the printed image - imagine - vol 1 issue 1 july 14

> THE LATEST NEWS, INSIGHTS AND CAMPAIGNS Vol 1 Issue 1. July 2014

It’s a Runway Success!TPI TO INCLUDE BELOW THE LINEThe Printed Image acquire BTL agency Runway Marketing

SHAKE IT UPTic Tac and TPI target the Giro d’Italia with innovative shop display

THE PERFECT PACKAGETPI and Galaxy team up to create a unique gift set

126978 TPI - IMAGiNE Newsletter June 14 A4 V3.indd 1 23/06/2014 17:18

www.tpi.ie

What we do... Advice & Expertise➜ Dedicated expert advice on

design and print to best suit

your needs and budgets

➜ Advice on current market

trends and innovations

➜ Update on new products

Creative➜ Concept development

➜ Graphic Design

➜ Point-of-Sale Engineering

➜ Branding & Identities

Print Digital, Lithographic & Screen

all under one roof offering you

the most appropriate and cost

effective method for all your

requirements. We can print just

about everything!

Extras➜ Indoor and Outdoor

Installations

➜ Warehousing, fulfilment &

logistics

➜ Dedicated Promotional

Merchandise division


Con

tent

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WELCOME to the first edition of IMAGINE, our monthly publication bringing you TPI’s latest news and campaigns. The Printed Image has a

team of over 100 specialists based in our state of the art facility at Fonthill, Dublin. Formed in 1990, we are passionate about what we do. With an ever changing marketplace out there, we have adapted to become a complete service, offering our clients all the expertise they need for their clever customer communications. We pride ourselves on being leading creators of innovative product design, printed marketing and communication materials.

Join us... for the latest news and let us know what you think...

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CEO The Printed Image

TPI and Runway Marketing join forces 4

Ferrero ‘Shake it Up’ with Tic Tac Display 6

TPI and Luzozade get their hands dirty 8

TPI Premiums and Galaxy strut their stuff 10

Petit Filous Milkshake Me 11

Innovation in an ever-changing world 12

Blog of the Month 14

Jordan Belfort Winner 15

New Team Members 15


News

4

Pictured is Runway Managing Director, Dee Colgan, and Colin Culliton, CEO of The Printed Image


The PrintedImage AcquiresRunway Marketing

News

TPI have acquired Runway Marketing, marking a new phase in the expansion of The Printed Image to include Below The Line.Runway is a driven Below the

Line marketing agency. The two

companies have combined in a

move that marks an exciting phase

of growth and development for both

businesses. The Printed Image will

act as parent company for Runway,

with the day-to-day running of the

agency remaining unchanged and

headed up by its current Managing

Director, Dee Colgan.

Runway Marketing, founded by

Dee, (formerly of Direction@JWT

and BespokewithDirection) was

set up in 2011 to offer personable

expertise in Below the Line

marketing where passion, creativity,

detail and budget efficiency are

integral to the execution of every

project. This is a strategy that has

worked for Runway in delivering

best in class campaigns for both

domestic and global clients, across

a mix of industries and brands since

its inception. It was this potential

that TPI identified, and with its

network of clients and wealth of

experience, the two businesses

combined are sure to add value

and make a notable impact in the

marketing services industry.

Commenting on the takeover,

Colin Culliton, CEO of TPI said:

“Acquiring a below the line agency

is a natural progression in terms

of developing TPI. We work

with a wide range of consumer

brands on the print & promotional

merchandise side of the business

and identified potential to diversify

and grow by offering our clients the

benefit of BTL expertise. Runway

Marketing are a growing agency

with an excellent reputation and

we are delighted take them to the

next stage through our new working

relationship”.

Dee Colgan, Managing Director

said: “The takeover marks an

exciting phase in the development

of Runway Marketing. To date

our dedication and personable

approach to all projects and clients

has been a key feature in achieving

success. It is this style, but with the

added support of the TPI network

that we will carry forward and

develop. I am immensely proud of

our accomplishments to date and

look forward to the next chapter in

the Runway storybook”.

