THEAUCTIONEVENT.COM.AU

TH

E E

VE

NT

20

20

3

The primary role of a real estate company is twofold when representing a seller in the marketplace. The first objective is to present a seller’s property to every conceivable buyer in the marketplace to be sure that we have not only found a buyer, but more importantly, to be sure we have found the premium buyer. This is done through a broad-based, extensive marketing program; sourcing not only active buyers in the marketplace but sourcing the passive buyer who is usually the buyer that pays the premium price.

The second objective is to achieve the highest possible sale price, and that is achieved through competition. Competition is created through the auction process which shows the buyers that there are genuinely others who also want the property and it puts everyone in a position where they must pay their best price to secure the property rather than negotiate to secure their lowest price.

The Event is a national iconic real estate program that achieves those two objectives on a scale not seen anywhere else in the country at any other time in the year. We are proud to be the creator and driver of this concept over the past twenty-eight years.

The Event is held in January each year because this is the month where the greatest number of visitors attend the Gold Coast for holidays, and it boosts the number of prospective buyers many folds. These prospective buyers will not know about the property unless clever marketing puts the property in front of them during their visit. The Event initiative is very much designed to do

that. There is so much involved in the success of this program from highly targeted marketing, to obtaining finance for buyers, to providing so much supportive material that enhances buyers confidence in the Gold Coast region - all of which is built into The Event to ensure outstanding success for our clients who have been chosen to be part of it.

It is the most exciting time of the year to present properties to the largest audience that the Gold Coast see’s each year and we welcome you to be part of that program. This booklet gives an overview of The Event, although, undoubtedly you will have more questions that you would like to ask and our representative will be delighted to answer any questions that you may have. We are very limited in numbers that can participate in The Event and we do provide a broad selection of Gold Coast property and can only have a limited number of each property type involved, and so it is a case of getting in early to take advantage of this opporunity.

We look forward to achieving great results for you in what is now a well and truly established Australasian one-of-a-kind propert marketing program.

Andrew P. BellChief Executive Officer

YOUR

DECISION

FINDING YOU THE RIGHT BUYER

WHAT TO EXPECTIN THE PROCESS

RAY WHITE KNOW HOW

CONFIDENCE IN THE EVENT

TAILORED MARKETING CAMPAIGN

CONFIDENCE IN THE RIGHT PRICE

FREQUENTLY ASKED QUESTIONS

YOUR GUIDE TO

SUCCESS

TH

E E

VE

NT

20

20

TH

E E

VE

NT

20

20

4 5

TOURISTS

Over 1 million people holiday on

the Gold Coast throughout January

with occupancy rates reaching +90%

VOLUME

The average number of people looking

for property in Queensland increases

by around 300,000 in January

DEMAND

A shortage of properties for sale together with low interest rates are

driving demand and producing great results

LOCATION

42% of arrivals to the Gold Coast stay in Surfers Paradise so we make sure your

property is showcased prominently

WHY SELL IN

JANUARY?The Gold Coast is Australia’s most iconic holiday destination and is a city dedicated to sun, surf and coastal culture. 28 years ago, we identified a unique opportunity for property owners on the Gold Coast during the peak tourist month of January. An influx of tourists descends from local, interstate and international destinations to enjoy 52km of golden beaches, theme parks, luxury shopping centres, world-class golf courses, award-winning restaurants, upmarket & beachside bars and glittering high-rises. Here on the Gold Coast, our world-renowned modern city, built around superb beaches and waterways, shines brightest during the summer months and as such, proves to be an irresistible city to call home or to invest in, driving demand and therefore delivering you premium results.

There is no market in Australia that has a more pronounced or compelling period of time for selling than the Gold Coast during January and you stand to benefit from it with ‘The Event 2020’. The Event is the culmination of the largest and most powerful marketing and promotional campaign of hand-picked property in the country and has become a significant annual milestone in the Australian real estate calendar. You can have confidence that ‘The Event’ will be able to create magnificent opportunities and results for you.

A comprehensive marketing campaign culminates in bringing together the largest number of buyers seen each year in one place. It delivers a high-power environment for you to achieve outstanding results as well as an energetic and positive atmosphere for buyers.

CONFIDENCE IN

THE EVENT

TH

E E

VE

NT

20

20

TH

E E

VE

NT

20

20

6 7

NATIONALLY

January provides a unique opportunity to expose your property to the largest and widest cross-section of buyers looking for Gold Coast real estate. A large number of your buyers may come from outside of the Gold Coast region, so it is important that you have access to a large database of quality buyers.

Sophisticated target marketing allows us to know where to place your promotion to maximise exposure with the most likely buyers. We take advantage of every opportunity to showcase your property to a prospect with our team approach.

Domain.com.au research (2019) shows that 55% of enquiries for Gold Coast real estate came from outside of the local area with many of these enquiries coming from people living outside of Queensland altogether. We don’t just limit ourselves to local buyers, we find you the best buyer by searching locally, nationally and internationally. Our role is to create competition by sourcing the maximum number of buyers and having them compete for your property.

