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  • 1 Copyright 2012 EMC Corporation. All rights reserved.

    EMC IT: SAP Business Transformation Journey Transform SAP Leveraging Cloud and Big Data

    Henrik Wagner Global SAP Lead Alliances William Reid Director IT Architecture, ERP

  • 2 Copyright 2012 EMC Corporation. All rights reserved.

    CLOUD TRANSFORMS IT

    BIG DATA TRANSFORMS BUSINESS

    and provides Trust for a common SAP architecture

  • 3 Copyright 2012 EMC Corporation. All rights reserved.

    Collaboration with SAP

  • 4 Copyright 2012 EMC Corporation. All rights reserved.

    How EMC Global IT Transforms SAP Using Virtualization

    William Reid Director IT Architecture EMC Global IT

  • 5 Copyright 2012 EMC Corporation. All rights reserved.

    Agenda EMC ITs Cloud Journey

    The EMC PROPEL Project

    PROPEL Virtual Infrastructure

    Application Integration Cloud (AIC)

    Takeaways

  • 6 Copyright 2012 EMC Corporation. All rights reserved.

    EMC IT At A Glance 2004 2012

    User Profiles 24,000 Internal Users 55,000 Internal Users

    IT Environment 70,000 Customers And Partners 5 Data Centers, 960 TB Storage 400,000+ Customers And Partners 5 Data Centers, ~12 PB Storage

    Business Applications ~ 400 Applications And Tools ~500 Applications And Tools

    Virtualization 2,000 Physical Servers ~ 8,000 OS Images (Worldwide) 90% Of All Servers Virtualized

    Global Support 50+ Countries And 15 Languages 80+ Countries And 20 Languages

    Finalist

  • 7 Copyright 2012 EMC Corporation. All rights reserved.

    IT Budget Dilemma

    Dramatic Information Growth

    Dedicated Customized Infrastructure Stacks

    Rapidly Changing Business

    Aging Data Centers ~Under Utilized

    Information Security

    Solution Delivery Time

    Complex Monolithic Apps

    Todays Realities

  • 8 Copyright 2012 EMC Corporation. All rights reserved.

    2012 EMC IT Initiatives

    *Sample of 2012 business initiatives

    1 Efficiency IT-as-a-Service

    2 3 4 5

    Total Customer Experience

    Workforce Productivity

    Architect For The Future

    EMC IT Proven

    Next Generation Business Applications

    Workplace 3.0

    Secure Journey To The Cloud & Big Data

    EMCs First And Best Customer

  • 9 Copyright 2012 EMC Corporation. All rights reserved.

    EMC IT Cloud Transformation Journey

    2004-08 2009-10 2011-2012+

    IT PRODUCTION Infrastructure Focus

    BUSINESS PRODUCTION Applications Focus

    IT-AS-A-SERVICE Business Focus

    40% 30%

    15%

    Business Agility Virtualize Mission Critical Applications

    Development, Test, And IT-Owned Applications

    % V

    IRTU

    ALI

    ZED

    90% 100%

    WE ARE HERE

    70%

  • 10 Copyright 2012 EMC Corporation. All rights reserved.

    Agenda EMC ITs Cloud Journey

    The EMC PROPEL Project

    PROPEL Virtual Infrastructure

    Application Integration Cloud (AIC)

    Takeaways

  • 11 Copyright 2012 EMC Corporation. All rights reserved.

    Through PROPEL, we are re-architecting EMCs business processes to enable our continued growth and future success

  • 12 Copyright 2012 EMC Corporation. All rights reserved.

    Our Current Systems and Processes Were Built to Support a Simpler Business Model

    Direct and Indirect Sales Channels Across Market

    Segments Expanding Customer Segments

    SMB/Mid-Market Focus

    Moving Down Market

    High Volume/Low Touch Model

    Decreasing Order Size

    Global Manufacturing Supply Base

    Over 50 Suppliers Across the World

    Contract Manufacturing

    Business Simplification

    Improved M&A Integration

    Leaner Operating Structure

    Cost-Conscious Company Strategy Do More With Less Flexible & Common

    Diverse Businesses Hardware, Software, and Service Businesses

    Over 24 Product Families

    EMC Past Single-product

    hardware business Direct-sales model for

    enterprise customers Small manufacturing

    supply-base Focused on keeping

    up with growth

    EMC TODAY

  • 13 Copyright 2012 EMC Corporation. All rights reserved.

