the future of ux: killing the wireframe machine

Download The Future of UX: Killing the Wireframe Machine

Post on 21-Apr-2017

35.332 views

Category:

Design

0 download

Embed Size (px)

TRANSCRIPT

  • The Future of UX: Killing the Wireframe

    Machine

    NYC IxDA - November 14, 2013

  • @lishubertNYC IxDA November 14, 2013*The Future of UX by UXPA New Jersey.

    http://uxpanj.org/wp-content/uploads/2012/07/future-of-ux2.pnghttp://uxpanj.org/

  • @lishubertNYC IxDA November 14, 2013*Fragments by erix! on Flickr.

    http://www.flickr.com/photos/68387408@N00/84884194/http://www.flickr.com/photos/erix/

  • @lishubertNYC IxDA November 14, 2013

    Lis Hubert

    @lishubert

    www.elisabethhubert.com

    http://www.elisabethhubert.com

  • @lishubertNYC IxDA November 14, 2013

  • @lishubertNYC IxDA November 14, 2013

    A user experience is an interaction between an organization and a user as perceived through a users conscious and subconscious mind. It is a blend of an organizations rational performance, the senses stimulated and the emotions evoked and intuitively measured against user expectations across all moments of contact.

    * From Beyond Philosophy

    http://*sensitive%20noise%20/%20obvious%202%20by%20milos%20milosevic%20on%20Flickr.

  • @lishubertNYC IxDA November 14, 2013

    A user experience is an interaction between an organization and a user as perceived through a users conscious and subconscious mind. It is a blend of an organizations rational performance, the senses stimulated and the emotions evoked and intuitively measured against users expectations across all moments of contact.

    * From Beyond Philosophy

    http://*sensitive%20noise%20/%20obvious%202%20by%20milos%20milosevic%20on%20Flickr.

  • @lishubertNYC IxDA November 14, 2013

    User gets in a car accident & needs to submit a claim

    In a state of shock

  • @lishubertNYC IxDA November 14, 2013

    User gets in a car accident & needs to submit a claim

    In a state of shock

    Take photos of the accident with phone and uploads to submit claim.

    Feeling of relief setting in.

  • @lishubertNYC IxDA November 14, 2013

    User gets in a car accident & needs to submit a claim

    In a state of shock

    Take photos of the accident with phone and uploads to submit claim.

    Feeling of relief setting in.

    Receives email from insurance co. that claim successfully submitted.

    Relieved about claim. Goes to get car estimate.

  • @lishubertNYC IxDA November 14, 2013

  • @lishubertNYC IxDA November 14, 2013

    User gets in a car accident & needs to submit a claim

    In a state of shock

    Take photos of the accident with phone and uploads to submit claim.

    Feeling of relief setting in.

    Receives email from insurance co. that claim successfully submitted.

    Relieved about claim. Goes to get car estimate.

    Users Perception

  • @lishubertNYC IxDA November 14, 2013

    User Insights

    Business Insights

    Tech Insights

    Combine with UX

    Expertise (Empathy, Strategy, Design)

  • @lishubertNYC IxDA November 14, 2013

    Discovery

    *not quite clear on the concept by woodleywonderworks on Flickr.

    http://www.flickr.com/photos/73645804@N00/1431384410/http://www.flickr.com/photos/wwworks/

  • @lishubertNYC IxDA November 14, 2013

    *analyse by LeonArts.at on Flickr.

    Analysis

    http://www.flickr.com/photos/60769781@N06/6872204688/http://www.flickr.com/photos/leo-gruebler/

  • @lishubertNYC IxDA November 14, 2013

    Experience Strategy

    *photo by Kevin Dooley on Flickr.

    http://www.flickr.com/photos/12836528@N00/4233691578/http://www.flickr.com/photos/pagedooley/

  • @lishubertNYC IxDA November 14, 2013

    Product Roadmaps

  • @lishubertNYC IxDA November 14, 2013

    A user experience is an interaction between an organization and a user as perceived through a users conscious and subconscious mind. It is a blend of an organizations rational performance, the senses stimulated and the emotions evoked and intuitively measured against user expectations across all moments of contact.

    * From Beyond Philosophy

    http://*sensitive%20noise%20/%20obvious%202%20by%20milos%20milosevic%20on%20Flickr.

  • @lishubertNYC IxDA November 14, 2013

    If a company understands what customers want (and who they are/how they feel) AND that matches up with what they are or want be about, that company can design touchpoints, products and services that customers will use, love, and keep coming back to. Establishing a long-term relationship is, in my view, the ultimate goal (and probably the most profitable, to boot).

