online audience of streaming video

14

Upload: others

Post on 12-Sep-2021

4 views

Category:

Documents


0 download

TRANSCRIPT

Page 1: Online audience of streaming video
Page 2: Online audience of streaming video

Online audience of streaming video on fixed lines – watching time

Source: comScore - European Audiovisual Observatory

Page 3: Online audience of streaming video

Viewers of mobile video outpaced the growth of viewers on fixed lines – the UK case

0

5

10

15

20

25

30

35

40

2011 2012

UK Viewers fixed online PC

UK Mobile video viewers

Source: comScore

Page 4: Online audience of streaming video

At least 2293 Video on demand services were established in the EU as of end 2012

48 7015 14

54

179

27 9

79

17

316

459

85 8021

120

13

123

17 7

12090

45 31

113

21 390

50

100

150

200

250

300

350

400

450

500

AT BE BG CY CZ DE DK EE ES FI FR GB GR HU IE IT LT LU LV MT NL PL PT RO SE SI SK

Source: European Audiovisual Observatory

Page 5: Online audience of streaming video

Title

Page 6: Online audience of streaming video
Page 7: Online audience of streaming video

Daily average TV viewing time (minutes)

Source: European Audiovisual Observatory

Page 8: Online audience of streaming video

Number of channels established in the EU (2009-2012)

Source: European Audiovisual Observatory

Page 9: Online audience of streaming video

What convergence really means…

• Traditional broadcast services and over the top content on the same screen (TV set or mobile device)

• Parallel usage of a second screen device

• Connexion between the mobile device and the TV set

• And who knows what the future will bring…

Page 10: Online audience of streaming video

Ingredients for growth are familiar

• Scale – Network effects

• Attractive content to attract an overloaded viewer

• Interoperability

• New financing models?

• A regulatory framework that guarantees values

Page 11: Online audience of streaming video

A possible regulatory debate

• More or less regulation?

• Key concepts:

• Linear vs. non-linear

• “audiovisual media service”

• jurisdiction

Page 12: Online audience of streaming video

Another way to see this debate

• What are the values we want to protect?

• What is the best way to achieve it?

Page 13: Online audience of streaming video

Links with the telecom framework

• Spectrum

• Article 31 USD (must-carry rules)

• Article 6(4) Access Directive

Page 14: Online audience of streaming video