5

Dee Colgan

“The takeover marksan exciting phase inthe development ofRunway Marketing”


Ferrero‘Shake it up’ with Tic Tac Display

Display

Tic Tac teamed up with The Printed Image to create an eye catching product filled window display on Londis, Westmoreland Street, targeting the Giro d’Italia.Running for three weeks, the

display comprised of over 2,500

packets of unique tri-coloured

Tic Tac’s, facing directly onto the

cycling route.

Donna Griffin of Ferrero said “Tic

Tac is bringing the Giro d’Italia

to Londis, Westmoreland Street.

Manufactured in Cork since 1976,

the Ferrero confectionery brand has

developed a limited edition Tic Tac

to celebrate its connection with the

Giro d’Italia and its Irish credentials.

This window theatre, in a key

location in Dublin, was developed in

partnership with The Printed Image

and is one of the first initiatives in

this campaign for Tic Tac”.

Ruairi Campbell from The Printed

Image mentioned “All in all we are

delighted with the outcome and

thanks to our friends in Tic Tac for

allowing us to be innovative and

entrusting us to create and produce

such a sweet display”.

6

tic tac UK & Ireland

Pictured is Donna Griffin of Ferrero and Ruairi Campbell from The Printed Image featuring on www.marketing.ie


Display

7

“ Thanks to Tic Tacfor entrusting us to create and produce

such a sweet display ”Ruairi Campbell, TPI


TPI and Luzozadeget their hands dirtyFour tough teams go head-to-head to compete for the big prize in a series of gruelling challenges

8

The Lucozade Challenge took place

at the Killary Adventure Centre on

Saturday 24th May, as four tough

teams went head-to-head (to-

head-to-head) to compete for the

coveted €10,000 prize in a series of

gruelling challenges.

There was the fear-conquering high

rope challenge, the mind-boggling

problem-solving challenge, the

mud-eating turf warrior assault

course, bog-snorkeling and finally,

the raft-building.

Tiring tasks that the teams

attempted to complete on their way

to ultimate glory challenge, all of

which was branded Luzozade with

the help of The Printed Image.

The Printed Image had a 5am start

on the morning of Saturday the

24th of May, making sure the track

showcased Lucozade’s promotional

materials to its full extent.

Mark Hatty, our head of installation

had this to say;

“We were delighted to be involved

with such an inspiring event.

We could feel the atmosphere and

adrenaline building throughout the

morning and full credit must go to

all participants who were involved”.

Print


9

“We could feel the atmosphere &

adrenaline building throughout

the morning...”

Mark Hatty, TPI

Lucozade challenge and €10,000 winners were D FOR DAWGS team members, Michael Corcoran, Conor Ryan, Scott Addison and Patrick Moreau. Congrats guys!

Print


TPI and Galaxy-The Perfect Package

10

Mars Ireland were running an event centred on style and fashion, tasking the TPI Premiums division to come up with a high end gift solution. Time for TPI Premiums to put their creative energies to work!!!

This project demonstrated TPI’s

ability to deliver not only single

items but the ability to work with

a client to package a gift that

meets the brand’s aesthetics

and values.

A high end Castelli notebook

was matched to the Galaxy

brand, a rich chocolate colour

cover, to which TPI embossed

the logo on the front in a subtle

and very classy manner. A

branded pencil was included

and also added was a full colour

tip-in page to the front of the

notebook (a great way to add

extra branding without turning

the notebook into an obvious

advertising message).

The box was sourced and

packed with tissue paper to

provide a rich corporate feel.

The elastic on the front of the

notebook held the product

tightly, and finally, when the

whole piece was packed

together, TPI added the finishing

touch of a branded ribbon.

If that wasn’t enough, each

recipient of the box had the

option to indulge in a Galaxy

chocolate bar.

