magnolia marketing

STARKVILLEMISSISSIPPI’S COLLEGE TOWN

Report on Disposable Income and Shopping Preferences for

Starkville Residents

Spring 2016

MAGNOLIA MARKETINGOlivia ChathamAddison HarrisGraeme Lide

Chance RobertsJosh Polk

Dylan Alidor

April 25th, 2016

TABLE OF CONTENTS

Breazeale, Mike, 04/21/16,

Check all formatting. Make sure that each section starts on a new page.

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Executive Summary . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .3Introduction to Starkville . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 4Method and Analysis . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .5Student Information . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .6Student Demographics . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .6Student Residence . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 6Student Employment . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .10Student Disposable Income and Credit . . . . . . . . . . . . . . . . . . . . . . . . . 11Student Expenditures . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 12Student Activities . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .13Student Wish List . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 15

Magnolia Marketing April 25th, 2016

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Starkville Area Information . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 16Resident Demographics . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 16Resident Employment . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .20Resident Income . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .21Relevant Statistics . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .22Conclusions . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .26References and Supporting Documentation . . . . . . . . . . . . . . . . . . . . . .28

EXECUTIVE SUMMARY

The purpose of this study is to prove that Starkville’s consumer base

and disposable income can support the expansion of retail, dining, and

business establishments into our community. Our method of presenting this

study is by finding pertinent information that proves that the Greater

Starkville Area has a spending power that can allow larger business chains to Magnolia Marketing April 25th, 2016


All of these headings need to be bumped to the next page.

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expand and make a profit within our city. In addition, Dr. Mike Breazeale

conducted a survey in which we asked a wide variety of students a number

of questions regarding their consumer behavior habits. We have found that

many of our findings can really support the potential marketability of the

Greater Starkville market. Highlights of our findings include the amount of

money that students spend on rental apartments and temporary housing,

which is around $620 a month. This statistic proves that the income of

students and their parents can support a higher tier level of rent. Another

piece of important information is the high percentage of income that is

disposable (nearly 50%), and the average amount of disposable income that

each student has, which is $679 per month. In addition, we found that the

majority of students do not work during the school year, alluding to the fact

that many students have enough disposable income to where they do not

require a job. Moving into non-student residents of the community, according

to statistical websites such as City-Data and Census Factfinder, the City of

Starkville has a large percentage of residents who hold a bachelor’s degree

and higher, and we also have a large percentage of retirees. These two

demographics are known for their higher levels of disposable income. As we

progress further into the packet, we will uncover additional findings that

show Starkville’s ability to support additional business chain establishments.

INTRODUCTION TO STARKVILLE



This is good, but expand on it more. Paint a picture of Starkville life for the reader who has likely never been here and my not have even heard of Starkville before.


Say that the survey was conducted by a coordinated team of 120 researchers.

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Starkville, a city that prides itself in being a place where any

demographic group can comfortably call home. Starkville is the home of

Mississippi State University, which brings a large youthful and vibrant

population of 20,873 students into this dynamic small city. Starkville’s

young, friendly, active, and growing population is always looking for great

new places to shop, eat, and interact. With each new year, Mississippi State

University breaks enrollment records, causing a bubble of excitement arising

from our city’s growth. With each new student, family member, professor,

businessmen, retiree, and resident who moves into Starkville, there is a

constantly growing demand for additional retail and dining establishments.

As a forward thinking city, we greatly anticipate the opportunity for

corporations to expand into Starkville, Mississippi.

METHOD AND ANALYSIS

We gathered our data using a variety of outside sources including: our

student body survey, online data, and information gathered by personally Magnolia Marketing April 25th, 2016


Say a student body survey

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contacting local businesses and facilities. It was with the help of our fellow

classmates that we were able to collect feedback from our survey, which

gave us a better insight into what they are currently looking for in new

businesses entering Starkville. It also gives a better understanding into how

much disposable income college students really have. With our survey

results we were able to generalize our results, as our sample accurately

represents our student population. Below you will find the data we believed

to be the most relevant to our study. Included throughout are overall campus

and city demographics, including statistics that prove that Starkville’s

population doubled during the academic school year.

