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THE IMPACT OF THE GLOBAL CITIZEN FESTIVAL THE GLOBAL CITIZEN EFFECT

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Page 1: THE GLOBAL CITIZEN EFFECTglobalpovertyproject.com/.../Impact/TheGlobalCitizenEffect...2013.pdf · This is the Global Citizen Effect. ... Globo Network in Brazil, Sunrise Australia,

THE IMPACT OF THE GLOBAL CITIZEN FESTIVAL

THE GLOBAL CITIZEN EFFECT

Page 2: THE GLOBAL CITIZEN EFFECTglobalpovertyproject.com/.../Impact/TheGlobalCitizenEffect...2013.pdf · This is the Global Citizen Effect. ... Globo Network in Brazil, Sunrise Australia,

The Global Citizen Festival 2013 demonstrated the power of global citizens working together in a sustained and focused way to influence business, world leaders, governments and individuals to make commitments to a world without extreme poverty by 2030.

Global Citizen Festival 2013 saw 250,000 people take 900,000 actions on issues of Global Health, Universal Education, Women's Equality and Global Partnerships. These actions led to 25 policy and financial commitments being made towards ending extreme poverty by 2030.

We will continue to encourage more Global Citizens to add their voices to create a powerful movement which cannot be ignored.

GLOBAL CITIZEN FESTIVAL 2013

25250,000 people

900,000 actions

working to create a world without extreme poverty by 2030

commitments from business, governments and organizations

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This is a public impact report with a difference. Global Citizen Festival is much more than a charity concert; it’s a pathway to systemic change for the world’s poorest people. This report outlines the achievements of the 2013 Global Citizen Festival, made possible by Global Citizens taking action on globalcitizen.org. This is the Global Citizen Effect.

The 2013 Global Citizen Festival demonstrated the Global Citizen Effect: when individuals work together in a focused way to influence the commitments made by business, world leaders and governments toward an end to extreme poverty by 2030.

On September 28, Global Citizen Festival was held in New York City's Central Park, where 60,000 Global Citizens joined with artists, influencers, governments and policy makers. To attend, individuals first joined the movement at globalcitizen.org, then demonstrated their commitment as Global Citizens by taking action. In the year leading to the 2013 Global Citizen Festival, they took over 900,000 actions as a movement calling on leaders to make new policy commitments around four campaign issues that require accelerated progress to achieve a world without extreme poverty by 2030: Universal Education, Global Health, Women's Equality and Global Partnerships.

Global Citizen Festival generated an international profile, momentum as a platform for action, and new commitments around each of these four policy areas. Working together with artists, celebrities, influencers, partners and Global Citizens around the world, we created a media spotlight that reached over 3.3 billion media impressions. United, our message echoed through the media: that we can be the generation to end extreme poverty if we continue to push for accelerated progress.

Over 25 new commitments and a plethora of related announcements were made on stage in each of the four campaign issues. These commitments, summarized here, are outlined in detail throughout this report.

EXECUTIVE OVERVIEW

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GLOBAL PARTNERSHIPS: By signing a petition, Global Citizens raised their voices for public-private partnerships to achieve Zero Poverty by 2030. These actions achieved the endorsement of Jim Yong Kim, president of the World Bank. Global Citizens also generated a commitment that by working with the UN, 15,000 refugees would benefit from the HP LIFE e-learning platform for entrepreneurs, as well as a call for US Food Aid Reform.

GLOBAL HEALTH: Global Citizens called for public-private partnerships to achieve the goal of employing one million Community Health Workers in sub-Saharan Africa, which saw a massive response from telecommunications and pharmaceuticals companies as well as world leaders. USAID responded publicly to a petition from U.S. Fund for UNICEF requesting increased support to reduce global infant mortality rates, and the GAVI Alliance called for funding to ensure every child receives a full register of immunizations.

WOMEN’S EQUALITY: Global Citizens reached out to contraceptive companies to take the 2% Industry Pledge, donating 2 percent of their profits toward family planning initiatives, securing commitments from 5 contraception manufacturers. Thousands of Global Citizens also signed a petition calling on leaders to place women and girls at the center of the post-2015 development agenda, resulting in significant announcements.

