the job board revolution: the role of technology in labor ... · how linkedin and nlx work together...
TRANSCRIPT
The Job Board Revolution:
The Role of Technology in
Labor Exchange
Moderator
Charlie Terrell, Director, National Labor Exchange, NASWA
Panelists
Shannon Offord, VP Strategic Partnerships, DirectEmployers
Efrem Bycer, Manager, Economic Graph Team, LinkedIn
Emma Northcott, Program Manager, NASWA
Recruitment Technology Trends and
Labor Exchange
September 10, 2019
Shannon OffordVice President Strategic
Partnerships
© 2019 DIRECTEMPLOYERS ASSOCIATION, INC.
• Recruitment Marketing Platforms
• Talent Communities (CRMs)
• Chatbots
• Google For Jobs
• Programmatic Ad Buying
Agenda
© 2019 DIRECTEMPLOYERS ASSOCIATION, INC.
Recruitment Marketing Platforms
• Help internal recruiting teams attract and source job candidates to convert into
applicants.
• A site that sits in front of an employer’s Applicant Tracking System (ATS).
• Allows search engines such as Google to include an employer’s jobs in search results.
• Gives an employer flexibility that an ATS doesn’t (Branding, Audience Segmentation,
Messaging).
• Most use responsive design (mobile).
• The NLx provides 5 microsites free of charge to states (states version of RMP).
© 2019 DIRECTEMPLOYERS ASSOCIATION, INC.
Recruitment Marketing Platform
© 2019 DIRECTEMPLOYERS ASSOCIATION, INC.
Talent Communities (CRMs)
• A tool enabling employers to connect with candidates who don’t see an available opportunity at
the moment that meets their interests or experience.
• Allows employers to build talent pipelines.
• Helps employer branding.
• Employers can send targeted messages to groups of candidates.
• Enables employers to hire more qualified candidates.
© 2019 DIRECTEMPLOYERS ASSOCIATION, INC.
Chatbots
• A chatbot is a piece of software that conducts a conversation typically via text. Simulates how a human would interact in conversation.
• Some use Artificial Intelligence to answer questions and others use tables.
• Helps jobseekers get basic questions answered quickly.
• Can direct jobseekers to appropriate positions based on their qualifications.
• Speeds up the interview process.
• Jobseeker experience can be improved.
• NLx looking into the possibility of adding chatbots to the microsite platform.
© 2019 DIRECTEMPLOYERS ASSOCIATION, INC.
Google for Jobs
• A tool inside Google’s search results that allow jobseekers to see jobs easier (30% of Google searches worldwide are job searches).
• Includes jobs from multiple sources (LinkedIn, NLx, Careerbuilder, ZipRecruiter).
• Rankings partially influenced by the “completeness of the jobs (salary, street address, work hours).
• Jobseekers can search by MOS.
• Microsites provided by the NLx are IMPORTANT.
© 2019 DIRECTEMPLOYERS ASSOCIATION, INC.
Google For Jobs
© 2019 DIRECTEMPLOYERS ASSOCIATION, INC.
Programmatic Ad Buying (AI)
• The use of technology instead of people for buying, placing, and optimizing job ads. Programmatic ad
buying makes sure jobs are seen by the right candidates on the right sites at the right time.
• Accomplished by the use of big data analytics (historical data).
• Improves efficiencies
• Reduces advertising costs
September 10, 2019
Efrem Bycer
Manager, Economic Graph
LinkedIn and the
National Labor
Exchange: A Story of Jobs, Networks,
and Visibility
Our Vision
Create economic opportunity for every member of the
global workforce
SchoolsMembers Companies SkillsJobs
The Economic Graph
Knowledge
LinkedIn maps the real-time global workforce
The Economic Graph
90KSchools
645MMembers
30MCompanies
35KSkills
20MOpen Jobs
280BUpdates
Viewed
Networks Matter: the LinkedIn Advantage
Referrals can help
“We find that referred candidates are more
likely to be hired; experience an initial
wage advantage which dissipates over
time; and have longer tenure in the firm…
The observed referral effects appear to
be stronger at lower skill levels.”
- MIT, Federal Reserve Bank of New York
research
Weak ties are crucial
“The use of social connections is
ubiquitous in the labor market. More than
half of jobs are found through informal
connections and firms are more likely to
hire referred than non-referred applicants,
all else equal.”
- Harvard University, NBER, and Coursera
research
How LinkedIn and NLx Work TogetherWe bring the best of what we each have to offer
Job postings shared with LinkedIn
• The NLx feed includes
postings that originated
on state labor
exchanges as well as
DE's NLx feed that is
shared with each state.
• The postings are
displayed as "limited
listings" on LinkedIn.
Applicants go to posting source
• Each apply click
takes the job
seeker back to the
original source of the
posting, which receives
credit for the traffic.
• Workforce professionals
can more confidently
suggest their clients use
LinkedIn for job search.
LinkedIn enhances matching and search
• Job seekers find the
postings via LinkedIn's
recommendation engine
and customizable
search filters.
• Network data helps job
seekers get closer to
the interview.
Our partnership in numbers...LinkedIn has approximately 8MM U.S. job postings
300k
Live postings that come from the
NLx on LinkedIn today
4MM
Applicants to job postings from the NLx
from April 2017 through May 2019
500%
Increase in social media traffic to
Minnesota's job bank
1
2
3
4
Maximizing the Impact of our Partnership
Don't require log in before applying
Make sure frontline staff are familiar with LinkedIn
Encourage employers to create and maintain a LinkedIn company page
Share a variety of posting types with NLx
"LinkedIn and state workforce agencies share the same goal –
connecting every person to economic opportunity. This partnership is
helping us deliver on that mission."
