Jaishree SubramaniaDirector, Product & Solutions Marketing, Internet of Things April 15, 2015

The Internet of ThingsHere, Now

© 2014 Cisco and/or its affiliates. All rights reserved. 2

Gartner Also Thinks So… IoT Adoption Momentum Ex

pect

atio

nsEx

pect

atio

ns

IoT

2011

Human Augmentation

Big DataMobile Robots

3D Printing

Cloud Computing

Years to Mainstream Adoption10+ 5–10 2–5 < 2

2012

Human Augmentation

Big Data

Mobile Robots

3D Printing

Cloud ComputingIoT

2013

Human Augmentation

Big Data

Mobile Robots

Consumer 3D Printing

Cloud Computing

IoT

IoT2014

Human Augmentation

Big Data

Smart Robots

Consumer 3D Printing

Cloud Computing

© 2014 Cisco and/or its affiliates. All rights reserved. 3

The Internet of Things Is More Than Just Things

Source: Cisco IoT Global Study, 2014

PEOPLE20%

THINGS13%

PROCESS27%

DATA

40%The

Internet of

Everything

Environment

Great Barrier Reef in AustraliaBuoys equipped with sensors collect biological, physical, and chemical data to minimize and prevent reef damage.

Healthcare

Medication inThe United StatesSmart pill bottles remind patients to take their medication and records that the patient has taken the correct dosage.

Agriculture

Minimizing the Use of InsecticidesSmart trapping solutions compile data and map the number of different types of insects that have been detected.

© 2014 Cisco and/or its affiliates. All rights reserved. 7

IoT Investments Are Growing

Source: Cisco IoT Survey 2014; % of survey respondents N=1230

86%

76%

86%

79%

91%89%

77%

% of Respondents Increasing IoT Investments in the Next 3 Years

© 2014 Cisco and/or its affiliates. All rights reserved. 8

95%Planning to Deploy

IoTWithin 3 Years

What Business Executives Think About IoT

Source: Economist Intelligence Unit Survey 2013 © 2014 Cisco and/or its affiliates. All rights reserved. 8

63%Fall Behind

Competitively Without IoT

58%Need Governments

to Further Adoption of IoT

© 2014 Cisco and/or its affiliates. All rights reserved. 9

SPACE INVADERS

ATARI 2600

© 2014 Cisco and/or its affiliates. All rights reserved. 10

Angry BirdsTOUCHSCREENS

© 2014 Cisco and/or its affiliates. All rights reserved. 11

INCREASE PARKING REVENUE 20-30%

REDUCE URBAN TRAFFIC 30%

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Barcelona Smart City - $3.6B Value Creation

Smart Cities

City ofBarcelonaSmart Parking, Smart Lighting,

Smart Waste, Smart Bus Stops

IoT Solution

$50M Parking Revenue Increase

$37M Lighting Savings

$58M Water Usage Savings

“We are obsessed with building quality of life for our citizens.

We needed to break through organizational siloes and Cisco became our IoE backbone.

That is our present and the future of our city.”

Antoni VivesDeputy Vice Mayor

City of Barcelona, Spa

© 2014 Cisco and/or its affiliates. All rights reserved. 13

Hamburg Is on Its Way to Becoming a Smarter City

Smart Cities

Hamburg, GermanyCitywide traffic incident management solution,Smart Street lighting and environmental sensing, smart shipping container management

