the future is: digital, solomo, nfc, mobile

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@ShannonEastman

The future is digital. The future is mobile.

#SoLoMo #NFC #Mobile

Lunch & Learn… what exactly?

• Engaging a digital partner

• Digital briefs for your sanity

• Digital trends and their practical application.

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@ShannonEastman

The future is digital. The future is mobile.

Mobile growth:

The convergence:

Source: Forrester, 2011

Gamification…use of game dynamics to influence behavior.

Drives business value.

Influences this behavior In these sectors

Participation builds lasting relationships and impacts fundamental business objectives.

Watching videos, listening to audio, viewing photos, opting into email, creating content, answering questions, making a purchase, taking quizzes, sharing personal info, rating and reviews, filling out reg data, voting on content, visiting repeatedly

1. Healthcare 2. Education and

Training 3. Public Policy &

Government4. Employee

Communications5. Consumer Promotions

Social Commerce

Near field communications:

1. Payment

2. Offers

3. Loyalty

4. Data exchange

Simple-to-make transactions, exchange digital content, and connect electronic devices with a touch.

A day in the life with NFC.

7:30 - Eric gets on a train to go to his office, using his NFC-enabled phone to tap a reader and easily open the turnstile


7:32 - He sees a poster announcing a free concert that evening. He touches his NFC-enabled phone to the N-Mark on the poster, which transfers the detailed information onto his phone. He reserves seats for the concert with his mobile phone, using mobile communications (e.g., SMS, internet, packet-based connections), and the complimentary tickets are sent to his mobile phone. He sends a text message to his wife to invite her to the concert and dinner.


8:15 - When he arrives at his office, Eric touches his NFC-enabled phone to the office gate to unlock the security mechanism.


Noon - At lunch time, he pays for his meal using one of the credit cards stored in his phone


13:00 - After lunch, Eric visits the office of his new business partner for a meeting. Those attending the meeting exchange electronic business cards, stored in their NFC-enabled phones, by touching their phones together.


18:00 - Eric meets his wife and they go to the concert venue. He touches his NFC-enabled phone to a turnstile at the entrance to the venue, their reservations are confirmed, and they are admitted.


20:00 - After the concert, they visit a shopping center, where they make a few purchases and have dinner, using their NFC-enabled phones to pay for everything.


22:00 - When they arrive home, Eric realizes that he left his NFC-enabled phone on the train. He immediately calls the mobile network operator and makes a request to disable all active NFC services in the phone. If his phone is later found and returned to him, he will be able to reactivate these services.

NFC phones, here now

What the smart people are saying:

Juniper Research:

NFC-based mobile transactions are expected to reach nearly $50 billion worldwide by 2014

1 in 6 users worldwide will have an NFC-enabled phone by 2014

500 million people around the world will use their mobile devices as travel tickets on metros, subways and buses by 2015; NFC will drive this growth

Frost & Sullivan

By 2015 NFC technology will be the most-used solution for mobile payment

Forrester Research

Named NFC to its Top Mobile Trends for 2011

What the smart people are saying:

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@ShannonEastman

SoLoMo for brands

SoLoMo for Brands:

Smart posters-Historical facts -Video -Microsite-Access

HealthcareCheck-in Medical recordsDownload meds infoPharma educates doctors

The new check-in.

PRActivate offline campaigns

Support purchase experience

Increases engagement

Secure information exchange (banks, healthcare – medical check-ins and stored medical records)

Retain/ EngageLoyalty Cards Coupons PointsRedemption

Call To ActionScan to win. Scan to access event or exclusive material. Scan to share.

Events-Access-Food / Drink-Entertainment-Agendas-Speaker Bios/ profiles

What does QR (code) stand for?

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@ShannonEastman

engaging a SoLoMo partner

WHEN WHY HOW

When your client brings you a brief. Work with a digital partner to discover digital applications that support PR.

When you’re trying to grow your accounts organically. What digital solutions are happening right now that meet you clients need that you can bring to them?

You don’t know what you don’t know like success is so easyily mistaken for failure. (35k downloads)

Digital is evolving faster than it ever has. That rate is only going to increase. We are constantly in a state of deep dives so you don’t have to.

Whatever works for you. Monthly lunch & learns to keep on top of what’s what.

Brainstorming sessions to find organic growth.

Collaborative briefs, technical part written by us with input from you and collectively approved that aim to solve a specific problem.

Engaging a SoLoMo partner:

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@ShannonEastman

SoLoMo briefs for your sanity

The briefing process.

Collaboration is the new “we”. Ask your digital partner for their briefing template or better yet, to come sit with you for 30 minutes to review the big idea you have for your client, brainstorm. Then let them go away and write the technical brief for your input and approval.

Garbage in, garbage out.

And #tcsdw… who are we?

tcs digital world

Customers

Media To Serve Platform

a self-service, promotional media platform developed and owned by TCS Digital World we host and distribute all Universal Music Belgium digital content

(3,700 artists and about 270,000 tracks). content is hosted on secure servers and distributed through

protected links.

It has been industry-proven and used by the following companies:

Moustique Magazine 130.000 codes were printed on empty CD boxes and sold with the "Moustique" magazine. People could log on our download platform, enter a code and choose 10 tracks to download for free in the full universal music Belgium catalogue (370k tracks).

Results: over 163k downloads in 1 month, peaking at 27 downloads per minute.

Thank-you

Shannon EastmanManaging Director

077 2031 2585

[email protected]

@ShannonEastmanwww.linkedin.com/in/ShannonEastman

mailto:[email protected]

http://www.TCSdigitalworld.com/

the future is: digital, solomo, nfc, mobile

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