    PROPEL Program Design Principles

    Design for the future state of the business Minimize customizations & stay on vendor

    upgrade path

    Design Approach

    Move rapidly to mitigate growing system risk

    Use phased approach to realize value

    Program Approach

    Drive cultural change and transformation Develop new skills and competencies for

    the team People

  • 14 Copyright 2012 EMC Corporation. All rights reserved.

    PROPEL System and Business Scope

    PROPEL primary scope Planned PROPEL extension Out of scope with limited PROPEL impact

    Impacted

    Salesforce.com

    Oracle 11i platform To be integrated with new PROPEL system

    Sales and Marketing

    Services

    Peoplesoft / SaaS Human Resources

    Information Storage

    Info Intelligence

    Group

    BRS / Data Domain RSA IOMEGA

    Salesforce.com Salesforce.com

    SAP & SF.com To be

    integrated with new

    PROPEL system

    SF.com and Big Machines

    and SAP

    Internal systems

    and outsourced

    / SaaS

    PROPEL SAP - Product Data Management

    SAP For future

    migration to PROPEL

    platform not included in

    original project scope

    Finance

    Global Product Operations

    Engineering Internal System

    Oracle 11i

    Enterprise GL only

    PROPEL To be supported by SAP and select

    integrated bolt-on applications

  • 15 Copyright 2012 EMC Corporation. All rights reserved.

    SAP Module Landscape

    Confirmed in scope Potential Agile / Future Release

    Incremental capability in scope for foundation

    Note: This is not the full SAP landscape

    Advanced Planning & Optimizer (APO)

    Supply Chain Mgmt (SCM)

    Demand Planning

    Global Available to Promise Supply Network Planning

    Supplier Network Collaboration

    Credit Management

    Supplier Relationship Mgmt (SRM)

    MDM Catalogs Self-Service Procurement

    Self Service Registration Sourcing (RFx/Auction)

    Cash Management & Liquidity

    Planning

    Business Planning

    Bus. Planning & Consolidations (BPC)

    Consolidation

    Financial Supply Chain Mgmt (FSCM) ERP Central Component (ECC) Core of 11.0.3 replacement

    Logistics

    General Transport. Warehouse

    Financial Control

    Overhead Costs Profit Analysis Product Costing

    Product Lifecycle Mgmt (PLM)

    Integrated Prod Development

    Product Compliance

    Production Planning (PP)

    Environmental Health & Safety

    (EH&S) General

    eKanban Planning

    Available to Promise Product Safety

    SPRC

    Organization Mgmt.

    Nota Fiscal

    Commissionaire

    Localization

    Sales and Distribution

    High Tech

    Materials Management

    Quality Management

    Project Systems

    Financial Accounting

    New GL AP

    Asset Account. Bank Account.

    AR

    BW BO

    Reporting

    Product Hub

    MDM Hub

    Vertex or Sabrix

    3rd Party App.

    HANA / BWA

  • 16 Copyright 2012 EMC Corporation. All rights reserved.

    Eleven Months Testing

    103 Training Classes

    Business Simulation at

    18 Sites

    ~500 Additional Business Users Since Jan 12

    20 LOCATIONS

    8,000 Users July 5 Go-Live

    57 End-to-End

    Scenarios

  • 17 Copyright 2012 EMC Corporation. All rights reserved.

    After July 5th: Q3 Stabilization

    August End-of-Quarter

    Simulation

    Operational SUPPORT

    July through September Close

    Global Support Centers Staffed by PROPEL Experts and Super

    Users

    24/7 8 Ongoing

    Training

  • 18 Copyright 2012 EMC Corporation. All rights reserved.

    Agenda EMC ITs Cloud Journey

    The EMC PROPEL Project

    PROPEL Virtual Infrastructure

    Application Integration Cloud (AIC)

    Takeaways

  • 19 Copyright 2012 EMC Corporation. All rights reserved.

