the evolution of threadless vday pinterest challenges

Download The Evolution of Threadless VDay Pinterest Challenges

Post on 10-Jul-2015

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Since 2012, Threadless has been running a Valentine's Day Pinterest Challenge. See what we've learned and how the contest has evolved

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  • The evolution of Threadless'Valentine's Day Pinterest Challenges

  • Threadless is a creative community that makes, supports, and buys great art.

  • 211,320 followers

    2.19 million followers

    848,640 followers

  • 2012 goal: Awareness

  • label board Threadless VDay Challenge 10 pins / 5 Threadless products $100 Threadless GC / $100 Amazon

  • 366 boards submitted

  • 2013 goal: More Eyeballs + Less Time

  • "We'll choose from amongst the most shared boards."

  • 2012 2013

  • 2014 goal: Content Strategy

    Integration

  • Threadless supports, inspires, and informs the community through creativity,

    interaction and exposure to the art world.

    Threadless Narrative:

  • Threadless supports, inspires, and informs the community through creativity,

    interaction and exposure to the art world.

    Threadless Narrative:

  • Threadless supports, inspires, and informs the community through creativity,

    interaction and exposure to the art world.

    Threadless Narrative:

  • Content Grid

    VDAY 2014 Creating Sharing Interacting

    Support

    Inform

    Inspire

  • Content GridCreating Exposing Interacting

    Supportvideo interviews with artists

    outside of Threadless artwork/galleries

    Which tee if your favorite from this artist's collection?

    Inform

    brand video for new Lebowski release

    Cat GIFs to get people excited for new cat tees

    "Hug" by Morkii is reprinted. Tag someone you want to hug

    Inspire

    Pinterest board of art nouveau work for challenge

    Share instagram gallery of high fashion tee styles

    Submit to the "original characters" challenge.

  • Content GridVDAY 2014 Creating Sharing Interacting

    Support

    InformPinterest Challenge

    Inspire

  • Content GridVDAY 2014 Creating Sharing Interacting

    Support

    InformPinterest Challenge

    Inspire#Teegether Challenge

  • Content GridVDAY 2014 Creating Sharing Interacting

    Support

    InformCraig Love Memes Pinterest Challenge

    InspireTeegether Challenge

  • 2012 takeaways

    Incorporate an emotional component

    Prizing doesn't have to break the bank

  • 2013 takeaways

    Maximize shares without sacrificing a real connection

    Make it competitive by making participants transparent

  • 2014 takeaways

    Find out where it fits on a broader strategy

  • 2015 additions

    Require pinners to follow Threadless handle

    Repin winning board(s) to our page

  • Thanks, @jesshanebury