STUDENT INFORMATION



This is WAY too brief. Each section should begin with a paragraph that describes the kind of data that will be presented in that section and should conclude with a paragraph that describes why the information presented in that section justifies opening a business in Starkville.We have a LOT of data available to us in the reports everyone posted. USE IT! Do not leave data on the table unless it does not advance our story.


The survey is not the only data that was collected, You compiled a great deal of secondary data in combination with primary data collected from local business owners, city administrators, and a survey of the MSU student body.

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As quoted from Mississippi State University’s website, Mississippi State

University is “The People’s University,” where more than is expected is

expected. We have over 20,000 students from every state and over 75

countries.”

STUDENT DEMOGRAPHICS

According to Forbes, there are 20,873 students who attend Mississippi

State University per the current academic. We have an ethnically diverse

student body that can support multiple types of businesses. The student

population is 71.5% White, 21.2% African American, and 7.3% of other races

including Asians, Hispanics, and Native Americans. We have a fairly even

distribution of gender, with 52% of students being male, and 48% of

students being female. Due to this fact, businesses that cater to certain

genders can have a well represented consumer base from either gender.

STUDENT RESIDENCE

It is true that enrollment numbers increase every year at Mississippi

State. Just last year 20,873 students were enrolled, which proves an increase

of 735 students from the previous year (2014). With an increase in student

enrollment, the university and the city have to provide accommodations for

these students. For this reason, new residence halls, and off-campus housing

are currently being constructed, and are to be implemented for the 2016-



have toCHECK YOUR GRAMMAR.


None of your sections contain enough information.


BusinessesReally read over this for simple errors such as this!

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2017 school year. On average, students spend approximately 9.55 months of

the year living in Starkville. Below you will find statistics for the cost of living

on and off campus. With the rapid growth of our student body comes the

growth in demand for more business

On-Campus Student Residents



Even the sections that contain graphs and charts need narrative explaining the data to the reader. Do not leave the reader to draw his own conclusions. We must interpret all of the data for the reader to ensure that they take the same meaning away that we intend.Also make sure that your graphs are not spread over two pages.

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Residence Halls:● 2015- 2016 school year: 4,400 beds in 15 dorms● 2016- 2017 school year; 5,100 beds in 17 dorms



Explain what the reader should take away from this, for instance.

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Off-Campus Student Residents



Your charts are very nice.

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According to the MSU Student Body Survey that we conducted, the

average monthly rent or mortgage payment for off campus students is $620.

With residents who split payments with a roommate(s), the other person

pays an average of $541 monthly. Overall, this shows that the total cost of

students’ residents is an average of $1161.00 monthly.

94% students reported that either they (30%) or their

parents/guardians (64%) pay the rent or mortgage for their current Starkville

residence. This data shows that students and their parents do not rely on

loans or scholarships for resident expenses, but rather they have the

financial means to pay for such expenses.

STUDENT EMPLOYMENTMagnolia Marketing April 25th, 2016


MSU Student Body Survey

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According to the MSU Student Data Survey that we conducted, 55% of

students have either a full-time or part-time job on or off campus. They work

approximately 19.41 hours per week and make an average of $12.52 hourly.

This data shows that the majority of students are working and receiving an

income; therefore, students do have the financial means to support new

businesses in Starkville.


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STUDENT DISPOSABLE INCOME AND CREDIT

According to the MSU Student Data Survey that we conducted, other

than income from working, 56% of students on average receive $100-$500

additional money per month, whether from allowance, scholarship, or

stipend. Also, 60% of students have credit cards available to them with an

average credit limit of $3,800. Overall, statistics show that the average

student has approximately $679 total disposable income. This additional

money and credit is not always represented in students’ spending power.

However, these statistics are of great significance, because such money can

go towards spending at additional dining, retail, and entertainment

establishments.Magnolia Marketing April 25th, 2016

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STUDENT EXPENDITURES

The graph above shows that over 65% of students’ income goes

toward eating out, going out, and shopping for clothing. Therefore, over 65%

of students’ money is disposable and not being spent on essentials. In

addition, this information also correlates with students’ wishes of wanting

more options for restaurants, shopping, and entertainment.


