The Future of SEONovember 25, 2013

@Rhea

CEOOutspoken Media, Inc.

Troy, NY

How did I get here?

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How do most of us get here?

Most of us didn’t get a DIGITAL MARKETINGdegree at…

We didn’t have a badass mentor.

We didn’t inherit

the family business.

Educational Backgrounds of SEOs & Digital

Marketers

Survey conducted on 9/24/2013285 responses as of the following

screenshots

No minimum educational requirements for

industry employment

91%Did not take any online marketing, search marketing, digital marketing, or related courses in school.

YOUare the exception.

Why are there so few programs dedicated to

digital marketing?

Until recent years there was no degree in digital

marketing

Unfortunately, more is being offered.

Internet Marketing MS

eCommerce MS

e-Business MS

New Media Institute Certification

Traditional academia cannot develop

curriculum fast enough to include the rapidly

changing environment of digital technology

First use of “SEO” circa 1997

Google founded Sept 4, 1998

The Internet literally moves at the speed of light

Less diversity, but greater complexity in

search

http://www.google.com/intl/en/insidesearch/howsearchworks/algorithms.html

Even then, Google itself is outdated and missing

in-depth articles

Search is more complex than the…

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Spend is increasing.

Search still dominates.

But we’re struggling to find the talent that

industry growth demands!

Fortunately, you’re positioned better than

ever

Internet

Smart phones

Which means you have an advantage if you seize

the opportunity.

PROMOTEYOURSELF

!

Google is a bot.

Control the bot.

SEO isn’t rocket science.

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CLAIM YOUR NAME!

OPTIMIZE YOUR

PROFILES

IS THERE A FIELD?

FILL IT.

LEVERAGE SOCIAL MEDIA

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Test. Play. Test. Play.

Want a bonus slide?

Follow instructionsRelevant experience

ProfessionalismCatch my attention

No dramaDid your homework

Want a careerAren’t in it for the fame

Accountability (me & you)56

Say hello!rhea@outspokenmedia.comt: @Rhea | @outspokenmedia