the history of call tracking
TRANSCRIPT
Why are we here?
Calltouch is a leading service in Russia providing call tracking
About usWhy are we here?
About us
A story of call tracking
Market share*, Russia
Others 36 %
Calltouch 64 %
*Own research, Number of clients, Session-based call tracking services
50 000 000 sessions/ month
700 000 calls/ month
1,4% avg. conversion rate
Why are we here?
+20%
Monthly growth
Calls are extremely important
Russians do not trust internet, they prefer
voice communication
Call is a lead as well as
request from site
80% contracts in Russia - after call
A story of call tracking Importance of calls
In almost all businesses
2011: Idea
Travel, Insurance, Real estate, House Builders, Cars, Furniture & home accessories, Hospitals, Windows, Education
Importance of calls
2011: Idea
Everyone moves to CPA model The most expensive deals are made by phone call Real estate, Cars, Insurance, Furniture, etc
Let’s track these leads!
Importance of calls The first version of service
Making software, not yet business
0
25
50
75
100
April May June July
Static call tracking 1 source = 1 phone number
One type of report
2011: Idea 2011: The birth of market
SEO
CPC
2011: The birth of market
First barriersThe first version of service
+7 495 XXX XX XX
+7 495 XXX XX YY
+7 495 XXX XX ZZ
WEBSITE
Channel call tracking: GOOGLE ADWORDS
SEO
3 players: Yandex, Calltouch and Calltracking
2011: First barriers
2012: Market formation
Business was not ready to change main tel. number
Business didn't want to provide information to 3d party service («we do not trust» - remember?)
Moscow - first city where call tracking started (no more operators in regions)
To be honest, there was no call tracking market at all
2011: The birth of market
2012: Market formation
We were FIRST introduced
Session-based call tracking and named it
Dynamic call tracking Keywords tracking Ads tracking
Session-based call tracking2012: First barriers
2012: Market growth
First case2012: Market formation
First interesting cases appears
Number of competitors rapidly increase
Moscow + St. Petersburg
2012: Market growth Call tracking services development
Users who were searching for «where to rent a car in Israel» or «whether in Israel» bought tours more likely
First case
2013: Services development
Nowadays2012: Market growth
ROI reports Integration to CRM Integration to CPC systems
Today’s market overview2013: Service development
One of our lovely cases
Daily calls Payments to Yandex and Google Cost per order Cost per call
+100% -30% -30% -60%
Today’s market overview2013: Service development
Great case by Avertmedia
Cost per call Budget for online advertising Leads from site
-360% -330% +7%
- The largest car dealer in Russia+
Market overview
Nowadays Future
CPC market
0
15
30
45
60
2012 2013
60
39,6
+30%
Market volume
Do not have calls 40 %
Have calls 60 %
5 000 000 $
10 call tracking
services
Future
Market overview
More tools based on Calltouch statistics
Speech analyzing and recognition
CPC CMS
CRM
Automatic integration to all known CPC, CRM, CMS services
ANALYTIC PLATFORM
ANALYTIC PLATFORM
+ 7 (495) 401-77-77 [email protected]
facebook.com/calltouch www.calltouch.ru