the polo revolution

The

RevolutionA new twist on an old favourite

Copyright PMoar 2016

Introducing the new POLO Twist dispenser


It’s a revolution!

Background

Vulnerable to breakages After opening:Aesthetically challenged!

Sharing POLOs:Is this hygienic?

Does anyone recycle this packaging?


Background

What other benefits could emerge from an improved design?

Easier opening and extraction forthe elderly and the very young

A contemporary look and feelto attract younger demographic

Potential to create a premium product at a higher price point


Background

http://www.pez.at/en/Company/History

A robust, low-cost dispenser could be the answer

Over the years, many have tried...

and a few have succeeded


http://www.pez.at/en/Company/History

The Solution

Utilise ‘the hole’ for an efficient, space-saving mechanism

Early Prototype (shown right):

• Protective tube

• Spillproof

• Smooth twist-action dispensing

• Novel grips to hold and serve


Latest Prototype

• Analogue of the traditional pack

• Clean, simple aesthetic

• The ‘tube with the hole’

• Efficient use of internal volume

• Single material for easy recycling

• Only 3 components when using a hinged lid


The Hole

A clever feature of the new dispenser is the hole which runs through the centre of the tube, reinforcing the POLO brand

Demonstration: Two screwdrivers inserted end-to-end through the tube

This design feature may be used creatively (as illustrated later)


Future Development Pipeline

• Hinged lideliminates potential choke hazard)

• User feedback mechanismi.e. introducing ‘clicks’ or ‘bumps’

• Cam-shaped cross-section for the tubethis has multiple technical and marketingbenefits; the tube contents remain unchanged

• More flexible grips


Technical

Prototypes by:Amalgam Modelmaking of Bristol

Current IP status:Worldwide protection underPCT/GB2012/052080 ended Feb 2014

Patenting terminated on grounds of cost

View details online here:http://patentscope.wipo.int/search/en/WO2013030547


http://patentscope.wipo.int/search/en/WO2013030547

The Ritual(with thanks to DB at Tangible Branding)

Capturing a novel user experience

• Pull out the tube (from pocket, bag, waistband)

• Flip the lid (a satisfying action)

• Grip and twist (unleash the engineer)

• Receive tactile feedback (sense-ational)

• A POLO emerges (gripping stuff)

• Pluck and suck (the reward)

• Seal and stow (job done!)


Could Nestlé challengethe PEZ dispenser?

Why not? It only requires novelty caps.

Inspiration

A Catalyst for New Ideas

packaging, products and promotions


Promotional Gift Market

Example of a simple, non-mechanical mint dispenser:

http://www.garrettspecialties.com

http://www.garrettspecialties.com/

The POLO Pen

Dispense POLOs from a ball point pen

The ink cartridge is housed in the central void

With minor re-design, the dispenser could become a novel promotional gift


Recycling Promotion

• Emphasises the dispenser’s recyclability

• Enables easy disposal

• Encourages purchasing


Recycling Unitpractical and promotional


A re-shaped POLO: the ‘industrial’ range

Uses hexagonal version of the Twist dispenser

Industrial Strength Mints – Steel Yourself

Industrial Strength Fruits – Warning: Sharp Flavours

Sweet as a Nut


Summary of Benefits

• Youth appeal (mints can be cool)

• Inclusive, user-friendly design (easy to open and extract)

• 100% recyclable (dispenser made of single material)

• Novelty: ‘the tube with the hole’

• Hygienic ‘no touch’ dispensing

• Robust (protects product through whole lifecycle)

• Spillproof design

• Handbag-friendly (easy grab, and no loose mints or torn paper)

• Aesthetic control (a smart-looking pack down to the last mint)

• Inspires new packaging and product variants

• Creates a premium product (+10p on RRP?)


Commercialisation

The dispenser’s design is now in the public domain. It may be used by any interested party, for any purpose, without the need to purchase or license its intellectual property rights.

For information and support, please contact Peter Moar in the UK.

E-mail: [email protected]

the polo revolution

Design