IoT Solution

Solution PartnersDeployed Smart

Traffic and Street Lights

Improved Traffic Flow

Optimized Power Consumption

© 2014 Cisco and/or its affiliates. All rights reserved. 14

Harley-Davidson Accelerates Product Cycles

Manufacturing

York, PAManufacturing flexibility across supply chain

IoT Solution

Solution PartnersSped up Product

Cycles by 10–20%Accelerated Triage

and Troubleshooting

Improved Working Culture

© 2014 Cisco and/or its affiliates. All rights reserved. 15

Louis Vuitton Changes Customer Experience

Retail

Make Shopping a Physical and Virtual Experience

IoE Solution

80% Improve in User Experience

3X Increase Customer Dwell

Time

Drive Higher Margin Products

Business Outcomes

Enhanced Qualityof Products and Services

Reducing Costswith OpEx Savings

Improved Decision-Making

with Data Analytics

AcceleratingInnovation

Cisco’s IoE Focus

IoTInfrastructure

Vertical Solutions Services Investment

IoT World Forum and Innovation Centers

Global Partner

Ecosystem

Standards Development

• From Cloud to Fog

• Intelligent Network

• Data Center• Analytics• Security

• Public Sector• Manufacturing• Energy• Transportation• Retail• FSI• Healthcare

• London, UK• Rio de

Janeiro, BR• Songdo, KR• Toronto, CAN• Barcelona, SP• Berlin, DE• Tokyo, JAPAN

• IEEE• IETF• 3GPP• IIC• Wi-SUN

• $250M Investment fund

• IoT Venture Event - 3/24/15 Cisco Campus San Jose with SAP Sapphire and Siemens

• Innovation Challenges

• $ Consulting• Security • Cloud and MS• Big Data and

Analytics• Software

Services• Professional

Services• Technical

Services

• Rockwell Auto.

• Schneider Electric

• Itron• AGT• SAP• Intel…

Internet of Things World Forum

The IoT World Forum Is Accelerating

2013 Barcelona 2014 Chicago

800+800+ Attendees

6565 Steering Committee Members

30+30+ Press and Analysts

100+100+ Steering Committee Members

75+75+ Press and Analysts

1500+1500+ Attendees

104 IoTWF Steering Committee Members

BarcelonaCity Council

MCMSGroup

SculleyBrothersFamily

IoTWF Steering Committee Working groups

Horizontal Working Groups

Vertical Working Groups

Security,Privacy,

Compliance

Standards &Interoperability

Architecture, Management,

Analytics

Innovations, Start-Ups

Sensors & Embedded OS

GTM:New Business

Models

Marketing

Education Health Manufacturing Energy Retail Transportation Smart City

Some of The Companies

IoT World Forum 2014

© 2014 Cisco and/or its affiliates. All rights reserved.

Business Outcomes Ecosystem Education

5

Moving IoT from Early Adoption to Wide Deployments

IoTWF Chicago October 2014

ANALYTICS! It’s not about big data, it’s about actionable intelligence

SENSORS are too expensive – once the price goes down, IoT will take off

SECURITY - Scaling IoT security is critical!

AUTONOMOUS MACHINES – are next (mining, cities, manufacturing, …)

The same IoT solution will have a different use in different verticals

Healthcare has slower IoT adoption but the high potential

LEGO - The IoT ecosystem’s job is to make IoT really simple

Content restricted to IIC Members only ‐ not for External Publication

An Open Membership Consortium now 140 companies strong 

As of 9‐12‐2014 

IIC Founder Companies IIC Founder Companies 

Industrial Internet Consortium Focused Areas

April 16, 2015 26

TestbedsInnovation to drive new 

products, processes, services

Technology & SecurityArchitectural frameworks, interoperability, privacy & 

security of Big Data

Thought LeadershipCommunity to advance innovation, 

best practices and insights

The goal of the IIC is to improve integration of the physical and digital worlds, to help drive adoption of Industrial Internet applications. 

Winning the IoT Opportunity

Killer Apps

Data Analytics

IoT Security

One of the Fastest Growing Cities in the World One of the Fastest Growing Cities in the World

15M+ Tourists; World’s Busiest Airport 15M+ Tourists; World’s Busiest Airport

Largest Man-made Port, 3rd Busiest Largest Man-made Port, 3rd Busiest

©2014 Cisco and/or its affiliates. All rights reserved. 28

2020 World Expo 2020 World Expo

Continued Investment in Infrastructure Continued Investment in Infrastructure

Goal: “The Smartest City in the World” Goal: “The Smartest City in the World”

IoT World Forum 2015IoT World Forum 2015Dec 06 – 08, DubaiDec 06 – 08, Dubai

© 2014 Cisco and/or its affiliates. All rights reserved. 29

Prof. Michael Nelson,Georgetown University

“Trying to determine the market size for the Internet of Things is like trying to calculate the market for plastics, circa 1940.At the time, it was difficult to imagine that plastics could be in everything.”

The Internet of Things.Here.Now.