home seller’s guide

Home Seller’s Guideto the Maximum Value Home Selling System

John Virden, REALTOR, CNE950 Corbindale Rd., Suite 100

Houston, TX 77024832-205-7797

Marketing Presentation

Table of Contents:

◆ Why Keller Williams

◆ My Bio

◆ My Marketing Plan

◆ The Home Selling Process

◆ The Competitive Market Analysis

◆ The Contract to Close

Client Service Commitment- It’s all about you, J.D. Powers Awards

Community Oriented- Red Day, Fisher House, Kids’ Meals Houston.

Technology Driven- SEO, DocuSign

Agent Training- Ignite, 36-12-3, Coaching, KWU

Giving Back- African Well, KW Cares, Fundraising

African Well

Keller Williams Realty, one of the fastest growing real estate companies in the United States, was formed in 1983 in Austin, Texas by its co-founders and co-owners Gary W. Keller and Joe F. Williams.

Currently there are 14 locations serving the greater Houston area: North Houston, Memorial, Kingwood, FM 1960, Northwest Houston, West Houston, Clear Lake, Conroe, Lake Travis, The Woodlands, Sugar Land, Metropolitan, Pearland and Katy.

Because we have grown with our communities, our real estate professionals have intimate knowledge of each communities' character, mood and growth potential. Due to the fact that the majority of our associates live in the communities they serve, they can readily meet the unique challenges and problems families encounter in selecting their new homes. Drawing on their extensive knowledge of schools, recreation facilities, shopping requirements and transportation, our associates are able to better satisfy the special family housing needs of their clients.

Values:

At Keller Williams, we fondly refer to our values and belief system as:

“WI4C2TS”

Win - Win - Or No DealIntegrity - Do the Right ThingCommitment - In All Things

Communication - Seek First to UnderstandCreativity - Ideas Before ResultsCustomers - Always Come First

Teamwork - Together Everyone Achieves MoreTrust - Begins with Honesty

Success - Results through People

Keller Williams Realty consists of highly trained professionals, and it is because of their professionalism that you can feel confident all of your real estate needs will be handled in the most trustworthy, efficient and consultative manner.

BenefitsListing property with your Keller Williams Agent means receiving the following bene�ts:

Experience

Integrity

Skill

E�ectiveness

Advanced Techniques and Aids

Intimate Knowledge of the Marketplace

Financial Counsel and Assistance

Keller Williams Realty has...

REPUTATION...We have one of the best business reputations in the United States & Canada.

PROFESSIONALISM...Our associates are highly professional and well-trained by in-house business consultants.

EXPERIENCE...Our personalized service and record of excellence over the years has established a reputation of trust and fairness, which many of our clients have come to depend upon again and again.

LOCATIONS...Our sales o�ces are situated in Houston, so you can be assured that your Keller Williams representative knows your neighborhood and many of its residents. With over 2,400 professionals in the Houston area, we have loyal buyers in each area who are ready, willing and able to purchase a home -maybe even yours.

Why Keller Williams:

KnowledgePowerful curriculum through Keller Williams University keeps us ahead of trends, tools and advancements in the real estate industry.

ProfessionalismOur associates are highly professional and well-trained by in-house businessconsultants.

TechnologyLeading-edge technology solutions accelerate our e�ciency and productivity.

ReliabilityKeller Williams Realty was founded on the principles of trust and honesty, emphasizing the importance of having the integrity to do the right thing and always putting the customer’s needs �rst.

There is a reason more & moreagents are making the change to Keller Williams Realty.

About Me


Houston, TX 77024832-205-7797

Selling a home successfully requires experience, professionalism and resources.

ExperienceFrom pinpointing an optimal asking price to writing a purchase agreement and negotiating terms of sale, real estate transactions are a science.

ProfessionalismSelling your home requires the highest level of professionalism and communication.

ResourcesMore than 8 out of 10 buyers begin their home search online before choosing a REALTOR®. Today’s market requires an agent to be technologically savvy and to leverage mediaresources to maximize the exposure of each listing.

Selling your home can be a daunting task. I work hard so my clients can enjoy having their homes sold with minimum worry and maxium profit. I would love the opportunity to earn your business.

All real estate agents will claim they can sell your house...

