PUBLISHER’S AUDIENCE STATEMENT | December 2017

An Official Magazine of World of Concrete

An Official Magazine of World of Concrete

INSIDE: CONCRETE SURFACES September-October 2017

Tilt-up InnovationSetting panels in mid-air pg 22

Give your salesman a chance pg 18

Perfect polished slabs through collaboration pg 31

Mission Statement

CONCRETE CONSTRUCTION’s more than 60 years of deep industry engagement and active participation across all sectors is the source of its unique, technical, informative, and intelligent content focused on construction means and methods, which reaches key decision makers in the industry.

FIELD SERVEDCONCRETE CONSTRUCTION serves general building contractors, including those engaged in commercial, industrial and institutional building; residential construction including rehab/repair contractors; concrete contractors and specialty contractors associated with concrete including decorative contractors and residential construction contractors; highway and heavy construction contractors; demolition contractors; architectural/design/engineering firms; construction management; manufacturers of products used in construction; producers of construction products, including ready mix. precast, prestressed; and distributors of equipment, concrete accessories and tools, and related products used in concrete construction. Also qualified are testing labs, trade associations, government agencies, including federal, state, county, local; DOT’s, public works/highway department, educational institutions, libraries and others allied to the field. DEFINITION OF RECIPIENT QUALIFICATIONQualified recipients are titled and non-titled personnel, including company copies in the above field served.

Established: Issues per year: 6

SOCIAL

13,920LinkedIn Members

17,900Twitter Followers

12,522Facebook Likes

(Dec 2017)

NEWSLETTERS

100,835concrete construction Newsletter Recipients Per Issue (48 Issues per year)

403,340 Monthly Engagements

Publisher’s Own Data (Dec 2017)

WEBSITE

189,006Monthly Unique Users

322,219 Monthly Page Views

218,602Monthly Sessions

Google Analytics (6 month average)

MAGAZINE

50,000Qualified Print and Digital Subscribers1

50,253 Non-qualified Digital Recipients1

1 Publisher’s Statement (Dec 2017)

An Offi cial Magazine of World of Concrete

November/December 2017INSIDE: CONCRETE SURFACES November/December 2017

Placing a Slab Soil Support System pg 21Winter concreting: when to say no pg 29

Testing humidity isn’t so relative pg 35

870,184 TOTAL ENGAGEMENTS

Gross data is contained in the total audience number. No attempt has been made to eliminate any duplication. Gross total includes: qualified print subscribers, qualified digital-only subscribers, non-qualified digital subscribers, newsletter recipients, monthly page views, social media likes/ members/followers.

BUSINESS/OCCUPATIONAL BREAKOUT OF QUALIFIED CIRCULATION

BUSINESS TOTAL QUALIFIED

PERCENT OF TOTAL PRINT DIGITAL QUALIFIED

PAIDQUALIFIED NON-PAID

General building contractor, including those engaged in commercial, industrial, institutional building; residential construction including rehab/repair contractors

21,079 42.2% 17,054 4,025 117 20,962

Concrete contractors and specialty contractors associated with concrete including decorative contractors and residential construction contractors

22,183 44.4% 17,812 4,371 288 21,895

Highway and heavy construction contractors; demolition contractors; contractors engaged in both highway/heavy and general building construction; including government including federal, state, county, local; DOTs, public works/highway departments

6,010 12.0% 4,406 1,604 39 5,971

SUB-TOTAL CONTRACTORS 49,272 98.6% 39,272 10,000 444 48,828

Architectural/design/engineering firms 63 0.1% 63 0 63 0

Construction Management, including commercial, industrial and institutional project owners with in-house construction departments; construction management firms

16 0.0% 16 0 16 0

Producers of construction products, including ready mix, precast, prestressed; other materials used in construction

42 0.1% 42 0 42 0

Testing labs, educational institutions, trade associations, and libraries 28 0.0% 28 0 28 0

Distributors of equipment, concrete accessories and tools, and related products used in concrete construction 36 0.1% 36 0 36 0

Manufacturers of products used in concrete construction, including equipment, trucks and related products, concrete accessories and tools, maintenance products

29 0.1% 29 0 29 0

Others Allied to the Field 47 0.1% 47 0 47 0

Other Paid Circulation 467 0.9% 467 0 467 0

TOTAL QUALIFIED CIRCULATION 50,000 100.0% 40,000 10,000 1,172 48,828

MANAGEMENT

Corporate Executive 7,825

Owner 23,918

Partner 1,452

Vice President 2,554

General Manager 4,005

Purchasing Agent 591

SUPERVISORY FIELD AND OPERATING STAFF

Superintendent 1,495

Project and Construction Manager 2,830

Field Personnel including estimators, supervisors, engineers, equipment staff etc.

