the do's & don'ts to social media by buzzsmith
TRANSCRIPT
THE DO’S & DON’TS TO SOCIAL MEDIAPRESENTED BY: BUZZSMITH
WHAT WE WANT TO DO TODAY....
WHAT WE DON’T WANT....
BUT FEELING…
AND PART OF A COMMUNITY
LET’S TALK DO’S & DON’TS
DO: DEFINE YOUR BRAND VOICE
WHO: IS THERE A FACE TO THE NAME
WHAT: IS THERE A STORY I WANT TO TELL
WHY: SHOULD MY AUDIENCE CARE
BRAND VOICE
DON’T: BE SPAMMY
BE AUTHENTIC
BE GENUINE
BE CONSIDERATE
BE A LITTLE PERSONABLE
DO: ENGAGE IN CONVERSATION
HOW TO ENGAGE IN CONVERSATION IN SOCIAL MEDIA:
1. PRO-ACTIVELY LISTEN TO OTHERS EVEN IF YOU DIDN’T START THE CONVERSATION
2. SAY SOMETHING THAT’S RELEVANT TO WHAT THEY SAID 3. SEE IF THEY RESPOND TO WHAT YOU SAID 4. CONTINUE THE CONVERSATION
REMEMBER: You’re invading their feed and no one wants to see you having a conversation with yourself
DON’T: OVERSHARE
DO: USE A MANAGEMENT TOOL
WHAT TO LOOK FOR IN A MANAGEMENT TOOL:
1. WILL IT LET ME MANAGE MULTIPLE
PROFILES
2. DO I LIKE THE INTERFACE OF THE TOOL
3. AM I ABLE TO MONITOR WHAT I NEED
4. DOES IT PROVIDE THE RIGHT DATA
DON’T: POST IN A CRISIS
ALWAYS MONITOR YOUR FEED BEFORE POSTING
IF THERE’S A CRISIS SHOW SUPPORT
DO: CHECKLIST YOUR CONTENT
BEFORE I PUSH “POST”, “TWEET”, “PIN” OR “SHARE” I SHOULD PROBABLY CHECK TO SEE IF….
1. ARE ALL THE WORDS SPELLED CORRECTLY
2. DID I USE THE RIGHT WORDS: “THEY’RE” “THEIR” “THERE”
3. DID I USE THE RIGHT LINK TO THE WEBSITE
DON’T: ABUSE #HASHTAGS
#HASHTAGS TO KEEP IN MIND
KEEP IT TO 1 BRANDED HASHTAG
BE SELECTIVE WHEN USING PRODUCT
HASHTAGS (i.e. #jeans, #denim, #blue)
ONLY USE TRENDING HASHTAGS WHEN
RELEVANT
#
DO: OPTIMIZE YOUR PROFILES
1. USE A STRONG PHOTO FOR YOUR PROFILE PIC
2. OPTIMIZE THE COPY ON YOUR PROFILE THAT DESCRIBES YOUR BUSINESS
3. LIST YOUR WEBSITE
DON’T: GAME THE SYSTEM
DO: HAVE CUSTOMER SERVICE PLAN
CUSTOMER SERVICE WILL HAPPEN ON IT’S OWN WHETHER YOU
LIKE IT OR NOT!
GOOD CUSTOMER SERVICE ON SOCIAL MEDIA
UNANSWERED CUSTOMER SERVICE ON SOCIAL MEDIA
DON’T: NEGLECT PLATFORMS
THE CONSEQUENCES OF IGNORING YOUR CUSTOMERS ON SOCIAL MEDIA, CONVERSOCIAL
DO: TESTING & STAGING PROFILES
TWEET FROM THE WRONG SOCIAL MEDIA ACCOUNT
TAG THE RIGHT SOCIAL MEDIA HANDLES
DON’T: STEAL IMAGES
THE INTERNET MAY BE FREE BUT IMAGES AREN’T
FOLLOW GUIDELINES & MAKE SURE TO CREDIT THE RIGHT SOURCES
DO: CHECK YOUR VISIBILITY
HOW DO YOU KNOW IF YOUR EFFORTS ARE WORKING?
YOU’VE BECOME MORE VISIBLE WITH CUSTOMERS
DON’T: FORGET REAL LIFE
REAL-LIFE MOMENTS TO SHARE
DO: STAY COMMITTED TO A PLAN
PATRICK DEMPSEY:A 7 YEAR DREAM AND ONLY 15 MONTHS TO TRAIN & COMPETE IN AN ATTEMPT TO WIN LE MANS
DON’T: GIVE UP EASILY
THIS SOUNDS GREAT, BUT NOW WHAT....
THANK YOU!!Denise Garciano Nafarrete @Niecee [email protected]