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<ul><li><p>1 Copyright 2012 EMC Corporation. All rights reserved. </p><p> EMC IT: SAP Business Transformation Journey Transform SAP Leveraging Cloud and Big Data </p><p>Henrik Wagner Global SAP Lead Alliances William Reid Director IT Architecture, ERP </p></li><li><p>2 Copyright 2012 EMC Corporation. All rights reserved. </p><p>CLOUD TRANSFORMS IT </p><p>BIG DATA TRANSFORMS BUSINESS </p><p>and provides Trust for a common SAP architecture </p></li><li><p>3 Copyright 2012 EMC Corporation. All rights reserved. </p><p>Collaboration with SAP </p></li><li><p>4 Copyright 2012 EMC Corporation. All rights reserved. </p><p>How EMC Global IT Transforms SAP Using Virtualization </p><p>William Reid Director IT Architecture EMC Global IT </p></li><li><p>5 Copyright 2012 EMC Corporation. All rights reserved. </p><p>Agenda EMC ITs Cloud Journey </p><p> The EMC PROPEL Project </p><p> PROPEL Virtual Infrastructure </p><p> Application Integration Cloud (AIC) </p><p> Takeaways </p></li><li><p>6 Copyright 2012 EMC Corporation. All rights reserved. </p><p>EMC IT At A Glance 2004 2012 </p><p>User Profiles 24,000 Internal Users 55,000 Internal Users </p><p>IT Environment 70,000 Customers And Partners 5 Data Centers, 960 TB Storage 400,000+ Customers And Partners 5 Data Centers, ~12 PB Storage </p><p>Business Applications ~ 400 Applications And Tools ~500 Applications And Tools </p><p>Virtualization 2,000 Physical Servers ~ 8,000 OS Images (Worldwide) 90% Of All Servers Virtualized </p><p>Global Support 50+ Countries And 15 Languages 80+ Countries And 20 Languages </p><p>Finalist </p></li><li><p>7 Copyright 2012 EMC Corporation. All rights reserved. </p><p>IT Budget Dilemma </p><p>Dramatic Information Growth </p><p>Dedicated Customized Infrastructure Stacks </p><p>Rapidly Changing Business </p><p>Aging Data Centers ~Under Utilized </p><p>Information Security </p><p>Solution Delivery Time </p><p>Complex Monolithic Apps </p><p>Todays Realities </p></li><li><p>8 Copyright 2012 EMC Corporation. All rights reserved. </p><p>2012 EMC IT Initiatives </p><p>*Sample of 2012 business initiatives </p><p>1 Efficiency IT-as-a-Service </p><p>2 3 4 5 </p><p>Total Customer Experience </p><p>Workforce Productivity </p><p>Architect For The Future </p><p>EMC IT Proven </p><p>Next Generation Business Applications </p><p>Workplace 3.0 </p><p>Secure Journey To The Cloud &amp; Big Data </p><p>EMCs First And Best Customer </p></li><li><p>9 Copyright 2012 EMC Corporation. All rights reserved. </p><p>EMC IT Cloud Transformation Journey </p><p>2004-08 2009-10 2011-2012+ </p><p>IT PRODUCTION Infrastructure Focus </p><p>BUSINESS PRODUCTION Applications Focus </p><p>IT-AS-A-SERVICE Business Focus </p><p>40% 30% </p><p>15% </p><p>Business Agility Virtualize Mission Critical Applications </p><p>Development, Test, And IT-Owned Applications </p><p>% V</p><p>IRTU</p><p>ALI</p><p>ZED</p><p> 90% 100% </p><p>WE ARE HERE </p><p>70% </p></li><li><p>10 Copyright 2012 EMC Corporation. All rights reserved. </p><p>Agenda EMC ITs Cloud Journey </p><p> The EMC PROPEL Project </p><p> PROPEL Virtual Infrastructure </p><p> Application Integration Cloud (AIC) </p><p> Takeaways </p></li><li><p>11 Copyright 2012 EMC Corporation. All rights reserved. </p><p>Through PROPEL, we are re-architecting EMCs business processes to enable our continued growth and future success </p></li><li><p>12 Copyright 2012 EMC Corporation. All rights reserved. </p><p>Our Current Systems and Processes Were Built to Support a Simpler Business Model </p><p>Direct and Indirect Sales Channels Across Market </p><p>Segments Expanding Customer Segments </p><p>SMB/Mid-Market Focus </p><p>Moving Down