2019

THE NEW REALITY OF VIRTUAL REALITYTHE SIMPLEST AND MOST COMPELLING WAY TO PRESENT YOUR DESIGNS WITH YOUR CLIENTS

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LEARNING OBJECTIVES

How to evaluate VR technology for your business

Understand some key VR terminology – hardware, software and content

Case studies: How to use VR to solve business problems

Gain an overview of the VR industry and its potential to improve training

VR INDUSTRY

THE NEW REALITY OF VIRTUAL REALITY

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WE’VE BEEN TRYING THIS FOR A LONG TIME

VR IS JUST A NEW EVOLUTION OF VISUAL STORYTELLING

VR IS THE NEW SALES ENGINE

WIRED TO RESPOND

30% of Forbes Top 2000 will experiment

with VR this year.

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Slide 5

1 Keep?rachel chan, 3/6/2019

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DRAn umbrella term for augmented reality, virtual

reality, mixed reality, 360°, and immersive

technologies.

VRCreates a fully rendered digital environment that

replaces the user’s real-world environment. Features

body- and motion-tracking capabilities.

AR

DEFINING THE LANDSCAPE

MR

Overlays digitally created content into the user’s real-world

environment. Features include transparent optics and a

viewable environment in which users are aware of their

surroundings and themselves.

Seamlessly blends the user’s real-world environment and

digitally created content in a way that allows both

environments to coexist and interact. Utilizes advanced sensors

for spatial awareness and gesture recognition.

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3 CATEGORIES

VIRTUALREALITY VIEWERS

TETHERED

MOBILE

FISHTANK

▪ The most common thought of what VR is

▪ Oculus Rift and HTC Vive are popular and well-known tethered VR setups available on the market

▪ Most immersive form of VR

Pros

By far, the most immersive experience, able to process more complex data for presentation

Cons

Requires significant hardware investment of both VR gear and computing power, isolates the user, frequently causes nausea

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3 CATEGORIES

TETHERED VIRTUAL REALITY

▪ Ability to experience VR without the cables and powerful computer

▪ Anyone can use it if they own a smartphone

Pros

VR experiences can be shared anywhere, complete freedom from cables, less isolating for the viewer

Cons

Less immersive than tethered, does not allow for movement through space, only change of gaze

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3 CATEGORIES

MOBILE VIRTUAL REALITY

▪ Can experience similar to VR on a browser

▪ Useful to share VR designs more broadly

▪ Provides 360 degree views for the user to pan around

Pros

An option for motion sensitive individuals, a way for a larger audience to experience a space or presentations, without headsets

Cons

Not a true VR experience

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3 CATEGORIES

‘FISHTANK’ DESKTOP VIEWER

WHY DOES IT MATTER?

VIRTUALREALITY

No risk for ambiguity

Effective and constructive means of education

Find a solution that

doesn’t require you to

do anything new,

but lets you try

anything you can

imagine.

BUSINESS-READY VR

THE NEW REALITY OF VIRTUAL REALITY

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▪ Experience the end of ambiguity by making the training experience more visual

▪ Build a perfect understanding - there are no translation errors with using VR

▪ Create any and every situation possible through creating simulated scenarios to better equip

▪ Allocate time and other resources into more needed areas

▪ The most interactive training option

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THE ULTIMATE TRAINING TOOL

▪ Know where, when, and how frequently your VR project is being viewed

▪ Access heatmaps to identify points of interest and areas missed in your training simulations

▪ Use analytics to gauge whether a resource was helpful or could be improved upon

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MEASURE YOUR SUCCESS

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KEY BENEFITS

SAFETY

MEMORY RETENTION

STRESS MANAGEMENT

TOP THINGS TO CONSIDER

VR FOR BUSINESS

Is about creating a perfect understanding between agency

and client, seller and buyer, designer and owner.

If you use images to tell product or services stories, you

can use VR to tell them better… with less ambiguity and

greater ROI.

DEMO

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CONSIDERATIONS

SOME THOUGHTS ON IMPLEMENTING VR

FOR CLIENTSINTERACTIVE FOR SALES

Zero training time –

share Virtual Reality

experiences quickly and

easily

Let customers

experience, not just see

finishes and spaces

Use the design files and

tools you already use

Minutes to create

shareable Virtual Reality

Experiences

The difference between

viewing and being

immersed creates deep

understanding

Reduces time required to

make decisions.

Reduces ambiguity

between sample and reality

THE NEXT STEP OF SUCCESSFUL TRAINING

ADVANTAGES OF FULL IMMERSION

CASE STUDIES

PRACTICAL VR FOR BUSINESS

CASE STUDIES

VR IS HERE,

FUNCTIONAL,

AND ADDRESSES

YOUR NEEDS.

RETAIL

Law enforcement officers experience simulated

trainings to be equipped for real life situations

Trainees practice their skills in a safe

environment avoiding costly mistakes

LINE OF DUTY

MINING

Walmart’s Training Academy investing into VR

headsets to train their current and potential

employees.

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RETAILWalmart has been one of the largest supporters

of VR training in retail.

▪ Invested 17,000 VR headsets in US stores

purely for training purposes

▪ Equip employees for high-stress situations

○ ex. Black Friday sales

▪ Increased employee’s confidence

STUDENTS LEAD THE WAY

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LAW ENFORCEMENT

Numerous divisions of law enforcement have started

utilizing VR to train their recruits. This step allowed for:

▪ More effective and interactive training

▪ Safe environment for high-stress high-risk situations

▪ Decrease risk cost in both construction and personnel

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Retrieved from: https://i-hls.com/archives/75531

MININGSouth African company Simulated Training Solutions created VR blast wall simulation

▪ Trainees received instant feedback

○ Highlighted areas of improvement ▪ Comparative minimal risk

▪ Learning risky processes in a safe environment

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Q&A

YOUR TURN

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