the real world: d e s i g n
TRANSCRIPT
THIS REALITY POWERPOINT HAS BEEN APPROVED FOR
MATURE AUDIENCES ONLY
BY THE MEMBERS OF INDUSTRIAL DESIGNERS SOCIETY OF AMERICA
CONTAINS: WEIRD BEHAVIOR, STRONG LANGUAGE, OVERTHINKING,INAPPROPRIATE HUMOR, AND DISPARAGING REFERENCES
PROFESSIONAL SUPERVISION STRONGLY RECOMENDEDR RESTRICTED
THIS PRESENTATION HAS BEEN RATED
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The Real World: DESIGN
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The Real World: DESIGN
GLAD TO BE HERE
APRIL 9, 2011
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The Real World: DESIGN
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The Real World: DESIGN
?What’s your dream
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The Real World: DESIGN
To Open your own firm?
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The Real World: DESIGN
Dreams alone are not enough.
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The Real World: DESIGN
Dreams alone are not enough
YOU ARE STILL AN ENTREPRENEUR
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The Real World: DESIGN
Dreams alone are not enough
YOU ARE STILL AN ENTREPRENEUR
YOU NEED GUIDANCE
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The Real World: DESIGN
PROCLIMATION
Let us dream the dream, but also be practical enough to make the difficult business decisions, and let us make a habit of barging headlong into the
sometimes undesirable tasks that must be done if our enterprise is to thrive.
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The Real World: DESIGN
PROCLIMATION
“”
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The Real World: DESIGN
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The Real World: DESIGN
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The Real World: DESIGN
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The Real World: DESIGN
LET’S TAKE A CLOSER LOOK
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The Real World: DESIGN
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The Real World: DESIGN
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The Real World: DESIGN
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The Real World: DESIGN
CONVICTION
CONVENIENCE
OR
?
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The Real World: DESIGN
3 PAGES SUCCESSfor
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The Real World: DESIGN
3 PAGES SUCCESSfor
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The Real World: DESIGN
1. TAKE STOCK
> Will you be OK still doing stuff you hate?
> Will you be doing what you love?
> Have you defined your guiding principles?
> How long can you live on your bank account?
> Are you comfortable with the business development process?
> Do you have the tools to land clients?
> Do you need to control everything?
> Do you realize that most of what you do will be for others?
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The Real World: DESIGN
1. TAKE STOCK
> Will you be OK still doing stuff you hate?
> Will you be doing what you love?
> Have you defined your guiding principles?
> How long can you live on your bank account?
> Are you comfortable with the business development process?
> Do you have the tools to land clients?
> Do you need to control everything?
> Do you realize that most of what you do will be for others?
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The Real World: DESIGN
1. TAKE STOCK
> Will you be OK still doing stuff you hate?
> Will you be doing what you love?
> Have you defined your guiding principles?
> How long can you live on your bank account?
> Are you comfortable with the business development process?
> Do you have the tools to land clients?
> Do you need to control everything?
> Do you realize that most of what you do will be for others?
24
The Real World: DESIGN
1. TAKE STOCK
> Will you be OK still doing stuff you hate?
> Will you be doing what you love?
> Have you defined your guiding principles?
> How long can you live on your bank account?
> Are you comfortable with the business development process?
> Do you have the tools to land clients?
> Do you need to control everything?
> Do you realize that most of what you do will be for others?
25
The Real World: DESIGN
1. TAKE STOCK
> Will you be OK still doing stuff you hate?
> Will you be doing what you love?
> Have you defined your guiding principles?
> How long can you live on your bank account?
> Are you comfortable with the business development process?
> Do you have the tools to land clients?
> Do you need to control everything?
> Do you realize that most of what you do will be for others?
26
The Real World: DESIGN
1. TAKE STOCK
> Will you be OK still doing stuff you hate?
> Will you be doing what you love?
> Have you defined your guiding principles?
> How long can you live on your bank account?
> Are you comfortable with the business development process?
> Do you have the tools to land clients?
> Do you need to control everything?
> Do you realize that most of what you do will be for others?
27
The Real World: DESIGN
1. TAKE STOCK
> Will you be OK still doing stuff you hate?
> Will you be doing what you love?
> Have you defined your guiding principles?
> How long can you live on your bank account?
> Are you comfortable with the business development process?
> Do you have the tools to land clients?
> Do you need to control everything?
> Do you realize that most of what you do will be for others?
28
The Real World: DESIGN
1. TAKE STOCK
> Will you be OK still doing stuff you hate?
> Will you be doing what you love?
> Have you defined your guiding principles?
> How long can you live on your bank account?
> Are you comfortable with the business development process?
> Do you have the tools to land clients?
> Do you need to control everything?
> Do you realize that most of what you do will be for others?
29
The Real World: DESIGN
1. TAKE STOCK
> Will you be OK still doing stuff you hate?
> Will you be doing what you love?
> Have you defined your guiding principles?
> How long can you live on your bank account?
> Are you comfortable with the business development process?
> Do you have the tools to land clients?
> Do you need to control everything?
> Do you realize that most of what you do will be for others?
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The Real World: DESIGN
2. BE FOCUSED
> Can you lead people or will you push, pull, and shove?
> Is it clear to everyone what you do?
> Do you think action without thought is dangerous?
> Can you speak the language?
> How will you be different from the competition?
> What value do you bring to clients?
> How will you be relevant to business?
> What is your Super Power?
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The Real World: DESIGN
2. BE FOCUSED
> Can you lead people or will you push, pull, and shove?
> Is it clear to everyone what you do?
> Do you think action without thought is dangerous?
> Can you speak the language?
> How will you be different from the competition?
> What value do you bring to clients?
> How will you be relevant to business?
> What is your Super Power?