Market </p><p>High Volume/Low Touch Model </p><p>Decreasing Order Size </p><p>Global Manufacturing Supply Base </p><p>Over 50 Suppliers Across the World </p><p>Contract Manufacturing </p><p>Business Simplification </p><p>Improved M&amp;A Integration </p><p>Leaner Operating Structure </p><p>Cost-Conscious Company Strategy Do More With Less Flexible &amp; Common </p><p>Diverse Businesses Hardware, Software, and Service Businesses </p><p>Over 24 Product Families </p><p>EMC Past Single-product </p><p>hardware business Direct-sales model for </p><p>enterprise customers Small manufacturing </p><p>supply-base Focused on keeping </p><p>up with growth </p><p>EMC TODAY </p></li><li><p>13 Copyright 2012 EMC Corporation. All rights reserved. </p><p>PROPEL Program Design Principles </p><p> Design for the future state of the business Minimize customizations &amp; stay on vendor </p><p>upgrade path </p><p>Design Approach </p><p> Move rapidly to mitigate growing system risk </p><p> Use phased approach to realize value </p><p>Program Approach </p><p> Drive cultural change and transformation Develop new skills and competencies for </p><p>the team People </p></li><li><p>14 Copyright 2012 EMC Corporation. All rights reserved. </p><p>PROPEL System and Business Scope </p><p>PROPEL primary scope Planned PROPEL extension Out of scope with limited PROPEL impact </p><p>Impacted </p><p>Salesforce.com </p><p>Oracle 11i platform To be integrated with new PROPEL system </p><p>Sales and Marketing </p><p>Services </p><p>Peoplesoft / SaaS Human Resources </p><p>Information Storage </p><p>Info Intelligence </p><p>Group </p><p>BRS / Data Domain RSA IOMEGA </p><p>Salesforce.com Salesforce.com </p><p>SAP &amp; SF.com To be </p><p>integrated with new </p><p>PROPEL system </p><p>SF.com and Big Machines </p><p>and SAP </p><p>Internal systems </p><p>and outsourced </p><p>/ SaaS </p><p>PROPEL SAP - Product Data Management </p><p>SAP For future </p><p>migration to PROPEL </p><p>platform not included in </p><p>original project scope </p><p>Finance </p><p>Global Product Operations </p><p>Engineering Internal System </p><p>Oracle 11i </p><p>Enterprise GL only </p><p>PROPEL To be supported by SAP and select </p><p>integrated bolt-on applications </p></li><li><p>15 Copyright 2012 EMC Corporation. All rights reserved. </p><p>SAP Module Landscape </p><p>Confirmed in scope Potential Agile / Future Release </p><p>Incremental capability in scope for foundation </p><p>Note: This is not the full SAP landscape </p><p>Advanced Planning &amp; Optimizer (APO) </p><p>Supply Chain Mgmt (SCM) </p><p>Demand Planning </p><p>Global Available to Promise Supply Network Planning </p><p>Supplier Network Collaboration </p><p>Credit Management </p><p>Supplier Relationship Mgmt (SRM) </p><p>MDM Catalogs Self-Service Procurement </p><p>Self Service Registration Sourcing (RFx/Auction) </p><p>Cash Management &amp; Liquidity </p><p>Planning </p><p>Business Planning </p><p>Bus. Planning &amp; Consolidations (BPC) </p><p>Consolidation </p><p>Financial Supply Chain Mgmt (FSCM) ERP Central Component (ECC) Core of 11.0.3 replacement </p><p>Logistics </p><p>General Transport. Warehouse </p><p>Financial Control </p><p>Overhead Costs Profit Analysis Product Costing </p><p>Product Lifecycle Mgmt (PLM) </p><p>Integrated Prod Development </p><p>Product Compliance </p><p>Production Planning (PP) </p><p>Environmental Health &amp; Safety </p><p>(EH&amp;S) General </p><p>eKanban Planning </p><p>Available to Promise Product Safety </p><p>SPRC </p><p>Organization Mgmt. </p><p>Nota Fiscal </p><p>Commissionaire </p><p>Localization </p><p>Sales and Distribution </p><p>High Tech </p><p>Materials Management </p><p>Quality Management </p><p>Project Systems </p><p>Financial Accounting </p><p>New GL AP </p><p>Asset Account. Bank Account. </p><p>AR </p><p>BW BO </p><p>Reporting </p><p>Product Hub </p><p>MDM Hub </p><p>Vertex or Sabrix </p><p>3rd Party App. </p><p>HANA / BWA </p></li><li><p>16 Copyright 2012 EMC Corporation. All rights reserved. </p><p>Eleven Months Testing </p><p>103 Training Classes </p><p>Business Simulation at </p><p>18 Sites </p><p>~500 Additional Business Users Since Jan 12 </p><p>20 LOCATIONS </p><p>8,000 Users July 5 Go-Live </p><p>57 End-to-End </p><p>Scenarios </p></li><li><p>17 Copyright 2012 EMC Corporation. All rights reserved. </p><p>After July 5th: Q3 Stabilization </p><p>August End-of-Quarter </p><p>Simulation </p><p>Operational SUPPORT </p><p>July through September Close </p><p>Global Support Centers Staffed by PROPEL Experts and Super </p><p>Users </p><p>24/7 8 Ongoing </p><p>Training </p></li><li><p>18 Copyright 2012 EMC Corporation. All rights reserved. </p><p>Agenda EMC ITs Cloud Journey </p><p> The EMC PROPEL Project </p><p> PROPEL Virtual Infrastructure </p><p> Application Integration Cloud (AIC) </p><p> Takeaways </p></li><li><p>19 Copyright 2012 EMC Corporation. All rights reserved. </p><p>Cloud Technologies. </p></li><li><p>20 Copyright 2012 EMC Corporation. All rights reserved. </p><p>Gemfire Data Fabric </p><p>Spring Integration Spring Batch </p><p>Sonic MQ </p><p>Hyp</p><p>eric</p><p>Contivo iWay Adapters </p><p>Act</p><p>iona</p><p>l </p><p>Spring-based WS </p><p>AIC Application Integration Cloud </p><p>Cloud Platform </p><p>Databases </p><p>Supplier Relationship Management </p><p>(SRM) </p><p>Business Warehouse </p><p>(BW) </p><p>Supply Chain Management </p><p>(SCM) </p><p>Business Planning and Consolidation </p><p>(BPC) </p><p>ERP Central Component </p><p>(ECC) </p><p>Financial Supply Chain Management </p><p>(FSCM) </p><p>SAP Applications </p><p>50+ Applications </p><p>Legacy Applications Best of breed technology components Over 470+ Virtual Hosts built to </p><p>support 9 SAP Landscapes </p><p> New AIC architecture reviewed and validated by VMware </p><p> Performance: Simulated end to end transaction testing </p><p>at 2.5X peak volumes Successfully processed 3,000 orders in &lt; </p><p>10 hours (10X throughput vs. today) 448,000 SAPs in Prod 1,000,000 SAPs capacity per Vblock </p><p> High Availability/ DR Testing: </p><p> Architecture validated for HA at Single Points of Failure </p><p> DR - zero data loss RTO &lt; 4 hours </p><p>Propel Technology Overview </p></li><li><p>21 Copyright 2012 EMC Corporation. All rights reserved. </p><p>Propel (SAP) Technical Environment Architecture EMC Technology Showcase </p><p>SAP App </p><p>Oracle Non-RAC </p><p>SQL server </p><p>Supplier Relationship Management </p><p>(SRM) </p><p>Business Warehouse </p><p>(BW) </p><p>Supply Chain Management </p><p>(SCM) </p><p>Business Planning and Consolidation </p><p>(BPC) </p><p>ERP Central Component </p><p>(ECC) </p><p>Financial Supply Chain Management </p><p>(FSCM) </p><p>Gemfire Data Fabric </p><p>Spring Integration Spring Batch </p><p>Sonic MQ </p><p>Hyp</p><p>eric</p><p> Contivo iWay Adapters </p><p>Act</p><p>iona</p><p>l </p><p>Spring-based WS </p><p>Database (SAP+ CIC) </p><p>Common Integration </p><p>Cloud (CIC) </p><p>50+ legacy systems Legacy Apps </p><p>Virtualized on Vblock </p><p> EMC VMAX SRDF Data Domain Greenplum Avamar Celerra Networker </p><p>PowerPath RSA Access Manager RSA enVision RSA Archer </p><p> VCE Vblock Series 700 Cisco UCS </p><p> VMWare / SpringSource Vsphere / ESXi Site Recovery Manager Vfabric TC Server Gemfire vCOPS </p></li><li><p>22 Copyright 2012 EMC Corporation. All rights reserved. </p><p>Propel (SAP) Technical Environment </p><p>Physical Environment: Vblock with 14 Cisco blades, each with 20 </p><p>physical cores and 256GB RAM - total 280 cores with 3.5 TB RAM </p><p> Virtual Deployment: 100 Virtual Hosts (CIC, SAP, DB), with 672 </p><p>vCPUs across 103 VMs Clients : 18K users leveraging ThinApp (including 4K power users) Storage: 304TB for All Environments Production: </p><p> SAP 42 TB CIC - 8 TB NAS 7.7TB Microcode - 5875.249 </p><p> Architecture Technology Highlights </p><p>SAP App </p><p>Oracle Non-RAC </p><p>SQL server </p><p>Supplier Relationship Management </p><p>(SRM) </p><p>Business Warehouse </p><p>(BW) </p><p>Supply Chain Management </p><p>(SCM) </p><p>Business Planning and Consolidation </p><p>(BPC) </p><p>ERP Central Component </p><p>(ECC) </p><p>Financial Supply Chain Management </p><p>(FSCM) </p><p>Gemfire Data Fabric </p><p>Spring Integration Spring Batch </p><p>Sonic MQ </p><p>Hyp</p><p>eric</p><p> Contivo iWay Adapters </p><p>Act</p><p>iona</p><p>l </p><p>Spring-based WS </p><p>Database (SAP+ CIC) </p><p>Common Integration </p><p>Cloud (CIC) </p><p>50+ legacy systems Legacy Apps </p><p>Virtualized on Vblock </p></li><li><p>23 Copyright 2012 EMC Corporation. All rights reserved. </p><p>Data Input Near Real Time Data Warehouse Business Analytics </p><p>Presentation and Delivery </p><p>ETL and Data </p><p>Quality </p><p>Informatica Powercenter Informatica IDQ </p><p>Data Sources </p><p>SAP </p><p>CRM (11.i) </p><p>Peoplesoft </p><p>SFDC </p><p>Acquisitions etc </p><p>SAP HANA </p><p>SAP BW </p><p>SAS </p><p>Data Warehouse </p><p>(GDW) </p><p>Microsoft Analytic Services </p><p>(OLAP) </p><p>BIaaS </p><p>BI Tools </p><p>Data Mining / Exploration </p><p>Business Analysis </p><p>Query Reports </p><p>Mobile </p><p>GP UAP </p><p> Big Data Reference Architecture </p></li><li><p>24 Copyright 2012 EMC Corporation. All rights reserved. </p><p>Why SAP HANA? </p><p> Business Requirements Heavy Reporting Needs during EOQ Quote to Order to Ship Business </p><p>Process </p><p> Eliminate performance risk during EOQ operational reports on ECC Meet critical real time reporting requirements </p><p> Considerations: SAP Suite Accelerator BW on HANA SAP HANA Modeling Studio All Considerations Require SAP System Landscape Transfer (SLT) to replicate </p><p>ECC data to HANA Appliance </p></li><li><p>25 Copyright 2012 EMC Corporation. All rights reserved. </p><p>Proposed Propel Landscape w/ HANA </p><p>SAP ERP Prod </p><p>SAP HANA Production </p><p>SAP HANA Modeling Studio </p><p>BI Clients PRD </p><p>Production </p><p>SLT </p><p>PRD SAP HANA Database </p><p>SAP ERP QA </p><p>SAP HANA QA </p><p>SAP HANA Modeling Studio </p><p>BI Clients QA </p><p>QA / Performance </p><p>SLT </p><p>QA SAP HANA Database </p><p>SAP ERP DEV </p><p>SAP HANA DEV </p><p>SAP HANA Modeling Studio </p><p>BI Clients DEV </p><p>Development </p><p>SLT </p><p>DEV SAP HANA Database </p></li><li><p>26 Copyright 2012 EMC Corporation. All rights reserved. </p><p>Propel Business Continuity Disaster Recovery </p><p> ERP </p><p> Integration </p><p>App App </p><p>App App </p><p>App MS </p><p>App App </p><p>App App </p><p>App Oracle </p><p>App App </p><p>App App </p><p>App App </p><p>App App </p><p>App App </p><p>App App </p><p>App App </p><p>App App </p><p>App App </p><p> ERP </p><p> Integration </p><p>App App </p><p>App App </p><p>App MS </p><p>App App </p><p>App App </p><p>App Oracle </p><p>App App </p><p>App App </p><p>App App </p><p>App App </p><p>App App </p><p>App App </p><p>App App </p><p>App App </p><p>App App </p><p>VMware SRM and </p><p>EMC SRDF For </p><p>Disaster Recoverability </p><p>Hopkinton Durham </p><p>SRM for App VMs </p><p>SRDF for Storage </p></li><li><p>27 Copyright 2012 EMC Corporation. All