    Cloud Technologies.

  • 20 Copyright 2012 EMC Corporation. All rights reserved.

    Gemfire Data Fabric

    Spring Integration Spring Batch

    Sonic MQ

    Hyp

    eric

    Contivo iWay Adapters

    Act

    iona

    l

    Spring-based WS

    AIC Application Integration Cloud

    Cloud Platform

    Databases

    Supplier Relationship Management

    (SRM)

    Business Warehouse

    (BW)

    Supply Chain Management

    (SCM)

    Business Planning and Consolidation

    (BPC)

    ERP Central Component

    (ECC)

    Financial Supply Chain Management

    (FSCM)

    SAP Applications

    50+ Applications

    Legacy Applications Best of breed technology components Over 470+ Virtual Hosts built to

    support 9 SAP Landscapes

    New AIC architecture reviewed and validated by VMware

    Performance: Simulated end to end transaction testing

    at 2.5X peak volumes Successfully processed 3,000 orders in <

    10 hours (10X throughput vs. today) 448,000 SAPs in Prod 1,000,000 SAPs capacity per Vblock

    High Availability/ DR Testing:

    Architecture validated for HA at Single Points of Failure

    DR - zero data loss RTO < 4 hours

    Propel Technology Overview

  • 21 Copyright 2012 EMC Corporation. All rights reserved.

    Propel (SAP) Technical Environment Architecture EMC Technology Showcase

    SAP App

    Oracle Non-RAC

    SQL server

    Supplier Relationship Management

    (SRM)

    Business Warehouse

    (BW)

    Supply Chain Management

    (SCM)

    Business Planning and Consolidation

    (BPC)

    ERP Central Component

    (ECC)

    Financial Supply Chain Management

    (FSCM)

    Gemfire Data Fabric

    Spring Integration Spring Batch

    Sonic MQ

    Hyp

    eric

    Contivo iWay Adapters

    Act

    iona

    l

    Spring-based WS

    Database (SAP+ CIC)

    Common Integration

    Cloud (CIC)

    50+ legacy systems Legacy Apps

    Virtualized on Vblock

    EMC VMAX SRDF Data Domain Greenplum Avamar Celerra Networker

    PowerPath RSA Access Manager RSA enVision RSA Archer

    VCE Vblock Series 700 Cisco UCS

    VMWare / SpringSource Vsphere / ESXi Site Recovery Manager Vfabric TC Server Gemfire vCOPS

  • 22 Copyright 2012 EMC Corporation. All rights reserved.

    Propel (SAP) Technical Environment

    Physical Environment: Vblock with 14 Cisco blades, each with 20

    physical cores and 256GB RAM - total 280 cores with 3.5 TB RAM

    Virtual Deployment: 100 Virtual Hosts (CIC, SAP, DB), with 672

    vCPUs across 103 VMs Clients : 18K users leveraging ThinApp (including 4K power users) Storage: 304TB for All Environments Production:

    SAP 42 TB CIC - 8 TB NAS 7.7TB Microcode - 5875.249

    Architecture Technology Highlights

    SAP App

    Oracle Non-RAC

    SQL server

    Supplier Relationship Management

    (SRM)

    Business Warehouse

    (BW)

    Supply Chain Management

    (SCM)

    Business Planning and Consolidation

    (BPC)

    ERP Central Component

    (ECC)

    Financial Supply Chain Management

    (FSCM)

    Gemfire Data Fabric

    Spring Integration Spring Batch

    Sonic MQ

    Hyp

    eric

    Contivo iWay Adapters

    Act

    iona

    l

    Spring-based WS

    Database (SAP+ CIC)

    Common Integration

    Cloud (CIC)

    50+ legacy systems Legacy Apps

    Virtualized on Vblock

  • 23 Copyright 2012 EMC Corporation. All rights reserved.

    Data Input Near Real Time Data Warehouse Business Analytics

    Presentation and Delivery

    ETL and Data

    Quality

    Informatica Powercenter Informatica IDQ

    Data Sources

    SAP

    CRM (11.i)

    Peoplesoft

    SFDC

    Acquisitions etc

    SAP HANA

    SAP BW

    SAS

    Data Warehouse

    (GDW)

    Microsoft Analytic Services

    (OLAP)

    BIaaS

    BI Tools

    Data Mining / Exploration

    Business Analysis

    Query Reports

    Mobile

    GP UAP

    Big Data Reference Architecture

  • 24 Copyright 2012 EMC Corporation. All rights reserved.

