The Evolution of the Programming Department

Scott DwyerProgram Director

KQED San Francisco KTEH San Jose KQET Monterey

Evolution in Action

KQED Timeline

2000 4 people, 2 channels (pre-digital) 2003 4 people, 6 channels (digital begins) 2005 7 people, 8 channels (KTEH merger) 2009 5 people, 7 channels (layoffs)

2010 more change coming…

KQED Programming Department

Program Director

Traffic Director Traffic Coordinator 2 Log Coordinators

Program Director

Schedule 5 channels Produce Imagemakers Determine program promotion priorities

(on air and magazine) Grid and production meetings Ratings reports and analysis

Traffic Director

Order, dub, ingest programs Time and segment programs Schedule refeeds Solve technical and automation issues Main contact with master control

Traffic Coordinator

Enames, listings, Comcast VOD Assign recordings Coordinate with local productions Ratings, promo, purge list, FCC reports Tape library and log backup Main contact with pledge

Log Coordinator 1

Schedule promos & underwriters on KQED Produce underwriting spots

Log Coordinator 2

Schedule promos and underwriters on KTEH, World, Life and Kid channels

Timesaving Tools

Protrack program coding & ratings reports Protrack template scheduling Protrack schedule from PBS feed option Protrack promo flights PTPA schedule buddies APT / ITVS monthly newsletters