    @rayraydel

  • @lishubertNYC IxDA November 14, 2013

    Revenue - business goals achieved, task success

    @redwinederous

  • @lishubertNYC IxDA November 14, 2013

    We describe the role of the User Experience Architects Office, which works across the divisions, helping to harmonize the human interface and industrial design process across the divisions of Apple and ATG.

  • @lishubertNYC IxDA November 14, 2013

    We describe the role of the User Experience Architects Office, which works across the divisions, helping to harmonize the human interface and industrial design process across the divisions of Apple and ATG.

    !

    Donald Norman - 1995

  • @lishubertNYC IxDA November 14, 2013

    The value of UX

    Knowing what products and services to create,

  • @lishubertNYC IxDA November 14, 2013

    Easier way to deposit checks

    User Needs

  • @lishubertNYC IxDA November 14, 2013

    Easier way to deposit checks

    User Needs

    More Checks Deposited

    Biz Needs+

  • @lishubertNYC IxDA November 14, 2013

    Easier way to deposit checks

    User Needs

    More Checks Deposited

    Biz Needs

    Ability to deposit checks from image

    Tech

    Capabilities+ +

  • @lishubertNYC IxDA November 14, 2013

    Easier way to deposit checks

    User Needs

    More Checks Deposited

    Biz Needs

    Ability to deposit checks from image

    Tech

    Capabilities

    Product Insight

    Online Check Deposit Tool

    + +

  • @lishubertNYC IxDA November 14, 2013

    The value of UX

    Knowing what products and services to create, for who,

  • @lishubertNYC IxDA November 14, 2013

  • @lishubertNYC IxDA November 14, 2013

    The value of UX

    Knowing what products and services to create, for who, and when to create them

  • @lishubertNYC IxDA November 14, 2013

  • @lishubertNYC IxDA November 14, 2013

    The value of UX

    Knowing what products and services to create, for who, and when to create them in order to facilitate a human-centered relationship with ones company.

    !

  • @lishubertNYC IxDA November 14, 2013

    The value of UX

    Knowing what products and services to create, for who, and when to create them in order to facilitate a human-centered relationship with ones company.

    !

    This keeps customers happy,

  • @lishubertNYC IxDA November 14, 2013

    The value of UX

    Knowing what products and services to create, for who, and when to create them in order to facilitate a human-centered relationship with ones company.

    !

    This keeps customers happy, gives them what they need (while fulfilling business needs) and therefore...

  • @lishubertNYC IxDA November 14, 2013

    The value of UX

    Knowing what products and services to create, for who, and when to create them in order to facilitate a human-centered relationship with ones company.

    !

    This keeps customers happy, gives them what they need (while fulfilling business needs) and therefore... keeps them coming back for more.

  • @lishubertNYC IxDA November 14, 2013

  • @lishubertNYC IxDA November 14, 2013

  • @lishubertNYC IxDA November 14, 2013

    Huh?

  • @lishubertNYC IxDA November 14, 2013

    Keeping it real...

  • @lishubertNYC IxDA November 14, 2013

    Not UX

  • @lishubertNYC IxDA November 14, 2013

    Not An Experience

  • @lishubertNYC IxDA November 14, 2013

    UI

  • @lishubertNYC IxDA November 14, 2013

    A user experience is an interaction between an organization and a user as perceived through a users conscious and subconscious mind. It is a blend of an organizations rational performance, the senses stimulated and the emotions evoked and intuitively measured against user expectations across all moments of contact.

  • @lishubertNYC IxDA November 14, 2013

    User gets in a car accident & needs to submit a claim

    Has mobile device

  • @lishubertNYC IxDA November 14, 2013

    User gets in a car accident & needs to submit a claim

    Has mobile device

    Take photos of the accident with phone and uploads to submit claim.

    Make sure can fit all claim information from website on to a smaller screen.

  • @lishubertNYC IxDA November 14, 2013

    User gets in a car accident & needs to submit a claim

    Has mobile device

    Take photos of the accident with phone and uploads to submit claim.

    Make sure can fit all claim information from website on to a smaller screen.

    Receives email from insurance co. that claim successfully submitted.

    Reuse and send standard claim email.

  • @lishubertNYC IxDA November 14, 2013*sensitive noise / obvious 2 by milos milosevic on Flickr.

    http://www.flickr.com/photos/21496790@N06/5065834411/http://www.flickr.com/photos/21496790@N06/

  • @lishubertNYC IxDA November 14, 2013

  • @lishubertNYC IxDA November 14, 2013

    1. Its designed to be controlled b