> THE LATEST NEWS, INSIGHTS AND CAMPAIGNS Vol 2 Issue 2. February 2015

How to design the Perfect BRochure

Also this month:TPI set the Standard with ISO 9001 Accreditation

OUR

TOP 10 TIPS

FOR A BETTER

BROCHURE

CLEVER CUSTOMER COMMUNICATIONSA product that works when someone is delighted...

In a crowded and competitive market, differentiating yourself from competitors has never been as important. Here at The Printed Image, our tagline is Clever Customer Communications. It is more of a culture than a good tag line. Our means of Clever Customer Communications can be broken into two segments.

1 How we aid our marketing clients in communicating with their customers, to grow their sales.

2 How we communicate with our marketing clients while developing their project, to grow our sales.

Both of these segments combine to deliver our goal, delighting the customer. By choosing The Printed Image a client is automatically opened up to a full service function, with one point of contact. We understand marketing projects can be complex. That is why our focused and friendly account managers are there to handle and advise on the best solution for your job.

The bespoke nature of our work lends well to our first class service offering. Our bread and butter is often guiding a project through our design studio, where our structural and graphic design team bring the idea to life. From there, we make the concept a reality. Moving projects through our manufacturing plant and then onto our installation team who can expertly place the project in situ, wherever that may be. Dealing directly and communicating only what matters ensures you get what you want, not what people think you want, all without wasting your valuable time.

Need some add on’s? Our dedicated promotional merchandise team can advise on what complimentary products best fit the promotion. One point of contact, one invoice and one reliable organisation. It works. In 2014, TPI grew our own sales by over €1 million, without losing sight of the reason for this success, the clients and their return on investment.

We recognise that all of the above can seem complicated. TPI recognise that there is work involved in bringing all the

different strands together. We pride ourselves on making the process easy for our client. The TPI account manager’s role is to primarily take the stress away from you by handling all of the internal complexities themselves. Looking after everything cradle to grave while providing clients with regular updates. The team here in Font House inject passion and experience which allows TPI to consistently deliver for clients without wasting their time.

At TPI, we recognise that not all of our clients are the same. They differ in size, spend and culture. In order to be the complete bespoke supplier, we must also change in order to accommodate these differences. While many clients appreciate the first person, interpersonal approach, some have progressed to a more technological means of Customer Communications. This is a new way forward, one we embrace as readily as our traditional offerings.

To this end TPI have developed what is essentially an online marketing portal for our clients. Any large organisation with multiple buyers, or operating in multiple locations, can benefit greatly from our customised Web2Print service. Each section has the ability to order, and personalise their printed requirements, within the specified design and brand constraints, themselves. Consistency in branding is always a concern within franchise networks and group operations. This is where TPI Web2Print portal controls are invaluable.

By choosing TPI as a supplier you are sure to receive fantastic service, great value and honest communications. We aren’t perfect as we are made up mostly of humans. But we do strive to ensure that each piece of material that we produce will aid their own Clever Customer Communications. Some don’t want to worry about the detail at all. This is fine. We do it for you. Some want complete knowledge and control. This is also fine. We work that way also. It’s bespoke communications solutions for customers, communication that works for them. It is unique and delivered in a way that makes our client feel TPI are doing the heavy lifting. If they grow then we grow. We think that is the clever part.

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Page 8

Page 6

Londis Allergen Folder Kit 4

Danone Promote In-Store 5

TPI set the Standard 6 with ISO 9001 Accreditation

Convergys Stand Out with TPI 8

What’s New 10

TPI goes to PSI 11

What Makes the Perfect Brochure? 12 - 13

20 Questions for Criona Turley 14

Around the World 15

Join usOnline

We are active on LinkedIn, YouTube, Twitter and Facebook. See you online soon!

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Londis Allergen Folder Kit

With this in mind Londis approached TPI with a detailed brief for an Allergen Folder Kit to bring

their stores in line with the new regulations.

The folder was required to contain individual sections identifying each of the 14 Allergens. It had to be easy for the public to use as well as understand. Time for TPI to get their thinking hats on...

Londis provided the guidelines and content and the TPI design department worked on developing the layout and colour schemes.

A staff poster was developed and the colour scheme used on this piece would follow through for use on the folder. Various folder options were discussed and the client opted for a green folder that matched their corporate colours with an interchangeable section at the front. This allowed the branch to personalise with their own code and name. The tab sections were created by TPI’s Structural Department and a key line was made available once the final design and layout was agreed.

The client wanted to be able to secure the folders in store so we were able to eyelet the folders, insert a chain and a fixing point so the folder could be fixed to a variety of different locations within the store.

