the power of stories
TRANSCRIPT
the power of stories ignite sessionkyle keldsen
d45 spring conference 2015
book:
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message:unconditional love
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movie:schindler’s list
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message: one person can
make a difference5
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you should use
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key ways that stories
your audience
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1. attach
Commercial:Super Bowl
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2. accept
“Never let the truth stand in the way
of a good story.”
Rebecca Rule
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stories can engage both feeling & logic
mirror neurons
3. awaken14
“You're off to Great Places!Today is your day!
Your mountain is waiting,So... get on your way!”
― Dr. Seuss
“Oh, The Places You'll Go!”
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news:tiananmen
square
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4. act
YouTube:
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2011 Tsunamiin Japan
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4. act
2. accept3. awaken
1. attach
Kyle Keldsen, ACB ALBPresident, Merrimasters Club
Twitter: @kkeldsen www.aligned-intent.com LinkedIn: Kyle Keldsen
Sources & Notes
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This presentation was shared at the Spring 2015 District 45 Toastmasters’ Conference for educational purposes only.
• https://www.toastmasters.org/en/Shop/Members/manuals-and-programs/communication-track/Storytelling_226K.aspx
• http://www.goodreads.com/book/show/370493.The_Giving_Tree • http://www.imdb.com/title/tt0108052/ • http://www.imdb.com/title/tt0093748/?ref_=nv_sr_1 • https://www.youtube.com/watch?v=xAsjRRMMg_Q • http://www.rebeccarulenh.com • https://blog.bufferapp.com/science-of-storytelling-why-telling-a-story-is-the-
most-powerful-way-to-activate-our-brains • http://www.speakingaboutpresenting.com/content/fast-ignite-presentation/ • http://matchboxgroup.com/who-we-are/chief-energizers/meet-bob/ • http://www.goodreads.com/work/quotes/2125304-oh-the-places-you-ll-go • http://en.wikipedia.org/wiki/Tiananmen_Square_protests_of_1989 • https://www.youtube.com/watch?v=j0YOXVlPUu4