    Why SAP HANA?

    Business Requirements Heavy Reporting Needs during EOQ Quote to Order to Ship Business

    Process

    Eliminate performance risk during EOQ operational reports on ECC Meet critical real time reporting requirements

    Considerations: SAP Suite Accelerator BW on HANA SAP HANA Modeling Studio All Considerations Require SAP System Landscape Transfer (SLT) to replicate

    ECC data to HANA Appliance

  • 25 Copyright 2012 EMC Corporation. All rights reserved.

    Proposed Propel Landscape w/ HANA

    SAP ERP Prod

    SAP HANA Production

    SAP HANA Modeling Studio

    BI Clients PRD

    Production

    SLT

    PRD SAP HANA Database

    SAP ERP QA

    SAP HANA QA

    SAP HANA Modeling Studio

    BI Clients QA

    QA / Performance

    SLT

    QA SAP HANA Database

    SAP ERP DEV

    SAP HANA DEV

    SAP HANA Modeling Studio

    BI Clients DEV

    Development

    SLT

    DEV SAP HANA Database

  • 26 Copyright 2012 EMC Corporation. All rights reserved.

    Propel Business Continuity Disaster Recovery

    ERP

    Integration

    App App

    App App

    App MS

    App App

    App App

    App Oracle

    App App

    App App

    App App

    App App

    App App

    App App

    App App

    App App

    App App

    ERP

    Integration

    App App

    App App

    App MS

    App App

    App App

    App Oracle

    App App

    App App

    App App

    App App

    App App

    App App

    App App

    App App

    App App

    VMware SRM and

    EMC SRDF For

    Disaster Recoverability

    Hopkinton Durham

    SRM for App VMs

    SRDF for Storage

  • 27 Copyright 2012 EMC Corporation. All rights reserved.

    Faster Provisioning of SAP Infrastructure Maximize Performance at Lowest TCO

    Faster provisioning without downtime Track and adjust SAP workloads across

    storage tiers automatically Ex: 22% lower cost/GB and 37% less

    power with better performance

    Handle unpredictable spikes in demand Insert flash drives between memory and

    underlying storage pools Ex: 300% more performance

    (read/process/update) with 50-72% less storage

    SAP SAP SAP

    Virtual Server Virtual Server Virtual Server

    FC

    SATA

    Virtual Pool

    Flash

  • 28 Copyright 2012 EMC Corporation. All rights reserved.

    Agenda EMC ITs Cloud Journey

    The EMC PROPEL Project

    PROPEL Virtual Infrastructure

    Application Integration Cloud (AIC)

    Takeaways

  • 29 Copyright 2012 EMC Corporation. All rights reserved.

    SaaS Platforms

    APPLICATION INTEGRATIONCLOUD

    Social

    Partners Mobile EMC

    PRIVATE CLOUD

    APPLICATION INTEGRATION

    CLOUD

    App Server vFabric

    Data Fabric

    Monitoring & Management

    Integration, Batch, Web Services

    Common Data Model

    Legacy Apps

    New Apps

    Data Warehouse CRM ERP

    E N T E R P R I S E A P P L I C A T I O N S

  • 30 Copyright 2012 EMC Corporation. All rights reserved.

    Application Integration CloudOverview

    Application Integration Cloud (AIC)

    Legacy applications interact with AIC to get data in and out of SAP

    Multi data center deployment

    100% virtualized One skill set any cloud

    Supports private, public and hybrid cloud deployments

    SAP

    ACE

    Gemstone

    Infolease

    Oracle R12

    Cybersource

    Oracle 11i

    AIC

  • 31 Copyright 2012 EMC Corporation. All rights reserved.

