the real world: social media in the workplace
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TRANSCRIPT
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SOCIAL MEDIA IN THE WORKPLACE The Real World:
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TwiAer Facebook
Pinterest Linkedin
Foursquare
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BRAND The Real World: Social Media in the Workplace
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Brand is the intersec-on of how you wish to be seen, and how others see you.
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REPUTATION The Real World: Social Media in the Workplace
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Portlandia – Yelp Review
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AUTHENTICITY The Real World: Social Media in the Workplace
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TRANSPARENCY The Real World: Social Media in the Workplace
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POLICIES & GUIDELINES The Real World: Social Media in the Workplace
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Think before you engage.
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Consider your communi-es.
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Be respecBul to your audience.
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Add value to the conversa-on.
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Be accurate.
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Be transparent.
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Protect confiden-ality.
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POLICIES CAN’T (AND WON’T) COVER EVERYTHING
The Real World: Social Media in the Workplace
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Is it Moral?
Is it Legal?
Is it Ethical?
Is it Under My Control?
Is it Professional?
Conflicts and their ResoluSons are Rarely Simple
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Be transparent.
Consider your communiSes.
Think before you engage.
Be respecWul to your audience.
Add value to the conversaSon.
Be accurate.
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Be Yourself.
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QUESTIONS? Thank You!
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David J. Hinson EVP & CIO Hendrix College [email protected] 501-‐505-‐1525 This Slide Deck may be found here: hRp://www.slideshare.net/davidjhinson/the-‐real-‐world-‐social-‐media-‐in-‐the-‐workplace
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