1 | NFC Urbana

Mobile App

NFC Urbana & Moneta

september 2014

Moneta – mobile payment brand

Trademark Mobile payment card scheme Payment instrument (delayed) Services (issuing & acquiring)

Payment system (PSD)

How it works

Urbana City Card in Ljubljana

• Rides on Ljubljana city buses• Cable-car rides to the

Ljubljana Castle • Parking fees for white zones

and parking lots managed by the city of Ljubljana

• Ljubljana City Library• Ljubljana City Bicycle

(„Bicikelj“)

Key Statistics

• 1.000.000 Urbana Cards in usage• 150.000 daily validations• 60 Million Transactions processed

annually

The System in Numbers:

• Entire public transit fleet of several hundred vehicles entirely equipped with vPOS terminals

• Close to 300 mPOS equipped points-of-sale offering contactless card recharge

• 40 highly-capable Self-Service Kiosks conveniently placed within the city perimeter

• All parking machines are equipped with TaPOS

• All terminals are enabling both card and mobile phone payments

Integrated City Payment System in Ljubljana

The Margento Platform

MobileTicketing

ICPS

THE IDEA

MOBILE APP URBANA • Card issuing on the go• Top up on the go (with

Moneta)• Compatibility with Urbanomats

(automated vending terminals)• Interactivity• Transaction history • Connection of all Urbana

services• Informations about bus lines,

stops, arrivals, turist informations…

THE SOLUTION

http://www.youtube.com/watch?v=01t4vGu3AFM&feature=youtu.be

Bus Lines

THE SOLUTION

Turist informations

Issuing of virtual Urbana

Card

City Bike Rental

Moneta top up

Maps

Cable-car Rides

Route Calculations

City Bus Fares

City Parking Fees

Transaction history

ACHIEVEMENTS

• Winner 2014: Most successful mobile ticketing programme

NFC Launch – Findings & Learnings

• People love UX…

• Cool effect

• Hardware challenge:Various NFC interfaces in handsets,Compliance with existing validation terminals,

• Security Absence of universal secure element,TSM initiative,HCE and SIM Secure Element.

THE FUTURE

• New „look & feel“• Unlimited launch

• SIM centric security• Issuing of full KYC cards (student cards, monthly

cards…)• Integration of other card schemes

Thank you

nina.strajnar@telekom.si