INTERNATIONALLY

The overseas component of the buyers market is increasingly playing a significant role on the Gold Coast. The Chinese are making the biggest impact as the number one group of overseas buyers on the Gold Coast, attracting approximately 300,000 visitors annually. This market is significant and we have Chinese staff members to ensure language differences are not a barrier.

FINDING THE RIGHT BUYER

*when compared to the average number of monthly buyer enquiries (Domain.com.au 2019)

INCREASE IN

BUYER ENQUIRY DURING THE MONTH OF JANUARY*

TH

E E

VE

NT

20

20

TH

E E

VE

NT

20

20

8 9

TAILORED

MARKETING CAMPAIGN

THE EVENT FINDS

EVERY BUYER

We have designed powerful marketing packages which are individually tailored to suit your property and the relevant target audience for it. We know how to generate maximum exposure directed at genuine buyers through a variety of media and sales techniques. Multiple marketing channels must be engaged locally, nationally and internationally to generate maximum coverage for your property and to produce the best result for you.

A competitive atmosphere is created by casting a wide net and securing as much enquiry as possible. A cleverly constructed marketing campaign not only gives you a distinct advantage over other properties, but provides you with the confidence in knowing you have engaged every means possible to create the highest possible selling price.

The Event’s exclusive marketing promotion begins right at the peak of the Christmas holiday season during the last week of December and builds up throughout January towards ‘The Event 2020’ on the 25th January. A high profile national marketing and public relations promotion will run alongside your property campaign to ensure that all possible buyers are reached.

VIRAL SHARING

SOCIAL MEDIA

PRINT MEDIA

DIGITAL MARKETING

NETWORK ACCESS

PR & MEDIA

ONLINE PORTALS

DATABASE ACCESS

OUR ASIAN NETWORK

OPEN HOMES

WINDOW EXPOSURE

YOUR MARKETING PROGRAM INCLUDES:

PROPERTY MARKETING

AUCTION

TH

E E

VE

NT

20

20

TH

E E

VE

NT

20

20

1 0 1 1

YOUR

PEACE OF MIND

DAILY COMMUNICATION

Phone calls, emails, text messages, written reports, face to face meetings

POWERFUL MARKETING

Every dollar invested is effectively targeting a large group of buyers

PROFESSIONAL PRESENTATION

Photos, videography, brochures and all marketing collateral to be produced to the

highest standard

OPEN HOMES

Multiple weekly open homes to produce more buyers

WORKING BUYERS

Creating opportunities by connecting buyers with your property and responding to all

enquiries promptly

RESPONSIVENESS TO MARKET ACTIVITY

Constantly re-evaluating the campaign to achieve the best results

PASSION AND ENTHUSIASM

Your dedicated sales agent and support teams are always looking out for your

best interests

COLLABORATIVE EFFORTS OF THE RWSP TEAM

As well as your agent, a network of other administrators and professionals work to

funnel buyers to your property

YOU ARE ALWAYS IN TOTAL CONTROL

Constant communication and a “no-surprises” approach to keeping you well educated all add up to you being in the perfect position to make informed decisions regarding your property.

Our approach is always solutions-oriented meaning we can quickly adapt and change the campaign where required so you can have confidence that you do not under-sell.

Our team is always there for you, from your dedicated sales agent to our large administration team working behind the scenes. Our partnered approach means everyone on the team is interested in achieving a result with maximum energy and expertise to produce a first-rate outcome.

WHAT TO

EXPECT

TH

E E

VE

NT

20

20

1 3

OVER 2000 ATTENDEES AT

THE EVENT 2019

OVER 3 millionONLINE PROPERTY VIEWS

30 years OF AUCTION SUCCESS

WITH THE RAY WHITE SURFERS PARADISE GROUP

The Event has an extremely successful track record of consistently achieving premium prices and you can have confidence in achieving the same result for your property. Demand is strong for properties throughout various regions of the Gold Coast and we have buyers looking for all types of property including apartments, houses, prestige homes, new developments, commercial, industrial, land and at this time of year there is also a large demand for boats. This comprises properties in the lowest price ranges to the highest, some buyers are looking for investments, some are looking for places to live in whilst others are looking for holiday homes.

We are thrilled by the amazing feedback we have received each year from our selling clients and we would be very pleased to offer you the same success that so many others have enjoyed over the 28 year history of The Event.

There is a limit to the number of properties that can participate, so if we can be of any assistance in providing you with more information specific to your property, please feel free to contact any of our sales representatives or call our ‘Event Hotline’ on 1800 198 009.

CONFIDENCE IN

THE RIGHT PRICE

TH

E E

VE

NT

20

20

1 4

TH

E E

VE

NT

20

20

1 5

FREQUENTLY ASKED

QUESTIONS

WE CAN UNLOCK A WORLD OF OPPORTUNITIES FOR YOU

Locally, nationally and internationally we have the resources to deliver results. Whatever your property needs are, now and in the future, we are committed to

providing you with an exceptional level of customer service and results.