UNIVERSAL EDUCATION: Global Citizens heard the urgent call of the Global Partnership for Education concerning the funds they need to ensure that 57 million children have access to education by 2015, and took more than 75,000 actions in support. Additionally, Cotton On Foundation committed to raising $40 million to give 20,000 kids in Uganda access to education by 2020.

Global Citizen Festival, globalcitizen.org, and the movement they represent are powered by registered 501(c)3 non-profit organization, Global Poverty Project.

GLOBAL POVERTY PROJECT: Global Poverty Project designs and hosts grassroots advocacy campaigns in the United States, Australia, New Zealand, United Kingdom and Canada. Our vision is the end of extreme poverty by 2030. We are committed to ensuring that our generation understands the injustices that allow extreme poverty to continue to exist, and that individuals understand how they can act together to change them.

In addition to Global Citizen Festival, we continue to call on Global Citizens to take action throughout the year through campaigns including Zero Poverty 2030, One Million Community Health Workers (Health), Get Down (Education), Live Below the Line, and It Takes Two (Women’s Equality).

Please continue to join us as, together, we build a powerful movement that cannot be ignored. We commit to delivering our campaigns as effectively as possible, to searching for campaign opportunities, and to tracking and reporting on how our partners are progressing toward the commitments they make for the world’s poor.

Finally, a sincere and heartfelt thank you to all of our sponsors, media partners, campaign partners, all of whom made commitments this year, our staff, and especially our volunteers. Our success is only possible when we work together as a movement. We are entirely indebted to the ongoing commitment, passion and actions of Global Citizens everywhere.

EXECUTIVE OVERVIEW

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INTRODUCTIONpage 2 How Global Citizens Generate Changepage 3 The Global Citizen Effect page 4 Mediapage 5 Broadcastpage 7 A movement with a Shared Visionpage 8 Artists Spoke Out in Supportpage 10 Influencers Joined the Call

CAMPAIGNING ISSUES page 14 Campagning Issuespage 15 Global partnerships The Role of Entrepreneurship and Business Food Aid Reform Zero Poverty 2030page 19 Global Health One Million Community Health Workers Child Survival The Fully Immunized Childpage 24 Women's Equality Putting Women and Girls at the Center The 2% Industry Pledge Sanitation and Catapult's commitmentpage 28 Universal Education Cotton on Foundation's Commitment Replenishment of the Global Partnership for Education

LOOKING FORWARDpage 35 Tracking Our Progress

CONTENTS

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SOCIAL MEDIApage 1

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Globalcitizen.org is a learning and action-reward platform where Global Citizens can participate in campaigns that affect the world's poor. Global Citizens’ actions call directly for change, and the power and media focus of the Global Citizen Festival brings to light the work of these individuals in the movement.

By creating a media spotlight, Global Citizen Festival empowers Global Citizens to become a dynamic force for securing commitments from leaders and holding them accountable to their promises. With leaders from NGOs, multilaterals, governments and businesses, the commitments made and highlighted through Global Citizens’ actions lead to systemic changes for people living in extreme poverty.

And it doesn’t stop there – campaigning continues well after the Global Citizen Festival, and Global Citizens take action throughout the whole year. The Festival is therefore not only a moment in time where achievements can be announced and celebrated, but the culmination of the work of a movement. As such, The Festival functions as a place to highlight issues and actions in need of accelerated progress.

HOW GLOBAL CITIZENS GENERATE CHANGE

page 2 INTRODUCTION:

“There’s hope of a future… The lights are going on in Liberia.”BonoHumanitarian, Musician

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On September 28, 2013, over 60,000 Global Citizens gathered on the Great Lawn of New York City's Central Park. Millions more watched online around the world. All came to see the results of their actions and how, together, they could leverage more impact from businesses and governments to help end extreme poverty.

The Global Citizen Festival is much more than a charity concert; it is a pathway to systemic change for the world’s poor. By taking action together as a movement we are driving sustainable change.

THE GLOBAL CITIZEN EFFECT

page 3 INTRODUCTION:

2560,000 attendees

900,000 actions

working to create a world without extreme poverty by 2030

commitments from business, governments and organizations

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MEDIApage 4 INTRODUCTION:

3.3billiontotal media impressions

Through a strategic media campaign, the 2013 Global Citizen Festival secured over 3.3 billion online and offline media impressions. This included 10.9 million impressions from 14 print editorial placements, 3.08 billion impressions from 1,313 online editorial placements, 203 million radio and television broadcast impressions, and over 575 million social media impressions.

