I s s u e n u m b e r t w e n t y | F a l l 2 0 1 7

A SCARY GOOD HOME THEATERDISCOVER THE UTIMATE HORROR-THEMED THEATER

THE NEXT EVOLUTION OF MARTINLOGANHEAR WHAT’S NEXT FROM THIS ICONIC BRAND

TAKE A SPIN WITH PRO-JECT TURNTABLESGET A CLOSER LOOK AT ANALOG BLISS

THE FUTURE IS NOWSMART HOME SOLUTIONS THE JETSONS WOULD BE PROUD OF

1 | B r i n g i n g i n s p i r a t i o n t o y o u r s p a c e ™ f i n d u s o n l i n e @ m a g n o l i a a v . c o m & b e s t b u y . c o m / m a g n o l i a 1

creative director/editor-in-chief adrian clift

senior writer/executive editor karl kozlowski

marketing managerrachel heinen | priscilla wallace

content providers sophie vangay | brian mcfadden

neal schoenecker | josh fettigkent gordon | brian stewart jimmy hire | suzanne hilker

technical advisordavid barnett

editorrachel imbrock

digital assets julie eiden

feature photography alexhayden.com

additional feature photography & retouching

Best Buy Studio

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BEST BUY, the BEST BUY logo, the tag design, MAGNOLIA and the MAGNOLIA logo are trademarks

of Best Buy and its affiliated companies. © 2017 Best Buy. All rights reserved.

650-2001463

2 Giving back Best Buy and Magnolia: committed to making a difference.

4 A scene stealer Creating the perfect ambience inside this Florida home.

10 The all-new Bowers & Wilkins 700 Series Cutting edge technology, in a classic design.

14 Creating a true home theater at home Magnolia turns a home theater disaster into a cinematic masterpiece.

18 Sony says hello to Google Home & Amazon Alexa Incorporating Sony products into the voice control world.

22 Pro-Ject turntables For the love of music.

26 A scary good home theater Magnolia creates the ultimate theater for horror lovers.

32 The next evolution of MartinLogan A close look at MartinLogan’s latest speakers and soundbars.

36 Projector screens So much more than meets the eye.

40 Creative solutions for a creative space Magnolia brings hi-tech ideas to Artists of the Industry.

44 Furniture fit for entertainment Cabinets, chairs and TV stands made for your hi-end gear.

48 Building strong[er] relationships Specialty Sales Manager Chelsie Kile talks client relationships.

Video Purchase More information

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Magnolia and Best Buy are known for providing the fun

stuff, the happy stuff, the products that provide us joy,

and the services that reduce techno stress. But there

are a few other things that both Magnolia and Best Buy

are doing to make you feel even better about shopping

at these locations, and that’s the good these stores

and employees are doing in their communities and

for the environment. As Laura Bishop, Chief Corporate

Responsibility and Sustainability Officer told us, “It’s

really about harnessing the goodwill of the company

in a concentrated way. Our company is based on

values-driven leadership and doing the right thing for

the broader community good. So we look across our

business for ways to support our communities, the

business, people and the environment.”

Helping Others

Whether it’s finding a family the perfect home

entertainment system, matching an audiophile with

the right set of speakers, or helping a family create the

ultimate outdoor entertaining space, Magnolia and

Best Buy are all about helping others. But when it comes

to youth, they take that help one giant leap further. In the

last decade alone, Magnolia and Best Buy have served

4.5 million young people through community programs,

grants and partnerships.

One of these programs is Best Buy Teen Tech

Centers. These interactive learning spaces help teens

explore technology to discover new interests, collaborate

with one another and prepare for the tech jobs of the

future. As Laura told us, “At these centers, underserved

teens get the technology training and the tools they need

to be successful in school and their future careers.”

Magnolia itself is helping teens at the Children’s

Hospitals and Clinics of Minnesota in Minneapolis. Here,

they’ve helped create a Teen Lounge: a room inside the

hospital specially designed with teens in mind, with a huge

65" TV, multiple video game systems, a computer station,

game area and so much more. It’s the ultimate place for

any teen to hang out, with the idea to create “the best

basement in the neighborhood.” Now these teens, who

can be in the hospital for weeks or even months at a time,

have a place to kick back and be a teen with their friends

and families.

When it comes to giving back financially, the

Best Buy Foundation donates millions each year to local

and national nonprofit partners. Since 1999, the Best Buy

Foundation has donated more than $333 million. “We

focus our giving on nonprofit organizations that offer

hands-on access to technology education and tools that

teens need to help them better prepare for future success,”

Laura told us.

Magnolia and Best Buy, with the help of employees

and customers, have also raised nearly $40 million for the

St. Jude Children’s Research Hospital. Last holiday season

alone, $18.2 million was raised. This is enough to pay for

12,000 days of chemotherapy or 3,600 days of intensive

care costs at the Memphis hospital and its affiliate clinics,

which treat children with cancer and other catastrophic

illnesses. These donations help ensure that no family ever

receives a bill from St. Jude, for anything.

Helping Mother Nature

While helping others is of vital importance, it’s also important

to ensure we all have a planet to enjoy. Thankfully, from

Magnolia and Best Buy vendor partners to their own private

label brands, they are working to reduce their footprint, and

your footprint, on the world around us.

The Geek Squad brand has recently moved to hybrid

vehicles for their Geekmobiles. “That change, along with

many improvements in our store operations, has contributed

to a 47 percent reduction of our carbon emissions over a

2009 baseline. Now we are working toward a 60 percent

reduction by 2020,” Laura informed us.

ENERGY STAR® certified products and the use of

smart home solutions also help keep energy use down.

Magnolia provides a host of home automation products

that allow lighting control, thermostat control and so much

more, reducing energy use, and in turn saving money. As

Laura pointed out, “Through purchasing ENERGY STAR

certified products last year alone, customers have saved

$45 million on their utility bills and avoided 543 million

pounds of CO2 emissions.”

Reduce — check, now reuse and recycle. The Best

Buy Trade-In Program gives customers a convenient way

to get value for products that are still in good, working

condition. These products are typically re-sold, bringing a

second useful life. As for recycling, this past year Best Buy

recycled 175 million pounds of e-waste and appliances.

That’s everything from batteries to laptops and TVs. Not a

bad way to help out the environment.

We care because you care

At Magnolia we know that none of this goodwill to our

communities and environment happens without the

tremendous help of all the people in our stores and in our

communities. As Laura told us, “Together, we are all working

to positively impact our world and enrich people’s lives

through technology.” GIV

ING

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Far left: Laura Bishop, Chief Corporate Responsibility and Sustainability Officer for Best Buy.

Left: Best Buy CEO Hubert Joly with other Best Buy employees, including Laura, at the grand opening of the Best Buy Teen Tech Center presented by Sony in San Marcos, CA.

Laura Bishop, Chief Corporate Responsibility

and Sustainability Officer for Best Buy.

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When you build a home on the beach of Florida’s gulf coast,

amazing scenic views are a given. But for these homeowners,

creating the right scenes inside their home was equally

important. To achieve this, Magnolia created control and

entertainment solutions that made the environments inside the

home as magical as the ones nature created outside.

Come home and your house says “Hi”

Imagine walking off the beach after watching a stunning sunset, and

instead of stepping into a dark, lifeless home, the home lights up

as you enter. A welcome scene comes to life where everything from

window shades, thermostat, lighting, music and even your home

entertainment system comes to life. You’ve just walked away from

one stunning view into another. This is the environment Magnolia

achieved for this beachfront Florida home. It’s a smart home that is

designed to fit the family’s every need.

Having dipped their toes into home automation in a previous

house, this family was ready to dive headfirst into smart-home living

with their new residence. To bring this to life, Magnolia installed a

Savant automation system that controls every aspect of their home

using one simple app. This system controls a full Lutron lighting

system including automated window blinds, the family’s home

theater, security cameras both inside and out, as well as all of the

Sonance in-ceiling speakers throughout the house.

With this system in place, Magnolia was now able to create

unique lighting scenes for specific times of the day and various

locations around the house. As System Designer Christopher Rosario

told us, “We created welcome, goodnight, entertainment, and other

scenes to give the client a very appealing atmosphere where not only

did the artificial light change, but the shades opened or closed in

tandem with them to control the natural light.”

For the homeowners, this made a tremendous difference.

“With three stories and 50-some window openings, it’s really nice to

be able to push one button on the way in or out and know everything

is going to be right where we want it. To go through every room in this

5,000 square foot house, it’s a lot of steps to make sure everything is

off. With the scenes, daytime, nighttime, it just makes the live-ability

of this house a lot less of a chore.”

A S C E N E STEALER

With the Savant system, the homeowners can control lighting fixtures and window blinds together to create the perfect lighting atmosphere.