Our team of experts can guarantee unrivaled levels of knowledge and market insight to ensure a better real estate experience for you. Our 200+ strong team covers an

area stretching from Yatala in the north down to Tweed Heads in the south. We provide a wide range of property services across the Gold Coast and have been

awarded the number one sales office in the Queensland Ray White network for 28 consecutive years.

We are a market-focused, results oriented organisation that delivers dynamic and innovative real estate solutions to you.

LEVERAGE THE

RAY WHITE_KNOW HOW

VISIT THEAUCTIONEVENT.COM.AU TO ACCESS ALL THE DETAILS

EVENT DETAILSSaturday 25th January 2020

RACV Royal Pines Resort

Doors open from 10am

Alongside the Gold Coast Home & Living Expo

Yes you can but there is a price to pay. There are many properties for sale on the Gold Coast. This marketing campaign lifts your property out of the pack and takes it to a higher level attracting the maximum number of buyers and competition at auction to ensure you achieve a premium price. It’s a small investment to achieve a maximum price.

Yes, there are many. The property will be sold cash unconditional, eliminating sales subject to cooling off, pest and building inspections and finance applications. Generally settlement is within 30 days of the sale. An auction provides the greatest protection to the seller in putting the conditions of sale in favour of the seller.

That is not a problem, particularly in these days of easy communication. We often sell properties for out of town owners and this has no effect. You enjoy your holiday, we do all the work.

Our property consultants are limited to the number of properties that they are able to market effectively at any one given time. We can assure you will experience the most professional and personalised service available in the real estate industry today and we even back that up with a written service guarantee.

Actually, we don’t set the reserve until the day prior to the auction. During the campaign we encourage offers from all prospects, but we don’t need your reserve until the day prior to auction day. Part of our personalised service to you is to provide you with weekly written reports advising of feedback as to where the prospects see value. Remembering everyone has a different perception of value so we keep you fully informed so that you can make an educated decision when setting your reserve.

Of course not, you are in total control and make the final decision at which figure you decide to sell your property for.

Naturally our focus is to sell on the day, but sometimes we have buyers that cannot purchase under auction conditions due to extenuating circumstances. If this occurs we still work with all buyers to proceed to getting you a sale at the best price and conditions. An auction is a three stage process: a sale can occur in the lead up, on the day or after the auction.

The cost of property specific marketing such as newspaper advertisements are such that they can be tailored to suit any budget. We have properties ranging from $90,000 in value to multi-million dollar properties and the individual marketing programs are based accordingly. Also, a no-cost advantage of listing at ‘The Event’ is the huge amount of publicity that comes with being a part of this high profile property program.

CAN I SELL MY PROPERTY WITHOUT ALL OF THE MARKETING?

APART FROM COMPETITIVE BIDDING, ARE THERE ANY OTHER ADVANTAGES OF AN AUCTION?

I LIKE THE IDEA OF SELLING AT THE EVENT BUT I WILL BE AWAY ON HOLIDAYS.

HOW CAN I BE SURE OF PERSONALISED SERVICE?

CAN I CHANGE MY RESERVE PRICE DURING THE CAMPAIGN IF INTEREST IN MY HOME IS HIGH?

DO I HAVE TO SELL IF I DON’T GET MY REQUIRED PRICE?

WHAT HAPPENS IF MY PROPERTY DOES NOT SELL THE DAY OF THE EVENT?

I DON’T HAVE AN EXPENSIVE PROPERTY. IS BEING A PART OF THE EVENT WITHIN MY BUDGET?

Main Beach23 Tedder Avenue,

Main Beach 07 5526 4555

Surfers ParadiseApartments and HousingLevel 3, 50 Cavill Avenue,

Surfers Paradise07 5538 1555

Prestige Gold Coast, Global and Administration

Level 2, 50 Cavill Avenue,Surfers Paradise07 5538 1555

Hope IslandHope Island Shopping Centre,

Santa Barbara Road, Hope Island07 5510 8455

Sanctuary Cove1 Masthead Way,Sanctuary Cove07 5577 9999

Commercial Gold Coast andIndustrial Gold Coast

Level 2, 50 Cavill Avenue,Surfers Paradise07 5555 8600

Ray White MarineMarina Mirage,

Main Beach07 5528 2338

Commercial SouthportLevel 1, 89 Scarborough Street,

Southport07 5552 6388

Industrial M1 North270 Lahrs Road,

Ormeau07 3807 0001

BenowaBenowa Gardens Shopping Centre,

Cnr Benowa & Ashmore Rd, Benowa

07 5500 1600

Southport40 Nerang Street,

Southport07 5591 1511

Gold Coast Property Management Centre

26 Railway Street, Southport07 5509 6000

THE EVENT HOTLINE 1800 198 009THEAUCTIONEVENT.COM.AUSURFERS PARADISE GROUP