Accompanying the folder was the ‘staff poster’ and several other various size posters to lend support in store. Each branch was supplied with a full kit within three weeks from brief enabling the client to be fully compliant with regulations by the required date.

On the 13th Dec 2014, new rules on the provision of food information to the consumer came into force which also introduced national rules specifically dealing with how allergen information for loose foods must be displayed by all food businesses in Ireland. Food businesses were challenged to put a system in place to identify and record 14 allergenic ingredients intentionally added to foods and to declare the presence of these allergens to consumers in the loose foods they sell.

Design

EggsEgg will be found in the following foods

Please note, this list is not exhaustive and is provided only as a guide to consumers.

Eggs are used as ingredients in many foods such as baked

goods including bread and cakes, meat products, fresh pasta

dishes, sweets and ice-creams. Eggs may be used as binders

to stick down the edge of pastries, to glaze pastry and to bind

meat together as in burgers.

Eggs

MilkMilk will be found in the following foods

Please note, this list is not exhaustive and is provided only as a guide to consumers.

Milk Powder, Yoghurt, Butter and related products (butter

fat, butter oil, butter esters, ghee – clarified butter), Cheese,

Cream, Fromage Frais, Crème Fraiche, Custard, Foods glazed

with Milk, Icecream, Chocolate, Baked goods

Milk

“It had to be easy for the public to use as well as understand and each of the inserts had to be customisable in-house by each of the individual branches

”

Loose FoodCustomer Allergen Advice

Store Name:

Store Owner:

To assist you in making a more informed food choice this document contains details of allergens intentionally added to the loose foods available in store. There will always be a risk of cross contamination in a retail business such as this and therefore we must also advise you of the possible presence of unintentional allergens in your food choice. There are 14 major food allergens. These are Milk, Eggs, Cereals containing gluten, Peanuts, Nuts, Fish, Crustaceans, Molluscs, Sesame, Soya, Celery, Mustard, Lupin and Sulphur Dioxide (also known as Sulphites).

MilkEggs Cereals

Containing GlutenPeanuts Nuts

Fish Crustaceans

Molluscs Sesame SoyaCelery Mustard Lupin Sulphur Dioxide

134211 Allergen Awareness FOLDER & INSERTS FOLDER COVER.pdf 1 03/12/2014 11:54

Terena Farrell

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Danone Promote In-StoreOver the years TPI have developed into one of Ireland’s leading communications groups. It is the diversity in the service offering that separates TPI from the pack.

Danone Ireland challenged TPI to design, print and implement a whole new look for the baby aisle in Tesco stores. The aisle was to be both semi-permanent, clear and impactful in what is already quite a busy baby aisle.

TPI designed several options in studio that were refined down to a package of headboards, aisle fins, shelfstrips and floor graphics. Once the artwork was passed off, a printed prototype was developed and installed in a test store. When all the invested parties were happy with this the go ahead was given to roll it out nationwide.

Print comes as second nature to TPI but it was the successful implementation of the roll out which proved TPI’s emergence as a full service marketing services organisation. The last number of years have seen many new exciting developments in TPI and none more so than the growth of the TPI Installations Team who have excelled with their valuable and efficient service.

In a bustling December, the team travelled nationwide to install and brand the baby aisles in 70 separate Tesco stores. The whole installation project took 7 days from beginning to end.

Sure Santa could hardly have done better himself!!

POS Display

“Print comes as second nature to TPI but it was the successful

implementation of the roll out which proved TPI’s emergence

as a full service marketing services organisation

”Brian Grehan

News

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TPI set the Standardwith ISO 9001 Accreditation

The award acknowledges that TPI have a robust internal management system and a systematic

process that applies that structure.

Certain principles must be prevalent in order to gain the ISO 9001 accreditation, these include being customer driven, demonstrating leadership and showing continuous improvement in your approach to decision making.

Conor Callinan, TPI’s Managing Director said “To step back and overview, every job has a start, middle and an end and at each stage of the process we apply our standards. With over 100 people in the company playing some part in the production of a job it is imperative that we continue to meet the high standards that we have set ourselves. Awarding ISO 9001 confirms that we operate to the highest degree but also challenges us to continuously improve over time.”

At the heart of a successful organisation is the drive to deliver quality throughout every aspect of the business and The Printed Image (TPI) are no different. International Standards Organisation (ISO) 9001 is the ultimate global benchmark for quality management and The Printed Image are delighted to announce that they have been awarded the certificate.