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The homeowner went on to say, “Because we

have an open floor plan, lighting is key to setting the

mood. We wanted a lot of light, but not at full capacity.

Every time we turn on a light, we didn’t want to have to

adjust it. Every light has a dimmer allowing us to have it

right where we want it, day or night. We love to entertain,

so it’s truly invaluable to be able to push one button that

says ‘dinner party,’ and have it adjust our lighting, our

shades and our A/V system to a predetermined setting.”

Incredible Dolby Atmos® sound

When you have a home the size of this one, you may think a

media room would be standard, and it is, except this media

room is more often referred to as the family room. True,

there is no “dedicated” media room, but that didn’t stop

Magnolia from outfitting their family room space with one

incredible system—with a little trick to bring rear audio to

the space.

Starting with an 85" Sony TV surrounded by

MartinLogan Motion Slims on either side and one at the

center, plus 4 in-ceiling speakers that provide the above-

you Dolby Atmos sound, this system is ready to rock any

movie, football game or TV show. But where this system

Dolby Atmos® doesn’t have to exist in a dedicated media

room to deliver an amazing movie-going experience.

This family room houses a 5.1.4 Atmos system with the two rear speakers built into

the kitchen island.

really takes a turn for the unique is with the rear speakers. With

an open layout, where the family room leads directly into the

kitchen, Magnolia installed MartinLogan in-wall speakers into

the kitchen island to complete the system. How cool is that? Now

this unassuming family room has incredible Atmos surround

sound that hits you from every angle. And how does it sound? As

Christopher told us, “It’s one of the best Dolby Atmos rooms I’ve

ever done.”

The homeowner agreed, adding, “While the house doesn’t

have a true media room, we’re not missing much since we have our

open family room with this amazing sound system. During a party

we had for the Big Game, our guests were blown away by the quality

of sound that was coming from all around them. It was amazing.”

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Magnolia installed a Holovision door station at the front entrance. Connected to the Savant home automation system, the homeowners can see and communicate with anyone who comes to their door, whether they’re home or away.

Going beyond the four walls

5,000 square feet, 3 stories, concrete floors, lots of

insulation. These are the specs that show up in the

nightmares of those trying to deliver a strong Wi-Fi

signal in a home. Thankfully, Magnolia, with the help of

commercial-grade Luxul and Ruckus products, made

bringing a strong signal to every corner of this house a

breeze. They even extended the Wi-Fi well beyond the

four walls to the multiple decks that are outfitted with

Sonance Extreme speakers. On the lanai, Magnolia

installed a SunBriteTV with a full motion mount to

bring the view out to the space. Bowers & Wilkins AM1

outdoor speakers deliver the audio here, with sound that

reaches all the way down to the beach. The homeowner

explained, “Because of the Wi-Fi enhancement points,

we can go down to the beach and still control the music

from our decks. It’s really great!”

Being on the Gulf Coast this home was built

hurricane tough with concrete floors and insulation.

While this is great to protect against nasty weather, it

can do a number on cell phone reception. To combat this

Magnolia installed a Wilson cell phone repeater system

– with antennas on the rooftop – strictly for their mobile

devices. “The house is so well built and insulated, it was

a must that we prewire for these cell phone repeaters.

Now the home has a strong cell phone signal as well,”

Magnolia Project Manager Derek Edgecomb said. These

cell phone repeaters are also ideal for homes in rural

areas, ensuring they have a strong cell signal as well.

From the ground up

“The best part of the project was being involved from

the very beginning, and to be able to make suggestions

along the way,” Magnolia General Manager, Joe

Vasquez told us. “With as many window blinds as there

are in this home, it would be nearly impossible to offer

wired automation after the home was built. Being able

to be here from the beginning really helped bring it

all together.”

Christopher added, “We have a saying we live by

at our store, ‘making dreams a reality,’ which is something

we were able to achieve in this home.” It’s these dreams

that Magnolia is ready to make come true in your home as

well. When you’re ready, stop into your nearest Magnolia

Design Center and let us show you just how amazing

your home entertainment solutions can be.

A strong network is key in a large home like this

one. So Magnolia installed commercial grade Luxul and Ruckus products, as well as a

Wilson cell phone repeater system. Now everything from

their Wi-Fi network to their cell phones work seamlessly

throughout the house.

A Magnolia signature trait: an impeccably wired rack.

Always ready to help, the Magnolia crew consisted of (left to right): Installer, Lucas Sanchez; Installer, Jose Natal; System Designer, Christopher Rosario; Project Manager, Derek Edgecomb; and General Manager, Joe Vasquez.

“Because of the Wi-Fi enhancement points, we can go down to the

beach and still control the music from our decks.”

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It was only two short years ago that Bowers & Wilkins re-imagined their flagship

800 Series Diamond. 868 changes were made to a speaker line that was already

extraordinary, and the world was introduced to what’s next from this iconic brand.

With this new toolbox of materials and technologies, Bowers & Wilkins set out to

use these ideas elsewhere, and thankfully for you and I, they incorporated them

into the CM Series. This turned out to be such a comprehensive makeover that the

name CM would no longer do. Introducing the all-new 700 Series. Ideal for use in

any form factor from two-channel symphonies to home theater surround sound,

and now ready to be the cornerstone of audio brilliance in your home.

NEW TECHNOLOGY, CLASSIC DESIGN T H E A L L - N E W B O W E R S & W I L K I N S 7 0 0 S E R I E S

More 800, less CM

As Bowers & Wilkins unleashes the 700 Series on the

world, many will look at it as the replacement of the CM

series—which, in a way, it is. But it is more an evolution

toward the 800 Series. Andy Kerr, Director of Product

Marketing and Communications at Bowers & Wilkins

Steyning Research Facility in the U.K. told us, “If you

look deeply inside the technology in the CM, most of

what was there was related to the technology we used

in the 600 Series: that included the Kevlar cone, double

dome tweeter, and many other features. There was a bit

of a familiarity there. This time around, we really wanted

to push the boundaries of performance and capability,

and a big part of that was pouring in the technologies

of the 800 series, while keeping it in a more affordable,

conventional-looking loudspeaker.” Thus, the 700 Series

was born, not only showing the extensive change from

the CM Series, but also giving consumers a more clear

delineation of the Bowers & Wilkins floorstanding

speaker lines. Now consumers have a good, better, best

scenario, with the 600, 700 and 800 Series Diamond—

and you’ll see this in everything from the design, to the

materials, to the engineering.

The magnificent Carbon Dome tweeter in its Solid-Body housing atop the new 702 S2 floorstanding speaker.

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A Deeper Dive: Carbon Dome Tweeter

For the 700 Series, Bowers & Wilkins introduced an all-new

tweeter technology: the Carbon Dome. Andy noted, “The

Carbon Dome, from an engineering and performance

standpoint, is a combination of some of the thinking in the

Aluminum double dome from the 600 Series and some of

the thinking in the diamond dome from the 800 Series. In

the end, it significantly improves on stiffness: having this

stiffness, this pistonic behavior, means it behaves more

accurately for longer. This produces more resolution and

a cleaner sound.”

The 705 S2 and 702 S2 Tweeter-On-Top designs also

feature Solid Body Tweeter technology. This design comes

entirely from the approach used in the 800 Series Diamond

and has the same performance benefits. But instead of using

a hollow zinc housing, the 705 S2 and 702 S2 use a shape

milled from a solid mass of aluminum to provide a stiffer

and less resonant structure. This design means it can benefit

from the same decoupling mechanism and acoustically

transparent grille design as the 800 Series Diamond.

Continuum cone midrange drivers

Each model in the new 700 Series features the

Continuum cone midrange drivers. First seen

in the 800 Series Diamond, these replace

the Kevlar cone found in the CM Series. Like

Kevlar, Continuum is a woven composite

that gives highly controlled break-up, for a

sweeter, more detailed midrange.

“All three floorstanding models in the

new 700 Series use decoupling technology,

which is kind of like a suspension system

for speaker drive units. We try to isolate the

midrange drive unit from the effects of it being

mounted in a box,” Andy told us. “The effect is

a cleaner sound, free from reverberation.”

Andy went on to say, “From a midrange

point of view, you have a cleaner cone material

in the Continuum cone, housed in a cleaner

chassis which is the aluminum chassis, and

we’re decoupling that from the cabinet. Those

three things together mean that, throughout

the midrange, the level of transparency and

resolution is massively improved. And all that

is derived from technology that we learned

from the 800 Series Diamond.”

The Aerofoil Cone

A new implementation of the Aerofoil cone used in the 800

Series Diamond has been developed for the 700 Series

as well. The main difference, as Andy told us is, “Instead

of carbon fiber we use paper, but we still use the Aerofoil

profile; its unique shape, the curvature, stiffens up the

structure. This improves accuracy in control and slam. It’s

not about getting necessarily more bass, it’s about getting

better, cleaner sound. In the end, you get a more realistic-

sounding bass.”