By securing the donation of dozens of high impact and high value advertising properties, the Global Citizen Festival’s advertising produced an additional 200 million impressions. These donated spaces were worth more than $2.5 million dollars and included globally iconic locations, for example, New York City’s Times Square and a special lighting of the Empire State Building. We also secured advertising on hundreds of billboards and bus shelters along with print and radio advertisements and New York City taxi and subway electronic advertisements.

Twitter525 million total impressions49.4 million accounts reached

Facebook11.115 million total reach17,544 new likes

Instagram371% increase in top post likes over 2012

203 millionradio and TVimpressions

575millionsocial mediaimpressions

10.9 millionprint impressions

$2.5 million value of donated advertising

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The 2013 Global Citizen Festival's broadcast reached over 20 million people throughout the world, a 33 percent increase over the previous year's broadcast of 15 million. The expansive and diverse breadth of the partners that carried the multi-platform live stream included Viacom, Fuse, Globo Network in Brazil, Sunrise Australia, and online partners such as AOL.com, NYTimes.com, UN Web TV and Unite4Good.org.

MLB Advanced Media, the interactive media and Internet company of Major League Baseball, and Creative Artists Agency, one of the top talent agencies in the world, served as the exclusive live broadcast distribution partners for The Festival. This unique partnership created one of the most powerful distribution platforms for The Festival, as MLB Advanced Media powers more live events on the Internet than any other property in the world.

BROADCASTpage 5 INTRODUCTION:

20 millionviewers throughout the world

33% increase

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Global Citizens share a vision of a world without extreme poverty by 2030.

Global Citizens register to join of the movement at globalcitizen.org. As members, they take action on issues that affect the world's poor. Actions include signing petitions, sending emails, tweeting at or directly calling business and government leaders with specific requests, volunteering for charities, purchasing fairtrade products, and more. Through these actions, Global Citizens earn points which can be used to enter a prize draw for free tickets to join thousands of others at the Global Citizen Festival.

Over 900,000 actions were taken by Global Citizens in the months leading up to the 2013 Global Citizen Festival. At the 2013 Global Citizen Festival, Global Citizens joined forces with artists, influencers and world leaders. Together, we celebrated the successes we’ve achieved to date in our fight against extreme poverty. We also called for accelerated progress on the issues of global health, universal education and girls and women’s equality. In 2013, Global Citizen Festival also highlighted the story of how global partnerships are instrumental to delivering progress toward the realization of our goal.

A MOVEMENT WITH A SHARED VISION

page 7 INTRODUCTION:

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The Global Citizen Festival brought together some of the world's leading artists, who each donated their performances to support our vision of ending extreme poverty by 2030.

ARTISTS SPOKE OUT IN SUPPORT

page 8 INTRODUCTION:

“Why can we not have every single country in the world saying, 'Yes, we want to make it possible for everyone to be able to see; for everyone to have food; for everyone to have education; for everyone to have an opportunity!'?”Stevie Wonder

“When you can be a part of something and actually do something that makes a change its gotta be the most gratifying feeling in the world.”Kings of Leon

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ARTISTS SPOKE OUT IN SUPPORT

page 9 INTRODUCTION:

“There is nothing more important to me than my generation seeing the end of the AIDS pandemic, on the road to the end of extreme poverty.”Alicia Keys

“It’s a really exciting idea to get on stage and play for people who have this unified attitude, not just for the music they love but for the good they’ve done.”John Mayer

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INFLUENCERSJOINED THE CALL

page 10 INTRODUCTION:

Najib RazakPM of Malaysia

Russell SimmonsBusiness Magnate

will.i.amMusician & Activist

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INFLUENCERSJOINED THE CALL

page 11 INTRODUCTION:

MaryH.R.H Crown Princess of Denmark

Prof. Muhammad YunusNobel prize winner

Bridget MoynahanActress & Activist

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INFLUENCERSJOINED THE CALL

page 12 INTRODUCTION:

Olivia WildeActress & Activist

Erin HeathertonSupermodel & Humanitarian

Elvis CostelloMusician Activist

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“The Global Citizen Festival is a great event. It combines issues that are central to the work of the United Nations, for example ending poverty, preventing disease, fighting climate change and empowering women.