My goal is to sell your houseat the maximum price,with minimum hassle.

TestimonialsJohn is trustworthy and genuinely listens. These twoqualities mean he tries to understand ones needs andbrings forwards options and ideas to meet those needs.And so it means a lot to have someone working hard tomeet your expectations rather than hitting a salestarget.

Kavita BHouston, TX

John is someone that has accumulated a wealth ofexperience through different types of industries whereregardless of the type business, he maintained a highlevel of interest in building good relationships with hispeers. While I have known John, he approacheschallenging situations with a sense of inclusion andempathy to resolve matters in the best compromisingway. Training on the job and extra-curricular traininghas given John great skills to conduct his job well and Itrust he does it with integrity.

Carlos MHouston, TX

John's years in accounting have given him an eye fordetail, and he genuinely wants to make you happy. Notonly will he help get what you want, he can also takecare of the fine print and unseen pitfalls. John issomeone who will work hard for your interests, buteven more importantly, you can trust him as a person.

Gretchen HHouston, TX

I worked with John for several years and I would have tosay I appreciated his honesty most of all. His intelligencealong with his sense of humor made my workingrelationship with him very comfortable.Â He will alwaysbe a friend to me and I feel he should do well in thisnew endeavor.

Bill J.Houston, TX

Marketing Plan


Houston, TX 77024832-205-7797

1. Leverage our #1 ranking for search terms on Google, Yahoo and Bing!

2. Provide you with weekly updates detailing my marketing e�orts, including comments from prospective buyers and agents that have visited your home.

3. Target my marketing to active buyers and investors in my database that are looking for homes in your price range and area.

4. Create an open house schedule to promote your home to prospective buyers.

5. Advertise your home in email and/or and direct mail campaigns.

6. Include your home in our company/MLS tour to allow other agents to see your home �rst hand.

7. Target my marketing to active real estate agents that specialize in selling homes in your neighborhood.

8. Create sales collateral for your property, showcasing additional information and photos of your home and neighborhood that will attract extra attention.

9. Create a virtual tour of your home and place it on multiple websites to attract local and out-of-town buyers.

10. Optimize your home's Internet presence by posting it on local MLS systems and adding multiple photographs and creative descriptions. We will also feed your listing to more than 200 Internet sites on the Web to maximize your homes exposure.

11. Distribute Just Listed marketing to neighbors, encouraging them to tell their family and friends about your home.

12. Place For Sale sign, complete with marketing system directed towards drive-by prospects.

13. Help you stage your home to showcase features that buyers are most interested in: uncluttered rooms and closets, fresh paint and pleasing drive-up appeal.

14. Help you price your home strategically to be competitive with the current market and current price trends.

I will:

With Keller Williams Memorial,your home will be featuredon these partner websites

These national sites and the sites that they power total more than 330 real estate

search websites!

According to the National Association of Realtors 2012 Pro�le of Home

Buyers and Sellers. 91% of buyers used the internet to search for their home.

Only 1% of buyers used the newspaper in their home buying process in 2012.

Yahoo.com RankingsReal Estate Agents in Houston Texas page 1Real Estate Agents in Houston TX page 1Memorial Villages Real Estate page 1Houston TX Real Estate Agents page 1Houston Texas Real Estate Agents page 1MLS Listings in Houston Texas page 1Houston Property Agents page 1Real Estate Agents in Houston page 1Buying Homes in Houston page 1MLS Listings in Houston page 1Houston Texas Properties page 1MLS Listings in Houston TX page 1

Bing.com RankingsHouston Texas Property Listings page 1Houston TX Property Listings page 1Buy Property in Houston Texas page 1Houston Property Agents page 1Houston Texas Properties page 1Houston TX Properties page 1Memorial Villages Real Estate page 1MLS Listings in Houston page 1Houston Property Listings page 1

Google.com RankingsHouston Property Agents page 1Houston Property Listings page 1Houston TX Property Listings page 1Houston Texas Properties page 1Memorial Villages Real Estate page 1Properties in Houston Texas page 1Houston TX Properties page 1Properties in Houston TX page 1Houston Texas Property Listings page 1

New TechnologyDrives My Marketing SystemReaching the Most Relevant Audience

Because, 87% of Buyers �nd their homes through Brokers, a strong presence in the brokerage community is essential. I will create this presence by utilizing the most e�ective Marketing System available for contacting and rapidly informing the Brokerage community.