32
The Real World: DESIGN
2. BE FOCUSED
> Can you lead people or will you push, pull, and shove?
> Is it clear to everyone what you do?
> Do you think action without thought is dangerous?
> Can you speak the language?
> How will you be different from the competition?
> What value do you bring to clients?
> How will you be relevant to business?
> What is your Super Power?
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The Real World: DESIGN
2. BE FOCUSED
> Can you lead people or will you push, pull, and shove?
> Is it clear to everyone what you do?
> Do you think action without thought is dangerous?
> Can you speak the language?
> How will you be different from the competition?
> What value do you bring to clients?
> How will you be relevant to business?
> What is your Super Power?
34
The Real World: DESIGN
2. BE FOCUSED
> Can you lead people or will you push, pull, and shove?
> Is it clear to everyone what you do?
> Do you think action without thought is dangerous?
> Can you speak the language?
> How will you be different from the competition?
> What value do you bring to clients?
> How will you be relevant to business?
> What is your Super Power?
35
The Real World: DESIGN
2. BE FOCUSED
> Can you lead people or will you push, pull, and shove?
> Is it clear to everyone what you do?
> Do you think action without thought is dangerous?
> Can you speak the language?
> How will you be different from the competition?
> What value do you bring to clients?
> How will you be relevant to business?
> What is your Super Power?
36
The Real World: DESIGN
2. BE FOCUSED
> Can you lead people or will you push, pull, and shove?
> Is it clear to everyone what you do?
> Do you think action without thought is dangerous?
> Can you speak the language?
> How will you be different from the competition?
> What value do you bring to clients?
> How will you be relevant to business?
> What is your Super Power?
37
The Real World: DESIGN
2. BE FOCUSED
> Can you lead people or will you push, pull, and shove?
> Is it clear to everyone what you do?
> Do you think action without thought is dangerous?
> Can you speak the language?
> How will you be different from the competition?
> What value do you bring to clients?
> How will you be relevant to business?
> What is your Super Power?
38
The Real World: DESIGN
2. BE FOCUSED
> Can you lead people or will you push, pull, and shove?
> Is it clear to everyone what you do?
> Do you think action without thought is dangerous?
> Can you speak the language?
> How will you be different from the competition?
> What value do you bring to clients?
> How will you be relevant to business?
> What is your Super Power?
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The Real World: DESIGN
3. BE GOOD
> Is you heart on fire and your brain on ice?
> Will you have a balanced life?
> What are your convictions?
> Are you an active listener?
> How much will you give back to your profession?
> Will you treat your team like relatives?
> Can you treat your clients like a neighbor?
> Be good to your people. Don’t forget that they have careers too.
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The Real World: DESIGN
3. BE GOOD
> Is you heart on fire and your brain on ice?
> Will you have a balanced life?
> What are your convictions?
> Are you an active listener?
> How much will you give back to your profession?
> Will you treat your team like relatives?
> Can you treat your clients like a neighbor?
> Be good to your people. Don’t forget that they have careers too.
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The Real World: DESIGN
3. BE GOOD
> Is you heart on fire and your brain on ice?
> Will you have a balanced life?
> What are your convictions?
> Are you an active listener?
> How much will you give back to your profession?
> Will you treat your team like relatives?
> Can you treat your clients like a neighbor?
> Be good to your people. Don’t forget that they have careers too.
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The Real World: DESIGN
3. BE GOOD
> Is you heart on fire and your brain on ice?
> Will you have a balanced life?
> What are your convictions?
> Are you an active listener?
> How much will you give back to your profession?
> Will you treat your team like relatives?
> Can you treat your clients like a neighbor?
> Be good to your people. Don’t forget that they have careers too.
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The Real World: DESIGN
3. BE GOOD
> Is you heart on fire and your brain on ice?
> Will you have a balanced life?
> What are your convictions?
> Are you an active listener?
> How much will you give back to your profession?
> Will you treat your team like relatives?
> Can you treat your clients like a neighbor?
> Be good to your people. Don’t forget that they have careers too.
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The Real World: DESIGN
3. BE GOOD
> Is you heart on fire and your brain on ice?
> Will you have a balanced life?
> What are your convictions?
> Are you an active listener?
> How much will you give back to your profession?
> Will you treat your team like relatives?
> Can you treat your clients like a neighbor?
> Be good to your people. Don’t forget that they have careers too.
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The Real World: DESIGN
3. BE GOOD
> Is you heart on fire and your brain on ice?
> Will you have a balanced life?
> What are your convictions?
> Are you an active listener?
> How much will you give back to your profession?
> Will you treat your team like relatives?
> Can you treat your clients like a neighbor?
> Be good to your people. Don’t forget that they have careers too.
46
The Real World: DESIGN
3. BE GOOD
> Is you heart on fire and your brain on ice?
> Will you have a balanced life?
> What are your convictions?
> Are you an active listener?
> How much will you give back to your profession?
> Will you treat your team like relatives?
> Can you treat your clients like a neighbor?
> Be good to your people. Don’t forget that they have careers too.
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The Real World: DESIGN
3. BE GOOD
> Is you heart on fire and your brain on ice? *
> Will you have a balanced life?
> What are your convictions?
> Are you an active listener?
> How much will you give back to your profession?
> Will you treat your team like relatives?
> Can you treat your clients like a neighbor?
> Be good to your people. Don’t forget that they have careers too.
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The Real World: DESIGN
*BUSINESS of DESIGN
The Association of Professional Design Firms
www.apdf.org
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BE YOURSELF
The Real World: DESIGN
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BE YOURSELF
ONLY BETTER
The Real World: DESIGN
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BE YOURSELF
ONLY BETTER
The Real World: DESIGN
thank you
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The Real World: DESIGN
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