I really appreciate the initiative of the Global Citizen Festival to mobilize so many people.”Ban Ki-moonUnited Nations Secretary-General

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From 1980 to today, the percentage of people living in extreme poverty has fallen from 50 percent to 20 percent. That is significant progress. As we approach 2015 and the end point for the Millennium Development Goals, we wanted to focus our efforts where significant acceleration and attention was needed. We identified where the voices of Global Citizens were most likeliy to be heard and result in progress. These were Global Partnerships, Global Health, Women's Equality and Universal Education.

GLOBAL PARTNERSHIPS GLOBAL HEALTH

WOMEN’S EQUALITY UNIVERSAL EDUCATION

Significant announcements and commitments were made on the night of The Festival and calls to action continued around issues where there is still much work to be done.

CAMPAIGNING ISSUES

page 14

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Partnerships between governments, companies, non-profits and individuals are essential to seeing the end of extreme poverty. Global Citizens sought to highlight and build public-private partnerships committed to ending extreme poverty by 2030.

Global Citizen Festival highlighted the work of companies like HP which is providing training to social entrepreneurs across the globe, and Cotton On Foundation, which aims to give access to education to tens of thousands of children in Uganda. Furthermore, Global Citizen Festival brought together NGOs and government leaders around issues like food aid reform to accelerate progress on these initiatives.

Our efforts to highlight global partnerships focused on the following specific issues:

• The Role of Entrepreneurship and Business

• Zero Poverty 2030

• Food Aid Reform

GLOBAL PARTNERSHIPS

page 15 CAMPAIGNING ISSUES:

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Hewlett-PackardGlobal Citizens voted, and HP awarded $5,000 plus an HP EliteBook Revolve notebook PC to Indian entrepreneur Bano Fatima for starting her small business, Weaver’s Hut, using the HP LIFE e-learning platform in India.

Hewlett-Packard also pledged to work to make HP LIFE e-learning entrepreneurship training accessible to over 15,000 refugees in 15 countries by 2015 by working with the United Nations High Commissioner for Refugees.

PVBLIC Foundation and Unite4GoodGlobal Citizens voted and PVBLIC Foundation and Unite4Good awarded Somaly Mam Foundation a $1 million media grant.

ForbesForbes pledged to continue supporting health workers in Liberia and presented an award to Rajesh Panjabi for his work in Liberia with Last Mile Health.

THE ROLE OFENTREPRENEURSHIP AND BUSINESS

page 16 CAMPAIGNING ISSUES: GLOBAL PARTNERSHIPS:

Gabi ZedlmayerVP, Sustainability and Social Innovation at Hewlett-Packard

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Every year, America helps deliver access to life-saving, nutritious food to more than 50 million people in developing countries. Putting in place common sense reforms in how we deliver this aid could help us feed at l east 4 million more people – without costing taxpayers a penny extra.

Global Citizens took over 35,000 actions urging the US Congress to take action around food aid reform, including pushing them to buy food locally and support farmers in the communities we help in order to promote sustainability and reduce poverty.

Global Poverty Project is continuing to work with partners such as World Food Program USA and CARE to push new actions that will drive awareness and action around the issue of food aid reform across the United States. As reform is yet to be achieved in the U.S., it is expected that this will continue to be an issue of great debate in spring 2014 following the release of the President's budget and GPP will continue to campaign on this issue throughout 2014.

FOOD AID REFORM

page 17 CAMPAIGNING ISSUES: GLOBAL PARTNERSHIPS:

“Common sense reforms in how we deliver our food aid would help us reach at least 4 million more. We could buy more food locally, getting it to the people in need faster and supporting small scale farmers, many of whom are women… We need Global Citizens to stay active in creating change.”Rep. Jim McGovernD-MA, 2nd District

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Global Citizens called for action to see an end to extreme poverty by 2030. Over 30,000 Global Citizens signed the Zero Poverty 2030 petition calling on governments to support all efforts to end extreme poverty by 2030.

Dr. Jim Yong Kim, President of the World Bank, responded that he will present this petition to world leaders and finance ministers at World Bank meetings next April.

