the future of ux: killing the wireframe machine
Post on 21-Apr-2017
35.332 views
Embed Size (px)
TRANSCRIPT
The Future of UX: Killing the Wireframe
Machine
NYC IxDA - November 14, 2013
@lishubertNYC IxDA November 14, 2013*The Future of UX by UXPA New Jersey.
http://uxpanj.org/wp-content/uploads/2012/07/future-of-ux2.pnghttp://uxpanj.org/
@lishubertNYC IxDA November 14, 2013*Fragments by erix! on Flickr.
http://www.flickr.com/photos/68387408@N00/84884194/http://www.flickr.com/photos/erix/
@lishubertNYC IxDA November 14, 2013
Lis Hubert
@lishubert
www.elisabethhubert.com
http://www.elisabethhubert.com
@lishubertNYC IxDA November 14, 2013
@lishubertNYC IxDA November 14, 2013
A user experience is an interaction between an organization and a user as perceived through a users conscious and subconscious mind. It is a blend of an organizations rational performance, the senses stimulated and the emotions evoked and intuitively measured against user expectations across all moments of contact.
* From Beyond Philosophy
http://*sensitive%20noise%20/%20obvious%202%20by%20milos%20milosevic%20on%20Flickr.
@lishubertNYC IxDA November 14, 2013
A user experience is an interaction between an organization and a user as perceived through a users conscious and subconscious mind. It is a blend of an organizations rational performance, the senses stimulated and the emotions evoked and intuitively measured against users expectations across all moments of contact.
* From Beyond Philosophy
http://*sensitive%20noise%20/%20obvious%202%20by%20milos%20milosevic%20on%20Flickr.
@lishubertNYC IxDA November 14, 2013
User gets in a car accident & needs to submit a claim
In a state of shock
@lishubertNYC IxDA November 14, 2013
User gets in a car accident & needs to submit a claim
In a state of shock
Take photos of the accident with phone and uploads to submit claim.
Feeling of relief setting in.
@lishubertNYC IxDA November 14, 2013
User gets in a car accident & needs to submit a claim
In a state of shock
Take photos of the accident with phone and uploads to submit claim.
Feeling of relief setting in.
Receives email from insurance co. that claim successfully submitted.
Relieved about claim. Goes to get car estimate.
@lishubertNYC IxDA November 14, 2013
@lishubertNYC IxDA November 14, 2013
User gets in a car accident & needs to submit a claim
In a state of shock
Take photos of the accident with phone and uploads to submit claim.
Feeling of relief setting in.
Receives email from insurance co. that claim successfully submitted.
Relieved about claim. Goes to get car estimate.
Users Perception
@lishubertNYC IxDA November 14, 2013
User Insights
Business Insights
Tech Insights
Combine with UX
Expertise (Empathy, Strategy, Design)
@lishubertNYC IxDA November 14, 2013
Discovery
*not quite clear on the concept by woodleywonderworks on Flickr.
http://www.flickr.com/photos/73645804@N00/1431384410/http://www.flickr.com/photos/wwworks/
@lishubertNYC IxDA November 14, 2013
*analyse by LeonArts.at on Flickr.
Analysis
http://www.flickr.com/photos/60769781@N06/6872204688/http://www.flickr.com/photos/leo-gruebler/
@lishubertNYC IxDA November 14, 2013
Experience Strategy
*photo by Kevin Dooley on Flickr.
http://www.flickr.com/photos/12836528@N00/4233691578/http://www.flickr.com/photos/pagedooley/
@lishubertNYC IxDA November 14, 2013
Product Roadmaps
@lishubertNYC IxDA November 14, 2013
A user experience is an interaction between an organization and a user as perceived through a users conscious and subconscious mind. It is a blend of an organizations rational performance, the senses stimulated and the emotions evoked and intuitively measured against user expectations across all moments of contact.
* From Beyond Philosophy
http://*sensitive%20noise%20/%20obvious%202%20by%20milos%20milosevic%20on%20Flickr.
@lishubertNYC IxDA November 14, 2013
If a company understands what customers want (and who they are/how they feel) AND that matches up with what they are or want be about, that company can design touchpoints, products and services that customers will use, love, and keep coming back to. Establishing a long-term relationship is, in my view, the ultimate goal (and probably the most profitable, to boot).