Conventional, yet dynamic

With the new hierarchy of speakers in the Bowers & Wilkins

line, the 600, 700 and 800 Series Diamond, you can clearly

see the step-up in everything from the design, to the

materials, to the engineering. While the 700 Series falls in

the middle, it might be looked at as the best of all worlds.

Andy noted, “The 700 Series is not only for the hardcore

audiophile consumer, it’s also for the family person who

wants a system for all occasions. It plays music well, it plays

movies well, it will even handle gaming, it will do all the

things you want to do in your life. And unlike some of

our speakers that have a more exotic form

factor such as the Zeppelin or the Nautilus,

the 700 Series has a more conventional

look. It’s the kind of product that will fit

easily into any home while carrying a lot of

the performance signatures and virtues of

our more exotic loudspeakers.”

Hear today, here tomorrow

“With the 700 Series, we really pushed

the performance way higher than we’ve

ever achieved at this price point before,”

Andy said with a smile. “This is a real game

changer for us for this category, just like

the 800 series was a game changer for us

in 2015.”

When you’re ready to experience

the 700 Series for yourself, stop into your

nearest Magnolia Design Center, where

you can not only experience the 700

Series, but also the 600 and 800 Series,

plus a host of other amazing Bowers &

Wilkins products that will change how you

think, feel and listen to your audio.

703 S2 in Satin White705 S2 in Gloss Black

702 S2 in Rosenut705 S2 in Satin White

“The 700 Series is not only for the hardcore audiophile

consumer, it’s also for the family person who wants

a system for all occasions.”

- Andy Kerr

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Home theaters: when done correctly, they

become so much more than just rooms that offer

big sights; they deliver huge sounds, dedicated

seating, specialty lighting and whatever else

your imagination can dream up. Unfortunately,

far too often, these “home theaters” are missing

the design, the gear and the panache that turn a

room with a projector into a true home theater.

For one California family, their newly purchased

home had a theater room, but it was far from

the experience they desired. Enter Magnolia,

and a very forgettable space soon turned into a

theater that any movie-goer would envy.

It started with a sputter

Walking into this beautiful ocean-front home, you definitely get a sense of

design and style, but there was one room that seemed to be cut off from the

rest. “The home theater room was pretty bland,” Magnolia Project Manager,

Steve Benoit told us. “It was a theater room, if you could call it that, but

there was no screen, just a wall painted white to look like a screen. The

homeowner just happened to have some chairs from his previous home.

The projector was old. There wasn’t any thought put into it. It was just a

room they called a theater.”

System Designer, Andrew Rivera added, “Even the lighting was just

a ceiling fan with a single light; that’s not a movie theater. So we completely

gutted the room.” Now it was time to bring in a style and design to match the

rest of the house, with sophisticated entertainment and control solutions

that would take this room to the next level.

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Bringing the boom

There’s no single element that brings the movie-going

experience to life like exceptional audio. But even the

finest premium speakers weren’t going to cut it for this

space. You see, the room was flat, the walls and ceiling

echoed, so even the best speakers would deliver sound

that just bounced around the room. To combat this,

Magnolia reached out to Acoustic Geometry to outfit the

room with acoustic treatments to dampen reflection and

bring the audio right where it needed to be.

From there it was time to pick out the right set

of speakers. This, surprisingly, started with the screen.

“The homeowner didn’t want to see the speakers and

we didn’t have the width to put the speakers outside the

screen,” Steve said. “We chose a Stewart 125" MicroPerf

screen. This allowed us to not only hide the speakers

behind the screen, but also allowed for a bigger screen

in the room.”

For the speakers themselves, Magnolia chose

the Sonance Cinema LCR1 in-wall speakers. Significant

speakers in their own right, when combined with this

perfectly acoustically treated room, their performance

reached another level. As Andrew told us, “These

speakers can outdo most speakers just because of how

that room was designed.”

Then Magnolia added two Sumiko S9 subs for

room-filling bass. “There was no place to hide the subs,”

Steve told us, “We chose Sumiko because they not

only sound amazing, but because of their clean gloss

black finish; they look amazing as well. It’s an incredible

7.2 system.”

To finish off the A/V components of the room,

Magnolia installed a Sony 4K projector, an Integra

receiver to power the gear, and added a Panasonic

4K Blu-ray player to play the family’s favorite movies.

Extending the wow

With the A/V equipment in place, it was time to bring

in the “theater” look. That started with lighting. For this,

Magnolia installed stunning Lutron sconces. With their

incredible premium look and style, along with their

Lutron dimming capabilities, these sconces added the

flair that every great home theater requires. To add to the

look and style of these sconces, Magnolia incorporated

the latest Lutron light switches, called Grafik Ts. These

dimmer switches have a new, more modern design

with impressive heavy-duty metal faceplates. As Steve

explained, “We wanted to have a nice modern look

throughout the theater. With these matching faceplates,

everything looks cohesive and ties in with the grays and

blacks in the room.”

To replace the old, tired ceiling fan in the room,

Magnolia went big: in fact they went big ass, with a Big

Ass Fan. Not only is this the name of the brand, but it

describes the fan to a tee. But even for its size, it is

incredibly elegant, with a black mat finish that nearly

disappears into the ceiling. And because it’s Wi-Fi

enabled, it works in tandem with the rest of the control

in the space.

Speaking of control, the room is automated using

a Control4 system. Now the homeowner can manage the

entire space with their smartphone or tablet, including

the lights, all the gear and even the ceiling fan. With the

push of a single button, this room comes to life; so when

it’s movie time, there’s never a wait.

It starts and ends with trust

Magnolia built a strong relationship with the homeowner,

building trust and confidence throughout the project.

This allowed Magnolia to really show off their capabilities.

As Andrew told us, “It was really a whole group effort to

get this room where it is. The homeowner really trusted

us with a lot of this stuff, and he was up for almost

everything we suggested.”

The outcome is one you have to experience to

truly appreciate. “When you’re inside that room, it’s

truly awesome,” Andrew explained. “The way it sounds

acoustically, the way the treatments deaden the sound so

you don’t get any kind of reflection. Then you add in the

design elements and it all sounds and looks great.”

Ready to turn your home theater room into a true

“theater”? Look no further than Magnolia, with our System

Designers, Project Managers, Engineers and professional

Installers. We have the gear, style and “wow” to turn any

room into the ultimate home theater.

Lutron Grafik T dimmer switches were chosen not only for their light control capabilities, but also for their design, matching the look of the light sconces.

Sonance Cinema LCR1 in-wall speakers surround the room, including playing the role of right, left and center channels behind the 125" Stewart MicroPerf screen.

Acoustic treatments from Acoustic Geometry line the walls and the

ceiling to dampen reflection and bring the audio right to where it

needs to be. Theater seats and Lutron sconces bring home the look and feel of a premium theater. While

the Sony 4K projector, Sonance Cinema LCR1 speakers and dual Sumiko S9 subs deliver the wow.

The Magnolia crew (left to right): Installer, Oliver Badbada; Specialty Sales Manager, John Christman; System Designer, Andrew Rivera; Lead Tech/Programmer, Brandon Baxter; and Project Manager, Steve Benoit.

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The worlds of Google Home and Amazon Alexa have become a cornerstone

in many of our homes. Simply ask these devices a question or give them a

command—and in split seconds you’ve got your answer. It truly is amazing, and

incredibly cutting edge: two things that have always described Sony. So it’s no

wonder they’re at the forefront of bringing this technology to their latest 4K Ultra

HD TVs with Android TV, speakers, soundbars and receivers. It’s the expansion of

voice control, and Sony is ready.

Start talking to your TV

Over 35 years ago, my family had a voice controlled TV in our living

room—it was my dad telling me to go turn the channel. Today Sony has

made this concept a lot more user friendly. With Amazon Alexa, you can

control the latest Sony 4K HDR televisions with Android TV using such

commands as on and off, volume control, play/pause/stop/fast forward,

plus you can switch inputs and change channels, just by asking. Google

Home allows you to use voice control on Sony TVs with Chromecast or

Chromecast built-in. Now you can ask your TV to watch a TV series, TV

show or movie, go to the next episode, or pause, resume or stop.

Now, instead of searching for a movie or TV show using your

cable or satellites search feature—slowly typing in the name using the

up and down control of the remote, you just tell your Sony TV what you

want to watch and start watching it. Want to watch a movie? Just say,

“OK Google, Play Spiderman Homecoming from YouTube on my living

room TV.” Boom, you’re watching the web slinger within seconds. Or

say, “Alexa, set the volume to 30 on my bedroom TV.” Magically, the

volume changes. No more searching for the remote: it’s completely

hands-free. Just tell Google Home or Alexa what you want—and

voilà—your command is granted. And with Sony’s Voice Search, you

can bring home all your favorite content across a host of providers

including Netflix, Hulu, Google Play™ Movies & TV, YouTube™ and

Spotify®. So now, no matter what you want to watch, no matter where it

is housed, you have easy access to it with just a simple voice command.