We’re continuing to call on governments to make a concrete commitment to a plan that supports the end of extreme poverty by 2030 and commits to implementing the efforts to make it happen.

ZERO POVERTY 2030

page 18 CAMPAIGNING ISSUES: GLOBAL PARTNERSHIPS:

“We need a global movement to end extreme poverty. I will share this petition with world leaders at the World Bank’s meeting next April, to show them that their citizens want them to do everything they can to end poverty by 2030.”Jim Yong KimPresident of the World Bank

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Imagine your child, brother or mother was sick. What would you do? For most of us, the answer is easy: we would take our loved one to a local health professional. For many people living in rural Sub-Saharan Africa, that’s simply not an option. They live too far from the closest clinic or hospital, or cannot afford transportation to get there. As a result, the mortality rate for children under 5 is currently at 4.8 percent worldwide; five out of every 1,000 mothers die due to childbirth; and too many countries are struggling to reach the health-related Millennium Development Goals.

This year’s Global Citizen Festival focused on (a) efforts to train, equip and deploy community health workers across sub-Saharan Africa, (b) meet global targets around child survival initiatives, and (c) the ability for people around the world to access life-saving vaccines and immunizations.

Our Global Health efforts focused on the following specific issues:

• One Million Community Health Workers

• Child Survival

• The Fully Immunized Child

GLOBAL HEALTH

page 19 CAMPAIGNING ISSUES:

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Global Citizens called on major health agencies and telecommunication companies to support the training and deployment of one million community health workers throughout sub-Saharan Africa by 2015. More than 75,000 actions were taken through globalcitizen.org, resulting in the following:

• GlaxoSmithKlineandNovartiscommitted$750,000eachtoeffortssupporting the deployment of community health workers.

• BTpledged$100,000toeffortsforcommunityhealthworkers.

• Airtel is giving free airtime to community health workers to help cut the operating costs of community health worker programs.

• Ericsson committing free hardware and tech support to community health workers.

• Joyce Banda, President of Malawi, committed to bring the number of community health workers in her country from 10,000 to 27,000.

• Digicel pledged $500,000 to support the campaign to train and deploy community health workers.

• SethBerkleypromised“GAVIisfirmlycommittedtosupporttherequests from developing countries to expand and develop their health workforce”.

Together, we will call on additional telecommunication companies, such as MTN Group, to support the One Million Community Health Workers Campaign. We’re working right now with USAID toward a big child health announcement in 2014.

ONE MILLION COMMUNITY HEALTH WORKERS

page 20 CAMPAIGNING ISSUES: GLOBAL HEALTH:

“Malawi’s goal is to scale up community health workers from 10,000 to 27,000. The One Million Community Health Workers campaign will help to accelerate and ignite our scale up initiatives.”Joyce BandaPresident of Malawi

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ONE MILLION COMMUNITY HEALTH WORKERS

page 21 CAMPAIGNING ISSUES: GLOBAL HEALTH:

“I’m really, really excited to announce that you made it possible that Digicel and our great friend Dennis O’Brien will be contributing half a million dollars to support the campaign to train and deploy community health workers across Africa.”Jeff SachsDirector of the Earth Institute, Columbia University

Tedros AdhanomEthiopian Foreign Minister

“We stand ready to help train and deploy more health workers across our own country and indeed throughout the continent to ensure that by 2015, one million health workers are in place.”

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Experts believe that we have the knowledge and technology to end preventable child deaths. Specifically, that means hitting “20 by 2035”: reducing the under-five child mortality rate to 20 or fewer child deaths per 1,000 live births in every country and community by 2035. At a forum in June 2012, representatives from governments, civil society and faith-based organizations joined a pledge to help reach that goal. On behalf of the U.S. Government, Secretary of Health and Human Services Kathleen Sebelius signed the pledge. Global Citizens took over 70,000 actions calling on the U.S. Government to fund child survival initiatives.

The head of USAID, Dr. Rajiv Shah, accepted a petition from U.S. Fund for UNICEF. The petition called for increased U.S. child survival efforts. Dr. Shah called on Global Citizens to be “the leaders of the child survival revolution,” asking them to call congress every week “because America leads the world in funding for child survival. And we need to do more, not less.”

Global Poverty Project will keep campaigning in support of child survival efforts toward goal that the United States government, and indeed other governments, make significant financial contributions in 2014.

