK ChairmanReckitt Benckiser, Sandra Hennessy, Global Corporate Communications Manager Nestl, Jos Lopez, Vice President and Head of Operations Alliance Boots Group, Richard Ellis, Director of Corporate Social Jaguar Landrover, Alan Volkaert, Operations DirectorResponsibility Barclays, Jillian Fransen, Head of Sustainability Rainforest Alliance, Brendan May, UK Chairman BskyB, Jo Fox, Deputy Director of The Bigger PictureHewlett Packard, Jeannette Weisschuh, Director, Social Innovation Standard Chartered, Gill James, Head of Sustainability & CA Operations, Kimberly Clark, Cecile Ortlieb, Head of Strategy Corporate Affairs EABIS, John Swannick, Executive Director GlaxoSmithKline, Julia King, VP, Corporate Responsibility PGGM, Dr Marcel Jeucken, Head of Responsible Investment Centrica, Charlotte Grezo, Global Director, Corporate Responsibility Strategy Cheuvreux, Stephane Voisin, Head of SRI Marks & Spencer, Mike Barry, Head of Sustainable Business British American Tobacco, Mike Nightingale, Head of Corporate Responsibility Coca-Cola Enterprises, Joe Franses, Head of Corporate Responsibility &Business Respect, Mallen Baker, CEO & Contributing Editor to Ethical SustainabilityCorporation Telefonica, Alberto Andreu, Managing Director on Corporate Reputation,South Pole Carbon, Giulia Gervasoni, Head of Sales Identity & Sustainability Alliance Boots, Richard Ellis, Head of Corporate responsibility BBVA, Toni Ballabriga, Director of Corporate Responsibility & Reputation SUPPORTING PARTNER Alcatel Lucent, Katrina Destree Cochran, Director, CSR Initiatives Unilever, Karen Hamilton, Global Vice President for SustainabilityHenkel, Uwe Bergmann, Head of CSR/Sustainability Management Gap, Jos Argueda, Head of CSR, EuropePepsiCo UK, Andrew Slight, Head of External Affairs Vodafone Group, Joel Hoxburg, Head of Sustainability - Performance, Henkel, Roland Schroeder, Head of Sustainability, Laundry & Homecare Reporting & Engagement South Pole Carbon Asset Management, Christoph Grobbel, Managing Partner TUI Travel, Jane Ashton, Head of Sustainable Development OFFSET PROVIDER ORGANISER BP, Elodie Grant-Goodey, Head of Social Responsibility and Sustainability Christian Aid, Loretta Minghella OBE, Director Deutsche Post DHL, Dr. Winfried Hser, Vice President, External Stakeholder The Guardian, Paul Lewis, Special Projects Editor Dialogue The Times, Peter Stiff, Business Reporter TruviaTM Europe, Cargill, Elizabeth Fay, Head of External Relations & Financial Times, Hugh Williamson, Europe News EditorCommunicationsCheck out the full programme inside open now! >