the future of product management
TRANSCRIPT
THE FUTURE OF PRODUCT MANAGEMENT
Product Mentor Talk by Ladislav Bartos
2
10+ years Product Management
Head of Products
From Startups to Large Organisations
Local and International Products
Ebay, O2, Sky, Perform Group
ABOUT ME
One of hundreds of definition
WHAT IS PRODUCT MANAGEMENT?3
“Product management drives the vision, strategy, design, and execution of the product. While one can often quickly comprehend
the basic responsibilities of the role, mastering each of these dimensions is truly an art from that one is constantly honing.”
Sachin Rekhi Former Director of Product
4 THE FUTURE OF PRODUCT MANAGEMENT
01. SPECIALISATION
02. REMOTE PRODUCT MANAGEMENT
03. USER CENTRIC & DATA DRIVEN
04. WIDE SPREAD OF UNDERSTANDING
05. NEW TOOLS AND METHODOLOGIES
5 THE FUTURE OF PRODUCT MANAGEMENT
Specialisation
•Many different flavours of PMs (Technical, Design, Business, Generic, …)
•Different technologies and industries (IOT, hardware, finance, physical products, …)
•Understand your area to be able to make the right decision
• Examples: Tesla, Mobile or TV Apps, Insurance, Chilango, Instacart, Apple Pay
6 THE FUTURE OF PRODUCT MANAGEMENT
Remote Product Management
•Globalisation •Cost efficiency - remote teams •Crowdsourcing •Working from home
7 GLOBAL PRODUCT MANAGEMENT
On 6th of January 2016 Netflix has launched its services in 130 countries simultaneously; now it’s available in 190 countries and 24 languages (Netflix 2016)
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User Centric & Data Driven
•Changing Consumer Behaviour •Speed to market & reaction to market
changes •Efficiency for driving product success •Goal first planing •Verifying assumptions
THE FUTURE OF PRODUCT MANAGEMENT
9 THE FUTURE OF PRODUCT MANAGEMENT
Wide Spread Of Understanding
•Product success requires team work •To understand different business areas •Each business area is changing rapidly,
becoming more complex • Example: Legal, Marketing, CS, Sales & Business
Development, Finance, Technology and Share holders
10 THE FUTURE OF PRODUCT MANAGEMENT
New Tools & Methodologies
•Cloud based tools •Tools for specific part of PM (strategy,
planing, prioritisation, …) •New methodologies for different type of
businesses or products •Different methodologies used for different
part of the products
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Launch and manage successful products
Helps you to set direction
Get ready for the change, “only thing that is constant is change” (Hiraclitus)
Build product for the future, not for the present or past
The future is predictable in a certain extent. You are already doing it.
WHY IS IMPORTANT TO UNDERSTAND THE FUTURE OF PRODUCT MANAGEMENT?
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Use your past experience
Make realistic assumptions
Look for new trends
Collect and analyse data, data, data
Ask the experts and look for consistency
HOW CAN YOU DETERMINE THE FUTURE OF PRODUCT MANAGEMENT?
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Think about where you want to be in 5 - 10 years
Execute, Review, Refine
Understand how product management will look like in 5 - 10 years
Understand what skills and experience you will need gain to become successful
Create your “Roadmap”
WHAT TO DO NEXT?
14 THE FUTURE OF PRODUCT MANAGEMENT
01. SPECIALISATION
02. REMOTE PRODUCT MANAGEMENT
03. USER CENTRIC & DATA DRIVEN
04. WIDE SPREAD OF UNDERSTANDING
05. NEW TOOLS AND METHODOLOGIES
NUMBER
EMAIL [email protected]
SOCIAL
+44 7981 645 349
linkedin.com/in/ladislavbartos
THANK YOU
@ladislav_bartos
NUMBER
EMAIL [email protected]
SOCIAL
+44 7981 645 349
linkedin.com/in/ladislavbartos
@ladislav_bartos
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