“The people who are crazy enough to think they can change the world are the ones who do”- apple’s think different commercial 1997

1. Focus2. Simplify3. Take responsibility end to end4. When behind, leapfrog5. Put products before profits6. Don’t be a slave to focus groups7. Bend reality8. Impute9. Push for perfection10. Tolerate only ‘A’ players11. Engage face-to-face12. Know both the big picture and the details13. Combine the humanities with the sciences14. Stay hungry, stay foolish

Deciding what not to doSimplicity is the ultimate

sophisticationTo be truly simple, you have to

go really deepDon’t compromiseAccumulated experiential wisdom

driveIntuition is more powerful than

intellect

Real artists sign their work

People who know what they are talking about don’t need PowerPoint

Crazy are by way the genius