nfc mobile pilot iceland
DESCRIPTION
NFC Mobile Pilot Project in IcelandTRANSCRIPT
MOBILE Pre-launch ICELAND
CHALLENGES OF NFC IMPLEMENTATION
@Victor blaer
Overview
NFC Pilot
Lessons Learned
Future of NFC
2nd IN
Visa Prepaid
Europe
International
Business
Since 2003
DOMESTIC LEADERS
About us
Strategic Partners
Domestic Partners
Why Iceland?
56% Have smartphones
Cards
+
Mobiles
Ideal test market
=
Implementation started Q1 2012
Kick-off
Pilot Kickoff Q1 2013
600 POS Terminals
1,000 mobile Participants
3,000 Contactless Cards
Kick-Off
NFC Pilot Iceland25 – 45 year olds
Android Samsung Galaxy SIII
& samsung galaxy mini 2
TSM hosted by Oberthur
Lessons learned.
9 months of labor
Handset
manufacturers
schemes
TSM Partners
Terminal Vendors
Handset challenges
Scheme Challenges
TOO MANY CERTIFICATIONS
4 BANKS
2 HANDSETS
TSM Challenges
TSM Challenges
Pre Mobile Payment
life was easy
post nfc
..makes our head
hurt
…partner
challenges
Terminal Vendor Challenges
It‘s going tobefun
Thank you
Retro slide photos from@jessedee presentation „You suck at
powerpoint“@slidesthatrock „How to create slides that
rock“
Amelia Earheart photo by Creative Commons Licence
Appendice
@jessedee@slidesthatrock
is.linkedin.com/in/victorblaer
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@victorblaer