Searching, finding and enjoying is now easier than ever.

“OK Google, Play Spiderman

Homecoming from YouTube on my

living room TV.”

From left to right: Google Home, Amazon Echo and the Amazon Echo Dot. Small size, big in response.

SONY SAYS

HELLOTO GOOGLE HOME AND

AMAZON ALEXA

“Alexa, set the volume to 30 on my TV.”

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Listen up Google Home

Google Home takes Sony product voice control even further with control

of select speakers, receivers and soundbars. Now, new and existing Sony

audio products, with Chromecast built in, can be controlled with your voice.

Chromecast is the device that traditionally allowed your smartphone, tablet or

computer to be the remote control to access audio and video content. Today,

Sony audio products with Chromecast built in, allows Google Home to be the

voice control of these products and this audio content.

The cool part is, it’s not just one speaker in one room, or a few speakers:

you can voice control a whole house full of Sony audio products. Using

Google’s multi-room group feature, you can group any combination of Google

Home, Chromecast Audio or Chromecast built-in Sony speakers, receivers

and soundbars together. By creating groups in the Google Home app, you

can simply say, “OK Google, play evening mix on all speakers,” and you have

immersive audio throughout your entire home. From choosing a song to

changing the volume—your voice is your controller. And with Google Home you

can voice control such apps as Google Play™ Music, Pandora, YouTube™ Music,

Spotify® and TuneIn, for an unbelievably holistic audio experience.

The future of TV and music today

Sony, ever on the cutting edge of the latest technology, is once again bringing

you into the future with the latest voice command technologies. Watch and

listen to what you want, just by asking. Stop into your nearest Magnolia Design

Center and ask a System Designer how you can bring the latest Sony products

into the voice control world of Google Home and Amazon Alexa.

Control is just a voice command away,

leaving your hands free to do the things you really

enjoy. “OK Google, play dance mix.”

The HT-ST5000 7.1.2 Dolby Atmos soundbar is just one of the many Sony audio products that works with Google Home. You can also control select Sony speakers and receivers—any Sony audio product that has Chromcast built in.

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Picture this: you find your favorite album from the stack that’s sitting by your turntable. You slide it out of the sleeve,

set it on the platter, and gently place the needle on the record. As the platter begins to spin, you recline in the

most comfortable chair in the room, gaze at the album’s cover art, and get lost in pure sound. Pro-Ject has made

it their mission to bring this experience to as many homes as possible. With founder Heinz Lichtenegger’s passion

for turntables, tonearms and analog accessories leading the charge, Pro-Ject has grown into a brand that delivers

outstanding audiophile sound through an assortment of turntables that span a wide range of budgets and desires.

To get an insider’s look at what makes Pro-Ject turntables some of the best in the industry, we sat down with

Buzz Goddard, Brand Director for Pro-Ject, and got his keen view of the brand, and turntables in general.

M: What makes Pro-Ject’s turntables unique?

Buzz: To achieve Heinz’s vision to make high-end turntables

for every household, he set out to make the very best

product he could without adding a number of extra features.

The extra bells and whistles are not needed in the home—a

turntable is supposed to run at either 33 or 45 RPM and

that’s it, no need to slow it down or speed it up. So Pro-Ject

turntables tend to look a bit simpler, yet they’re very elegant.

If you look at any of our turntables, they’re beautifully made,

and they’re remarkably reliable. It’s a real world philosophy

of making something that sounds great, treats the vinyl

correctly, and that you’ll have pride of ownership in.

To accomplish this, we place a lot of our attention

in the details of the things you don’t see. Even our least

expensive turntables have sapphire bearings in the tonearm,

which makes them not only sound better, but also ensures

these turntables will last longer. Most equivalently priced

turntables don’t have that.

Every turntable available inside Magnolia Design

Center stores also has carbon fiber tonearms. Pro-Ject is

the only turntable company which uses carbon fiber in

turntables that are under several thousands of dollars—

because carbon fiber is a difficult material to work with and

it’s very expensive to create the tooling to build them with.

We also have a real polished stainless steel spindle

in a brass chuck with a Teflon thrust pad (say that twice). You

can’t see it unless you dissect the turntable, but it makes a

difference both in the performance and in the fact that it will

last years down the road.

Finally, because Heinz wanted something for

everybody, our turntables start at $299 and go up to

$14,000 for the signature model. But at any level we simply

make the best turntable on the market.

Polished stainless steel spindle in a brass chuck with a Teflon thrust pad

Sapphire bearings in the tonearm

Audiophile 9" CC Evo Carbon tonearm

Ortofon 2M Silver phono cartridge

FOR THE LOVE

OF MUSICPRO-JECT TURNTABLES

ANATOMY OF THE PRO-JECT 2XPERIENCE TURNTABLE

The Magnolia exclusive Pro-Ject 2Xperience SB turntable in walnut flanked by two incredible Pro-Ject phono preamplifiers, the Stereo Box S (left) and the Tube Box S (right).

Precision balanced sandwich-platter with vinyl mat

Belt driven, stand-alone motor base

Resonance optimised MDF chassis with walnut veneer

Buzz Goddard, Brand Director

for Pro-Ject

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M: The cartridge: it’s one of the key components of any

turntable, can you talk about its importance?

Buzz: Turntables are all about the needle. It traces

the groove on a record with microscopic precision.

Unfortunately, the cartridge is where many manufacturers

cut corners. When you get up to the $1,500+ models, you

get a choice of cartridges; below that, most turntables

come with a cartridge. With Pro-Ject, at this lower price-

point, all but one of our turntables available at Magnolia

come with an Ortofon cartridge, and Ortofon is the world

leader in cartridges. The matching between the cartridge

and the tonearm is critical. Just like you wouldn’t put a

giant 8-cylindar engine in an economy car, you need to

balance things out with a turntable as well. With all of our

turntables, we offer a really premium cartridge. Even on

the Debut Carbon you’re getting a $100 cartridge in the

Ortofon 2M Red, which works beautifully with the carbon

fiber tonearm.

M: Phono-preamps are a must for most turntables. Can

you talk about their role?

Buzz: What’s unique about a turntable compared to any

other source is that the signal level is at a fraction of what

other sources are. The signal coming off the turntable is

so small it has to be significantly amplified. The reason

for this is that when they produce the record, they put

in less bass—because the bass could pop the needle off

the record. So they cut the bass in the recording by as

much as 20dB and conversely they boost the treble by

as much as 20dB. So when you play back the record, you

have to apply a reverse equalization to that, otherwise

you’ll barely hear any output, and what you do hear

will be tinny and bright because there’s no bass. So the

phono-preamp has two jobs. It has to have a very precise

equalization curve in it and it has to have a tremendous

amount of gain, of amplification, and it has to do both

of those things very quietly because you’re dealing with

such a small signal. Without this you’re going to get noise

and distortion trying to boost the signal. The choice of

the phono section is absolutely critical and one where

most people tend to cut corners.

Any serious audiophile will have a separate phono

preamp. Pro-Ject realizes this and offers a phono preamp

for whatever your budget level.

M: Pro-Ject has come out with some pretty amazing

commemorative turntables, and a few exclusive

turntables for Magnolia. Can you talk about those?

Buzz: All the Beatles music was originally made to listen

to on vinyl. Apple Corp, which owns the Beatles catalog

and licensing thought it would be cool to do a Beatles

turntable. As the world leader in audiophile turntables,

Pro-Ject was approached to do a series of turntables to

commemorate some anniversaries they had coming up.

The first product we came out with was a Magnolia

exclusive, The Beatles 1964 turntable—that was, and still is

until they’re gone, only available in the U.S. at Magnolia.

That was put out to commemorate the historic 1964

U.S. tour by the Beatles, and it has ticket stubs from the

legendary tour that dot the plinth.

Based on the success of that, they decided to do a

series of these kinds of turntables. The next was a George

Harrison turntable. Then came the 50th Anniversary

Sgt. Pepper’s Lonely Hearts Club Band turntable. This

turntable uses the album cover’s image of the drum

under the acrylic platter. The best part is, these aren’t just

gimmicky turntables: they are based on very high-quality

Pro-Ject turntables.

Most recently, we’re making a 2Xperience SB

turntable that’s exclusively available in the United States

at Magnolia. It uses a special Ortofon 2M Silver cartridge—

the silver is a custom cartridge that uses silver wire for the

coils in the cartridge—and it’s a superb conductor. It’s very

unique.

M: Vinyl, more than any other audio format has stood

the test of time. Do you have any suggestions on how to

keep your audio collection pristine, and your turntable

up to date?