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STUDENT ACTIVITIES


students leave Starkville multiple times a month for their shopping and

entertainment needs. This is a significant percentage of students who are

leaving the city regularly. This is clear evidence that the City of Starkville is

in need of additional retail, dining and entertainment establishments. Based

on the results, we also found that each student is visited an average of

eleven times a semester by people from out of town. This sector of people is

a very important spending power that is not represented in the official

statistics of resident disposable income, as students want to take visitors to

the various dining, retail, and entertainment establishments that Starkville

currently has to offer.


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Tying into this, it was shown in our findings that 49% of students “go

out”, or make visits to local dining and entertainment establishments, at

least three to four times a week. This statistic tells us that Starkville has a

population that is active and takes advantage of the business establishments

that currently call Starkville home. To conclude these findings, student and

visitor activity in Starkville is very high and supports the need for further

retail, dining, and entertainment establishments within the city.

STUDENT WISH LISTMagnolia Marketing April 25th, 2016

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students responded that they would like to see “quite a few more”

entertainment options and 41% responded that they would like to see “a lot

of more”. With 78% of students wanting more entertainment options, there

is a considerable market for businesses in the entertainment industry to

thrive in Starkville.

When asked to rank entertainment options in the order they would like to have them in Starkville, students reported the following order:

#1 Live Entertainment Venue #6 Arts and Crafts

#2 Dancing #7 Dog-friendly Park

#3 Mini-Golf/Racing #8 Comedy Club

#4 Night Club #9 Arcade

#5 Spa #10 Hookah/Vape Bar

In addition, 26% of students responded that they would like to see

“quite a few more” shopping options and 51% responded that they would

like to see “a lot of more”. With 77% of students wanting more shopping

options, there is a considerable market for shopping retailers in Starkville.

When asked to rank shopping options in the order they would like to have them in Starkville, students reported the following order:

#1 Big Box stores such as Target #6 Specialty Clothing Stores - Fashion such as Polo, Gap, or Old Navy

#2 Clothing Stores – Men or Women #7 Electronics Stores such as Best Buy

#3 Department Stores such as Belk, Dillard’s, or Macy’s

#8 Home Stores such as Kirkland's, Pier One, or Bed, Bath & Beyond

#4 Grocery Store such as Trader Joe’s, Fresh Market, #9 Shoe Stores such as DSW


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or Whole Foods

#5 Health and Beauty Stores such as Ulta, Bath & Body Works, or GNC

#10 Specialty Clothing Stores - Outdoor such as Bass Pro or Cabela’s

STARKVILLE AREA INFORMATION

In Starkville, one can expect to find a population that is divided fairly

equally between gender (percentage wise). Women make up 49.5% of the

population, while men are slightly greater at 50.5%. Close to 50% of the

population has graduated college with at least a Bachelor’s degree. As

current statistics state, Starkville’s population is reported being about 23,888

people. This count is not taking into consideration college students, who

almost double the population to well over 40,000. Below are data that show

current total population, age, race, real estate, and education statistics.

RESIDENT DEMOGRAPHICS

Age

Number PercentMales per 100

females

Both sexes Male Female Both sexes Male Female

Total population 23,888(r46172)

11,824

12,064

100.0 100.0

100.0 98.0

Under 5 years 1,500 779 721 6.3 6.6 6.0 108.05 to 9 years 1,292 656 636 5.4 5.5 5.3 103.1

10 to 14 years 1,076 542 534 4.5 4.6 4.4 101.515 to 19 years 1,403 697 706 5.9 5.9 5.9 98.720 to 24 years 5,998 3,128 2,870 25.1 26.5 23.8 109.025 to 29 years 2,561 1,395 1,166 10.7 11.8 9.7 119.630 to 34 years 1,504 750 754 6.3 6.3 6.3 99.535 to 39 years 1,192 596 596 5.0 5.0 4.9 100.040 to 44 years 992 476 516 4.2 4.0 4.3 92.245 to 49 years 1,111 506 605 4.7 4.3 5.0 83.650 to 54 years 1,145 511 634 4.8 4.3 5.3 80.655 to 59 years 1,073 505 568 4.5 4.3 4.7 88.960 to 64 years 797 360 437 3.3 3.0 3.6 82.4



Keep your charts and tables together on a page.


Check formatting. Make sure that you have spaces between sections.This header is for a general intro to Starkville. Paint a picture of our town for someone that has never been here before. Describe life in Starkville, what it’s like on game weekends, how much residents love the many arts festivals, music festivals, and film festivals that come to our city.