“With over 100 people in the company playing some part

in the production of a job it is imperative that we continue to

meet the high standards that we have set ourselves

Pictured left to right: Brendan Delany, Quality Control at TPI,

Michael Brophy, ISO Certification Europe CEO and Conor Callinan, Managing Director of TPI

”Conor Callinan

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Branding

Convergys Corporation sell customer management and information management products, primarily to large corporations. Since their launch in the late 90’s, they have grown into a world class organization with a presence in over 70 countries, Ireland being one of those.

TPI were tasked with bringing Convergys brand to life both internally and externally through signage at their Swords and Santry branches. No strangers to projects like this, the TPI team examined the locations, measured the space available and advised on the best possible solution for Convergys within their budget.

Both receptions were decorated with backing panels and lettering amongst others but the real challenge lay in the outdoor signage. The Santry project involved installing the Convergys logo in their customary teal colour in 600mm aluminium lettering that had to be applied to the main outside wall of the building. Convergys Swords was approached from a different angle with the logo being displayed in white aluminium on a teal backing panel. Scan the QR code to access a video of the Santry installation.

TPI are available for all your outdoor signage needs. Each little bit of impactful branding aids to your brand perception and TPI are here to aid you in this process. Indoor or outdoor, the team will take your project from concept to reality and aid the client with photographs or videos if required.

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Convergys Stand Out with TPI

Each little bit of impactful branding aids to your brand perception and TPI

are here to aid you in this processRodney Carr

”“Scan to

be inspired!

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Reception - Coca Cola Hellenic Offices

Whirlpool - Harvey Norman

Coors Light Cabins -

Heineken Head Office

Sol Republic - HMV Dundrum

The Gathering Arrivals Doors – Dublin Airport

Print - Burning into WoodNEW AND INNOVATIVE WAY TO MAKE YOUR BRAND STAND OUT FROM OTHERS…

For more information on this contact enquiries@tpi.ie

What’s NEW?

TPI are always looking for new ways and ideas to “WOW” our customers with the many products and services we provide, one of our latest new and innovative ideas that we are excited about is burning onto wood.

We can offer the service of burning logo’s or images onto many different types and shapes of wooden substrates, this is not something you see every day and will definitely grab people’s attention

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All together now POUT!

Whats New

Premiums

SELFIE GIFTS!With the growth in popularity of a self portrait in social media, TPI now have the perfect tools to help your clients or staff capture those special moments.

Selfie 2 in 1

Framie

The show featured 873 exhibitors from 38 nations and welcomed an estimated 16,000 visitors

from 85 countries over 3 days. The purpose of our visit was to investigate the trends and innovations happening within our industry, keeping TPI Premiums at the very forefront of the promotions market.

Having arrived on the red-eye flight, we headed straight for the show and partook of some free breakfast, strong coffee in branded paper cups plus some yummy personalised cookies! We experienced first-hand the power of promotional refreshments. Feeling rejuvenated, we headed on our merry way. The show is spread out over 4 halls with each hall roughly divided into 4 sections, clothing, product, sensory and inventions. The sheer scale of the halls demands full concentration, high energy levels and flat shoes!!! We were given a shoulder bag to house samples and catalogues, plus we had our TPI branded notebook and pen to take notes. Once again, we realised the essential nature of the exhibition hand-out.

The show featured all of the largest distributors in Europe who showcased the best of their new products for 2015. Power banks, notebooks and water bottles featured quite strongly along with fitness products and very colourful clothing. There were also huge stands featuring just pens and lanyards. Who knew that the choice was so vast?

A visit to PSI whilst highly informative, is also a fun experience. We get to see the weird and wonderful ideas that our European counterparts sell. There were lots of products that were quite particular to their market. Branded salami anyone?

At the end of our visit we were enlightened but exhausted. Luckily we passed a stand that sold deck chairs and bean bags so we managed a little rest! A quick blast of customised foot spray plus a couple of printed mints and we were as good as new.

Roll on PSI 2016!

The TPI Premiums Team paid an early New Year visit to PSI 2015 in Dusseldorf, the leading European Trade Show of the Promotional Products Industry.

TPI goes to PSI

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Premiums

By Adrienne Stone

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Guest Article

We spend our days creating first class brochures for some of Ireland’s leading organisations. Over the years, we have developed an understanding of what makes the perfect brochure and have guided our product range to fit those characteristics. Our experienced account managers are here to guide you through the process but why not read on to discover What Makes The Perfect Brochure.

By Cathal O’Reilly

at The Printed Image

What Makes the Perfect BRochure?