If you have any upcoming

promotional campaigns and

are looking for a creative

merchandise solution then let

TPI Premiums get to work for

you.

Premiums + Design


11

Petit FilousMILKSHAKE ME!

Premiums + Design

The Printed Image and Yoplait

worked closely in delivering a

Petit Filous branded bespoke

cup to be used as a milkshake

container. To be working with

such a symbolic brand in Ireland,

delivering a solution from concept

to development was a great

opportunity for The Printed Image.

The broad extent of The Printed

Image’s capabilities were on

show as our design team worked

hand-in-hand with TPI Premiums

in communicating the Petit Filous

message. At the same time, the

sales team sourced a European

supplier of the child sized container.

Ease of merchandising was key,

so the TPI Premiums team worked

closely with the client on their

packaging requirements.

Turnaround on the project was

completed in a record-breaking

three week cycle and The Printed

Image were delighted to be involved

in so many aspects of bringing

the idea from concept to in-store

product.

Now, anyone for a Milkshake???


12

Demographic, economic and technological shifts are creating an innovative surge by Ruairi Campbell

Within almost every industry

including Marketing and especially

Point of Sale, innovation is key

to sustaining long-run growth for

business.

As a market leader and

manufacturer in branding and point

of sale solutions, more often we are

met with the question of including

innovative digital solutions within

a campaign. The biggest obstacle

we face would be the higher costs

of including digital equipment,

fittings etc. Some clients find it hard

to justify the cost and are worried

about seeing a return on their

investment. This is understandable

given the circumstances of working

within a recovering, yet positively

growing economy.

Nevertheless there has been a huge

surge in innovative eye catching

displays popping up within the

technology industry.

It seems that they are setting the

benchmark for the future, where we

will see a lot more small screens

with informative video, sound on

loop, and interactive tablets where

consumers can get involved with

the brand digitally. This instantly

gives the brand better odds of

converting the curious to impulsive,

leading to purchase.

Recently I made a trip to an

outdoor adventure store with a very

indecisive friend who was trying to

decide which boots he was going

to purchase. I couldn’t help but

notice a Free Standing Display Unit

(FSDU), full of stock of a product

(Buff) that I would normally never

have noticed or paid any attention

to. At the top of the unit was a

screen with a video on loop, where

the company was showcasing the

various different ways that this item

could be worn.

While my indecisive friend was

waiting for the assistant to bring

yet another pair of boots in his size

from the store, this video had now

caught his attention. I said nothing

but I studied his reaction.

Knowing this guy for years, what

happened next was unheard of. He

typically couldn’t make his mind up

in regards to which boots to buy,

so he wanted to ‘go for walk’ and

think about it. He then stood up

walked over to the FSDU display

and took a Buff in the colour that

matched his coat and went straight

to the check out and bought it.

As this happened I spoke with the

slightly frustrated assistant who

was clearing away the many shoes

that my buddy had tried on. I asked

the assistant “did you just see

that?” to which he replied, “I have

no idea how many Buffs that video

has sold!”

With all of this in mind as a

marketing & branding solutions

manufacturer we are already

enjoying, and are set up perfectly

for this digital evolution that

beautifully ties in with the wide

range of POS materials that we are

producing day by day.

Innovation in an ever-changing world

Guest Article

Ruairi Campbell - Sales Executive at The Printed Image specialising in bespoke display solutions


13

“We are set up perfectly for this

digital revolution that ties in with

the wide range of POS materials

that we produce day by day ”Ruairi Campbell, TPI

Guest Article


14

Blog of the Month

Festival Season

It’s the start of summer and that

can only mean one thing…..

Festival Season is upon us.

With Ireland boasting a magically

eclectic range of festivals,

from Boutique to Grandiose,

be prepared to see people

clambering for tickets and

camping gear from now until

September.