Buzz: As long as you take care of it, vinyl can last much

longer than a lifetime. I have a collection that I will

be handing down to my kids. But to keep it in good

condition you need to clean the vinyl every time you play

it, you need to clean your stylus, and you need to be sure

you’re using a proper turntable. If you cheap out on it,

you’ll have something that doesn’t track well, and then

you’re dragging a diamond through vinyl, and once it’s

damaged, that’s it, there’s no way to undo it.

One of the cool things about Pro-Ject turntables is

that they’re all designed with an upgrade path to them.

This means we offer replacement mats and platters. And

because we use carbon tonearms on our turntables, you

can upgrade the cartridges on them as well. You could

put a $500 cartridge on a $500 Debut Carbon turntable

and it would actually sound like a $1000 package. So

these turntables can grow with you, they’re not a dead-

end investment.

Get yours today

Heinz’s goal has been realized: putting turntables in

homes in over 80 countries throughout the world. Now

you have the opporutnity to put a Pro-Ject turntable in

your home as well. From the more basic to the premium,

Magnolia offers a wide selection of Pro-Ject turntables,

including a few that are exclusive to our stores. And

with the cleaning tools, phono preamps and other

accessories, we’ve got the gear and know-how to keep

your vinyl collection sounding fantastic, for generations

to come. Stop into your nearest Magnolia Design Center

and experience the difference exceptional vinyl can

make to your favorite music.

Ortofon 2M Silver and Ortofon 2M Red

cartridges

Top: Essential III Turntable in redMiddle: 2Xperience SB Sgt. Pepper Limited Edition TurntableRight: Debut Carbon Esprit SB Turntable (Beatles 1964 Edition)

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The Tube Box S Phono Preamplifier with

Tube Output Stage

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Creating a theme for your home theater is

nothing new, whether it’s a sports theme, a nod

to a genre, or even modeling it after a specific

movie or character. For the owner of this home

theater, that theme is clearly horror. Full-size

statues and busts of iconic characters from some

of his favorite movies line the walls. There’s

almost as much to see throughout the room as

there is to see on the screen; it’s a scary movie

fan’s dream. But perhaps the scariest part is how

amazing this theater is. Thanks to Magnolia, the

audio and video in this space is as close to any

commercial theater you’ll ever step inside, with a

style and flavor that is one of a kind.

The best…

Above a four-stall garage in a suburban Chicago

home is a space that you’d never imagine. As you

move past the signed movie posters and movie

figurines at the entrance, you realize you are in a

very special place. Surrounded by special edition

and extremely rare movie paraphernalia, you enter

a world that even some movies don’t take you

to. Then, with the push of a button on a Control4

remote, the lights dim, the projector comes to

life and you’re completely blown away by a home

theater experience that is truly phenomenal. But it

took a lot to get it to this place.

As Magnolia Senior System Designer Coby

Owen told us, “We built what I believe to be the

absolute best system the room could accommodate

– short of tearing down the house and rebuilding it

from scratch. Because the room is above the garage,

the pitch of the roof comes into play. Without a flat

ceiling, we had to place the Atmos and rear speakers

in some very strategic locations to ensure the sound

was the best it could be. We also had depth and

height limitations for the equipment racks because

of the wall and ceiling joists. To accommodate these

space constraints, we created two smaller racks on

either side of the room.”

SCARY GOOD

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The incredible, horror-themed home theater.

Right:

The state-of-the-art Sony 4K laser projector.

Far right: One of two component

racks that sit on each side of the room.

McIntosh components drive the amazing Dolby

Atmos 7.4.4 system.

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To power 11 speakers with these space limitations, Magnolia put all

of the source components in one rack, and the McIntosh processor and

MC207 amps in the other rack. These amps deliver 200 watts of power per

channel, with seven channels in each amp. With 14 channels worth of power

for 11 speakers, Magnolia used the 3 extra channels to bi-amp the front three

speakers, giving them 400 watts of McIntosh power—plenty to be sure. Then,

using McIntosh’s flagship MX160 processor, the sound was able to go through

McIntosh’s proprietary room correction software called Room Perfect. This

allows for incredibly accurate sound shaped perfectly for this room. “Most

experts agree that Room Perfect is as good as it gets,” Coby told us.

“All the gear is plugged into AudioQuest’s new Niagara 7000 power

center,” Coby added. “While AudioQuest is known for cables, they now make

power conditions that are really good. Then every component is connected

into a Panamax BlueBolt power center. This allows us to check all the equipment

and all the components remotely, and reboot them if any issues arise.”

Bowers & Wilkins were the speaker of choice for both Coby and the

homeowner. As Coby told us, “B&W makes a purpose-built speaker for an

in-wall theater setup, which is perfect for what we were looking for here.” The

front three speakers are Bowers & Wilkins CT8.2s, which are hidden behind

the acoustically transparent screen. To create the immersive surround and

Dolby Atmos audio, B&W’s CIW7.3s in-ceiling speakers were chosen. Then

Magnolia added four B&W 15-inch subwoofers that sit below the screen

behind acoustically transparent paneling. “With 4 subwoofers in here, it’s

absolutely thunderous,” Coby said with a smile.

Lights and camera for the action

Home theater projectors have come a long way in the past few years. 4K, HDR

and now lasers. Yes, lasers are the ultimate step forward. Not only do lasers

help deliver a stunning image, but they also greatly reduce startup time; and

without a lamp that would need replacing, it’s virtually maintenance free. But

as Coby told us, what really sold the homeowner on this projector was, “This is

the consumer version of the Sony commercial 4K projector. When you go to a

movie theater, they use a projector that is very similar to this, and that gave the

homeowner the exact theater experience he wanted.”

The screen is a 145" Stewart Film Screen with motorized vertical masking

so the homeowner can change the aspect ratio between 2.40:1 and 16:9.

Vertical masking allowed Magnolia to do a bigger screen by having the motors

on top instead of the sides. “We did the biggest possible screen that would

fit within the pitch of the roof without being so low that the front row of seats

would block the rear seats’ view,” Coby noted.

Now it’s time for the show – and for this homeowner, that meant housing

his massive movie collection. “I’m Mr. Movie Buff,” he said with a smile. “I’m

like a walking IMDb database on two legs—I’m a real film nut. I want to watch

anything that strikes me as interesting.” So Magnolia outfitted the room with a

Kaleidescape system to store all his favorite movies, or to download the latest

flicks in 4K.

Far Left: These dedicated Control4 tablets control the whole room, allowing the homeowner to manage the lighting, sound and video from a single location.

Left: A third rack with Kaleidescape for all of the homeowner’s movies, as well as Magnolia’s exclusive DAVE panel (glowing blue) which provides a single conduit, to seamlessly integrate the rack to all points throughout the home.

“When you’re in there, the

sound, that 4K projector—it blows your hair back.”

To finish off the room, Magnolia added lighting

control, so when you push play, everything dims. It is also

set up to allow for any number of pre-set scenes to highlight

different memorabilia throughout the room.

And what does the homeowner think of all this?

“Magnolia built my dream movie theater. I never have to go

to a real theater again. In terms of sound, I wanted the best

speakers where it’s totally surround sound with the speakers

behind the screen like a real theater. I also wanted it to be

super modern—both the room and the gear. I wanted it on

a sensory level to be the best it could be, and Magnolia

delivered that. When you’re in there, the sound, that 4K

projector—it blows your hair back.”

Check out other Rack Systems by Magnolia here

Check out other Home Theaters by Magnolia here

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Above: Security cameras are located throughout the

residence, including doorbell cameras at the front and back

door. Every camera can be brought up on the dedicated Control4 tablets, so keeping an eye on things is easy and

convenient.

Coby added, “The homeowner was all about

getting the best equipment in the room he could,

and his wife worked really closely with the designer to

get the right materials for the walls and seating. This

collaboration made for a truly remarkable space in terms

of both technology and design.

More than a theater…

The homeowner originally went to his Best Buy

store to get some help with his control system.

A previous integrator had left him with limited

control, and he needed support and upgrades.

Best Buy, seeing his vision, passed the job to the

local Magnolia Design Center, where Coby and

team took over. After an initial consultation, “We updated

the home’s networking,” Coby explained. “We put in

commercial-grade Ruckus access points throughout

the home. We redid the existing equipment rack: the

previous dealer literally had stuff sitting on the floor, wires

were a mess—so we cleaned that all up to get him up and

running. We also added in-wall touch panels throughout

the home. With these dedicated Control4 touch panels

you can do video and audio intercom throughout the

house, including a connection to the front and back

doorbell stations—so if someone rings the bell, you can

see who’s there and talk with them.”