CHILD SURVIVAL

page 22 CAMPAIGNING ISSUES: GLOBAL HEALTH:

“Now for the first time in our history, we can end preventable child death. This is not just about having a new message, its about taking bold new actions.”Dr. Rajiv ShahUSAID Administrator

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Access to vaccines is essential to ensuring child survival. Global Poverty Project has campaigned on vaccines since the organization’s formation in 2008. The End of Polio campaign, launched in 2011, works to build public and political support to see the end of polio. Humanity stands on the brink of strategically eradicating a disease for the second time in human history. The End of Polio works with partners like Bill and Melinda Gates Foundation, Rotary International and the Global Alliance on Vaccines and Immunizations (alternatively called "GAVI Alliance") to raise critical funds for polio eradication and wider access to vaccines and immunizations. In 2013, Global Citizens took more than 55,000 actions in support of efforts to secure greater access to vaccines for children everywhere.

Seth Berkeley, the CEO of GAVI Alliance, called for momentum and funding to extend access to vaccines and immunizations to children and adults regardless of their place of birth.

In 2014, Global Poverty Project will continue campaigning in support of GAVI Alliance's work, calling on donor countries to support its replenishment.

THE FULLY IMMUNIZEDCHILD

page 23 CAMPAIGNING ISSUES: GLOBAL HEALTH:

“It was great to see so much support at the Global Citizen Festival for ending extreme poverty worldwide. Let’s keep up the momentum - I will do my part to ensure that all children everywhere have access to vaccines and a chance at a healthy life.”Seth BerkeleyCEO, GAVI Alliance

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Investing in girls and women is critical to achieving gender equality and ending poverty. Although progress has been made, they are still too often being left behind. Today, there are still 31 million girls who are denied an education, almost 300,000 girls and women who die from complications due to pregnancy or childbirth every year, and 222 million women in developing countries who want to avoid pregnancy but lack access to family planning services, information and contraception.

When girls and women are educated, healthy and have access to sexual and reproductive health services like family planning, poverty declines.

At Global Citizen Festival, Global Citizens called on the UN Secretary-General and other key decision makers and stakeholders to prioritize women's equality within all future development goals.

Furthermore, Global Citizens called on politicans and government officials to make new commitments at this year's festival. Our Women's Equality efforts focused on the following specific issues:

• Putting women and girls at the center

• The 2% Industry Pledge

• Sanitation and Catapult's commitment

WOMEN’S EQUALITY

page 24 CAMPAIGNING ISSUES:

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PUTTING WOMEN AND GIRLS AT THE CENTER

page 25 CAMPAIGNING ISSUES: WOMEN'S EQUALITY

Global Citizens called on UN member states and UN leaders to embrace putting the equality of girls and women at the center of the post-2015 agenda by signing our petition. Over 55,000 actions were taken to support putting women’s equality at the center of the development agenda that will shape the UN's new Millenium Development Goals.

Echoing the declarations of support announced at The Festival, we will continue to press key member states for a specific indicator around access to contraceptives to be included in the post-2015 Development Framework.

“We must empower the next generation of women to make their contribution to advancing society. Please join me in calling on the United Nations and all governments to place girls and women at the heart of the post-2015 agenda.”Ellen Johnson SirleafPresident of Liberia

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Global Citizens called on leading contraception manufacturers to sign the 2% Industry Pledge: a commitment to donate 2 percent of their profits toward efforts to increase access to contraception. Global Citizens took more than 45,000 actions to support this call. Contraception manufacturers responded, contributing to the movement.

• OneCondoms,theofficialItTakesTwodesigncompetitionpartner, signed the 2% Industry Pledge, contributing 2 percent of companyprofitstoaidgirlsandwomen.

• L Condoms promised to donate one condom for every condom sold and to donate another 100,000 condoms to Swaziland.

• WomanCare Global pledged 100,000 softcups and $250,000 for the movement. Their donation will help girls continue in education by sustainably tackling a major barrier to their education.

• The Female Health Company made a commitment to invest in a 3-year campaign for girls and women, renewed their commitment to donate $14,000,000, and donated 5 percent of their products.

• NakedCondomspledged20percentofallfuturecompanyprofitsto family planning initiatives, and committed 2 million condoms to Uganda.