In today’s highly competitive real estate market, it takes true innovation to market your home to the audience that matters most.

My unique Broker to Broker Marketing System does just that . I will expose your home to the brokers who are working with Buyers right now in your area as well as brokers working through reloca-tion channels.

I will distribute content rich high impact Property E-Mail Flyers like the ones above to the most relevant audience.

Brokers.....................................79%All Other Sources.................21%

Things Have ChangedAnd So Has The Way We Advertise & Sell Real Estate

• High Impact Target Marketing• Flyers Include Seven Photos• Drive Tra�c to Your Property’s Website• Able to Promote New Listings, Open Houses and More• Reach Brokers Across Town or Across the Country

• Unlimited Property Photos• Link to Your Virtual Tour• Satellite View of your Property• Links to Neighborhood Info• Local School Information• Address Rider® Sign

Broker to BrokerE-Mail Flyer Distribution

Address-Speci�cWebsite

This is How We do it Today

Really, That’s How They Used to Sell Real Estate

3245 Mansion Road

Echelon OaksNice location & price in the Hills of Lakeway! Great landscaping and plenty of parking for

this contemporary style home. Beautiful wood �oors, spacious rooms, private balconies and

access from all upstairs bedrooms. Loft is perfect for o�ce space or sitting area. Walls of Windows for great natural light. Nice storage

areas. Master bath has separate tub and shower plus a large dressing area and custom closet. All

bedrooms upstairs. Two share a balcony with bedroom access, Master has private balcony. All

new carpeting installed July 2009. Awesome �oorplan for entertaining!

Missy RealtorREALTOR®

512.555.1031 direct line512.555.1391 faxwww.kwrealtor.comMEMORIAL

3245 Mansion Road









3245 Mansion Road









Keller Williams CustomMarketing Materials

3245 Mansion Road









3245 Mansion Road









3245 Mansion Road









10497 Town & Country Way, Suite 120Houston, Texas 77024-1118P 713-461-9393 F 713-467-6226


512.555.1031 direct line512.555.1391 faxwww.kwrealtor.com

MEMORIAL

Nice location & price in the Hills of Lakeway! Great landscaping and plenty of parking for this contemporary style home. Beautiful wood �oors, spacious rooms, private balconies and access from all upstairs bedrooms. Loft is perfect for o�ce space or sitting area. Walls of Windows for great natural light. Nice storage areas. Master bath has separate tub and shower plus a large dressing area and custom closet. All bedrooms upstairs. Two share a balcony with bedroom access, Master has private balcony. All new carpet-ing installed July 2009. Awesome �oorplan for entertaining!

3245 Mansion RoadEchelon Oaks

Offered at $2,300,00010497 Town & Country Way, Suite 120

Houston, Texas 77024-1118

P 713-461-9393 F 713-467-6226

Missy Realtor

REALTOR®

512.555.1031 direct line

512.555.1391 fax

www.kwrealtor.com

MEMOR

IAL

Nice location & price in

the Hills of Lakeway!

Great landscaping and

plenty of parking for this

contemporary style home.

Beautiful wood �oors,

spacious rooms, private

balconies and access from all

upstairs bedrooms. Loft

is

perfect for o�ce space or sitting

area. Walls of Windows for great

natural light. Nice storage areas.

Master bath has separate tub and

shower plus a large dressing area and

custom closet. All bedrooms upstairs. Two

share a balcony with bedroom access,

Master has private balcony. All new carpet-

ing installed July 2009. Awesome �oorplan for

entertaining!

3245 Mansion Road

Echelon Oaks

Offered at $

2,300,000

10497 Town & Country Way, Suite 120Houston, Texas 77024-1118P 713-461-9393 F 713-467-6226

Memorial

Missy RealtorREALTOR®512.555.1031 direct line

512.555.1391 faxwww.kwrealtor.com

Nice location & price in the Hills of Lakeway!

Great landscaping and plenty of parking for this

contemporary style home. Beautiful wood �oors,

spacious rooms, private balconies and access from all

upstairs bedrooms. Loft is

perfect for o�ce space or sitting

area. Walls of Windows for great

natural light. Nice storage areas.