@rayraydel
@lishubertNYC IxDA November 14, 2013
Revenue - business goals achieved, task success
@redwinederous
@lishubertNYC IxDA November 14, 2013
We describe the role of the User Experience Architects Office, which works across the divisions, helping to harmonize the human interface and industrial design process across the divisions of Apple and ATG.
@lishubertNYC IxDA November 14, 2013
We describe the role of the User Experience Architects Office, which works across the divisions, helping to harmonize the human interface and industrial design process across the divisions of Apple and ATG.
!
Donald Norman - 1995
@lishubertNYC IxDA November 14, 2013
The value of UX
Knowing what products and services to create,
@lishubertNYC IxDA November 14, 2013
Easier way to deposit checks
User Needs
@lishubertNYC IxDA November 14, 2013
Easier way to deposit checks
User Needs
More Checks Deposited
Biz Needs+
@lishubertNYC IxDA November 14, 2013
Easier way to deposit checks
User Needs
More Checks Deposited
Biz Needs
Ability to deposit checks from image
Tech
Capabilities+ +
@lishubertNYC IxDA November 14, 2013
Easier way to deposit checks
User Needs
More Checks Deposited
Biz Needs
Ability to deposit checks from image
Tech
Capabilities
Product Insight
Online Check Deposit Tool
+ +
@lishubertNYC IxDA November 14, 2013
The value of UX
Knowing what products and services to create, for who,
@lishubertNYC IxDA November 14, 2013
@lishubertNYC IxDA November 14, 2013
The value of UX
Knowing what products and services to create, for who, and when to create them
@lishubertNYC IxDA November 14, 2013
@lishubertNYC IxDA November 14, 2013
The value of UX
Knowing what products and services to create, for who, and when to create them in order to facilitate a human-centered relationship with ones company.
!
@lishubertNYC IxDA November 14, 2013
The value of UX
Knowing what products and services to create, for who, and when to create them in order to facilitate a human-centered relationship with ones company.
!
This keeps customers happy,
@lishubertNYC IxDA November 14, 2013
The value of UX
Knowing what products and services to create, for who, and when to create them in order to facilitate a human-centered relationship with ones company.
!
This keeps customers happy, gives them what they need (while fulfilling business needs) and therefore...
@lishubertNYC IxDA November 14, 2013
The value of UX
Knowing what products and services to create, for who, and when to create them in order to facilitate a human-centered relationship with ones company.
!
This keeps customers happy, gives them what they need (while fulfilling business needs) and therefore... keeps them coming back for more.
@lishubertNYC IxDA November 14, 2013
@lishubertNYC IxDA November 14, 2013
@lishubertNYC IxDA November 14, 2013
Huh?
@lishubertNYC IxDA November 14, 2013
Keeping it real...
@lishubertNYC IxDA November 14, 2013
Not UX
@lishubertNYC IxDA November 14, 2013
Not An Experience
@lishubertNYC IxDA November 14, 2013
UI
@lishubertNYC IxDA November 14, 2013
A user experience is an interaction between an organization and a user as perceived through a users conscious and subconscious mind. It is a blend of an organizations rational performance, the senses stimulated and the emotions evoked and intuitively measured against user expectations across all moments of contact.
@lishubertNYC IxDA November 14, 2013
User gets in a car accident & needs to submit a claim
Has mobile device
@lishubertNYC IxDA November 14, 2013
User gets in a car accident & needs to submit a claim
Has mobile device
Take photos of the accident with phone and uploads to submit claim.
Make sure can fit all claim information from website on to a smaller screen.
@lishubertNYC IxDA November 14, 2013
User gets in a car accident & needs to submit a claim
Has mobile device
Take photos of the accident with phone and uploads to submit claim.
Make sure can fit all claim information from website on to a smaller screen.
Receives email from insurance co. that claim successfully submitted.
Reuse and send standard claim email.
@lishubertNYC IxDA November 14, 2013*sensitive noise / obvious 2 by milos milosevic on Flickr.
http://www.flickr.com/photos/21496790@N06/5065834411/http://www.flickr.com/photos/21496790@N06/
@lishubertNYC IxDA November 14, 2013
@lishubertNYC IxDA November 14, 2013
1. Its designed to be controlled b