Two Way Communication One Way Communication

Outbound marketing focuses onpushing their services upon the general

population to try and sell a product. (ex. direct mailers, radio ads, billboards)

eBooksWhitepapersBlogsInfographicsPodcasts

Print AdsTelevisionRadioBillboardsTelemarketing

SYNECORE

Follow us on Twitter @SyneCoreTechRead our Blog at engage.synecoretech.com

http://www.synecoretech.com

Sources:http://mashable.com/2011/10/30/inbound-outbound-market-

ing/http://skyrocketgroup.com/inbound-marketing-vs-outbound-marketing/

http://www.envision-creative.com/inbound-marketing-vs-outbound-marketing/

http://www.itdinteractive.com/marketing-roi-inbound-marketing-vs-outbound-marketing/

http://blog.hubspot.com/blog/tabid/6307/bid/31555/Inbound-Leads-Cost-61-Less-Than-Outbound-New-Data.aspx

SYNECORE’S INBOUND MARKETING STRATEGY

ESTABLISH CONVEY ATTRACT

PROMOTECONNECTREFINE

THE INBOUND MARKETER VS THE OUTBOUND MARKETERMARKETINGIn today’s fast-paced world, your customers hardly have the capacity to pay attention to the barrage of old-school marketing being thrown at them. Instead, they want marketing messaging that is going to help inform them, entertain them and appeal to their interests. That’s why we turn to Inbound Marketing. Unlike the old, Outbound style of marketing which involves buying advertising, cold calling, and hoping for leads, Inbound Marketing focuses on creating quality content that attracts qualified prospects towards your brand, products, and services. Let’s take a closer look at the major differences between the Inbound & the Outbound Marketer.

Digital Presence Management

Content Marketing Targeted Discovery

Online EngagementSocial, Local, MobilePerformance Management

Synecore combines inbound marketing methodology with integrated digital technology to create abundance for our clients.

AVERAGE COST PER LEAD

INBOUND MARKETINGOUTBOUND MARKETING

THE 2012 STATE OF INBOUND MARKETINGwww.HubSpot.com/SOIM

2010 2011 2012$0

$200

$400$332

$134

$373

$143

$346

$135

“Inbound marketing-dominated organizations experience a 61% lower cost per lead”

HubSpot: http://bit.ly/1aWuoym

Inbound marketing focuses on earning potential client’s attention by providing quality content for their target market.

(ex. social media, blogs, whitepapers)

MEASURING ROI

COST COMPARISON

With inbound marketing customers are able to seek out your company through online initiatives. Marketing automation has the ability to analyze, measure and track how many people your campaign reaches and whether or not it is effective.

Because outbound marketing seeks customers through print ads, television, billboards, etc, it is difficult to track the return on investment. There are no concrete results that show the number of people it has reached or persuaded.

Inbound Marketing is seen as an investment rather than an expense. By investing time you are able to generate both leads and revenue.

Costs of outbound marketing are spent on production, materials, real estate and time. A brand could spend tens of thousands of dollars without generating any measurable results.