Stepping outside, Magnolia did a very extensive

outdoor system. “He has a large pool and outdoor

kitchen area,” Coby noted. “He had some low-quality

rock speakers, so we got the plans from his landscaper

and we sent them to Sonance and they designed a

custom landscape speaker system for him, comprised of

16 landscape speakers hidden in the flowers and bushes

throughout his yard, with 4 in-ground subwoofers.”

This was just what the homeowner was looking for.

“My wife and I like to entertain friends and we wanted

to have a really great outdoor sound system to do that.

Magnolia came through on that. They gave us a speaker

layout where we can listen to music anywhere in the

yard. They broke it down to pool, fire pit and patio: it’s

awesome. We have access through a Control4 app, and

between the app and the wall panels, you can play music

from any audio site. The versatility to get whatever you

want musically, on demand, is amazing.”

He went on to say, “The speakers are really

remarkable. I don’t know what they’re made out of,

but they put up with this Chicago weather—so you get

super hot humid weather in the summer, and in the

winter, you get arctic chills, and they take it and always

sound awesome. Plus, they don’t bother the neighbors.

That was one of our concerns; but with these speakers,

we can crank music, and you can’t hear it until you get

down into the backyard.”

Your trusted advisor

Over time, Coby and the homeowner built a close

relationship. Coby explained, “The cool part now is I’ve

become more than just his sales guy, I’ve become his

Below: The Magnolia crew that brought everything together. From left to right: Senior System Designer, Coby Owen; Service Technician, Jose Robles; Project Manager, Jesse Goethe; Installer, David Bianchi; and Custom Lead Installer, Chad McDonald.

trusted advisor. With Magnolia, I’m no more than a

text message away: he knows if he needs anything,

I’m his guy and Magnolia is his company.”

The homeowner agreed, adding, “It was

a dream come true working with Magnolia. With

Magnolia we not only got what we wanted, but the

service is really awesome. With Magnolia Care, I can

get a hold of these guys at any time, they can even

take care of issues remotely without having to come

here, which is fantastic. It’s been wonderful, and I

recommend them left and right to everyone—I’m

totally happy and delighted.”

“... with these speakers, we can crank music, and you can’t

hear it until you get down into the

backyard.”

Check out other Outdoor Installations by Magnolia here

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A masterpiece of sound & design

The Masterpiece Series is a culmination of ideas

MartinLogan has been working on for years. The last

redesign of their iconic electrostatic line was almost

a decade ago, and their engineers have continued to

work to make improvements in nearly every phase of the

speaker. As MartinLogan’s Marketing Manager, Devin Zell

shared with us, “Bringing bass technology up to the level

of the electrostatic panel has been our challenge since

the beginning. The electrostatic panel is considered one

of the most precise transducers on the planet. So for the

Masterpiece Series, it wasn’t about changing the already

magnificent sound of the electrostatic panel itself, it was

about bringing the rest of the speaker’s technology up to

match its performance. With the Masterpiece Series, we

were able to integrate bass, not only with the panel itself,

but also to better integrate it into the listener’s room.” To

accomplish this task, two innovations were introduced

into the Masterpiece Series: PoweredForce Forward™

bass technology and Anthem Room Correction (ARC).

PoweredForce Forward™ bass technology allows

small enclosures to accurately produce massive amounts

of bass, while significantly reducing performance-

robbing front-wall bass reflections. This minimizes the

effects of bass information that might bounce back into

the listening area, resulting in realistic bass effects you

can feel. Now you have more placement flexibility and

enhanced accuracy and realism.

Integrated Anthem Room Correction or ARC,

which is integrated into the top three speaker models

in the Masterpiece Series, the Renaissance ESL 15A, the

Expression ESL 13A and the Impression ESL 11A, as well

as the top center channel in the series, the Illusion ESL

C34A, allows you to achieve perfect bass performance

in any space. Simply engage ARC, and the calibrated

microphone measures the bass output within your

unique listening environment and compares it to optimal

response curves. ARC Technology then instantly adjusts

your speaker’s output to accommodate for the landscape

of your room, virtually eliminating performance-robbing

anomalies such as doors, windows, furniture and other

hard surfaces, for the ultimate in sound performance.

A host of other improvements were made to the

Masterpiece Series, too many to discuss fully here, but

one listen and you’ll hear how they all take the iconic

shape and look of MartinLogan’s electrostatic speaker,

and move them into the future. Devin told us, “We’ve

learned a lot about crossovers and driver integration

and really making things seamless in the final sonic

presentation.” Together, these improvements help

the Masterpiece Series live up to its name, in both its

stunning design and its immersive sound—which will

leave you breathless, and begging to hear more.

THE NEXT EVOLUTION OF

MARTINLOGANSince 1983, MartinLogan has looked at the art of sound in their own unique way, starting with the use of the electrostatic

speaker, then later with their Folded Motion tweeter. Over the past few months, MartinLogan has introduced several

new products that take this same thinking to the next level, with audio products that deliver, what they call, the truth in

sound. At Magnolia, we’re excited to offer their latest electrostatic line, the Masterpiece Series, their new Motion i Series

and the Cadence soundbar. Together these speakers are ringing in a new evolution of products that deliver the audio

realism MartinLogan is famous for.

Using MartinLogan’s Anthem Room Correction technology, select Masterpiece speakers adjust perfectly to work with your room’s specific landscape.

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Motion i Compact Speakers

When the compact Motion Series originally hit the market,

it was a phenomenal performer. The bass response and

Folded Motion tweeter delivered a smooth, refined

sound with stunning dynamic range and jaw-dropping

clarity, so it wasn’t easy to improve on such an amazing

speaker. But improve it MartinLogan did. The new Motion

i Series (you could say the “i” stands for “improved”) took

all the things you loved about the original, and made

them even better. Devin explained, “We looked at the

crossover and optimized the manufacturing on it. We

also improved build quality, reducing the size on the 2i

and 6i, while reducing the price on these two models

as well. Listening to consumer feedback, we made the

front grills removable and improved the binding posts.

It was hard to do a lot to them, they were already so

exceptional at the price, so we took the time to optimize

the design and improve where we could.” The result is

stellar speaker perfect for any room or application in

your home, whether it’s as a bookshelf or in use in your

theater’s surround sound.

Cadence Soundbar

Working from their current Vision X soundbar,

MartinLogan set out to deliver this same level of

amazing sound, but with a thinner profile. “With today’s

increasingly thin TVs, a thinner soundbar was necessary,”

Devin explained. “We wanted to design a soundbar that

would mount much flatter to the wall, to give customers

more placement flexibility.”

The Cadence uses nine 4-inch full range drivers

and nine channels of amplification to reproduce multi-

channel recordings with incredible accuracy. The same

Anthem Room Correction technology found in the

Masterpiece Series is also found in the Cadence to

deliver an immersive home theater surround sound

experience in nearly any room.

The Cadence soundbar also integrates Play-Fi,

AirPlay and Bluetooth technologies. Devin told us, “It

has the Holy Grail of the best streaming technologies, so

you can stream the best quality content to the soundbar

wirelessly.” And with Play-Fi’s echo system, simply add

two other Play-Fi speakers for the rear surround sound,

and you have a 5.0 surround sound system.

Engineering for all

One of the amazing things about MartinLogan speakers is the

engineering. “The same engineers who work on the monolithic

Masterpiece Series are also designing the Motion i Series and

Cadence soundbar,” Devin explained. “The same gentleman

who is thinking about how to create the perfect crossover for

a super speaker, is thinking about how to build a crossover for

a $180 speaker, and he gives just as much thought to those

speakers as he does the super speaker.” In the end, you get a

truly iconic sound up and down the MartinLogan line.

Discover what makes MartinLogan the speaker brand

of choice for audiophiles and enthusiasts alike at your nearest

Magnolia Design Center. There, you can enjoy these speakers

firsthand, experiencing this evolution of audio brilliance.

“The new Motion i Series takes all the things you loved about the original, and made them even better.”

The Cadence soundbar can be mounted above or below your TV, or placed on a TV stand. Either way, it’s simple and elegant in style, loud and room-filling in sound.

The Motion 2i with its incredible Folded Motion Tweeter which delivers a smooth, refined sound with stunning clarity.

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A dark room and a white wall or white sheet. Once upon a time, that’s all people thought you needed when

you purchased a projector. Heck, even today, some may think you don’t need much more than that. Projector

screens are something we never put much thought into, until we buy a projector, and by that time you may

not realize what you need or even what’s possible. The truth is, there’s a ton of thought and innovation that

goes into the latest screens: so much so, that you may find what you once didn’t even know existed, is part of

a screen you can’t live without. Here’s a short description of the latest innovations that will have you looking

at projector screens in a whole new light.

Ambient light rejection

What’s the first thing you think about when it’s time to

fire up a movie? Lights off. But what if there are a few

people in the room who don’t want to watch the movie?