Our women’s equality campaign – It Takes Two – will continue calling on Condom companies like Trojan, Lifestyles and Durex to sign the 2% industry pledge. We’ll also be calling on governments to uphold their commitments and to join additional initiatives that support girls and women.

THE 2% INDUSTRY PLEDGE

page 26 CAMPAIGNING ISSUES: WOMEN'S EQUALITY

“What’s so astonishing is that I believe it’s highly likely the best is yet to come.”Jud IrelandCEO, Naked Condoms

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SANITATIONIn 2005, the U.S. Congress agreed to support and fund life-saving projects in water and sanitation supply, water productivity and water resource management. Despite the ongoing successes of these programs, almost 800 million people – mostly in Africa, Asia and Latin America—still lack access to safe drinking water, while 2.5 billion people lack access to basic sanitation. These problems disproportionately affect women in developing countries. Global Citizens took over 15,000 actions to support efforts like the Water for the World Act, and push for similar efforts by the global community at large.

As a result, Hungarian Ambassador to the United Nations, Csaba Kőrösi, spoke in support of women's equality and signed the Keep Your Promises petition calling for access to equal sanitation worldwide.

CATAPULT’S COMMITMENTThe online crowdfunding platform, Catapult, is dedicated to supporting projects that benefit women and girls. Catapult announced their commitment to raise an additional $30 million and secure match funding, taking the total to $60 million by the end of 2015. These funds will be raised for women and girls through a public-private partnership campaign to engage a new, mass audience through the world’s biggest brands.

SANITATION AND CATAPULT'S COMMITMENT

page 27 CAMPAIGNING ISSUES: WOMEN'S EQUALITY WOMEN'S EQUALITY

“As someone involved in the negotiations and preparing the road map to put an end to extreme poverty by 2030, I’ve heard your calls. I’ve heard the call of Global Citizens around the globe, when you say ‘make equality for girls and women a priority issue.”Csaba Kőrösi Hungarian Ambassador to the United Nations

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In 2013, Global Citizens called for increased financial support for the Global Partnership for Education, the only multilateral partnership devoted to getting all these children into school for a quality education. Global Citizens also supported the Cotton On Foundation's efforts to get children into school in Southern Uganda.

Global Citizens took more than 105,000 actions on behalf of the one in ten children worldwide who still go through life without an education. That’s 57 million children who lack access to an education, despite the world's promise to put every child in school by 2015. Thirty-one million of these children are girls. Tens of millions of children drop out of school before attaining fundamental skills like reading and math – forced into early marriages, participating in dangerous work just to feed their families, or are pushed out because of school fees they can’t afford.

Progress has stalled, education aid has been cut, and we now stand on the verge of breaking the promise we made to children at the dawn of the new millennium. We simply cannot afford to leave millions of children to a fate of illiteracy, vulnerability and poverty. Given this education emergency, Global Citizens called on donor governments to commit the funding needed to put education first and answer the call for the schooling all children deserve.

Our Universal Education efforts focused on the following specific issues:

• Cotton On Foundation's Commitment

• Replenishment of the Global Partnership for Education

UNIVERSAL EDUCATION

page 28 CAMPAIGNING ISSUES:

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Global Citizens supported Cotton On Foundation’s education work in Southern Uganda by taking over 30,000 actions, including purchasing Cotton On Foundation products from two New York City “pop-up” Global Citizen shops and the Cotton On website. Cotton On Foundation pledged $40 million to educate 20,000 children in Southern Uganda by 2020.

In 2014, in partnership with Cotton On Foundation, we are launching Get Down; a dance-off challenge where users raise money for education projects through an online platform. The campaign will generate awareness about the importance of access to education for all.

COTTON ON FOUNDATION’S COMMITMENT

page 29 CAMPAIGNING ISSUES: UNIVERAL EDUCATION

“I made a promise to them back then, that we would do everything that we could to make a difference for those children in need. And what we’re asking you to do, Global Citizens, is make a difference for kids in need through access to education.”Tim DiamondCEO, Cotton On Foundation

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Global Citizens know that 57 million children lack access to education worldwide. In response, members of the movement took over 75,000 actions calling for increased access to quality education, with most of these actions focusing on the Global Partnership for Education.