    EMC Application Integration Cloud Data Distribution

    Spring IntegrationEMC Application Integration Layer

    Spring Batch Operational Data

    Informatica 9/SAP BW (Data Warehouse)

    Enterprise Resources

    SAPERP Oracle 11i Salesforce.com Global Data Warehouse

    SAP BW

    Hyp

    eric

    HQ

    M

    onitor

    ing

    and

    Man

    agem

    ent

    Progress Actional

    SO

    A M

    onitoring and Security

    RPC Oriented (WS8) Batch Oriented

    Message Oriented Object Oriented

    Routing Transformation Connectivity Reliable Msging and Queuing Service

    Composition

    Batch Processing

    Recover-ability

    Manual Restarts

    Parallel Processing

    ETL Trickle Feeds

    Universal Data

    Recovery

    Data Cleansing

    Data Governance

    Sonic M

    Q

    Message O

    riented Middlew

    are (Inter company/cloud m

    essaging) G

    emfir

    eD

    ata

    Gri

    d

  • 32 Copyright 2012 EMC Corporation. All rights reserved.

    AIC High Level Overview

  • 33 Copyright 2012 EMC Corporation. All rights reserved.

    AICIntegration Business Example

    Integration Middleware

    SAP Collect Process

    Distribute 1

    Distribute 2

    Legacy 1

    Legacy 2

    Legacy 3 Distribute 3

    Invoice

  • 34 Copyright 2012 EMC Corporation. All rights reserved.

    Agenda EMC ITs Cloud Journey

    The EMC PROPEL Project

    PROPEL Virtual Infrastructure

    Application Integration Cloud (AIC)

    Takeaways

  • 35 Copyright 2012 EMC Corporation. All rights reserved.

    Takeaways Empower Business Transformation Governance and Key Executive Alignment Leverage this Opportunity to expand IT

    Capabilities Deep Engagement with SAP and VMware Optimize End to End Business Flow Challenge The Status Quo Transform IT Roles with Focus on Deep

    and Wide Architecture skills Big Data = Big Opportunity Significant Focus on Data Conversion Dont Forget BI Expand The Conversation

  • 36 Copyright 2012 EMC Corporation. All rights reserved.

    EMC IT Proven

    Customer Briefings

    White Papers

    Case Studies

    Presentations

    Blogs

    www.emc.com/emcitproven

  • 37 Copyright 2012 EMC Corporation. All rights reserved.

    Q&A

  • 38 Copyright 2012 EMC Corporation. All rights reserved.

    For more information SAP TechEd Oct 15th-18th

    Project Propel Presentation Wednesday 10/17 @4.30pm Expert Networking session and Cisco/EMC, SAP, VCE and VMWare joint events

    Google Everything SAP at EMC to find our EMC for SAP Community available for customerspartners:

    Everything SAP at EMC

    Contact Global Lead - Henrik Wagner: henrik.wagner@emc.com East & Canada - Ken Saul: ken.saul@emc.com West - Christoph Streubert: christoph.streubert@emc.com Follow us on Twitter: @EMCSAP

    https://community.emc.com/community/connect/everything_sapmailto:henrik.wagner@emc.commailto:ken.saul@emc.commailto:christoph.streubert@emc.com

  • Slide Number 1Slide Number 2Collaboration with SAPHow EMC Global IT Transforms SAP Using VirtualizationAgendaEMC IT At A GlanceTodays Realities2012 EMC IT InitiativesEMC IT Cloud Transformation JourneyAgendaThrough PROPEL, we are re-architecting EMCs business processes to enable our continued growth and future successOur Current Systems and Processes Were Built to Support a Simpler Business ModelPROPEL Program Design PrinciplesPROPEL System and Business ScopeSAP Module LandscapeSlide Number 16After July 5th: Q3 StabilizationAgendaSlide Number 19Propel Technology OverviewPropel (SAP) Technical EnvironmentPropel (SAP) Technical Environment Big Data Reference ArchitectureWhy SAP HANA?Proposed Propel Landscape w/ HANAPropel Business ContinuityFaster Provisioning of SAP InfrastructureAgendaSlide Number 29Application Integration CloudOverviewEMC Application Integration CloudAIC High Level OverviewAICIntegration Business ExampleAgendaTakeawaysEMC IT ProvenQ&AFor more informationSlide Number 39

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