What if you’re having a party and want to watch the big

game on the giant screen with the lights on? Well, you

can either watch a washed-out image, or you can get

a special ambient light-rejecting screen. Using special

materials, brands like Screen Innovations and Stewart

Filmscreen eliminate the need for dark rooms. Plus,

the same materials that make it possible to get a crisp

image when the lights are on take watching in the dark to

another level as well. Screen Innovations Black Diamond

screens, for example, not only block out ambient light in

a bright room, they also cancel out reflected light in dark

rooms. Reflected light is the projector’s light bouncing

off the screen and back into the room, creating light

reflections on the ceiling and walls. Now, you get pure

color and contrast on the screen, no matter the amount

of light in your space.

Acoustic transparency

We all want the biggest screen possible, but with that

comes the issue of where to put the front left, right

and center channel speakers. Thankfully, acoustically

transparent screens are the answer. With thousands

of tiny “pin-holes” in the screen (which are invisible to

the naked eye when watching a movie), you are now

able to hide speakers behind the screen. It’s the same

technology your favorite local movie theater uses. Now

you can get the giant screen for your theater and add

even more wow to the room by hiding the speakers.

PROJECTION SCREENS: MORE THAN MEETS THE EYE The Transformer

Known for their innovations in projector screen

technology, Screen Innovations is changing the way

you watch movies with their latest screen, aptly named

The Transformer. Exclusive to Screen Innovations, the

Transformer screen does just that: it automatically

transforms the screen to the aspect ratio of the movie or

show you are watching. As you go from a movie that’s

16:9 to 2.35:1 to 2.40:1, the screen literally grows to the

perfect ratio to match your content. No more masking,

which is huge, because masking covers up part of

the image when adjusting between screen sizes. The

Transformer creates a perfect border around the actual

image itself, so you’re seeing everything you should be

seeing.

Above: The Screen Innovations Black Diamond Screen features ambient light rejection, for a clear picture whether the room is dark or full of light.

Left: A close-up of the tiny pin-holes in an acoustically transparent screen, which allows sound to pass through, so you can hide speakers behind the sreen.

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Ultra short-throw screens

Ultra short-throw projectors are surging in popularity.

Their benefits are numerous, including not having to

mount a projector, no screen light shadows coming

from behind you, and easy placement—even as close

as 6 inches from a wall. As great as these projectors are

at giving you a pristine 4K image, the right screen can

ensure all that beauty is displayed to its fullest extent.

Why do you need a special screen for short-throw

projectors? Imagine shining a light at a 45-degree angle

at a wall: light reflects back at a converse 45-degree

angle. This reduces the color and clarity of the picture.

But with a short-throw projector screen, this reflection is

greatly reduced, as the screen holds the light and color

and displays it directly to the viewer for a crisp, clear look.

It’s called short-throw light rejection and it gives you an

amazing picture from a projector that you can place just

inches from the wall and the projector screen on that wall.

Back LED light

Style. It’s what every TV or projector craves. Not only do

you want an amazing image, but the look of the screen

on your wall should be as much of a wow factor as what

it displays. Most fixed screens can incorporate optional

LED lighting behind the screen, creating an incredible

glow that makes the screen almost look like it’s floating.

The choice is yours

Every theater has its own unique needs, and its own

budget. Thankfully Magnolia offers a host of screens to fit

both, with the brands and innovations to make watching

a movie, TV show or sporting event as brilliant and awe-

inspiring as it can be. Visit your nearest Magnolia Design

Center and ask to learn more about the perfect projector

screen for you, then bring the movie experience home in

a whole new light.Screen Innovations short-throw

screens are a must for short-throw projectors to deliver a

pristine, color rich image.

w w w. m a s t e r d y n a m i c . c o mM W6 0 W i r e l e s s O v e r E a r H e a d p h o n e s

Sound Tools for Creative Minds

2017829_Magnolina_MW60S2_r.4indd.indd 1 8/29/17 5:31 PM

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Why can’t work feel like home?

Artists of the Industry may be in a professional building, but the desire was to

create a space that was different than your average business setting. Duane

told us, “We wanted to create an environment that’s more like a living room,

that’s like home. We wanted a place that has a culture where people can come

and be creative.”

Magnolia System Designer, Nick Fritzinger, added, “Duane’s vision

helped let us know that this wasn’t just a conference room we were doing:

this was really an extension of what Artists of the Industry wants to be. It was

important for us to demonstrate the artistic nature of what they do here in

an interesting way that went beyond the feel of a boardroom. To do this, we

created a video wall with three Sony 65" TVs, all butted up perfectly, with no

creases beyond the bezels. Now they can display video that goes across all

three screens, or they can show individual content on each screen.”

For the larger 75" TV at the head of the table, Magnolia offered a unique

solution to fit with Artists of the Industry’s unique needs. Nick pointed out,

”The 75" is a showpiece, and like all the TVs in this space, it is connected to

the video distribution system, so you can wirelessly deliver content from your

phone or computer to the screen. But the really cool part is that the mount

allows this TV to rotate between portrait and landscape views. If Duane and

team have digital signage or advertisements that might need portrait mode

for a kiosk project, they can rotate the TV 90º to display the content just as it

will appear out in the market.”

Nothing was an afterthought here. Even the brand of TVs was well

thought out. Nick noted, “We went with Sony due to their color accuracy—

that’s a big need they have. Sony offered the best performance: when they’re

rendering on their Apple computers, they’re getting the same quality on

these Sony TVs.”

Artists of the Industry is a forward thinking company on the cutting edge of content creation, building not only

audio and video content, but material for virtual and augmented reality. Duane Tornquist: Co-Founder, Chief

Creative Officer and Executive Producer told us, “We’re developing tools to distribute content like it’s never been

done before, so we’re looking out ahead of the curve.” When you’re this forward leaning in your thought and

creativity, you need a space that aligns with these fundamentals. For Artists of the Industry and Mr. Tornquist,

Magnolia was the perfect partner to bring that vision to life.

Upper Left: Artist of the Industry’s Co-Founder, Chief Creative Officer and Executive Producer, Duane Tornquist.

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42

One of two security style cameras that allow everyone in the office see what’s going on in the performance room

and recording studio.

The Magnolia crew (left to right): Installer,

Tristan Middleton-Brown; Project Manager, Ken Cwalina;

Service Technician, Ernesto Rojas; System Designer,

Nick Fritzinger; and Lead Custom Installer, Daniel Bay.

Beyond the screens

For audio, Magnolia chose what many audio professionals

choose: Bowers & Wilkins. As Nick pointed out, “For me,

if you’re going to put a speaker in a recording studio

space, especially through Magnolia, there’s no reason it

shouldn’t be Bowers & Wilkins. With the stories we tell

about Abby Road Studios and Skywalker Ranch both

using B&W, what a disservice we’d be doing by not using

B&W in a recording studio like this one, even if it isn’t in

the recording room itself.”

In the main conference area, Magnolia installed an

in-ceiling Bowers & Wilkins 5.1 surround sound system.

To manage all this technology, they also incorporated

Control4. This allowed Magnolia to do some custom

programming for the main conference room, having the

sound go through the surround system whether they’re

displaying content on the video wall or the main 75" TV.

“This gave them flexibility and ease of use,” Nick noted.

“With so many different artists coming through here,

having the Control4 app on the iPad makes it really easy

for anyone to control the entire space.”

All this technology exceeded Duane’s needs, “We

can record in surround sound, then bring a client

in here to this 5.1 studio and show them what

it’s going to look and feel like in their home.”

And when the workday is done, the

room serves another purpose. Duane told us,

“All of the TVs can show sporting events or live

TV. We can take the top off our boardroom table

and underneath is a pool table. Then we can crank

up the audio and really enjoy the space. It’s makes it a

great place to have events or just relax.”

A look into the studio

Inside the recording studio Magnolia installed a

75" Sony 4K TV that’s connected to a camera in the

performance room. Because of the location of the

mixing board, the recording engineer can now see the

musicians and singers who are in that room, and give them

direction. There’s also a camera in the recording studio

itself, and, because all the rooms are interchangeable

with a media server that connects them all, the footage

from each of these cameras can be displayed throughout

the office. As Nick explained, “This creates an immersive

space where, no matter where you are in the office, you’re

part of what’s going on.”

Above: The main conference room with its amazing video wall, and main TV turned to portrait mode.

Left: The recording studio with Phillips Hue lights glowing red. The Hue app (shown below) offers a nearly endless variety of colors.

Lights please

When you think of lighting for a commercial space, white

track lighting at full power is the norm. Artists of the

Industry is not the norm, so Magnolia gave Duane the

idea of using Phillips Hue lighting. This allowed Duane

and his team the option to turn nearly any light in their

office to any color they choose. “The lighting was kind of

an afterthought,” Duane admitted. “But when I learned

about Hue, I thought: that’s really cool. Now, we can light

this place with our own brand colors. Or, even better, if

we have a client come in, we can put their logo up on

the screen, then glow the room to match their color

palette.”

