With the right products and support, you’re good to go.

THE EXPERIENCE THEY EXPECT.

DELIVERED.

Takeout & Delivery How-To Guide

Promotional IdeasTo-Go Products Packaging Mobile Ordering /Delivery AppsThe Opportunity

Ore-Ida® Tater Tots ® (OIF00215A)

Promotional IdeasThe Opportunity To-Go Products Packaging

Takeout and delivery orders are on the rise, and with check averages that are typically higher than dine-in orders, these opportunities are great ways to add new revenues and profits. Use this guide to help prepare your menu, marketing and operations for success.

Takeout & Delivery How-To Guide

THE OPPORTUNITY

DID YOU KNOW? By 2020, an estimated 40% of restaurants’

sales could come from delivery.1

1Restaurant Business, "Potential Sales Mix for Delivery Could Top 40%, Study Finds," August 2017.

Mobile Ordering /Delivery Apps

It can be simple to translate dine-in menu items like burgers for delivery by packing condiments and other chilled toppings on the side.

View this MOLE MAC & CHEESEBURGER >

Anchor ® Battered Mac & Cheese Wedges (50010335) McCain® Extra Crispy 3/8" Fries (1000001223)

Ore-Ida® Tater Tots ® (OIF00215A)

Consumers want the takeout and delivery experience to be as good as dining in. Try these tips for fries and appetizers that will enhance their meals and your profits.

TO-GO PRODUCTS

CHOOSE FRIES WITH:

• Heavy batters or coatings that maintain crispness

• Thicker cuts that retain heat

Promotional IdeasThe Opportunity To-Go Products Packaging Mobile Ordering /Delivery Apps

CHOOSE APPETIZERS WITH:

• Batters instead of breadings for extended crispness

Takeout & Delivery How-To Guide More To-Go Products

Anchor ® Spicy Pickle Fries (1000005137)Harvest Splendor ® 5/16" Thin Fries (MCF03731)

When ordering delivery on a website, consumers will take more time to place the perfect order when offered opportunities to upgrade their meal. McCain products are great premium sides and toppers for higher check totals.

TO-GO PRODUCTS

Takeout & Delivery How-To Guide

Promotional IdeasThe Opportunity To-Go Products Packaging

See All Product Recommendations >

Mobile Ordering /Delivery Apps

More To-Go Products

CREATE UPSELL OPPORTUNITIES WITH:

Fry alternatives—

McCain® Seasoned Tots

McCain® Fresh-Style Skin-On Chips

Appetizers and toppers —

Brew City ® Jalapeño Bottle Caps®

Anchor ® Battered Mozzarella Sticks Anchor ® Breaded Wisconsin Cheese Curds

Regular and unique fry varieties—

McCain® Extra Crispy Fries

Redstone Canyon® Seasoned Fries

DID YOU KNOW?Leading chains report higher check totals for orders made through

their delivery apps than for orders made by their dine-in guests.2

Anchor ® Breaded Wisconsin Cheese Curds (1000005885)McCain ® Extra Crispy 3/8" Fries (1000001223)

2CNBC Sept. 2017

The right packaging is important for protecting the quality, flavor and texture of your meals and for preventing messy travel mishaps. Here are some things to keep in mind when selecting containers and packing food to go.

DID YOU KNOW?Fries are the 3rd most popular

item on Grubhub.3

PACKAGING

Takeout & Delivery How-To Guide

Promotional IdeasThe Opportunity To-Go Products Packaging

32016 Technomic Takeout & Off-Premise Dining Consumer Trend Report

Separate hot and cold items

Seal delivery bag to avoid third-party tampering

Packing Techniques

Mobile Ordering /Delivery Apps

TLC for FriesInsert napkins between fry containers to absorb steam

Use open-top containers placed near the top of the bag

The Perfect Package

Microwave safe (Include reheating instructions for warming later)

Clear to ensure order accuracy Vented to release steam and preserve crispness

Place condiments on the side

This Order is

Good to Go!

Offering takeout or delivery services can add a new layer of complexity to operations, but with the right system, they can easily be integrated into your business. Here are guidelines to simplify operations, speed service and enhance the ordering and delivery experience to encourage repeat orders.

MOBILE ORDERING / DELIVERY APPS

GENERAL GUIDELINES: ONLINE / MOBILE ORDERING:

Takeout & Delivery How-To Guide

Promotional IdeasThe Opportunity To-Go Products Packaging

• Limit third-party services to no more than two for manageability

• Display menu photos to enhance appetite appeal and decision-making

• Make it easy for guests to order from your website or a third- party delivery service

• Establish dedicated employee resources to handle orders

• Offer only menu items that can withstand transport

• Set a manageable delivery radius

• Use suggestive selling within ordering platforms and delivery apps to increase checks

• Set a minimum order amount

More Mobile Ordering/Delivery Apps

Mobile Ordering /Delivery Apps

If you’re thinking about using a third party to provide ordering and delivery service, research your options and decide whether you want a partner who only provides order-placing services integrated with your website or a full-service ordering/delivery partner who lists your restaurant and menu (among others) on its app.

ORDERING-ONLY SERVICES:click to learn more

THIRD-PARTY ORDERING / DELIVERY: click to learn more

Takeout & Delivery How-To Guide

Promotional IdeasThe Opportunity To-Go Products Packaging Mobile Ordering /Delivery Apps

MOBILE ORDERING / DELIVERY APPS

More Mobile Ordering/Delivery Apps

PROMOTIONAL IDEAS

To access customizable takeout and delivery merchandising from McCain,® visit www.McCainIdeaFeed.com/GoodToGoMerchandising.

Takeout & Delivery How-To Guide

Consumers are already interested in ordering food for takeout and delivery, so to get your services to take off, all you really need to do is tell people about them. Takeout and delivery represent revenue that's incremental to your dine-in checks, so you can easily promote them at the table or register, via your web presence or on your to-go packaging and menus.

Promotional IdeasThe Opportunity To-Go Products Packaging Mobile Ordering /Delivery Apps

MERCHANDISE TO-GOTO DINE-IN GUESTS ON:

• Box Stickers• Menus• Business Cards—Call out your

ordering/delivery services with your web address or third-party app

• Your Website with an online form/button

• Social Media Posts

• Table Tents• Counter Cards

PUT REMINDERS ON TO-GO MATERIALS, SUCH AS:

HIGHLIGHT YOUR TAKEOUT AND DELIVERY SERVICES THROUGH:

Takeout & Delivery How-To Guide

For everything you need to make to-go go smoothly, you’re good to go with McCain.®

©2017 McCain Foods USA, Inc. The trademarks herein are owned by or used under license by McCain Foods Limited or by one of its subsidiaries.

Visit www.McCainIdeaFeed.com/GoodToGo for more solutions like these that can help you make your takeout and delivery program easier and more profitable:

• To-Go-Friendly Fries & Appetizers

• Takeout & Delivery Menu Ideas

• Money-Saving Product Rebate

• Tips & Tricks Videos