The line-up for this year’s gigs

have all been announced and with

something for every age/taste

in music, they are sure-fired to

pull in the crowds. From Christy

Moore, Elbow, Robert Plant and

Dolly Parton – Live at the Marquee

in Cork to Sea Sessions with

The Strypes and Leftfield and

of course, everyone’s favourite,

Electric Picnic, showcasing the

likes of Paulo Nutini, Portishead

and Simple Minds, this is set to be

another fantastic year for Festival

goers of Ireland.

Festivals are also a way for big

brands to promote and smaller

brands to get noticed. Here in

TPI we specialise in all your

promotional items for festivals.

From hoarding to banners,

marquees to tasting stands, wrist

bands to branded sun-cream and

ponchos to umbrellas.

If you are hosting a stand at a

festival, why not come and talk

to our Exhibition and Conference

team about how to get your brand

to stand out from all the rest. We

can build from scratch, set-up,

brand it and make it interactive….

If you are interested in promotional

items, TPI Premiums have a

fantastic array of items from can

coolers to sun cream which can

be branded with your logo. What

could be better than seeing a sea

of ponchos with your company

logo staring back at you from the

crowd….(other than sunshine).

Why not reach out to a huge target

audience by having our experts

put together a festival survival

pack for you to send out to clients.

After all, who doesn’t like free

stuff, especially at a festival! :)

Mary Lennon

Sales Account Manager


15

Around the Office

Congratulations to Chris Collins, an Irish artist currently studying for

a B.A. Fine Art Degree at DIT. He is the winner of our annual ‘Lorna

Brett Jordan Purchase Award’ for his oil on aluminium painting

named ‘Digital Marine’, which will take pride of place in our design

studio. Pictured is Chris alongside our studio manager Brendan

Delany.

Jordan Belfort – The Wolf of Wall St CompetitionCongratulations to Stephen King from Valeo Foods who won tickets to see Jordan Belfort ‘The Real Wolf of Wall

St’ speaking at the RDS. Stephen summed up his evening with ‘Very enjoyable night at Jordan Belfort with The

Printed Image. Some very insightful tips given which were relevant to everybody in audience regardless of what

industry one worked in’.

New faces in the office

REBECCA COOLEY - CSRRebecca joins our customer service team to help manage any aspect of your project from enquiry through to delivery. Rebecca has extensive print knowledge having worked in a similar role in Hudson Killeen from 2010-2014, and prior to that over 4 years in Microprint and 5 years in Smurfit packaging.

DEREK MOYNIHAN - DIGITAL SOLUTIONS MANAGER Derek joins us to manage new media marketing technologies for our clients to reflect the growth of online communications and ease of interaction within our industry. We will have new offerings for our clients in this area so watch this space. He has 15 years experience in this field.

CATHAL O’ REILLY – MARKETING EXECUTIVEServing marketers, TPI always felt the need to market ourselves well and Cathal will help bring us to new heights with our online and offline communications. Upon completion of his masters in marketing from DCU, Cathal started with outdoor advertising specialist PML Group where he worked for 2 and a half years before joining TPI.

ADRIENNE STONE – ACCOUNT MANAGERWe are delighted Adrienne joined our promotional merchandise team. She brought with her a huge knowledge of the industry. Adrienne has 20 years experience working in companies such as Leading Edge, Spark Promotions and Classic Marketing. She specialises in discovering innovative and cost-effective solutions to integrate promotional branding in your marketing communications. If she can’t source an item for you, it can’t be sourced...

DAVID KELLY – ESTIMATOR We welcome David to our estimating customer service team. He has extensive knowledge of materials and print which will prove valuable to clients looking for advice on any aspect of their project. Previous experience includes estimating, print buying, and sales support in ColourBooks, Spectrum Print Logistics, and Hudson Killeen along with a 4 year print managemet course in DIT.

Lorna Brett Jordan Purchase Award Winner


Clever Customer Communications / 01 408 9222 / www.tpi.ie

Printed on 200 gsm silk - FSC PEFC


the printed image - imagine - vol 1 issue 1 july 14

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