eStara’s Call Tracking is built on eStara's VoIP technology and lever-ages the cost-savings, flexibility and scalability of an IP-based service.

Coast-to-Coast Local and Toll-Free Coverage

• Toll-free and local call tracking numbers.• eStara scrubs phone numbers by caller ID to ensure against gratuitous repeat calls. The parameter for “new calls” can be determined by advertising headings.• eStara constantly tests numbers to prevent advertisers from being charged for “wrong number” calls (or “noise”).• eStara’s Call Tracking numbers are “held” and vetted for 45 days before being certi�ed by eStara as clean to ensure reliability.

Extensive and Scalable VoIP Network

• Network reliability and scalability thanks to eStara’s extensive VoIP network.• Comprehensive coverage across North America, combining toll-free and local numbers.• Geographically diverse, multiple data centers ensure “survivability” and guarantee 99.9% up-time for the eStara VoIP network.

Real-Time Provisioning and Reporting

• Real-time account set-up via eStara’s self-service portal, WebCare.• eStara o�ers multiple ports standard to ensure roll-over and call �ow continuity to advertisers.

- Todd Walrath, CEO, Leads.com

Demonstrating value to the local business iscritical. A local business typically converts 40%-50%of Leads.com phone leads into a sale. eStara trackseach call and allows us to prove the ROI to eachcustomer.

Benefits

A Powerfull Call Tracking and Monitoring System using eStara’s VoIP Technology

Call Tracking

Cost Savings - eStara’s technology brings the pricing advantage of VoIP to our partners and customers. Survivability - eStara’s VoIP-based service is a fully-hosted o�ering that provides greater survivability than centrally located TDM solutions.

Real-Time Reporting - Call reporting is available in real-time. Customers and partners can access a host of advanced reporting and analytics online, or receive reports by email or fax.

Market Coverage - eStara’s extensive VoIP network provides local number coverage across the continental United States.

“Lost Leads” Reporting - eStara also provides “lost lead” reports by fax, email and online that give businesses a second chance to contact inbound leads that go unanswered.

Scalability - eStara’s VoIP service o�ers multiple ports as a standard feature, at no additional cost, to ensure automatic call over�ow for advertisers.

-- Pete EllisChairman and CEO, SpaFinder

We have been able to demonstrate exceptional ROI for our directory and print advertisers.

A Powerfull Call Tracking and Monitoring System using eStara’s VoIP Technology

Call Tracking

Country: United States Industry: Travel & Hospitality / Lead Generation

Business Challenge Spa Finder’s business is to connect customers with spas directly from their site. They strive to be an important source of reservations for their hundreds of spa partners. While the company suspected they were delivering a lot of reservation calls to partner spas, they had no data to prove it, and consequently, no way to measure if they were improving.

Solution With the help of eStara, SpaFinder began tracking the reservation calls it would refer to the resort, destination, and medical spas by using eStara’s toll-free Call Tracking technology. In addition, the company o�ered a “Click to Talk” option that would allow customers to arrange an immediate callback from the spa in which they were interested. According to SpaFinder, the results were immediate and impressive.

Results• Delivered 5,000 reservation calls permonth.

• Converted nearly twice as many Click to Talk sales compared to standard inbound calls.

• Increased call volume by 18%.

Case Study• eStara call tracking o�ers XML-RPC based provisioning and real-time XML reporting.

• Customer address and phone number. - call recording - lost call reporting - 10 client-designated, fully customizable �elds

Responsive 24/7 Customer Support

• Dedicated client service management team assigned to every account. • eStara brings to bear market-leading experience thanks to its 350 Global Enterprise Customers.

Value-Added Features

• Custom Solutions: eStara encourages feedback and feature requests from customers to ensure it’s meeting todays needs and tomorrows opportunities.

• Recorded Call Analysis: customers can record any and every call to evaluate agent performance and customer satisfaction.

• Intergrated Media: Customers can extend their branding by recording and uploading audio messages that are consistent with existing marketing campaigns.

• Lost Call Management: alerts customers when calls are not answered or “lost” in real-time by email, fax or online.

Value Pricing

• Leveraging its VoIP architecture, eStara can o�er a complete package including its Value Added Services at aggressive price points for online and print publishers.

Headquarters

1821 Michael Faraday Drive, Suite 100Reston, Virginia 20190+1 703 648 8332