social media marketing: do's and don'ts

Wes Hammond | www.BrownCreativeGroup.com | 336-298-6747

SOCIAL MEDIA MARKETINGAT ITS BEST

AGENDA


1. Introduction

1. Compelling statistics

2. A social media marketing lie and truth

3. Abilities of social media

4. Do’s and Don’ts

5. HUGE announcement from Google


• Web Design and Inbound Marketing Agency

• SEO, social media, blogging and email marketing

• Strong design background

SOCIAL MEDIA STATISTICS


• Over 80% of Americans use social media

• 93% of social media users believe a company should have a social media presence

• There are nearly 1.4 billion Facebook users

• 80% of Pinterest users are women– 88% have purchased a pinned product

SOCIAL MEDIA MARKETING


Social media combines mass media with personalized, two-way communication.

SOCIAL MEDIA MARKETING TRUTH


By itself, social media will likely not result in direct customer acquisitions…

WHAT MAKES A SALE?


• Awareness

• Word of mouth

• Positive reviews (“social proof”)

• Trust

WHAT DOES SOCIAL MEDIA INFLUENCE?


• Awareness

• Word of mouth

• Positive reviews (“social proof”)

• Trust

SOCIAL MEDIA IS MORE THAN JUST MARKETING


• Public relations

• Customer service

• Building brand loyalty

• Collaboration

• Networking

DOs AND DON’Ts


DO


DON’T

• Know your customers

• Be where they are and tailor your content around them

• Feel the need to be present on EVERY social media channel

DO


DON’T

• Be active and engaged

• Listen and chime in

• Be overactive– Facebook & LinkedIn: 1-2 posts/day– Twitter: 3-6 tweets/day

DO


DON’T

• Share others’ content

• 80/20 rule

• Only post your own content or website links

DO


DON’T

• Be helpful

• Establish and build trust

• Look to sell

DO


DON’T

• Have a personality

• Be funny, witty or light-hearted(be YOU!)

• Be afraid to use paid social ads(but use targeting!)

DO


DON’T

• Plan ahead with editorial calendars

• Be consistent

• Forget to monitor for comments, compliments or complaints

DO


DON’T

• Use visuals in EVERY post

• Expect to GET without first GIVING


HUGE ANNOUNCEMENT FROM GOOGLE


THE MOBILE APOCALYPSE


MOBILE FRIENDLY

• “Mobile-friendly” label shows in mobile search results

• What is “mobile-friendly”?– No Flash software– Text is easily readable without zooming– Content is resized to fit the user’s

screen automatically (responsive)


MOBILE FRIENDLY

• Starting April 21st, Google will begin using mobile-compatibility as a ranking factor

• Mobile-friendly websites will be favored in Google search results

• Great for mobile-optimizedwebsites

• Bad for everyone else

QUESTIONS?


social media marketing: do's and don'ts

Marketing

social media users

googlewes hammond

dontswes hammond

bestagendawes hammond

selldowes hammond

complaintsdowes hammond

givingwes hammond

responsivewes hammond