Master bath has separate tub and

shower plus a large dressing area and

custom closet. All bedrooms upstairs. Two

share a balcony with bedroom access,

Master has private balcony. All new carpet-

ing installed July 2009. Awesome �oorplan for

entertaining!


Offered at $2,300,000


Nice location & price in the Hills of Lakeway! Great landscaping and plenty of

parking for this contemporary style home. Beautiful wood �oors, spacious

rooms, private balconies and access from all upstairs bedrooms. Loft is perfect

for o�ce space or sitting area. Walls of Windows for great natural light. Nice

storage areas. Master bath has separate tub and shower plus a large dressing

area and custom closet. All bedrooms upstairs. Two share a balcony with bed-

room access, Master has private balcony. All new carpeting installed July

2009. Awesome �oorplan for entertaining!

• 6 total bedroom(s)

• 3.5 total bath(s)

• Approx. 5400 sq. ft.

• Dining room

• Family room

• Office

• Fireplace features: Gas Fuel, Wood Fuel,

• Hardwood floors

• 4 Car Garage

• Community Security

• Canyon View

• City view

• Covered Porch

• Open Patio

• Pool

• Hot Tub

• Lot is 50660 sq. ft.

Great Room with Fireplace

Master Bath with Floating Mirrors

Large Master Bedroom

10497 Town & Country Way, Suite 120Houston, Texas 77024-1118

P 713-461-9393 F 713-467-6226

Nice location & price in the Hills of Lakeway! Great landscaping and plenty of parking for this contemporary style home. Beautiful wood �oors, spacious rooms, private balconies

and access from all upstairs bedrooms. Loft is perfect for o�ce space or sitting area. Walls of Windows for great natural light. Nice storage areas. Master bath has separate tub

and shower plus a large dressing area and custom closet. All bedrooms upstairs. Two share a balcony with bedroom access, Master has private balcony. All new carpeting

installed July 2009. Awesome �oorplan for entertaining!





Nice location & price in the Hills of Lakeway! Great landscaping and plenty of parking for this contemporary style home. Beautiful wood �oors, spacious rooms, private balconies and access from all upstairs bedrooms. Loft is perfect for o�ce space or sitting area. Walls of

Windows for great natural light. Nice storage areas. Master bath has separate tub and shower plus a large dressing area and custom closet. All bedrooms upstairs.

MEMORIAL


P 713-461-9393 F 713-467-6226











MEMORIAL













• Dining room

• Family room

• Office


• Hardwood floors

• 4 Car Garage


• Canyon View

• City view

• Covered Porch

• Open Patio

• Pool

• Hot Tub

















• Dining room

• Family room

• Office


• Hardwood floors

• 4 Car Garage


• Canyon View

• City view

• Covered Porch

• Open Patio

• Pool

• Hot Tub






P 713-461-9393 F 713-467-6226











MEMORIAL

Home Selling Process


Houston, TX 77024832-205-7797

The Home Selling ProcessAs your Keller Williams Memorial Agent, I will guide you through the selling process and help you maximize the value of your home.

Your home is one of your largest investments and as your representative, I will conduct an in-depth market analysis to determine recommendations for the best price. In addition to pricing, I will assist you in getting your home ready to put on the market to maximize its' value and sales potential. Because timing is a critical component of each sale, I will review and analyze your moving requirements to ensure a hassle free transaction. We will work hard to sell your home with marketing techniques that are proven, but please note there are some factors out of our control:

Market factors within your control:• Your Property’s Condition• Updates and Amenities• The List Price of Your Home• Your Home’s Curb Appeal

Factors you can’t control• Location and School District• Recent Sales Prices for Similar Properties• Current Economic Conditions

Your home’s condition can directly a�ect the sales price of your home. If buyers walk through your home and see a lot of maintenance issues, they will automatically start discounting the price and adding up how much money they will need to spend. We suggest that you take care of maintenance issues prior to listing your home on the market. On our initial walk through of your home, we can assist in identifying some of these issues. When buyers have the impression that you have taken care of your home they are more likely to buy it and pay a higher price.