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65 to 69 years 657 297 360 2.8 2.5 3.0 82.570 to 74 years 504 229 275 2.1 1.9 2.3 83.375 to 79 years 450 185 265 1.9 1.6 2.2 69.880 to 84 years 285 107 178 1.2 0.9 1.5 60.185 to 89 years 242 75 167 1.0 0.6 1.4 44.990 years and

over106 30 76 0.4 0.3 0.6 39.5

The table above breaks down the age categories of Starkville

residents, as well as by gender. The largest age category is 20 to 24 years

old, which is also the average age of college students. This shows that

Mississippi State University students greatly contribute to Starkville’s

population. In addition, 4,114 residents are 55 years old or older; these

residents are either entering retirement soon or are already retired. Statistics

show that this age category tends to have a high amount of disposable

income.

Population By Races:

Race Population % of TotalTotal Population 23,888 100

White 14,246 59Black or African

American8,274 34

Asian 894 3Hispanic or Latino 429 1Two or More Races 309 1Some Other Races 104 Below 1%



These figures do not include the student population. Be VERY SURE to clarify that. Give them a total figure that includes students AND non-student residents.


Find some data about what this particular age group likes to spend money on in general. Use the Internet and cite your sources. We have to make this information relevant for the reader. Tell them WHAT IT MEANS TO THEM.

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Comparison of Starkville and Hattiesburg: Real Estate & Housing

The statistics above indicate that residents are willing to spend more

money to live in Starkville than Hattiesburg, which is the 4th largest city in

Mississippi (2010 census).



Explain more to the reader about why you are making this comparison. Both are college towns. The university is the largest employer in both towns. BUT, Hattiesburg has a great many more retailers, restaurants, and entertainment venues even though MSU is larger! Explain!

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● Starkville: Real estate values○ Households from 2007-2011: 11,567○ Real estate values have increased by 28.5%

Educational Attainment of Population Aged 25 and Older in Starkville. 5-year Estimate (2009-2011)

Educational Attainment Estimate Percent

Less than 9th grade 475 4.0%

9th to 12th grade 806 6.7%

High school graduate (or equivalent) 2,021 16.9%

Some college, no degree 2,198 18.4%

Associate’s degree 796 6.7%

Bachelor’s degree 2,992 25.0%

Graduate or professional degree 2,662 22.3%

The table above shows that 72.4% of Starkville residents aged 25

years or older have attained some college education, while 54% have

received a college degree. Statistics show that those who have a college

education tend to make a higher income.



Can you find this info for Hattiesburg as well? If it makes us look good, then we need to report it as well.


Please make sure that you have spaces between sections of data.

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RESIDENT EMPLOYMENT

According to census.gov, 60% of the population 16 years or older was

in the civilian labor force from 2010-2014. Also, 55.4% of females 16 years or

older was in the civilian labor force from 2010-2014. From city-data.com,

local government employees on payroll totaled 276 for full-time employees

and nine for part-time employees in 2015.

According to TownCharts.com, the 2015 American Community Survey

shows in the graph above, that there are approximately 14,783 total

employees in Starkville in various job sectors. With a high number of the Magnolia Marketing April 25th, 2016

Olivia Chatham, 04/20/16,

Let's see if we can fit the entire job category titles (so no "AND.."); can fix in class though

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population employed, residents of Starkville are regularly earning an income

that can be used to make shopping purchases, eat out at restaurants, and

enjoy entertainment establishments.

RESIDENT INCOME

Oktibbeha County as reported by the U.S. Census Bureau has an

estimated median household income of $32,348. “TownCharts.com” cites

the 2015 American Community Survey for its reporting of statistics related to

income. The website reports that median earnings per worker in Oktibbeha

County are estimated at $35,790 which falls within $200 of the State

average. Median earnings as reported by Town Charts represent those 16

years of age and older who were employed full time and year round.

Earnings include regularly received salary, wages or net income from self

employment before any tax deductions.

The website breaks down an estimate of median income by age groups

reporting that the largest proportion is earned by those between 45 and 64

years of age with a median income of $50,994. Those between 25 and 44

years of age earn a median income of $37,377 and those 65 years of age

and older earn a median income of $36,891.

