1

LiveVideo

Streaming

2

What to stream Demos, Q&A, Interviews, Behind the Scenes

Mobile streaming:• Periscope• Facebook Live

?

3

Periscope

• 24 hours – immediacy• Separate app

More “authentic”Harder to repurpose content

4

Blab

• Multiple hosts, group chatroom• Conversational

5

Feed adjustments• Rank higher on feed• Indications of interest =

turning on sound, full screen, HD

Contracting users

Facebook is invested in video.

6

Built into Facebook platform

• Target audiences (location, gender, age)

• Can repurpose as post or ad

• Challenge: driving traffic away from other posts

7

B 2 B

Adobe - 24 Hours of Creative Cloud

Oracle - National Pizza Day party

Facebook Live > Periscope > Blab

Content: webinars, interviews, events