At Global Citizen Festival, the CEO of Global Partnership for Education, Alice Albright, stood with Global Citizens. There, she announced that it would take $26 billion to extend access to education to all children. She called on governments and world leaders to deliver on their promises and fill this funding gap. On that same night, U.S. representatives and other leaders from around the world spoke in support of Global Partnership for Education’s mission and demonstrated the political will to accomplish their goals.

REPLENISHMENT OF THE GLOBAL PARTNERSHIP FOR EDUCATION

page 30 CAMPAIGNING ISSUES: UNIVERAL EDUCATION

Alice AlbrightCEO, Global Partnership for Education

Gerard ButlerActor

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REPLENISHMENT OF THE GLOBAL PARTNERSHIP FOR EDUCATION

page 31 CAMPAIGNING ISSUES: UNIVERAL EDUCATION

“The goals of the Global Partnership for Education are simple, sound and very profound… I look forward to working with you on this issue in Congress.”Rep. Charlie DentR-PA, 15th District

“I’ve heard the call of Global Citizens around the globe when you say make equality for girls and women a priority issue. Your call, your voice, is powerful.”Rep. Kay GrangerR-TX, 12th District

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Additionally, United States Rep. Chaka Fattah pledged to continue pushing for progress in Washington, appealed to Global Citizens to raise their voices for universal education and spoke highly of the Global Citizen movement's aims. Rep. Nita M. Lowey spoke out too, echoing the motivational spirit of Rep. Fattah, and promoting further action for education.

Leaders from around the world also contributed their voices to support the efforts of Global Citizens. Christian Friis Bach, Denmark’s Minister for Development Cooperation and Farooq Wardak, the Islamic Republic of Afghanistan’s Minister of Education, also responded to the call. In separate video messages, they spoke out for increased access to education and the need to achieve universal education, both lauding the Global Partnership for Education’s work.

We will be calling on governments to fully fund the work of the Global Partnership for Education in the lead up to its replenishment conference next year. This conference will be hosted by the European Commission in Brussels.

page 32 CAMPAIGNING ISSUES: UNIVERAL EDUCATION

REPLENISHMENT OF THE GLOBAL PARTNERSHIP FOR EDUCATION

“When you build a school, you build a state... But millions of children are still not in school. Next year, let's give it a big push and ensure that we have the funds so that no kid is left behind.” Christian Friis Bach,Denmark’s Minister for Development Cooperation

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“What we wanted to achieve with this year’s Festival was a direct link between clear policy objectives and incredible amount of action Global Citizens took on behalf of the world’s poor.

The Festival serves as an online and offline advocacy tool that again shows our world leaders that we, as Global Citizens, have given them a clear and compelling mandate to end extreme poverty by 2030.”Peter Murphy (Left) Quote: Hugh Evans (Right)Chairman, Global Poverty Project CEO, Global Poverty Project

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Behind the scenes at Global Citizen, we are in continual dialogue with multilateral agencies, governments, leading policy makers and NGOs. We constantly scan for campaigning opportunities where Global Citizens can make a lasting difference in the fight to end extreme poverty. In 2014, we’ll call on Global Citizens to learn and take action on a range of new campaigns, responding to need.

Global Citizen is powered by the Global Poverty Project, a registered 501(c)3 non-profit, charitable organization. Our campaigns team and impact manager are dedicated to tracking progress on all the commitments made onstage before the amazing Global Citizen movement that make progress possible. We will report annually on progress toward commitments made at the Global Citizen Festival.

We will also hold accountable those who made commitments and ensure these are delivered. If they are not delivered, together we will ask why and turn the spotlight on these cases to spur renewed action.

TRACKINGOUR PROGRESS

page 34 LOOKING FORWARD:

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The achievements of Global Citizen Festival were only made possible through the kind and generous support of our sponsors, our media partners, our policy partners, our volunteers and the ongoing commitment, passion and actions of Global Citizens everywhere.

THANK YOUpage 35

we build your business online

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We’re continuing to show that together we can build the world we want – a world without extreme poverty by 2030. We are Global Citizen.

Take Action, Earn Tickets, See Impact.Join the movement at globalcitizen.org

CONTACT US:Global Poverty Project, Inc.594 Broadway, Suite 207New York, NY 10012EIN: 42-1772557