It would be fair to say that resident income is relative to a certain

area’s cost of living. The website cites the 2014 Bureau of Labor Statistics for

information regarding cost of living. Oktibbeha County is reported at 88.1%

of the overall cost index compared to the national average in the United Magnolia Marketing April 25th, 2016

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States. In addition, Oktibbeha County is reported to have 72.3% of the Index

of housing costs in relation to the national average.

RELEVANT STATISTICS

Starkville compared to Mississippi state average:

● Median house value above state average.

● Unemployed percentage significantly below state average.

● Median age significantly below state average.

● Renting percentage above state average.

● Length of stay since moving in below state average.

● Number of college students significantly above state average.

● Percentage of population with a bachelor's degree or higher

significantly above state average.

Economy Information:



This is VERY GOOD.

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Spending Power

The comparative analysis of selective information gathered from the

US Census Bureau and the FDIC for Oktibbeha County, Mississippi in relation

to Tuscaloosa County, Alabama shows that Oktibbeha County has

opportunity for economic growth.Tuscaloosa County was chosen for

comparison due to its relative location and nature. It is less than 90 miles

east and like Oktibbeha County, Mississippi it is home to a State University in

the Southeastern Conference. For the purpose of this analysis, bank deposits

are used to represent purchase power of the county and likewise the number


Olivia Chatham, 04/20/16,

This graph needs some editing (titles); can work on in class though

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of employer establishments is used to represent opportunity for spending, all

in relation to population.

According to the US Census Bureau Oktibbeha county is 24.4% of the

population size of Tuscaloosa County, Alabama. Analysis of bank deposit

summaries obtained from the website for the FDIC shows that total yearly

bank deposits in Oktibbeha County represent 29.1% of those in Tuscaloosa.

There is nearly a 5% difference between the two counties in relation to

deposits and population. In addition further analysis of information provided

by the US Census Bureau shows that Employer Establishments in Oktibbeha

county represent 21.1% of those in Tuscaloosa which is nearly 4% less

relative to population difference. Thus, the analysis shows that Oktibbeha

County has more relative spending power and less relative opportunity to

spend. Therefore it shows that there is in fact material evidence to argue the

presence of opportunity for businesses to enter the market.

Migration related to events held in the area

Mississippi State hosts numerous events on campus that garners

hundreds of thousands of visitors to the area each year. The most notable

events held are in the athletic department including football, baseball, and

men's and women's basketball. Football events are held between August and

November bringing tens of thousands of visitors for home up to 7 home



Good


This is all good information. Present it in chart or table form as well so that it is very clear.

27

game weekends. More than $100 million in football projects have been

initiated in the last few years. The latest addition of note was the expansion

of the north end zone completed in August 2014 which increased capacity of

Davis Wade Stadium to 61,337.

The facility has been host to average attendances in excess of 55,000

the last six seasons. During the 2014 season, the first in the new expansion,

MSU set attendance records for single-season total attendance (427,892),

single-game average attendance (61,127) and single-game attendance

(62,945).

MSU is second nationally in percentage of average attendance increase

in the last 10 years based on stadiums over 60,000 capacity. In 2004, State’s

average attendance was 43,792, while in 2014 it was 61,127, marking a

percentage increase of 39.6. MSU trails only Texas A&M, which saw a 41.1

percent increase from 2004-14. State ranked ninth among FBS teams in

largest average attendance increase from the previous year with a jump

from 55,695 in 2013 to 61,127 in 2014.

Men’s and women’s basketball host games in the area typically from

the month of November to the month of March with each team hosting an

average of 16 home games. The capacity of the Humphrey coliseum is

10,000. The women’s basketball team set the program record for the

second-straight year as 67,598 attended 18 games at Humphrey Coliseum,


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an average of 3,755 per game. State wrapped the home slate with a win

against Ole Miss in front of a crowd of 7,326 that ranked as the largest ever

to watch a women’s college basketball game in the state. MSU’s average

attendance improved by 1,435 from the 2013-14 campaign, the fourth-

highest increase in the nation and second in the SEC.

The Mississippi State baseball team owns the NCAA’s on-campus, single-

game attendance record at 15,586. In fact, The Top-10 crowds in Dudy Noble Field

history are also the Top-10 on-campus crowds in NCAA history. The baseball team

has eclipsed the 200,000 mark in paid attendance at Dudy Noble Field in four

straight years for the second time in its 125-year history.


