the power of live streaming: how to build an engaged audience & grow your brand
TRANSCRIPT
Alexa Carlin, LLC. © September 2015 @AlexaRoseCarlin
The Power of Live Streaming: How To Build An Engaged
Audience & Grow Your Brand
@AlexaRoseCarlin
• Speaker
• Author
• Founder of the The School of Scope
• Periscope Summit Speaker
• Motivational Periscope Broadcaster
• 16.8 million+ hearts
• 5.7K+ followers
• The Good Vibe Tribe Community
ALEXA ROSE CARLIN@AlexaRoseCarlin
Alexa Carlin, LLC. © September 2015
Broadcast Live Streaming Isn’t New
@AlexaRoseCarlinAlexa Carlin, LLC. © September 2015
Live MOBILE Broadcasting Is NEW!
@AlexaRoseCarlinAlexa Carlin, LLC. © September 2015
Periscope now has 10 million users who watch more than 21 million
minutes a day!
@AlexaRoseCarlinAlexa Carlin, LLC. © September 2015
Why Brands Are Jumping On Board
Brands Getting Periscope Right
@AlexaRoseCarlin
• Target• Applebee’s• Honda• The British Museum• Red Bull• Doritos• Nestle• Starbucks• Central Park Conservancy• Mashable• TIME Magazine
Alexa Carlin, LLC. © September 2015
Applebee’s attracted 500 MILLION impressions for their
Taste The Change Event
Target sold out 90% of their Lilly Pulitzer line the first few
days after launching on Periscope
How Can YOUR BRAND Benefit FromLive Streaming?
@AlexaRoseCarlin
• HUMANIZE your brand• CONNECT & ENGAGE with your audience in real-time
– (upfront feedback & insight)• Build trust• Conduct remote focus groups• Customer service tool• Increase brand loyalty and awareness• FREE International exposure• Grow client and customer base• Grow your social following
Alexa Carlin, LLC. © September 2015
Top Brand-Building Ways To Utilize Live Streaming
• Interactive Customer Support• Product Demonstrations and Product Launches• Customer/ Audience Feedback• Share Breaking News• Behind The Scenes & Events• Education• Giveaways & Promotions• Q & A Sessions• Personal Branding & Storytelling
@AlexaRoseCarlinAlexa Carlin, LLC. © September 2015
Let’s Break It Down! • Create a strategy for live streaming
– Set goals– Work with influencers
• It’s a conversation, not a 1-man show• ENGAGE! ENGAGE! ENGAGE! • Be yourself• Breathe• Know that it’s okay to make mistakes• Add value• STREAM, STREAM, and STREAM
SOME MORE!
@AlexaRoseCarlinAlexa Carlin, LLC. © September 2015
Ready To Go LIVE?
Alexa Carlin, LLC. © September 2015 @AlexaRoseCarlin
Alexa Carlin, LLC. © September 2015 @AlexaRoseCarlin
The Winning Scope Formula
QUESTIONS?
Periscope:
@AlexaRoseCarlin
Email:
Alexa Carlin, LLC. © September 2015 @AlexaRoseCarlin