Charlie Terrell, Director of the National Labor Exchange, NASWA
HOW DOES THE NLx WORK?
The NLx collects openings only from three sources: corporate career websites, state job boards, and USAjobs.gov.
Jobs are unique with no duplication.
The NLx indexes and refreshes job feeds daily.
Job links are always current and fresh.
Each employer is validated by government or NLx staff.
There are no scams or schemes.
WHERE DO THE JOBS GO?
Jobs imported from:
federal government jobs
state workforce agency job banks
member companies AND corporate career sites using
free indexing
Imported every 24 hours
Jobs exported to:
state workforce agency job banks
syndication network
Jobs are imported from ANDexported to state job banks every night through a “kill-and-fill” process.
No matter where a user finds an NLx job, they are always brought back to the original source of the job posting to apply.
Business requirements:✓ The website will not cause job duplication in the NLx.
o No staffing companies.
o No job boards like Monster, Indeed, etc.
✓ The type of business conforms to NLx terms of use.
o No requirements to purchase training or equipment to secure employment.
o No companies currently involved in a strike or labor dispute.
o No companies that are of questionable ethics, or illegal.
✓ The types of jobs conform to NLx terms of use.
o No unpaid or commission-only positions.
o No multi-level marketing positions.
o No franchise opportunities.
✓ The FEIN is not an obviously fake number (i.e. all 9’s or 0’s).
NLx EMPLOYER VETTING REQUIREMENTS
Technical requirements:
1
• Required fields for each job opening
2• At least five job openings
3• HTML format (no PDFs)
4
• Unique URL for each job opening
Required fields:
✓ Job title
✓ Location (city & state)
✓ Job description
✓ Application method
LABOR EXCHANGE SYSTEMS
ISSUE BRIEFS: VIRTUAL, EVERGREEN, & 1099 JOBS
Virtual jobs:
any positions with work performed outside any employer’s physical location
• 33 states allow virtual jobs in the state job bank if they meet certain requirements
• 9 states have no policy
• 3 states do not allow virtual jobs
Evergreen jobs:
positions that are always open, either due to high turnover, high demand, or specific skills required
• 22 states treat evergreen jobs the same as other jobs
• 13 states do not allow evergreen jobs in their state job banks
• 10 states have no policy
1099 jobs:
Contract-based job orders categorized with 1099 tax forms (as opposed to W2s)
• 26 states do not allow 1099 jobs to be listed in the state job bank
• 13 states allow 1099 jobs if they meet certain requirements
• 6 states have no policy
Finding a job has virtually never been easier!
Virtualjobs.usnlx.com provides jobseekers a one-stop shop to find employment that isn’t tied to a specific location.
Military spouses, people with disabilities, anyone living in rural and remote areas, and people with transportation issues can benefit from “telecommuting” opportunities.
NATIONAL SITE FOR VIRTUAL JOBS
NSF Convergence Accelerator (C-Accel)• New capability within NSF to accelerate use-inspired convergence research in areas of national importance via
partnerships between academic and non-academic stakeholders.
• Goal of Track B1 – AI and Future Jobs: “support research and development leading to technological tools that will connect individual workers with jobs, keeping in mind that period retraining and reskilling outside of traditional education settings will increasingly become integral to successful lifetime careers.”
Phase 1 Project Objectives1. Create scripts to collect, validate, clean, and store NLx data in an online data warehouse.
2. Establish governance procedures to make raw data available to researchers via application programming interfaces (APIs), and launch the NLx Data Hub.
3. Test the technical and statistical feasibility of incorporating NLx data with external talent supply data.
4. Explore the development of machine learning algorithms to extract skill and competency phrases from job descriptions.
5. Explore the development of worker-centered LMI tools, to be offered to the American public at low or no cost.
THE NLx & REAL-TIME LMI
Team #B-7026: Delivering a set of real-time and interactive tools for job seekers
PI: Charlie Terrell, Director, National Labor Exchange
(NLx), NASWA
Co-PI: Matt Gee, CEO, BrightHive
Co-PI: Emma Northcott, Program Manager, NASWA
PI & Co-PIs
Significant Partners
Significant Collaborators
Deliverables
Advisory Workgroup:
• Significant partners & collaborators
• Labor market information experts
• State workforce agency
representatives
• HR experts
• Phase I: Launch of the NLx Data Hub, a cloud-hosted
warehouse of job data available to researchers
• Phase II: Derived data products, openly licensed AI
algorithms for skill and competency frameworks, and worker-
centered tools to enhance career exploration
Give & Get
Collaboration Plan
• Two primary work streams: (1) NLx Data Hub creation, and
(2) research and insight generation
• Monthly meetings with a 12-15 person Advisory Workgroup
• Interviews with potential users of real-time NLx data:
jobseekers & students, employers, education & training
providers, and employment services staff in state agencies
Give: raw data on real-time job vacancies Get: market
research expertise
NLx DATA PARTNERSHIPS
• 2016-2018: the LMI Institute and researchers at U Chicago evaluated the NLx data set’s potential for LMI analysis
• Conducted interviews with potential data users
• Millions of NLx jobs distributed to LinkedIn daily
• Generated >2M additional applicants for NLx employers in 2018
• Partnership increases traffic to state job banks
• Mining NLx job postings to help build the COS Certification Finder
• Current projects: identifying in-demand technologies, occupations, education reqs, etc.
• 200+ orgs working to build an open, distributed, public-private data & technology infrastructure for an equitable talent marketplace
• Seeking to integrate JDX infrastructure and applications into the NLx to improve quality of job posting data in state systems
• Goals: improve indexing & business services
• Integrating NLx data into a suite of online tools and algorithms
• Seeking to create new employment pathways based on skills and competencies
Questions?