rights reserved. </p><p>Faster Provisioning of SAP Infrastructure Maximize Performance at Lowest TCO </p><p> Faster provisioning without downtime Track and adjust SAP workloads across </p><p>storage tiers automatically Ex: 22% lower cost/GB and 37% less </p><p>power with better performance </p><p> Handle unpredictable spikes in demand Insert flash drives between memory and </p><p>underlying storage pools Ex: 300% more performance </p><p>(read/process/update) with 50-72% less storage </p><p>SAP SAP SAP </p><p> Virtual Server Virtual Server Virtual Server </p><p>FC </p><p>SATA </p><p>Virtual Pool </p><p>Flash </p></li><li><p>28 Copyright 2012 EMC Corporation. All rights reserved. </p><p>Agenda EMC ITs Cloud Journey </p><p> The EMC PROPEL Project </p><p> PROPEL Virtual Infrastructure </p><p> Application Integration Cloud (AIC) </p><p> Takeaways </p></li><li><p>29 Copyright 2012 EMC Corporation. All rights reserved. </p><p>SaaS Platforms </p><p>APPLICATION INTEGRATIONCLOUD </p><p> Social </p><p> Partners Mobile EMC </p><p>PRIVATE CLOUD </p><p>APPLICATION INTEGRATION </p><p> CLOUD </p><p>App Server vFabric </p><p>Data Fabric </p><p>Monitoring &amp; Management </p><p>Integration, Batch, Web Services </p><p>Common Data Model </p><p>Legacy Apps </p><p>New Apps </p><p>Data Warehouse CRM ERP </p><p>E N T E R P R I S E A P P L I C A T I O N S </p></li><li><p>30 Copyright 2012 EMC Corporation. All rights reserved. </p><p>Application Integration CloudOverview </p><p> Application Integration Cloud (AIC) </p><p> Legacy applications interact with AIC to get data in and out of SAP </p><p> Multi data center deployment </p><p> 100% virtualized One skill set any cloud </p><p> Supports private, public and hybrid cloud deployments </p><p>SAP </p><p>ACE </p><p>Gemstone </p><p>Infolease </p><p> Oracle R12 </p><p>Cybersource </p><p>Oracle 11i </p><p>AIC </p></li><li><p>31 Copyright 2012 EMC Corporation. All rights reserved. </p><p>EMC Application Integration Cloud Data Distribution </p><p>Spring IntegrationEMC Application Integration Layer </p><p>Spring Batch Operational Data </p><p>Informatica 9/SAP BW (Data Warehouse) </p><p>Enterprise Resources </p><p>SAPERP Oracle 11i Salesforce.com Global Data Warehouse </p><p>SAP BW </p><p>Hyp</p><p>eric</p><p> HQ</p><p>M</p><p>onitor</p><p>ing </p><p>and </p><p>Man</p><p>agem</p><p>ent </p><p>Progress Actional</p><p>SO</p><p>A M</p><p>onitoring and Security </p><p>RPC Oriented (WS8) Batch Oriented </p><p>Message Oriented Object Oriented </p><p>Routing Transformation Connectivity Reliable Msging and Queuing Service </p><p>Composition </p><p>Batch Processing </p><p>Recover-ability </p><p>Manual Restarts </p><p>Parallel Processing </p><p>ETL Trickle Feeds </p><p>Universal Data </p><p>Recovery </p><p>Data Cleansing </p><p>Data Governance </p><p>Sonic M</p><p>Q</p><p>Message O</p><p>riented Middlew</p><p>are (Inter company/cloud m</p><p>essaging) G</p><p>emfir</p><p>eD</p><p>ata </p><p>Gri</p><p>d </p></li><li><p>32 Copyright 2012 EMC Corporation. All rights reserved. </p><p>AIC High Level Overview </p></li><li><p>33 Copyright 2012 EMC Corporation. All rights reserved. </p><p>AICIntegration Business Example </p><p>Integration Middleware </p><p>SAP Collect Process </p><p>Distribute 1 </p><p>Distribute 2 </p><p>Legacy 1 </p><p>Legacy 2 </p><p>Legacy 3 Distribute 3 </p><p>Invoice </p></li><li><p>34 Copyright 2012 EMC Corporation. All rights reserved. </p><p>Agenda EMC ITs Cloud Journey </p><p> The EMC PROPEL Project </p><p> PROPEL Virtual Infrastructure </p><p> Application Integration Cloud (AIC) </p><p> Takeaways </p></li><li><p>35 Copyright 2012 EMC Corporation. All rights reserved. </p><p>Takeaways Empower Busi...</p></li></ul>