The following are a few tips on establishing an atmosphere that will charm buyers and make them want to buy your home. Remember that you will never get a second chance to make a good �rst impression. Studies show that home sellers bene�t when buyers have a strong �rst impression upon entering a home. Follow these simple tips and create the competitive edge that may help you sell your home quickly and for the highest price possible.

Preparing Your Home for Sale

It's a fact: acquiring the highest market value and elevating your home above others in the same price range often comes down to �rst impressions. In my experience, there are some simple ways we can maximize your home's appeal. Exterior• Keep the grass freshly cut• Remove all yard clutter• Apply fresh paint to wooden fences• Paint the front door• Weed and apply fresh mulch to garden beds• Clean windows inside and out• Wash or paint homes exterior• Tighten and clean all door handles• Ensure gutters and downspouts are firmly attached Interior• Remove excessive wall hangings, furniture and knick knacks (consider a temporary self-storage unit)• Clean or paint walls and ceilings• Shampoo carpets• Clean and organize cabinets and closets• Repair all plumbing leaks, including faucets and drain traps• Clean all light fixtures For showings• Turn on all the lights• Open drapes in the daytime• Keep pets secured outdoors• Play quiet background music• Light the fireplace (if seasonally appropriate)• Infuse home with a comforting scent like apple spice or vanilla• Vacate the property while it is being shown

Preparing YourHome for Sale

Competitive MarketingAnalysis


Houston, TX 77024832-205-7797

Competitive Market

The following pages graphically illustrate the comparable properties that most closely match your property’s characteristics. These properties will help to �nd a fair market value for your home and help determine the proper listing price for your home.

Fair Market value has been de�ned as:

In evaluating your property I have used many of the tools that a professional appraiser utilizes: comparable sales, competitive listings in escrow, square footage, age, location, amenities, and the general condition of the property.

The enclosed data was researched from reliable information currently available from the Houston Association of Realtors, local real estate �rms and title companies. Typically, the market analysis re�ects every property of comparable value that has sold in the area over the past six months, and represents a good cross section of the competitive current listings and those properties that are currently in escrow (pending closing).

In attempting to determine the listing price for your home, it is vital to consider only that information which pertains to properties sold. From this data it is possible to ascertain value in your immediate neighborhood.

Please note that while none of the properties are exactly like yours, they provide a good reference source in a comparative market analysis.

This listing price that we will agree upon does not mean the sale of the property could not occur at a higher price. The price you ultimately receive, of course, will depend on your motivation, the motivation of the buyer, and the market conditions at the time o�ers are received.

Once we have tested the market at the listing price, we will make periodic reviews to ensure we remain competitive with other homes in your neighborhood.

Analysis Explanation

The Power of PricingPricing your home competitively generates the most activity from

agents and buyers.

Pricing your home too high may make it necessary to reduce the price below the market value to compete with new, well-priced listings that

may come on the market.

Key Market FactorsHow long does it take to sell a home?There is no easy answer – some homes sell in a few days, others may take several months. Recognizing the key factors in�uencing a sale can give you signi�cant control over the number of days on the market.

The proper balance of these factors will expedite your sale: Location:• Location is the single greatest factor a�ecting value.• Neighborhood desirability is fundamental to a property’s fair market value.

Competition:• Buyers compare your home against other homes on the market.• Buyers interpret value based on available homes.

Timing:• The real estate market may re�ect a seller’s market or a buyer’s market.• Market conditions cannot be manipulated; an individually tailored marketing plan must be developed accordingly.

Condition:• Property condition a�ects the price and speed of sale.• Optimizing the physical appearance and advance preparation for marketing maximizes value.

Terms:• The more �exible the �nancing, the broader the market, the quicker the sale and the higher the price.• Terms structured to meet your objectives are important to successful marketing.

Price:• If the property is not properly priced, a sale may be delayed or even prevented.• This competitive market analysis will assist you in determining the best possible price.

Contract to Close


Houston, TX 77024832-205-7797

Contract to Close:Our PromiseOnce you accept an o�er on your home, my service doesn’t stop. I will moni-tor the progress and ensure all requirements are met by all parties including the following:

• Inspection – Negotiation and paperwork

• Appraisal – Checking on status and requirements

• Loan Process - Status and approval

• Homeowner’s Association paperwork and documents

• Direct all necessary documentation to closing attorney or title company, lender, co-op agent, unrepresented buyer, etc.

