The PresentationBy Ashley Malin and Wojciech Bajos

ProductPepsi Max has the standard Pepsi taste but it is not a normal Pepsi. It has absolutely no sugar. When drinking it you can taste the Maximum Pepsi taste.

The unique selling point• Pepsi is a very know brand. It’s

popularity makes it trustful for the audience and it has a very good value. There are few people who don’t know what Pepsi is.

• It has a very good and unique taste similar to the famous Coca-Cola.

• Pepsi isn’t too cheap but isn’t to expensive as well. It has a variety of adverts which boost up it’s popularity but also comes at a fair price.

Background• Pepsi Max was created in 1993• Debuted in the UK and Italy• Pepsi Max was not introduced until

recently in the USA• On 28 May 1994, Blackpool Pleasure

Beach opened the Pepsi Max Big One roller coaster

• PepsiCo owns Pepsi Max which one of their largest selling brands.

Competitors

• Pepsi’s biggest rival is Coca-Cola. There are no doubts about that have always been the most popular.

• Both Pepsi and Coca-Cola are cola based drinks. • While Pepsi was made in 1893 year (but under a different

name), Coca-Cola was made in 1886 . • Yet Pepsi still competes with Coca-Cola to this day

Previous advertisementsPepsi Attracting Straws advert

Target AudienceEveryone, from kids to elders.

Type of a advertThe Internet advert, Billboard, Print Advert

Impact of the advertSimplicity, Clever

Effectiveness of the TypographyLow, there is no typography only a text saying ‘Joy Pepsi’. It’s easy to conclude that the purpose of the text is to say that Pepsi brings joy.

Colour SchemeThe colour scheme of the advert is blue like Pepsi itself. It’s rather simple like the advert itself.

• Graphical Impact and ProfessionalismThe graphics look very professional but it could be done by a amateur. The cleverness and simplicity of the advert makes the Pepsi wanted to be bought. All the straws being ‘attracted’ by Pepsi. Showing that it dominates as a drink.

The new advertisement

Demographic Profile• Teens – early adults.• Male.• Likes sports.• Mostly the stereotypical male.• Advertising suggests this.

Psychographic Profile• Student• Likes to try new brands• Likes to have an instant effect• Likes going out with friends

Mood Board

How Does The Advert Appeal To Them

• To taste the sun is a metaphor meaning that their day will be better.

• Keeps people refreshed

Suitable publications for the advert

• Sports magazines• Vehicle magazines• Good circulation

Jobs and responsibilities• A Photographer takes the

pictures.• An editor makes sure everything

is right.• A journalist gets all of the

information.• A graphic designer, designs the

visual things.

Production Tasks• Our advert was it’s own idea so it did

not spark from a different advert• However we can compare the quality

of them• The adverts defiantly have

differences in quality• And they have differences in the

photographic skills

The advert I made was in my opinion not to the best of my abilities.• I collected the pictures for it but I couldn’t find a specific main one

for it which was the sun itself. • The idea of the sun flying out of the Pepsi Max can was made by

me from the beginning.• All the pictures I have put into the advert were all what I intended

yet I could have improved their quality.• It was pretty hard to get a clear picture of sun in the Autumn

weather so I just took a picture of a lamp glowing and made it look like a sun in Photoshop first.

• I edited the rest sun in InDesign because I had no other choice but it still turned out to look professional.

• I focused more on the interactive PDF instead of on the advert which lead to the print advert not turn out to be best of my abilities.

Evaluation

The End

Thank you for watching our presentation!