the power of storytelling: why stories matter
TRANSCRIPT
Why Stories Matter
The Power of Storytelling
what is story?
story
makes us
human
the science of STORY
PNAS.org: Speaker–listener neural coupling underlies successful communication by Greg J. Stephens, Lauren J. Silbert and Uri Hasson
your brain on STORY
your brain on story
STORIES are one of the most effective ways in which
we communicate
our view of reality
to others
transporting people to different points of view
reframing what facts mean to them
Facts are meaningless without a contextual
STORY
STORIES are a natural way to begin a dialogue with your audience
Good storytelling is a hallmark of effective leadership
elements of
a good
STORY
beginning
middle
end
structure your
STORY
hero
time
suspense
plot
Do you have a strong sense of purpose to propel your
STORY?
Good STORIES
create an experience that
evokes an emotional response
Raw moments touch people the most
Want to learn
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