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Guest Article

There are several factors that have a hand in deciding how a brochure project will be

bound. The page count can become a deciding factor as too many pages will force you to look beyond the more economical saddle stitch option. The function of the piece, as well as the budget, tends to drive most decisions on how the brochure will be put together.

Saddle Stitch (€)Pages are folded and inserted into a folded cover, then stapled through the fold along the spine. The maximum number of pages allowed depends on the weight of the paper. Common uses include small self-cover booklets, brochure booklets and magazines (like the one you are reading right now)

Comb Binding (€)For brochures that need to lay flat when opened, comb binding is a cost effective way to bind those pieces too large for saddle stitching.

Spiral Bound – Plastic or Wire (€€)In spiral binding, the publication is punched with a series of small holes along the left-hand side. A wire is then screwed into those holes from one end of the book to the other. A typical Spiral Bound produced in TPI would be for calendars, notebooks or more professional presentations. More expensive than Comb Binding, the Spiral Bound is for the premium market.

Case Bound (€€€)Case binding is achieved through multiple methods, (including gluing and sewing). Common uses would be for publications that are built to last.

If you need a hand designing a brochure, just let the TPI team know.

OUR TOP 10 TIPS FOR A BETTER BROCHURE

DECIDE ON A CONCEPT, THEME AND STRUCTURE.

BE UNIQUE AND CREATIVE. GET YOUR COMPANY’S PERSONALITY ACROSS.

KNOW THE PRINT SIZE. MAKE SURE DESIGN AND PRINT ARE MEASURED TO THE SAME SPEC. WE DON’T WANT ANY WASTED SPACE.

USE PRINT BLEED.

USE HEADLINES, BULLET POINTS, CHARTS AND IMAGES.

INCLUDE A CALL TO ACTION.

MAKE ATTENTION-GRABBING DESIGNS.

MAKE AN INTERESTING COVER.

USE THE CORRECT PAPER.

MAKE IT WORTH KEEPING.

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10The brochure is an integral tool for marketing your business and who knows where it will end up. Make sure to get it right the first time as unlike the digital world, a brochure can’t be deleted.

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Get to know

20Questions

”

“

Criona Turley, Commercial Director at The Printed Image

Never ask a question if you are not

willing to hear the answer

What makes you happy?Dinner with family and friends. What is the last piece of music you bought?“The Wheels on the Bus” and other nursery rhymes box set... What was the last holiday you were on?France last September. The guys in Production recommended a place called Frejus to me and it was just perfect. A film that you would recommend?I saw Birdman last weekend and thought it was brilliant. Normally I fall asleep at the cinema! One phone call before the world ends, who is it?My husband. Most overused phrase?I absolutely need this job by lunchtime tomorrow! Your favourite gadget?Santa brought me a Bose Mini Soundlink. It is really simple to use and the sound is amazing. Clever Santa! Your childhood hero?My father. 3 guests at a dinner party. Who are they?Stephen Fry, Christina Noble and Jamie Oliver to do the cooking!

Best advice you’ve heard?Never ask a question if you are not willing to hear the answer. Favourite meal?Pasta. What’s your favourite car?Range Rover – no chance! Who was your first crush?One of my big brother’s friends. What are your favourite hobbies?Not much time for hobbies these days! Favourite time of the week?Friday night. Best way to spend your annual leave?On holiday with the kids. Any hidden talents?I speak Japanese after living there during my 20’s. Most memorable TPI moment?I’ve had loads of them, all related to the people who work here! Most embarrassing TPI moment?The week I returned from maternity leave I came into work with two different shoes on – one black and one beige. I made it to 11am before Alex in the Sales team spotted it and let me know. I had to go straight to Liffey Valley to buy a new pair of shoes. Did you enjoy this quiz? It’s quite hard to fill out!

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Around the Office

AROUND THE WORLD

Inspiration from some other parts of the globe

Global Inspiration

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GPS Hush PuppiesFamous shoe brand Hush Puppies used a dog, a hush puppy more specifically, as a GPS to direct people to their store. A very simple idea, but so cute. A dog waited patiently beside a Hugh Puppies sign until somebody came along. If a member of the public picked up the dogs lead, the dog would then proceed to lead that person to a nearby Hush Puppies shop.

Country: Colombia Agency: Mass, Bogotá,

Coca Cola use 3D Printing to great effectCoca-Cola Israel launches its new mini bottle. To promote it, people could create their own avatar online and win a 3D printed mini versions themselves. Now that’s cool direct marketing!

Country: Israel Agency: Gefen Team

Mini – Outside the BoxCountry: IsraelAgency: GITAM BBDO

Clever Customer Communications / 01 408 9222 / www.tpi.ie