The recording studio also uses Hue lighting,

so now, whether they’re recording vocals or a full

band, they can tune the room to create the right

feel. “From an artistic point of view, if you feel good

about your space, and color can affect mood, you tend

to sound a little bit better too,” Nick noted. “This isn’t just

another recording studio or conference room, it’s really

the essence and the feel of what Artists of the Industry

is all about.”

Magnolia, for commercial projects? Yes!

“Initially I didn’t think of Magnolia for commercial,”

Duane noted. “I had several other companies take a

crack at this, and they simply wouldn’t give me what I

was asking for. So I went to Best Buy, and they referred

me to the Magnolia Design Center and Nick: together

we made this happen. They gave me a timeline and were

early on everything. It was one of the best experiences

I had building this business from the ground up. It was

great, and I will use Magnolia again.”

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“We wanted a place that has a culture, where people can come and be creative.”- Duane Tornquist

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When it comes to premium audio and video components, every nuance of every product

is taken into consideration: from interior wiring, to the choice of woods and metals, to the

design, technology and functionality. Nothing is an afterthought. Then, we bring these hi-end,

hi-tech products home and place them in a cabinet that might look nice, but that does nothing

to address these components wiring, cooling and accessability needs. Thankfully the premium home

furnishings Magnolia offers combine both stunning design and high-performance functionality,

providing home entertainment furniture that rivals the design, experience and style you get from your

favorite audio and video gear.

Form & functionality

When it comes to the furniture we choose to house our

A/V components in, there are plenty of things to consider.

Is there enough space for my components? Are the

shelves tall enough? Where are the holes for the cords

located? You may also need a space for your soundbar

or all your Blu-ray discs and video games. And what

about keeping the gear cool so it doesn’t over-heat in an

enclosed cabinet? Fear not my friend: the A/V furniture

that Magnolia offers has all of these things covered, and

then some.

Whether it’s a modern steel-and-glass open

design, or a classic all-wood closed cabinet, one

important thing to consider in any piece of A/V furniture

is cable management. With a nearly endless barrage of

cables and cords from the components, you can easily

find yourself with a bird’s nest of wires cluttering up the

inside and back of your cabinet. But with A/V furniture

from Magnolia, nearly every model offers some form

of cable management system, alleviating the clutter,

and helping you organize your cords for easy future

adjustments. Some even come with removable back

panels making installation a breeze.

You’ll also find adjustable shelving, so no matter

the size of your components, they’re sure to fit, allowing

you to configure the inside of the cabinet to your specific

needs, not the needs of the furniture’s designer. Built-

in vents also help to keep your components cool, while

SALAMANDER OSLO• Infinitely adjustable shelves• Removable rear panel • Built-in ventilation louvers • Soft-close door dampers

BELL’O A/V TOWER • Gas spring lift top

for turntable• Three-level adjustable

shelves• Ventilation slots• Integrated cable

management system

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brands like Salamander take it one step further, offering

integrated fans – helping to keep even the hottest-running

components cool and running at peak performance.

Got a soundbar? Many of these cabinets are

built with spaces specifically designed for them, either

concealing them behind audio cloth, or leaving them

open but tucked away inside the cabinet. Bell’O even

offers TV stands that have a soundbar built into them,

for a completely seamless look. These Bell’O digital

speakers also feature Bluetooth® connectivity.

You’ll also find cabinets in Magnolia’s arsenal

with IR-friendly glass, storage for your movies or video

games, hidden wheels for moving the cabinet and even

soft-close doors.

OCTANE SEATINGTURBO XL700 • Power recline • LED-lit baserail• LED-lit cupholders• Tray table holder

Have even more specific needs? How about a

stand for a turntable. Bell’O offers a unique wooden

stand that’s not only stunning visually, but the top opens

to reveal your turntable. If you need room to grow,

Salamander offers modular units that can expand as your

system grows. The possibilities are nearly endless.

Theater seating

Home theater seating takes the concept of the seats

you’ll find in an actual theater, and lifts it to a whole other

level. Even if your local cinema has reclining seats, it’s

surely missing the host of benefits you’ll find from what

Magnolia can give you. Brands like Salamander and

Octane Seating offer premium leather seats that feature

motorized recline, as well as removable tray tables

and wall-away recline which allows full recline even

when you place the chair just inches from a wall. Not

enough? Octane Seating also offers heated seats with

massage; wine glass, smartphone and tablet brackets;

storage within the armrests; as well as LED-lit baserails

and cup holders for a clean, glowing look. Salamander

theater chairs even allow you to add bass through their

Clark Tactile Sound Transducer™. This is a disk that can

be added to any Salamander theater chair to produce

vibrations over the full range of tactile and audible

frequencies – so you’re literally feeling the action of the

movie.

Designed for any décor

No matter the features or the benefits of these cabinets,

stands and theater seats, if they don’t look as good as

the 4K movie on your screen, what’s the point? With our

portfolio of premium brands like Bell’O, Salamander

and Octane Seating, this is never a concern. Enjoy

an incredible array of colors, styles, wood grains and

leathers, for the right look for your room, with quality

that is second to none. So, whether you’re design

conscious, function conscious, or both, Magnolia has

the home entertainment furniture to fit your space, your

components, and the design aesthetics of even the most

finicky homeowner.

SALAMANDER TC3 SEATING• Power recliner • Wall-away needs just 3"

of clearance behind it• Cup holders

OCTANE SEATINGMAGNOLIA COLLECTION• Power recline • In-arm storage• Cup holder

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49 | B r i n g i n g i n s p i r a t i o n t o y o u r s p a c e ™

Chelsie KileMagnolia Specialty Sales Manager

Len Tweten’s “10 Commandments”1. Be close to our customers2. Be obsessed with quality and service3. Go out of the way for our customers4. Employees here have a career, not

just a job5. Have a long-range view6. All employees are family7. Sell our customers a solution8. Keep our customers happy9. Stay consistent10. Go the extra mile

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MAG

NOLIA SPOTLIG

HT

BUILDING STRONG[ER] RELATIONSHIPS

Since 1954, Magnolia has followed 10 simple rules, put forth by founder Len Tweten,

to provide exceptional customer service. These rules, or as they are affectionately

known, “Len’s 10 commandments,” are as true today as they were back when Mr.

Tweten was selling his first stereo speaker. Today, those who follow them closest

have enjoyed incredible success: as people, as employees and as audio and video

experts. From day one, Magnolia Specialty Sales Manager, Chelsie Kile, found great

inspiration in these goals. Now, six years later, Chelsie is an inspiring example of

what Mr. Tweten hoped every Magnolia employee and manager would be.

A passion for every client

“Magnolia’s biggest capacity for success is the building of relationships,” Chelsie told us.

“I figured that out early on and continue to foster long-term relationships with clients to

this day. Great client relationships are something I’m very passionate about. I moved with

Magnolia from Dallas to Scottsdale a few years ago, and I still have clients from Dallas

calling me about buying a new product or getting A/V advice.”

Chelsie went on to say, “It’s the clients we already have who are most important to

us. Sure, we worry about future business, but we worry more about our existing clients.

There are endless possibilities for the client. It’s our job to show them what’s possible and

give them that wow experience.”

Endless support

“We’re there to support every client who walks through our doors,” Chelsie explained.

“And now with Magnolia Care, we’re able to fully support the client and be more hands

on. The expectation with every client is that the System Designer is going to be your go-

to person, someone you can trust and rely on. We’re not just selling the newest TV and

moving on to the next customer. We’re there to make sure that their spouse, kids, even

their mother-in-law, are enjoying the experience. We stay relevant with the customers for

months and years after the sale.”

“At the end of the day, we’re in the people business. The biggest thing for us is

building and fostering relationships with our clients and the core to our success is our

passion around Len’s 10 commandments. We live and breathe them every single day.”

To experience this passion for yourself, visit your nearest Magnolia Design Center,

where passion for every customer, from inspiration, to installation, and well beyond, go

hand in hand.

Responds naturally to you

Wireless adaptive noise cancellation

Smart power with a 22-hour battery life

PX 50 years of unrivalled award-winning sound built into every pair

bowers-wilkins.com/PX

PX best buy advert_artwork.indd 1 05/09/2017 16:46

© 2017 Sony Electronics Inc. Sony and its logo are trademarks of Sony Corporation. All rights reserved. Reproduction in whole or in part without written permission is prohibited. Dolby Atmos, and the double-D symbol are registered trademarks of Dolby Laboratories. © 2017 Dolby Laboratories, Inc. All rights reserved. Google Home is a trademark of Google Inc. All other trademarks are trademarks of their respective owners. Screen image simulated.

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