2,011

Facilities Manager 113

Project Supervisor 304

ARCHITECTS/DESIGNERS/ENGINEERS

Architects 345

Engineer 1,102

Designers 252

Spec Writer 28

Other 1,175

TITLES TOTAL: 50,000

TITLE ANALYSIS

GEOGRAPHICAL ANALYSIS OF MAGAZINE CIRCULATION

STATE TOTAL QUALIFIED PERCENT STATE TOTAL

QUALIFIED PERCENT

Maine 271 Kentucky 667

New Hampshire 295 Tennessee 809

Vermont 137 Alabama 575

Massachusetts 945 Mississippi 262

Rhode Island 199 East So. Central 2,313 4.6%

Connecticut 653 Arkansas 365

New England 2,500 5.0% Louisiana 501

New York 2,671 Oklahoma 488

New Jersey 1,185 Texas 2,845

Pennsylvania 2,221 West So. Central 4,199 8.5%

Middle Atlantic 6,077 12.2% Montana 348

Ohio 2,219 Idaho 399

Indiana 1,082 Wyoming 180

Illinois 2,171 Colorado 1,041

Michigan 1,581 New Mexico 363

Wisconsin 1,295 Arizona 868

East No. Central 8,348 16.8% Utah 651

Minnesota 1,281 Nevada 505

Iowa 1,059 Mountain 4,355 8.7%

Missouri 1,156 Alaska 234

North Dakota 290 Washington 1,193

South Dakota 310 Oregon 695

Nebraska 586 California 5,450

Kansas 758 Hawaii 387

West No. Central 5,440 10.9% Pacific 7,959 15.9%

Delaware 116 US Territories 85

Maryland 953 United States 49,832 99.7%

Washington, DC 84 Canada 104

Virginia 1,226 Mexico 4

West Virginia 205 Other International 60

North Carolina 1,514 APO/FPO -

South Carolina 638

Georgia 1,258

Florida 2,562

South Atlantic 8,556 17.1% TOTAL QUALIFIED CIRCULATION 50,000 100.0%

Source: CONCRETE CONSTRUCTION Nov/Dec 2017 analyzed issue

WHICH OF THESE SERVICES DOES YOUR FIRM PROVIDE?

ON PROJECTS, WHAT PERCENT OF THE TIME DOES YOUR FIRM DO ITS OWN SITE PREP WORK?

FIRM DEMOGRAPHIC PROFILE

IN WHICH OF THESE TYPES OF CONCRETE WORK IS YOUR FIRM INVOLVED?

WHICH OF THESE TYPES OF STRUCTURES IS YOUR FIRM INVOLVED

WITH BUILDING, REPAIRING, OR DESIGNING?

FIRM DEMOGRAPHIC PROFILE

WHICH OF THESE SPECIFIC ELEMENTS IS YOUR FIRM INVOLVED WITH BUILDING, REPAIRING,

OR DESIGNING? (COMMERCIAL/INDUSTRIAL/INSTITUTIONAL)

WHICH OF THESE SPECIFIC STRUCTURAL ELEMENTS IS YOUR FIRM INVOLVED WITH BUILDING,

REPAIRING, OR DESIGNING? (RESIDENTIAL)

FIRM DEMOGRAPHIC PROFILE

REGARDING CONCRETE PROJECTS, IN GENERAL, WHICH OF THE FOLLOWING DO YOU OR

YOUR FIRM EVER DO IN RELATION TO THE PROJECT SPECIFICATIONS (INCLUDING ANY

ASPECT - MATERIALS, ANCHORS, ETC.)?

HOW MUCH DO YOU AGREE OR DISAGREE WITH THESE STATEMENTS?

CONCRETE PROJECTS

AVERAGE NUMBER OF TOOLS OWNED/LEASED*

AVERAGE NUMBER OF EQUIPMENT OWNED/LEASED*

JOB SITE TOOLS

JOB SITE EQUIPMENT

WHAT SOURCES DO YOU RELY ON FOR INFORMATION TO EVALUATE CONCRETE-RELATED

EQUIPMENT, TOOLS OR MATERIALS?

IF YOU HAVE AN IMMEDIATE NEED FOR A PRODUCT THAT YOU’VE SEEN IN A MAGAZINE ARTICLE OR

AD, AND INTEND TO PURCHASE, WHAT IS YOUR USUAL COURSE OF ACTION?

INVOLVEMENT

WHEN EDUCATING YOURSELF ABOUT A SPECIFIC BRAND’S TOOL, PIECE OF EQUIPMENT

OR MATERIAL, WHAT IS THE MOST VALUABLE TYPE OF CONTENT (ASIDE FROM STANDARD

PRODUCT DATA SHEETS) THAT WOULD MOTIVATE YOUR INTENT TO BUY?

WORLD OF CONCRETE IS TYPICALLY HELD IN LAS VEGAS IN JANUARY. HOW MANY OF THE LAST

FIVE WORLD OF CONCRETE SHOWS HAVE YOU ATTENDED?

INVOLVEMENT

OTHER INFORMATION SOURCES

MEDIA BRANDS RECEIVED IN PRINT

MOST USEFUL MEDIA BRANDS

Source: CC ABR: The CONCRETE CONSTRUCTION Buying Practices Study is sponsored by Hanley Wood, publisher of CONCRETE

CONSTRUCTION , and conducted by The Farnsworth Group, a leading industry market research firm. The survey was conducted online and

included respondents from CONCRETE CONSTRUCTION print subscribers with email addresses, subscribers of the monthly CONCRETE

CONSTRUCTION Industry Update and readers of the CONCRETE CONSTRUCTION website.

Hanley Wood Media Inc.One Thomas CircleSuite 600Washington, DC 20005T: 202.452.0800F: 202.785.1984www.hanleywood.com

OTHER INFORMATION SOURCES