• Provide contact information for utilities, vendors for repairs, insurance requirements, tax information, etc.

• Arrange �nal inspection if necessary

• Arrange �nal walk-through if desired

• Remain in communication to keep you well informed of the closing process

• Review the Settlement Statement (HUD 1)in advance when possible and distribute to you

• Attend closing and transferring of keys

Preparing For The OfferIn slow economic times, o�ers to purchase routinely come in “low” whereas in healthy economic times, o�ers are closer to the asking price. Do not be o�ended by any o�er received. Are they really o�ended by buyers, or is this a realization of price being too high? Be o�ended by buyers who tour your property and don’t submit an o�er.

ACCEPTANCESigned by all parties, dated, delivered… congratulations, you’re on your way to having your property sold!

REJECTIONUnconditional… unfortunately, your home is still on the market.

COUNTER OFFERAny change to the contract constitutes a counter o�er. You are now in the renegotiation stage.

NO ACTIONEquals rejection. Your home is still on the market.

Inspections

Inspections and potential repairs are often the reason sales don’t close. Typically, buyers have a negotiated number of days in which to inspect the property and accept or reject the property based upon these mechanical and structural inspections.

HOW THE SELLERSEES THEIR HOUSE

HOW THE BUYERSEES THE HOUSE

HOW THE INSPECTORSEES THE HOUSE

Closing 101The closing process �nalizes the sale of your home and makes everything o�cial. Also called the settlement, the closing is when you get paid and the buyer receives the deed to your home. Here are a few things to bring to the closing: • House keys• Garage door opener(s)• A picture ID (driver’s license or a recent passport) What can you expect? The closing agent will look over the purchase contract and identify what payments are owed and by whom; prepare documents for the closing; conduct the closing; make sure taxes, title searches, real estate commissions and other closing costs are paid; ensure that the buyer's title is recorded; and ensure that you receive any monies due to you. What are your costs? Sellers commonly pay the following at closing: • Mortgage balance and prepayment penalties, if applicable• Other claims against your property, such as unpaid property taxes• Unpaid special assessments on your property• Document stamps (or taxes) on the deed• Real estate commission• Legal fees or title insurance premium After the closing...make sure you keep the following for tax purposes: • Copies of all closing documents• All home improvement receipts on the home you sold

Moving ChecklistNew Telephone Number:

New Address:

Utilities:______Electric______Telephone______Water______Cable______Gas

Professional Services:______Broker______Accountant______Doctor______Dentist______Lawyer

Government:______Internal Revenue Service______Post O�ce______Schools______State Licensing______Library______Veterans Administration

Insurance Companies:______Accidental______Auto______Health______Home______Life______Renters

Business Accounts:______Banks______Cellular Phone______Department Stores______Finance Companies/Credit Cards

Subscriptions:______Magazines______Newspapers

Clubs:______Health & Fitness______Country Club

Miscellaneous:______Business Associates______House of Worship______Drug Store______Dry Cleaner______Hair Stylist

Before you move, you should contact the following companies and service providers:

Home Seller’s Guideto the Maximum Value Home Selling System


Houston, TX 77024832-205-7797

About MeI'm a REALTOR, CNE, in Houston working with Keller Williams Memorial. I recently shifted my career focus to realestate after spending 25 years working in the oil and gas industry so that I could pursue a more people-orientedcareer. I attended Northeastern State University in Tahlequah, Oklahoma where I graduated with a BS in Accounting in 1986.I put my degree to use as an accountant for an international oil company, where I managed many financial aspects ofthe company. Throughout the years I continued to work in various capacities, even traveling abroad to assist with theimplementation of new financial reporting systems. I decided I'd like to spend more time working with people and helping them achieve their dream home. I startingworking with Keller Williams Memorial and completed their training program and got down to the business ofhelping people find their new homes. I am very detail oriented and reliable. I cultivate relationships with my clientsand I am not overbearing when it's time to make decisions. I believe in providing excellent customer service andapproach every situation with integrity. I am looking forward to working with my clients to help them find their ideal home. I am also excited about helpingsellers take the next steps in their journey. Contact me for your real estate needs and I will guide you through theprocess of purchasing, selling, negotiating, and closing.

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