improve advertising roi using call tracking
DESCRIPTION
Want to get head start maximizing your advertising ROI ?Get insights into how you can boost advertising ROI up to 400%, capture 30% more leads and negotiate better advertising rates using cold, hard data.What will you learn?What lead type is most valuable to most sales organizations?How to measure response rates with a call-to-action of “call us”Examples of how to demonstrate ROI, optimize ad spend & increase lead flowTRANSCRIPT
IMPROVEADVERTISINGROI.#ifbyROI
VOICE-BASEDMARKETING AUTOMATION
Irv ShapiroFounder & CEO>Ifbyphone
Contact us: 866-791-0606 * [email protected] * @ifbyphone
WHAT DOTHESE
SALESHAVE IN
COMMON?
#ifbyROI
VoiceCloses the loop for both online and offline marketing
(10%)
GrowthRate
30%0% 20%10%
Source: Interactive Advertising Bureau, Forrester Research, TM Capital
Outdoor
Television(Cable, Broadcast, Distribution)
Newspaper
RadioMagazine
Directory
Large, mature, offline ad spending
MARKETING & ADVERTISING SPEND
GrowthRate
Web (Search, Display)
Mobile
Social
Online and interactive marketing
$1B Market
HOWIMPORTANTIS IT TOMEASUREPHONE CALLS?
#ifbyROI
65%SAYA PHONE CALL
LEADIS MOST VALUED
Source - BIA/Kelsey & ConStat Local Commerce Monitor Wave XIII Aug 2009
43% OF
SEARCHCONVERSIONSHAPPEN ON THE
TELEPHONEhttp://www.adinsight.eu/media/AdInsight-Brochure-Web.pdf
HOW DO YOUMEASUREPHONE CALLSASLEADS?#ifbyROI
CALLTRACKING.
#ifbyROI
CALLTRACKING.CALLTRACKING.TRADITIONAL MEDIA.How Many Phone Numbers Are
Required?
Local Markets 5
Unique Ads To A/B Test x 2
Total Phone Number Required 10
#ifbyROI
CALLTRACKING.ONLINE MEDIA.How Do You Setup Online Call
Tracking?
1 Use dynamic call tracking numbers
2 <div>Paste 2 lines of code on your site</div>
3 Assign numbers to each source (e.g. PPC)
#ifbyROI
REPORTING.
#ifbyROI
CALLTRACKING.DEMONSTRATE ROI.
#ifbyROI
CALLTRACKING.DEMONSTRATED ROI. MEASURED 4x MORE LEADS VIA PHONE.#ifbyROI
CALLTRACKING.INCREASELEADS.
#ifbyROI
CALLTRACKING.INCREASEDLEADS.3 IN 10 LEADS GENERATED VIA PHONE CALLS
#ifbyROI
CALLTRACKING.OPTIMIZEAD SPEND.
#ifbyROI
CALLTRACKING.OPTIMIZEDAD SPEND.MAINTAINED LEAD FLOW FOR 30% LESS.
#ifbyROI
QUESTIONS?
#ifbyROI
THANK YOU.
p. 866-791-0606w. ifbyphone.comt. @ifbyphone