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CONCLUSIONS

As seen in this packet of graphs, statistics, and various information,

there are multiple reasons as to why Starkville should be on your choices of

new cities for expansion. Starkville, a diverse and educated city of 24,000,

has a consumer base that is more than meets the eye. In addition to the city

residents, Starkville is also the home to the rapidly growing Mississippi State

University, a school that has been breaking records in attendance, and has a

diverse student body population of an additional 21,000 that can be added

into the Starkville market. With Starkville’s diverse population of students

and residents, and with a very even distribution of gender represented at

MSU, Starkville can support a wide variety of businesses and services. With

that being said, there is large room for growth within our community, with

demand for more business as our community grows. According to our

survey, 34% of MSU students leave Starkville multiple times per month for

their shopping and entertainments needs. There is also a very large wish list

that students and residents have of businesses that they desire to see in our

city. To help curb these problems and keep students within our community

for their needs, we would like to ask you to consider the Starkville market as

a potential city of expansion. There is a considerable amount of disposable

income that is not represented in the city’s raw statistics. Our students alone

contribute quite a bit to the consumer base and business income of



You have some good stuff in this conclusion. BE sure to keep in mind that this is your last chance to convince the reader that he would be foolish to ignore the opportunity to do business in Starkville. Really sell!Overall, you guys definitely have some work to do, but a lot of what you have is very good and unique to your report so far.

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Starkville. According to our survey, the majority of our students do not have

part-time or full-time jobs, meaning that that they have a steady enough

income for their spending wants and needs without needing a job. Of that

income, it was found that the majority goes into dining, shopping, and

entertaining. Tying into that, close to the majority of all students (49%), go

out to restaurants and entertainment facilities multiple times per week. So to

conclude our findings, we have a rapidly growing population that would

welcome new businesses with open arms. We are willing to spend enough

money to support growth in our town, so residents do not have to drive over

an hour away for their consumer needs. That being said, Starkville,

Mississippi can support your business, and we will look forward to doing

business with you.


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REFERENCES AND SUPPORTING DOCUMENTATION“City of Starkville Project Data” MKT 4413 Greek Semester Expenses Collected 16 Apr. 2016

"Current Starkville, Mississippi Population, Demographics and Stats in 2016, 2015."

SuburbanStats.org. N.p., n.d. Web. 20 Apr. 2016.

"Local Business & Economic Development." Greater Starkville Development Partnership.

N.p., n.d. Web. 20 Apr. 2016.

"Mississippi State University." Forbes. Forbes Magazine, n.d. Web. 20 Apr. 2016.

"Mississippi State University Bulldogs Official Athletic Site - HailState.com." Mississippi

State University Bulldogs Official Athletic Site - HailState.com. N.p., n.d. Web.

20 Apr. 2016.

"Miss-state-ifc." Miss-state-ifc. N.p., n.d. Web. 20 Apr. 2016.


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"Mississippi State University Bulldogs Official Athletic Site - HailState.com." Mississippi

State University Bulldogs Official Athletic Site - HailState.com. Mississippi State

University, n.d. Web. 20 Apr. 2016. <http://www.hailstate.com/>.

“MSU Student Data Reports” MKT 4413 Student Survey Collected 16 Apr. 2016.

"Residence Hall Costs." State Your Home. N.p., n.d. Web. 20 Apr. 2016.

"Population Estimates, July 1, 2015, (V2015)." UNITED STATES QuickFacts from the US

Census Bureau. United States Census Bureau, June 2015. Web. 20 Apr.

2016. <http://www.census.gov/quickfacts>.

"Starkville, Mississippi." (MS 39759) Profile: Population, Maps, Real Estate, Averages,

Homes, Statistics, Relocation, Travel, Jobs, Hospitals, Schools, Crime,

Moving, Houses, News, Sex Offenders. N.p., n.d. Web. 20 Apr. 2016.

"United States Demographics Data." United States and World Demographics Data

Census with Population, Density, Unwed. N.p., June-July 2015. Web. 20 Apr.

2016 <http://www.towncharts.com/United-States-Demographics-

data.html>.

"Your Geography Selections." American FactFinder. N.p., n.d. Web. 20 Apr. 2016.


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